DEVELOPMENT UPDATE
Frisco Economic Development Corporation February 2010
FRISCO EDC ESTABLISHED 1991
• Frisco voters approved a ½ cent sales tax for economic development
• Frisco Economic Development Corporation (FEDC) was established as a Texas non-profit corporation
• Purpose is the promotion and development of new and expanded business enterprises to provide and encourage employment in the furtherance of the public welfare and expand the tax base of the City of Frisco
LOCATION
Frisco is located 25 minutes from the Dallas-Fort Worth International Airport and downtown Dallas.
Land area is 72 square miles
FEDC BOARD OF DIRECTORS
• Jerry Holder, Chairman
• David Porter, Vice Chairman
• Richard Beaver, Secretary/Treasurer, FISD Rep.
• June Taylor, Director
• Jeff Snowden, Director
FEDC INDUSTRY FOCUS
• Corporate Headquarters• Technology• Health, Medical & Life Science• Financial Services• Youth, Amateur & Professional Sports
COMPETITIVE ADVANTAGES
• Ideal location in major growth corridor• Access to outstanding workforce• Aggressive, growth-oriented attitude• Positive quality of life• Competitive cost factors • Quality educational systems• Economic development sales tax
• Population: 108,462 (February 1, 2010)
• Median Age: 32
• 82% of population is under 45
• Median Household Income: $93,478
• Land area approximately 46.2% developed
• Projected population at build-out: 250,000-280,000
DEMOGRAPHICS
POPULATION GROWTH1990 -2030
0
25,000
50,000
75,000
100,000
125,000
150,000
175,000
200,000
225,000
250,000
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2030
FRISCO GROWTH
• Sales Tax Revenue: 2002 $ 19.9 million 2010 $ 38.8 million = 95% Growth or $18.9
M• Tax Base Revenue:
2002 $ 4.3 billion 2010 $ 13.9 billion = 223% Growth or $9.6 B
FRISCO OFFICE AND RETAIL
For 2009:
• Office development: 4,179,000 SF
• Retail rentable area: 8,137,000 SF
• Total Office/Retail: 12,316,000 SF
INCENTIVE PROCESS
Qualifying projects may be offered FEDC economic incentives, which may be on a per job (created and maintained) basis of $500, $1000 or more. Our primary steps will involve:
• Determine Project Eligibility• Submit FEDC Economic Impact Survey• Conduct Economic Impact Analysis• Develop Economic Incentive Proposal • Draft Performance Agreement• Obtain Board Approval
SIGNIFICANT FEDC PROJECTS
• Stonebriar Centre’: 1.6M SF, $250M, regional mall
• Center at Preston Ridge: 1M SF retail power center
• Dr Pepper Ballpark and Star Center: City owned• Duke Bridges: 450,000 SF, $45M office park• Hall Office Park: 2M SF, $250M office park• T-Mobile: 230,000 SF, $17.6M, 1,250 jobs• AmerisourceBergen: 214,000 SF, $26M, 1,330 jobs• IKEA: 310,000 SF, $50M, 300 jobs
QUALITY DEVELOPMENTS
PROJECTED AND ACTUAL TAX RATES
0.4
29
0.4
58
0.4
53
0.4
49 0.4
78
0.4
00
0.4
59
0.4
25
0.4
60
0.4
57
0.4
69
0.4
76
0.4
82
0.4
87
0.4
12
0.3
73
0.3
73
0.3
70
0.3
67
0.3
37
0.4
32
0.4
23
0.4
49
0.4
50
$0.20
$0.25
$0.30
$0.35
$0.40
$0.45
$0.50
$0.55
$0.60
Per
$10
0 V
alu
atio
n
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Actual Tax Rate Projected Tax Rate
POSITIVE IMPACTS OF GROWTH
• Increased sales tax revenue• Consistent high growth in tax base• Low city and school taxes• Ability to build infrastructure and municipal
buildings.• Excellent parks and recreation program• Provide facilities for all age groups• Continued small town feel
STONEBRIAR COMMONS
• Developer: Town & Country Development
• SH 121 and Legacy Drive• 32.68 acres• Office, specialty retail,
restaurants • Sheraton Stonebriar
Hotel, 250 rooms, 20,000 SF conference room
• 280,770 SF at build-out office and retail
FRISCO BRIDGES
• 720 acres of development• SH 121 & Preston Road• $850M investment - projected to be $1.2B at build out• 4.5 million SF of retail development• 1.6 million SF of mall development
HALL OFFICE PARK
• Developer: Hall Financial Group• 162-acre office development master planned • More than 2M SF• Total build out will include 20 office buildings
SIERRA FRISCO
• Developer: Champion Partners• Southeast corner of the DNT and Warren Parkway• A 36-acre mixed-use community• Sierra Frisco is a $250M development • Class-AA office project, a four-star or better full
service hotel, and a multi-phase residential and retail mixed-use project by Post Properties
DUKE BRIDGES
• Developer: Duke Realty Corporation• Duke Bridges I – Spec 158,000 SF – 100% leased• Duke Bridges II – Spec 126,000 SF – 100% leased • Duke Bridges III – Spec 160,000 SF – space available
FRISCO SQUARE
• Developer: Fairways Equities
• Main Street & Dallas North Tollway
• 147 acres mixed use project
• Firehouse Subs, Go-Go Burger and Love Peace Popcorn.
FRISCO MARKET CENTER
• Developer: Hermansen Land Development, Inc.
• NW corner of Dallas North Tollway and Main Street
• An 88-acre master planned development including retail, restaurant, high density multi-family, Marriott hotel and entertainment anchored by Main Event
WORLD CUP PLAZA
• Developer: Dallas International Realty Advisors• NE corner Main Street & Dallas North Tollway• 90,000 SF mixed-use • Offices, restaurants, retail and bank • Opened 2008
PRESTON LEBANON CROSSING
• Developer: The Seitz Group
• NE corner Preston & Lebanon Road
• 175,000 SF retail center; 22.5 acres
• Anchor tenants: Hobby Lobby, Mardel, Sprouts Farmers Market. Whataburger, Taco Cabana, and Rosa’s Mexican Food
PARKWAY TOWNE CROSSING
• Developer: Weber & Company
• SW Corner of the Dallas North Tollway and Eldorado Pkwy
• 400,000 SF retail center; 40 acres
• 173,890 SF SuperTarget also a Petco and Best Buy
• Opened Fall 2007
FRISCO CENTER
• Developer: Mario Sinacola & Son’s 171-acre business park
• Three buildings totaling 150,000 SF office/tech/flex space
NTEC AT FRISCO CENTER
• Developer: Frisco Economic Development Corporation• 50,000 SF, 2-story med-tech, medical device, wet-lab
facility• Home of NTEC• Opened October 2008
FRISCO COMMERCE CENTER
• Developer: Panattoni Development Company• $50M development• 35 acres, 550,000 SF office/tech/flex space• Located on All Stars Avenue, east of Frisco Street
ELDORADO MARKET PLACE
• Developer: W D Eldorado & Tollway LP• Located at the NW corner of the DNT and Eldorado
Parkway• 350,000 SF retail center • Anchor Tenants include: Market Street, BakerBros
and Peter Piper Pizza
SPORTS VILLAGE USA
• Developer: Sports Village USA, LLC and UDC Hospitality, LLC (known as “SVUSA”)
• 50 acres located at SW corner of Frisco Street and All Stars Avenue
• 162,000 SF multi-sport center The Fieldhouse• $100+ million, 50-acre village professional
athletic training facility
• Existing Hotels
– Embassy Suites & Conference Center
– Westin Stonbriar Resort– Holiday Inn Stonebriar– Hampton Inn Hotel & Suites– Holiday Inn Express Hotel &
Suites– Homewood Suites By Hilton – Sheraton Stonebriar Phase 1– Hilton Garden Inn– Aloft Hotel– Comfort Suites
Total Exiting Hotel Rooms: 1500
FRISCO HOTEL UPDATE
• Hotels Under Construction* Or Announced
– Wingate Inn & Suites (Spring 2010)– Sheraton Stonebriar Phase 2 (Spring 2010)– Holiday Inn Crowne Plaza (Fall 2010– Holiday Inn Express (Fall 2010)– Go Marriott, Courtyard (Fall 2010)
Total Rooms Under Construction or Announced: 521
FRISCO HOTEL UPDATE
QUALITY OF LIFE
DR PEPPER BALLPARK
• Home of the Frisco Rough Riders, AA affiliate of Texas Rangers
• $26 million project
• Double AA Baseball Park with 11,000 seats
• Adjacent office, retail, restaurants
DR PEPPER ARENA
$40Million - Expansion and Improvements:• More Seating (Approximately 6,000)• More Parking (1,000 spaces)• Stage Area-Back of Stage• Enhanced Promenade• Enhanced Suites• Better Acoustics• Video Board• Completed June 2009
PIZZA HUT PARK
• $80 million public private development• 115-acre project• 21,193 seat professional soccer stadium• 17 tournament grade fields• Home of the FC Dallas Major League Soccer
team
GRAND PARKGuiding Principals
• Approximately 350 acres owned by the City of Frisco, Frisco Economic Development Corporation and the Frisco Community Development Corporation
• Create an Image-Defining civic space for the City of Frisco
• Establish High-Impact Zones that generate revenues to create financial sustainability
• Utilize Partnerships and development strategies to leverage public investment
GRAND PARK
Phase I infrastructure and public buildings complete Summer 2010
For More InformationFrisco Economic Development Corporation
6801 Gaylord Parkway, Suite 400Frisco, Texas 75034
972-292-5150
FRISCOEDC.COM