May 2008 February 2011, Edition 4 Dear SuperPro Distributors Another Exciting SuperPro Year! I’d like to extend New Year’s greetings to everyone as we look forward to a prosperous 2011. As seen through most news networks around the world, floods and cyclones have rampaged through Queensland and damaged homes and businesses beyond belief. SuperPro HQ however, was spared by a few metres. During this time I was overseas, while the team at head office had some nervous hours. I had faith in our staff to work through the situation. During December and January, I travelled to the PRI show in Florida, visited Hong Kong for training, and assisted SuperPro Europe in the UK for Auto Sport Show. It was a pleasure to visit Joly Auto in Hong Kong and spend time training both the Joly Auto team and trade customers from China. We used the time learning more about why the SuperPro material formula is superior, and how Fulcrum’s 35 years of experience in suspension has allowed us to develop a leading range of wheel alignment solutions for the repair and performance industry. Thank you Derek and Mr Mak for your hospitality and a very well organised timetable of events in just a few days. The Auto Sport show in Birmingham was again an outstanding success for SuperPro following the success of 2010. Well done to Richard and the SP Europe team for the new stand setup. One of the features of the marketing at the show was the release of the SuperPro UK newsletter. In this document you’ll find details of fantastic endorsements for SuperPro in 2010. Examples include being voted Best DUB Product by Golf+ magazine readers, and an article detailing a test carried out before and after on a Audi TT with amazing results – two seconds quicker. Please go to the website www.superpro.eu.com to read the complete newsletter. Back in my office I’m now working closely with the R&D team to ensure all the new products for 2011 flow into the market. The major project in the pipeline for the first half of the year is the new SuperPro website and marketing campaign to complement it. Happy selling. In early November 2010 Burson Auto Parts, the major Australia SuperPro trade distributor, held a trade evening for the Sydney and surrounding areas customer base. The event was held at Rosehill racecourse and I attended with a SuperPro display featuring important new releases. The star feature of the stand was the new turbo bushing to fit the rear differential to cross member mount on the rear of Falcon BA to FG. The event was attended by approximately one-thousand people representing a large and diverse pool of customers from the automotive aftermarket and transport repair industries. It was very pleasing to spend much of the night discussing the options and reasons for SuperPro designs to enhance a suspension system. The customer base was very complimentary of SuperPro with a common statement being, ‘’great product, fix it once and never comes back.” SuperPro is proud to be a hands-on manufacturer, and having the ability to converse with customers at the very coalface is seen as a major advantage. I also found the event a great opportunity to catch up with the Sydney store management, and I’d like to thank Martin Farrell and the team for the invitation. I am certainly looking forward to the next event SuperPro founder Graham Scudamore Smith
Transcript
May 2008
SuperProNews
February 2011, Edition 4
Dear SuperPro Distributors
Another Exciting SuperPro Year!
I’d like to extend New Year’s greetings to everyone as we look forward to a prosperous 2011.
As seen through most news networks around the world, floods and cyclones have rampaged through Queensland and damaged homes and businesses beyond belief. SuperPro HQ however, was spared by a few metres. During this time I was overseas, while the team at head office had some nervous hours. I had faith in our staff to work through the situation. During December and January, I travelled to the PRI show in Florida, visited Hong Kong for training, and assisted SuperPro Europe in the UK for Auto Sport Show.
It was a pleasure to visit Joly Auto in Hong Kong and spend time training both the Joly Auto team and trade customers from China. We used the time learning more about why the SuperPro material formula is superior, and how Fulcrum’s 35 years of experience in suspension has allowed us to develop a leading range of wheel alignment solutions for the repair and performance industry. Thank you Derek and Mr Mak for
your hospitality and a very well organised timetable of events in just a few days.
The Auto Sport show in Birmingham was again an outstanding success for SuperPro following the success of 2010. Well done to Richard and the SP Europe team for the new stand setup. One of the features of the marketing at the show was the release of the SuperPro UK newsletter. In this document you’ll find details of fantastic endorsements for SuperPro in 2010. Examples include being voted Best DUB Product by Golf+ magazine readers, and an article detailing a test carried out before and after on a Audi TT with amazing results – two seconds quicker. Please go to the website www.superpro.eu.com to read the complete newsletter.
Back in my office I’m now working closely with the R&D team to ensure all the new products for 2011 flow into the market. The major project in the pipeline for the first half of the year is the new SuperPro website and marketing campaign to complement it.
Happy selling.
In early November 2010 Burson Auto Parts, the major Australia SuperPro trade distributor, held a trade evening for the Sydney and surrounding areas customer base. The event was held at Rosehill racecourse and I attended with a SuperPro display featuring important new releases. The star feature of the stand was the new turbo bushing to fit the rear differential to cross member mount on the rear of Falcon BA to FG.
The event was attended by approximately one-thousand people representing a large and diverse pool of customers from the automotive aftermarket and transport repair industries.
It was very pleasing to spend much of the night discussing the options and reasons for SuperPro designs to enhance a suspension system. The customer base was very complimentary of SuperPro with a common statement being, ‘’great product, fix it once and never comes back.”
SuperPro is proud to be a hands-on manufacturer, and having the ability to converse with customers at the very coalface is seen as a major advantage.
I also found the event a great opportunity to catch up with the Sydney store management, and I’d like to thank Martin Farrell and the team for the invitation.
I am certainly looking forward to the next event
SuperPro founder Graham Scudamore Smith
Why is SuperPro raw material superior? Here’s a bit of history.
SuperPro raw material is a HIGH PERFORMANCE POLYETHER TDI PREPOLMER.
There are thousands of polyurethane (PU) formulas – and PU is used in countless applications . Not all PU’s though are created equal and the unique qualities of SuperPro Polyurthane Bushings have been carefully formulated to work in automotive suspensions.
SuperPro applications demand resilience, wear resistance, hardness versatility, the ability to maintain shape, along with many more extreme material requirements.
The original polyurethane material was used extensively in the mining industry; this ultimately brings with it the high wear resistance properties required to survive in harsh environments. SuperPro then worked with a team of chemists to formulate and create a material for its own use in the automotive industry. The formula is always evolving and as new developments occur, new stronger and more versatile materials are created.
Once a high performing formula is produced, the material is then subjected to every stress and environment experience possible in the “real world”.
In the beginning the first series of bushings were manufactured in low volume and produced to fit the most demanding vehicle applications, this being four-wheel drive leaf spring shackle bushings.
There have been some notable points in time when a material change was made to cure a specific problem and then has been applied to a whole range as product improvements. These include:
1/ Tuned PU material on early shackle bushings to gain six times the life of rubber in mining applications.
2/ Upgraded formula to combat high soil PH levels and fine grit found in Malaysian jungles, increased life of bushing 3 times compared with old formula.
3/ Changed curative to improve resilience, reduced NVH levels.
4/ Use in Antarctica required a formula change to allow the product to withstand extreme sub zero temperatures.
5/ Tuned formula to soften the formula shock absorber applications and still out last rubber and other brands two to three times in four-wheel drive dampers.
6/ New installation grease produced after successfully curing a bush binding problem in extreme conditions in the Middle East.
The SuperPro motto is ‘Listen to customers, understand demands of the vehicle and continuously improve’ (Inovators Not Imitators)
Facebook is the biggest, fastest growing social media application in the world.It seems that everyone from your daughter to your mum is on it. But what does it mean for SuperPro?
SuperPro Australia has now joined the ranks of millions and created a profile page. All we need now is YOU. If you have a profile on Facebook, look up SuperPro Australia and click our LIKE button.
The site will be constantly updated with product releases, photos, competitions, prize draws and more, so stay tuned.
SuperPro Marketing Team
We want youfor our
Facebook Page
Innovators Not Immitators
The News
SUPERPRO AT PRI 2010Orlando Florida
The stand was again very popular with a lot of interest shown in the product, and many good leads coming from this very successful show.
Late in 2010 SuperPro visited sunny Orlando, Florida to create and promote a display at the Performance Racing Industry Show. PRI is the largest performance racing trade show in the world with over 39,000 buyers from some 65 countries passing through the doors.
All attendees of the show are pre-qualified to be either owners, managers or employees in the racing industry.
Thousands of professional racing teams, from NASCAR Cup Teams to NHRA Top Fuel, ALMS to Grand Am, Japan to the UK, send buyers to ensure they are current with today’s racing technology.
The SuperPro stand was manned by SuperPro’s Export Manager Ryan Scudamore-Smith and Joe Yaniv from OBT USA for the three day event.
January once again saw the traditional Motorsport season opener – The Autosport International Racing Car show at Birmingham’s National Exhibition Centre in the UK.
With the show in its 21st year, the range of exhibits and events
again exceeded expectations, with noteworthy inclusions being the display of McLaren’s F1, the launch of the Lotus Renault F1 car for the 2011 season, and even the launch of an Australian V8 Series for the UK.
SuperPro Europe exhibited for the fourth time, looking to build on the success of last year’s show by occupying a high profile position next to the display of incomparable Group B Rally Cars from the 1980’s. Once again we were delighted to be joined by SuperPro MD, Graham Scudamore Smith, who despite the rising floodwaters outside SuperPro’s Moorooka base threw himself into the proceedings with his usual commitment and enthusiasm.
The SuperPro stand was busy across all four days of the show with visits from our extensive existing customer base, along with some exciting new customers who were keen to join our programme. Once again the VAG and BMW markets were well represented – in fact we were delighted to reveal
during the show that SuperPro had been voted Number One in the ‘Best Product’ Category of the Magazine ‘Golf +’ reader awards – a fine endorsement of SuperPro’s outstanding performance, quality and value for money
byRichardFearn(SuperPro Europe)
Auto Sport 2011 Birmingham UK
Keeping it cool in Icy Blue
The SuperPro Stand
MACAU GP 2010
From November 17 to 20, Macau came to life with the annual Macau Grand Prix hitting its shores.
Through Joly Auto, SuperPro had a total of 12 cars running with SuperPro polyurethane bushings, with six competing in the Hotel Fortuna Cup (N2000 vehicles for local Hong Kong and Macau competitors only), two in CTM
Cup (Super 2000 vehicles for Asian competitors) and one in the Road Sports Challenge.
Trade clients of Joly Auto for both SuperPro and DBA products were given the opportunity to have a garage and paddock “walk-about” where they were able to get up close to the action and have a better appreciation of the Macau Grand Prix.
In the evening, the crash helmet was swapped in favour of the party hat where SuperPro, in conjunction with DBA, held a dinner party to celebrate Billy Lo and Mr. Leong Ian Veng for 2nd overall in the 2010 HTCC N2000 Championship and 2nd overall in the
2010 MTCC Super 2000 series.
Joly Auto will also like to take this opportunity to thank SuperPro for all the support given to us for the 2010 season and we look forward to many top achievements in the future.
Derek Lam (Joly Auto)
It is the beginning of a new year and one of the first shows on the calendar is the Tokyo Auto Salon.
Always a very popular event on the Japanese show calendar, this year was no different.
Vendor display numbers were down overall but the number of vehicles on display was up, with a total of 640 vehicles, 15 more than last year.
Visitor numbers were a big increase with a total of 238,000 people making their way through the doors, this was up 4% on last year.
The Auto Salon brings together many of the largest car and parts manufactures and with
Do-Luck Japan representing SuperPro, the stand was as popular as ever.
Some of the most talked about cars were the Garson DAD Crystal covered Mercedes SL600, the Nissan GT-R RC and the Lexus IS F CCS-R.
All up it was a fantastic show and SuperPro is looking forward to repeated success at next year’s show.
Mercedes SL600 “Rhine Stone” Edition
Some of the local “talent”
Tokyo Auto Salon 2011
SEMA LAS VEGAS 2010
AUTOMECHANIKA SHANGHIGH 2010
AUTOMECANIKA FRANKFURT 2010
SOLODEX Trinidad & Tobago
CARRIBEAN 2010
From December 8th to 11th , SuperPro showcased alongside DBA at Automechanika Shanghai 2010. Joly Auto who is the SuperPro Distributor for Hong Kong, Macau & People’s Republic of China, represented SuperPro Products by displaying the wide variety of performance parts over the 4 days.
Thank you to Mr Mak & Derek Lam at Joly Auto for organising the booth for a very successful show.
Ryan Scudamore-Smith (SuperPro Aus)
In November 2010 SuperPro alongside TEIN USA showcased at SEMA in beautiful Las Vegas ! The show was a great success for SuperPro with plenty of interest in new American vehicle products.SuperPro looks forward to showcasing once again to the American public at SEMA 2011.I would like to thank staff at TEIN USA for organising and assisting with the show.
Ryan Scudamore-Smith (SuperPro Aus)
On Sunday 17th October, Trinidad and Tobago held its final performance driving event called Solodex. This event showcased some of the best drivers and cars in Trinidad and Tobago. SuperPro was the highlight of the day as out of the 35 cars that participated 5 of these were showcasing the amazing performance ability of the SuperPro polyurethane bushings.
Vyshall Nandlal ( Aditi Enterprises)
In September 2010 saw the largest biannual automotive aftermarket show in the world, Automechanika Frankfurt.SuperPro Australia teamed up with SuperPro Europe to meet and greet current European distributors and display product to potential buyers.
I would like to thank Richard Fearn and Neil Revington for their assistance over the 6 days. SuperPro looks forward to attending Automechanika in 2012.
Ryan Scudamore-Smith (SuperPro Aus)
At the end of January 2011, Queensland saw some amazing trential rain not seen for 30+ years. As the rain continued for weeks on end, river systems reached breaking point and eventually overflowed resulting in extensive flooding. Luckily, the SuperPro factory and export area escaped with no damage but as you can see from the pictures, the water came mighty close....
SuperPro Spared From Floods
MARKETINGPRODUCTS
SuperPro has a wide range of Marketing Material and Promotional Products to assist you in sales presentation and trade display opportunities.Please contact Ryan Scudamore-Smith for all our fantastic products and pricing.We also produce flyers in a variety of languages.
Informationfor articles
WANTEDHi there !
I hope everyone is enjoying reading the SuperPro News and we certainly enjoy bringing it to you BUT we want to include your information as well !
If you have anything interesting that you would like to include, such as trade shows, car races or anything else SuperPro let us know !Contact Jemma [email protected]
SuperPro heavy duty alloy links are now available for the Subaru Forester, Impreza and Liberty offering a replacement of the Original Equipment plastic links. This will allow the swaybar action to work more efficiently in transferring the cornering force through to the opposing wheel, for maximum traction, cornering ability and performance. Please see vehicle listings below;
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3346K F LOWER CONTROL ARM INNER FRONT BUSH
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3347-70K R TRAILING ARM FRONT BUSH (STD REPLACEMENT)
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3347-80K R TRAILING ARM FRONT BUSH (PERFORMANCE REPLACEMENT)
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3348K R UPPER CONTROL ARM INNER BUSH KIT
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3349K R UPPER CONTROL ARM OUTER BUSH
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3350K R LOWER FRONT CONTROL ARM INNER BUSH
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3351K R LOWER FRONT CONTROL ARM OUTER BUSH
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3352K R LOWER REAR CONTROL ARM INNER BUSH
VW GOLF MK5 2003 - 2009 & MK6 2009 - ON SPF3353K R LOWER REAR CONTROL ARM OUTER BUSH (MOUNTED IN HUB)
NISSAN NAVARA D40 12/2005 - CURRENT SPF3022XK F UPPER CONTROL ARM INNER XTRA OFFSET
FORD FOCUS 9/2002 - 5/2005 SPF3466K R TRAILING ARM FRONT BUSH KIT (BLADE ARM)
TOYOTA LANDCRUISER 200 SER SPF3488-32K R WAY BAR TO CHASSIS BUSH 32 MM KIT (ARMOURED VEHICLE ONLY)
FORD FALCON BA/BF/FG SPF3232K R DIFF CENTRE SUPPORT BUSH (PERFORMANCE USE ONLY MAY CAUSE NVH)
FORD FALCON BA/BF/FG SPF3232AK R DIFF CENTRE SUPPORT BUSH (COMFORT OPTION TURBO STYLE BUSH)
NISSAN PATROL Y61 GU - GQ SPF3467K F RADIUS ARM TO CHASSIS MOUNT 'SET BACK' BUSH KIT
FORD EXPEDITION 2007 - CURRENT SPF3496-30K R SWAY BAR TO CHASSIS MOUNT
VW POLO 9N CHASSIS 7/2002 - CURRENT SPF3271-80K F LOWER CONTROL ARM, INNER REAR BUSH KIT STANDARD
VW POLO 9N CHASSIS 7/2002 - CURRENT SPF3272-80K F LOWER CONTROL ARM, INNER REAR BUSH KIT SINGLE OFFSET
VW POLO 9N CHASSIS 7/2002 - CURRENT SPF3273-80K F LOWER CONTROL ARM, INNER REAR BUSH KIT DOUBLE OFFSET
TOYOTA LANDCRUISER 200 SERIES NON-KDSSO SPF3449-33K R SWAY BAR TO CHASSIS 'D' BUSH 33MM KIT
UNIVERSAL SWAY BAR TO CHASSIS MOUNT BUSH 33MM SPF3552-33K F UNIVERSAL SWAY BAR TO CHASSIS MOUNT BUSH 33MM KIT - FITS S30 BRACKET (SPF0981K)
UNIVERSAL SWAY BAR TO CHASSIS MOUNT BUSH 27MM SPF3552-27K F UNIVERSAL SWAY BAR TO CHASSIS MOUNT BUSH 27MM KIT - FITS S30 BRACKET (SPF0981K)
UNIVERSAL SWAY BAR TO CHASSIS MOUNT BUSH 30MM SPF3552-30K F UNIVERSAL SWAY BAR TO CHASSIS MOUNT BUSH 30MM KIT - FITS S30 BRACKET (SPF0981K)
HOLDEN COMMODORE VX11 9/2001 - VY 10/2002 SPF3570K F SWAY BAR LINK ROD KIT
LANDROVER DISCOVERY 3 2005 - 2009 SPF3456K F LOWER CONTROL ARM REAR BUSH KIT
LANDROVER DISCOVERY 3 2005 - 2009 SPF3459K F LOWER CONTROL ARM FRONT BUSH KIT
SuperPro Product New Release
Vehicle Type Part No. Locat Contents Of Kit
MERCEDES VITO W639 109 CD1 05/2004 - ON
SPF3559-24K Front FRONT SWAYBAR TO CHASSIS MOUNT (24MM)
MAZDA E2200 SPF1149-18K Front FRONT SWAYBAR TO CHASSIS BUSH KIT (NEW SIZE - 18MM)
LEXUS IS250/350 GSE20/25 2005>, TOYOTA MARK X 2004 - 2009
SPF3491K Front FRONT LOWER CONTROL ARM REAR BUSH KIT
HONDA ACCORD EURO CL7 2002 - 2007
SPF3497K Front SUBFRAME TO CHASSIS MOUNT BUSH KIT
HONDA ACCORD EURO CL7 2003 - 2008
SPF3603K Front RACK MOUNT BUSH KIT
FORD FALCON FG 5/08 - ON SPF3227K Front FRONT UPPER CONTROL ARM, INNER BRACKETS
TRIUMPH SPOTFIRE MK4 SPF0755-19K Front FRONT SWAY BAR TO CHASSIS MOUNT (19MM)
LEXUS LX570 URJ200, TOYOTA LANDCRUISER 200 SER 08 -
SPF3448-39K Front FRONT SWAY BAR TO CHASSIS BUSH KIT (NON-KDSS) (39MM)
FORD FALCON AU SPF1615-25K Front FRONT SWAY BAR TO CHASSIS (25MM)
FORD FALCON AU SPF1615-26K Front FRONT SWAY BAR TO CHASSIS (26MM)
SUBARU FORESTER 3RD GEN SH MY08, IMPRESSA "RS" MY03 - 06
SPF2791-17K Front & Rear
FORESTER - FRONT SWAY BAR TO CHASSIS & IMPRESSA - REAR SWAY BAR TO CHASSIS
SUBARU FORESTER 3RD GEN SH MY08, IMPRESSA “RS” MY03 - 06
SPF2791-17K Front & Rear
FORESTER - FRONT SWAY BAR TO CHASSIS & IMPRESSA - REAR SWAY BAR TO CHASSIS
SuperPro Product New Releases Continued
Coming soon to Melbourne Exhibition Centre is the AAAA Automotive Trade Show 2011.
For 3 days in May, the 12th till the 14th, SuperPro will be displaying with Fulcrum Suspensions at Stand D14 showing off its wares and new innovations to the market .
If you will be attending the AAAA show please come by the stand and say hi !
These are busy times in the R&D department with a lineup of fresh projects coming to completion in the next few months.
SuperPro has just completed a full vehicle measure up on the JK Jeep and is moving forward with the bush design process.
Other vehicles we are working on now and in the near future include:
Volkswagen Polo 6R – 2010 full vehicle bush fit-out including new • Sway Bars.Toyota Land cruiser 200 series full bush fit-out and check.• Ford Mustang 2010 – full vehicle measure and design of bushes.• Chevrolet Camaro 2009 complete vehicle fit-out of first off R&D • sample bushes.2010 Mazda 2 / Ford Fiesta - full vehicle measure and design of bushes.•
Kirk Raines (SuperPro R&D)
The R&D Report
AAAA TRADE SHOW2011
SuperPro Distributors International List
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