FEBRUARY 2003

FEBRUARY 2003

Concepts of Design

Tools of Design

Design Pitfalls!

Designing for the ASBP

FEBRUARY 2003

Relevance

Proportion

Direction

Consistency

Contrast

Restraint

Attention to Detail

FEBRUARY 2003

Each element should have a specific function.

You must decide whether an element is appropriate or inappropriate.

Blood Drive Tomorrow

Washington DCWashington DCat the Washington Monument

February 6, 2003

1200-1400

Directions: Take a leftOnto Independence Ave, makea right onto…

April 6, 20031200-1400 703-310-0032

for more info703-310-0032

FEBRUARY 2003

The size of an element should be determined by itsrelative importance and its environment.

Sam AdamsCorona

Dos EquisGuinness

Tuesday nights $2 from 4-7 PM

Imported Brands Included!

Sam AdamsCorona

Dos EquisGuinness

Tuesday nights- Imported Brands Included!

FEBRUARY 2003

Guide the reader through your material.

Every blood donation you make can save up to three lives.Help your fellow service men and women.Make an appointment to donate blood today.

FEBRUARY 2003

Consistency gives you an integrated style.

You can apply consistency to a single document or toa series of pieces with a similar theme.

Bobbing for ApplesPie Eating Contest

Bratwurst FestAll-night Dancing

Biergarten!

Monday

Tuesday

Wednesday

Bobbing for ApplesPie Eating Contest

Bratwurst FestAll-night Dancing

Biergarten!

FEBRUARY 2003

Contrast provides dynamic interest.

Top Corporations

Top Restaurants

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to process the units collected and help us

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to

FEBRUARY 2003

Strive for simplicity in design.

FEBRUARY 2003

Your success in designing depends on your attention to detail.

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to process the units collected and help us. Recent events have prompted a surge of generosity from people wanting to help by giving blood.

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Process the units collected and help us. Recent events have prompted a surge.

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for you.

donation will allow us to ensure that sufficient staff members are available to process the units collected and help us. Recent events have prompted a surge of generosity from you.

FEBRUARY 2003

Organizers

Fonts & Typeface

White Space, Boxes & Rules

Color

Photographs & Illustrations

Drop Shadows

FEBRUARY 2003

Grids

Columns Margins

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your

donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your

donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Process the units collected and help us. Recent events have prompted a surge.

FEBRUARY 2003

Headlines

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Process the units collected and help us. Recent events have prompted a surge.

Bullet Lists

Captions Logos

Caption here……or

caption here.

• food

• music

• games

• guest list

Washington DC

February 6, 2003

1200-1400

FEBRUARY 2003

Serif and Sans Serif

Font FamiliesA font with a large selection of variations on the font, such as bold, italic and bold italic.

ArialArialArialArial

Ideally, you do not want to use more than two fonts in a document.

By using a single font family, you avoid using too many fonts in one document.

FEBRUARY 2003

Contrasting Fonts

When using two fonts, choose two that contrast each other. For example, a serif font with a sans serif font.

I hope you are learning something today.If not, then I hope you are,

at the very least, still awake!

FEBRUARY 2003

Body TextIn print, body text is usually a straightforward serif face; it is easy to read.

On the screen, however, a sans serif font like Arial is usually chosen for easy reading.

Consider this for presentations and websites.

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Process the units collected and help us. Recent events have prompted a surge.

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Process the units collected and help us. Recent events have prompted a surge.

Difficult Easy

FEBRUARY 2003

Drop shadows add a three-dimensional element.

CHICAGO!CHICAGO!Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would

From$249!From$249!

CHICAGO!CHICAGO!Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would

From$249!From$249!

Don’t overuse!

FEBRUARY 2003

White Space

Forms of White Space Sinks Vertical

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

A band of white space at the top of the page. Also called a drop.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

us to ensure that sufficient staff members are available to help.

A band of white space placed vertically, perhaps in

place of a column.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Recent events have prompted a surge of generosity from people wanting to help by giving

blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to

schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.

Space that is free of text or artwork.

FEBRUARY 2003

Boxes Rules

Boxes can be used to to separate or isolate page elements. They can also be used for

repeated features.

Caring for Your Dog

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than Recent events have

prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your

Questions for your Vet

Recent events have prompted a surge of generosity from people wanting to help by

Rules are lines used to emphasize or frame page elements.

Caring for Your Dog

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than Recent events have

prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your

Questions for your Vet

Recent events have prompted a surge of generosity from people wanting to help by

FEBRUARY 2003

Analogous Triad

HueMood

Adjacent colors on the color wheel Three colors roughly equidistant from eachother on the color wheel

Color carries psychologicaland emotional implications

Cool

Warm

Subdued, clean, elegant

Intense, engaging, highlight

A particular gradation of color; a shade or tint.

FEBRUARY 2003

Black and white still works fine!

Color laser printer: Colors may not print out as they appear on your screen

Professional printing press2 color 4 color

thisis

lessexpensive!

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff

You are printingwith 2 colors

thisis

moreexpensive!

Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff

You are printingwith 4 colors

FEBRUARY 2003

Taking graphics from the web Raster and Vector

Too dark, needscropping, hard to

discern the subjects, no main focus,unfinished

Better light, easy to see anddetermine the subject, border

adds a nice finish

Photo Quality Gradients

Skittles!

DeliciousCandies

On sale in theBreak room

Skittles!DeliciousCandies

On sale in theBreak room

VectorRaster

FEBRUARY 2003

jpeg, gif, tiff

TIFF- Tagged Image File Format Use for printing in many page-layout programs.

JPEG- Joint Photographic Experts GroupUse for photographs in print and on the web. MUST be high enough resolution for print.

GIF- Graphics Interchange FormatUse for line art and simple designs. Also used for animation.

MUST be high enough resolution for print.

FEBRUARY 2003

Using pictures in PowerPoint and Word

1. Open a new PowerPoint slide.

2. Choose “insert,” “picture,” “from file.”

3. Browse to picture and select it. It will now be placed on your slide. You can grab the edges to resize the picture.

4. To put this picture in Word, select the picture and “copy” it (“Edit,” “copy”).

5. Open a word file and paste the picture into the file (“Edit,” “paste”).

6. You can grab the edges to resize the picture, and you can place the picture anywhere on the page.

Shift key

FEBRUARY 2003

Using pictures in MS Word

•Right-click on the photo or clip art

•Choose the “layout” tab, then click the “Advanced” button

•Unclick the “Move object with text”

•Click “OK”

FEBRUARY 2003

IdeasMother’s DayFlowersFor Sale

$39.99/Dozen roses

Illustration as a border

2002 Stock Prices

Charts and Graphs

Screen Captures

Background Screen

MENUapps soups entrees

Commonly themed illustrationsBalance the page

FEBRUARY 2003

ASBP Marketing Logo

Using the ASBP Seal

Slogan

Utilizing Website Resources

Use of Photographs

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FEBRUARY 2003

Use the ASBP seal when trying to achieve a formal/military look

FEBRUARY 2003

Attempt to choose one slogan for your document;multiple slogans confuse the message.

FEBRUARY 2003

FEBRUARY 2003

Make sure photos show the positive side of giving.

Camaraderie! Cookies!

You must have signed releases from photo subjects.

Any pictures of injuries should not be too graphic or depressing.

Good ideas are pictures of blood products,transfusions and healthy, happy recipients.

FEBRUARY 2003

FEBRUARY 2003

Give Me Some Space!

Details, details, and…more details

Graphics are cool, but…

Contrasting Colors

Less is More

Text? What text?

Font Mania

FEBRUARY 2003

Bibliography

Parker, Roger C. Looking Good in Print, Fourth Edition. Scottsdale, Arizona: The Coriolis Group, Inc., 1998.