February 2009 Integrated Technology Commercialization © Steven P. Nichols 1 Integrated Technology...

February 2009February 2009

Integrated Technology Integrated Technology CommercializationCommercialization

© Steven P. Nichols© Steven P. Nichols 11


Steven P. NicholsSteven P. NicholsEndowed Fellow, IC2 Endowed Fellow, IC2

Director, Chair of Free EnterpriseDirector, Chair of Free EnterpriseProfessor of Mechanical EngineeringProfessor of Mechanical Engineering

Professor, IC2 InstituteProfessor, IC2 InstituteThe University of Texas at AustinThe University of Texas at Austin

© Steven P. Nichols, 2009© Steven P. Nichols, 2009

February 2009February 2009 © Steven P. Nichols© Steven P. Nichols 22

Operating PremiseOperating Premise

AdoptAdopt AdaptAdapt CreateCreate

February 2009February 2009 © Steven P. Nichols© Steven P. Nichols 33

Chair of Free EnterpriseChair of Free Enterprise

… … to create and to create and nurture a culture of nurture a culture of technology technology innovation, creativity, innovation, creativity, and leadership at The and leadership at The University of Texas University of Texas and the global and the global community that we community that we serve.serve.


Missions of UniversityMissions of University

Universities create and disseminate Universities create and disseminate knowledgeknowledge EducationEducation ResearchResearch ServiceService

February 2009February 2009




““Were Texas”Were Texas”

““What Starts Here Changes the World”What Starts Here Changes the World”



Entrepreneurial InfrastructureEntrepreneurial Infrastructure


ANALYSIS CREATIVITY

CREATIVE VERSUS ANALYTICALASPECT OF ACADEMIC ENTERPRISE


99

Professional Professional Responsibility 101Responsibility 101

© Steven P. Nichols © Steven P. Nichols 20092009






UT SYSTEMUT SYSTEM15 component institutions15 component institutions

9 general academic 9 general academic universities universities

4 medical schools4 medical schools9 nursing schools9 nursing schools

Student PopulationStudent Population185,000 students185,000 students

Approx. 37,000 degrees Approx. 37,000 degrees awarded annuallyawarded annually

UT System employees:UT System employees: 61,800 personnel 61,800 personnel

The University of Texas at Austin


$12 billion operating budget), $12 billion operating budget),

18% from state general revenue 18% from state general revenue

$1.6 billion in indigent health care $1.6 billion in indigent health care provided by UT System's health provided by UT System's health institutionsinstitutions

$1.9 billion in research spending (FY $1.9 billion in research spending (FY 2005)2005)

-Consider the Flagship Institution----Consider the Flagship Institution---



UT AustinUT Austin

annual enrollment of about 50,000 annual enrollment of about 50,000 students students

25% of students enrolled in 25% of students enrolled in graduate and professional graduate and professional programs programs

awards the greatest number of awards the greatest number of doctorate degrees of any doctorate degrees of any university in the nation university in the nation

one of the widest selections of one of the widest selections of study areas among major study areas among major universities in the U.S.universities in the U.S.

students from all 50 states andstudents from all 50 states and about 120 foreign countriesabout 120 foreign countries



Active NAE Faculty MembersActive NAE Faculty Members

14

14

14

15

17

23

25

29

41

45

66

MIT

Stanford

UC Berkeley

UT Austin

UC Santa Barbara

Georgia Tech

Princeton

Carnegie Mellon

USC

Minnesota

Cornell


Who Cares?Who Cares?


Mix Is As Varied as UniversitiesMix Is As Varied as Universities

““What starts here changes the world.”What starts here changes the world.” The University of Texas at Austin The University of Texas at Austin


Proposition

Universities have obligations to support positive Universities have obligations to support positive social change social change

One of the most important mechanisms for One of the most important mechanisms for universities to add universities to add social valuesocial value is by adding is by adding economic valueeconomic value

Technology has no inherent social value (except Technology has no inherent social value (except intellectual and academic)intellectual and academic)

Universities do not commercialize technologiesUniversities do not commercialize technologies


Office of Technology Office of Technology CommercializationCommercialization

Current Licensing RevenueCurrent Licensing Revenue

FY 07-08FY 07-08 US $ 11.7 MillionUS $ 11.7 Million

Office formed in 1997Office formed in 1997

• (first license circa 1985)(first license circa 1985)

• FY 01-02 Revenues approx. US$ 1.6 millionFY 01-02 Revenues approx. US$ 1.6 million

Growing at approximately 25% per yearGrowing at approximately 25% per year

Sponsored researchSponsored research US $450 Million US $450 Million

(aprox.)(aprox.)


Business Units ArchitectureBusiness Units Architecture(Mature Business => Steady State)(Mature Business => Steady State)

Customer

Sales

Manufacturing

Science/Engineering

Marketing

Distribution

Sales

Customer Needs

Product &Money

Design Input

Manufacturing Specifications

Final Product


3.Incubate

to define

Commercializ-ability

7.Promote adoption

9.

Sustain commercialization2.

Mobilize Interest

and endorse-

ment

5.Demonstrate

contextually in

products and

processes

4.Mobilize resource

forDemo

6.Mobilize

market consti-tuents

8.Mobilize

complimentary assets for delivery

1.Imagine the dual

(techno-market)insight

Source: Jolly, Vijay. 1997. From Mind to Market.

Bridges: Mobilizing the Stakeholder

The Process of Technology The Process of Technology CommercializationCommercialization

Subprocesses: Building the Value of New Technology


Knowledge Transfer ProcessKnowledge Transfer Process

Knowledge Generation Transfer Functions

Social & Economic

Value Added


University

(Knowledge Generation: Intellectual Value Added)

Research

Research Results

Graduates

Faculty Driven

Funding Sources

Government (various levels)

Universities

Industrial

Commercial

Foundations and Not-for-Profits

Individuals

Gifts

Etc.


University

(Knowledge Generation)

Funding Sources

Graduates

Faculty Consulting

Faculty / Staff Departures

Publications

Non-traditional Transfer

Functions

SocialValue Added

EconomicValue Added

Natural

Non-traditional

Mechanisms:


THE TECHNOLOGY COMMERCIALIZATION PROCESS

Later Phases of Commercialization

Knowledge Creation

Techno-market

Opportunity Creation

Specific Product/ Process

Plan

Commercial Demonstration/

Initial Operations

University (Fundamental)

Research

Business Plan Competitions

The Idea to Product® Program

(Value Creation Concept)

INNOVATION

From Evans and Nichols in light of Jolly

Do you want to stop here?Do you want to stop here?

March 2008March 2008Design EducationDesign Education



Knowledge Generation

Natural

Transfer Functions

Non-traditional

Transfer Functions

Social & Economic

Value Added


UT Partners in the Texas Alliance UT Partners in the Texas Alliance for Technology for Technology

CommercializationCommercialization

DEPARTMENT OF

BIOMEDICAL ENGINEERING

Office of the V. P. for Research

Center for Nano- and Molecular

Science & Technology

Herb Kelleher Center for

Entrepreneurship

Office of Office of

Technology LicensingTechnology Licensing

Clint W. Murchison Chair of

Free Enterprise

The College of Natural Sciences

Office of Office of

Sponsored ProjectsSponsored Projects


Thank you.Thank you.

March 2008March 2008Design EducationDesign Education



Examples of Economic Value Added from Examples of Economic Value Added from University of TexasUniversity of Texas

(Based on fundamental research)(Based on fundamental research)

TracorTracor National InstrumentsNational Instruments Nanotechnologies Inc.Nanotechnologies Inc. Dell ComputerDell Computer


Lessons from the Past:Lessons from the Past:Context of Technology TransferContext of Technology Transfer

RadianRadian(Unitech) 974(Unitech) 974

TexasTexasNuclearNuclear

AustronAustron164164

ContinuumContinuum(Texas Corporate(Texas CorporateCorp, TCC, Inc)Corp, TCC, Inc)

700700TexasTexas

TelesystemsTelesystems120120

EspyEspyHuston 562Huston 562

PinsonPinsonAssociates 25Associates 25

MeisterMeisterEngineeringEngineering

Tracoustics 44Tracoustics 44

Key Concepts Gp. 5Key Concepts Gp. 5

Weed Instruments 98Weed Instruments 98

SGE Inc. 9SGE Inc. 9GuerrerosGuerreros

PhotographicPhotographicGp. 4Gp. 4

TexasTexasResearchResearchInst. 100Inst. 100

Targa, Inc. 2Targa, Inc. 2

AMI 57AMI 57

SpencoSpencoSystem 200System 200

UTUTAustinAustin

TRACOR2200

19551955

1962196219691969

19711971

19721972

197419741975197519761976

19801980

19811981

19841984

ColumbiaColumbiaScientific (CSI)Scientific (CSI)

CematcoCematco

Nova Graphics 15Nova Graphics 15Sun XSun X

BPI 136BPI 136Zycor 48Zycor 48

Odessa EngineeringOdessa Engineering


Entrepreneurial InfrastructureEntrepreneurial Infrastructure


Examples of Economic Value Added from Examples of Economic Value Added from University of TexasUniversity of Texas

(Based on fundamental research)(Based on fundamental research)

TracorTracor National InstrumentsNational Instruments Nanotechnologies Inc.Nanotechnologies Inc. Dell ComputerDell Computer


Integrated Integrated Technology Technology

CommercializationCommercialization

Steven P. NicholsSteven P. Nichols

Endowed Fellow, IC2 Endowed Fellow, IC2

Associate Vice President for ResearchAssociate Vice President for Research

The University of Texas at AustinThe University of Texas at Austin


University of Oulu, Computer Engineering

Laboratory University of Kuopio

Design EducationDesign Education© Steven P. Nichols© Steven P. Nichols 3737

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