ECIND012015RS20

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SAP IOT DAY HELD IN BANGALORE /09

F E B R U A R Y 2 0 1 5

SONATA SOFTWARE SEES ITS FUTURE IN CLOUD /16

Virtualization deployments have seen many challenges in the past. /20

AS VIRTUALIZATION MATURES,EYES ON CLOUD

Wi-Fi

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S A N J AY @ E N T E R P R I S E C H A N N E L S . C O M

EDITORIAL

04 FEBRUARY 2015

The Make or Break Time

Union budget 2015 would have a long impact on the growth and finance future of India. Even though we speak in this line every time we come up with a new government or new budget, but this time it is truly a different situation as people do not want to see them enlisted in the poor countries list globally. Of course, Mr.Modi in his one years’ tenure has definitely brought unfathomable glory to the country by making it a large investment destination of the global investors. But the actual test of his stint as the PM of India starts from now because he has lost the trust of the people in his own home turf where he

stays day in day out that is Delhi on the basis of non-performance of the government for last one year. Although we understand that one year is not good enough time to change the situation of the country but the poor people who are suffering every day are not that patient. They need their day to day needs to be fulfilled. Therefore this budget after Delhi defeat is the acid test for Modi government.

The land acquisition bill to be presented by the treasury bench in the parliament is already facing ruckus from the opposition in both the houses - even on the streets of Delhi. Therefore to bring absolute judicious budget is the only respite for the government. Of course there is no denying that this is a make or break time for the government.

What we basically need: as a developing country we need education for the poorest of the poor, employment for all, good roads and transport, good healthcare and on top of it

the commodities should be under our affordability. So for all these things we need very robust infrastructure at the back, the duties and taxation should

be aligned with the growth of the country. Sustainable manufacturing has to happen to absorb our pool of resources. Of course all these things should happen with a balanced view of the global market. Nothing should happen in such a way which will make us isolated from the global community. To me today, IT is incidentalwhere the larger context is the development infrastructure. We need investment in our roads, airports, railways, public transport, education, manufacturing, etc., than anything specific to taxation. The think tank should take cue from the countries like UAE, Singapore, Hong Kong, etc. and replicate in the larger context.

So the union budget 2015 should look at making ‘make in India’ to ‘made-in-India’ and digitisa-tion a priority. The railway budget is already out in the parliament. Good to know that in order to ensure safety and security, there is a proposal to install CCTVs in coaches and on stations and WIFI will be extended to category- B stations as well. Over and above Suresh Prabhu, the Union Minister for Railways has expressed an investment of Rs.850,000 crore in 5 years is likely towards the overall development of railways in India. ë

2015V O L U M E 0 3

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W W W. E N T E R P R I S E C H A N N E L S . C O M

INNOVATION /29FUJITSU NEW BUSINESS-CENTRIC

PRIMERGY SERVERS

The new dual-socket FUJITSU Server

PRIMERGY RX2530 M1 rack server

delivers maximum performance from a slender 1U form

factor – making it the perfect choice for virtualization and...

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GUEST TALK ::::::::::::::::::::::::::::::::::::::::::::::: 19

INNOVATION::::::::::::::::::::::::::::::::::::::::::::::::: 29

COVER STORY

BUDGET EXPECTATION

GUEST ARTICLE /28

ATP: Plugging Gaping Holes in the Security

ArmorSANJAY ROHATGIPRESIDENT, INDIA,

SYMANTEC

BUDGET /18

THE EDUCATION SYSTEM NEEDS A MAJOR REVAMPPARTHAIYENGARVICE PRESIDENT AND HEAD OF RESEARCH - INDIA

MY OPINION /15

Careful Design Will Be Critical

MOHAMED ASIQCOUNTRY MANAGER-

INDIA & SAARC, EXTREME NETWORKS

AS VIRTUALIZATION MATURES,EYES ON CLOUDVirtualization deployments have seen many challenges in the past. /20

Industry Budget Expectation /24

CONTENTS

05FEBRUARY 2015

SAP Unveils Next- Gen Enter-prise SoftwareSAP India launches SAP Business Suite 4 SAP HANA (SAP S/4 HANA). A new generation of business suite designed to enable Indian custom-ers run simple in a digital and networked world, SAP S/4 HANA is fully built on the advanced in-memory platform, SAP HANA and is designed on the most modern design principles with the SAP Fiori user experience (UX) for mobile devices.

Designed to drive business innovation with sim-plicity by connecting people, devices and business networks in real time, SAP S/4 HANA will help Indian enterprises to take better business decisions by accessing the capability for planning, execution, prediction and simulation from within the business application. It will also extend the value of simplic-ity to all lines of business and industries end-to-end with guided configuration for adoption, a modern user experience for business users of all roles in a company on almost any device, a simplified data model, on-the-fly insight at the highest level of

granularity and re-imagined real-time business processes.

“As Indian enterprises aim to enter new markets and engage with their consumers across a variety of channels, SAP S/4 HANA brings unprecedented innovation, combined with more than 40 years of experience across industries”, said Ravi Chauhan, MD, SAP India. “History proves, India to be an early adopter for new generation technology in the last decade. We are confident our customers will derive real-time business opportunities by adopting S/4 HANA the innovation platform designed to drive their growth.” he added.

The development of SAP S/4 HANA was a global collaborative project and leveraged on the talent pool at SAP Labs India. The team from SAP Labs India contributed towards the development of the core architecture, Fiori user experience, Applica-tions and Platform for S/4 HANA which is the key to get rid of all the complexity and redundancies.

CYBEROAM UNVEILS UTQCyberoam has introduced a unique capability – User Threat Quotient (UTQ) – to help IT security managers identify users posing security risks with ease.

With UTQ, Cyberoam extends its own innovation of Layer-8 technology and turns over a new leaf in user-identity focused security announced the press release. Available on Cyberoam’s Next-Generation Firewall and UTM appliances, UTQ harnesses information derived out of user’s web traffic to determine risky users that pose security and /or legal risks.

AbhilashSonwane, SVP (Products and Technology), Cyberoam, said, “Enterprise networks generate lots of data with ample clues into user-triggered events, but the information remains incomprehensible and correlating data from various logs and reports takes time and special skills, and is subject to the risk of human oversight.”

QUICK HEAL UNVEILS NEW ENTERPRISE BRAND: ‘SEQRITE’Quick Heal has launched ‘Seqrite’, its new brand aimed at IT security solutions for business enterprises.

The Seqrite umbrella has an extensive range of products such as Endpoint Security, UTM, MDM and more, under its spectrum. These are world-class enterprise segment products that have been accepted and lauded by their users.

Kailash Katkar, Founder & CEO, said, “We are immensely proud and excited by the springboard that Seqrite grants us. When it comes to value differentiation in the enterprise segment, this brand will give us the focus and identity that will help us maximize our reach and customer satisfaction. This brand promises all our enterprise customers the ultimate peace of mind by always keeping them secure and productive.”

RAVI CHAUHAN, MANAGING DIRECTOR, SAP INDIA

06 FEBRUARY 2015

CHANNEL

STREET

Xerox Bats for Print LessXerox’s new Digital Alternatives Tool helps enter-prises move closer to a more digital, paper-less work environment envisioned decades ago. The workflow solution supports today’s mobile work population, providing the ability to complete multiple workflows within a single application and without the need for paper.

“Printing less isn’t just about using less paper – it’s about working smarter, improving productiv-ity, connecting with clients faster and using data to bolster business. At first thought, we may be an unlikely source to say ‘print less’, but we bridge the digital and paper worlds to help enterprises better understand, protect and use information more intelligently”, said Mike Feldman, President, Large Enterprise Operations, Xerox.

“Xerox Digital Alternatives is a flexible and powerful solution supporting today’s increasingly

mobile knowledge workers. It helps users com-plete ad-hoc, document-based work processes across user devices, without the need for paper. With Digital Alternatives, users get consistent, anytime access to their critical business docu-ments and a toolset optimized for “paper-based” ways of working without the actual need for paper”, said Vishal Awal, Executive Director-Services, Xerox South Asia.

Xerox’s Digital Alternatives is a simple desktop and mobile assistant technology that automates paper-based workflows that exist within any large organization. With Xerox Digital Alternatives users can easily sign, annotate, share, save and read documents from one interface. There’s no need to print documents, convert files or toggle between different programs and digital versions; a time-saving and efficiency gain.

KONICA MINOLTA UNVEILS JET VARNISH 3D AT PRINTPACKKonica Minolta Business Solutions defined launched JET Varnish 3D at the PRINTPACK exhibition held at Greater Noida’s India Expo Centre from 11th-15th February 2015.

This launch proves Konica Minolta’s determination to offer printing solutions and products with cutting edge technology announced the press release. It further added that Konica Minolta & MGI demonstrated the product capabilities during the exhibition. The interactive seminars were very informative & helped customers understand the digital UV printing technology.

Konica Minolta’s partners Monotech Systems Ltd, Technova Imaging Systems, HCL Infosys-tems Ltd. and KMI Business Technologies Pvt. Ltd. showcased the state of the art award winning production printing systems like bizhub PRESS C8000, bizhub PRESS C70hc and bizhub PRESS 1060, bizhub PRESS C1100 at the exhibition.

V. Balakrishnan, EGM (Marketing), Konica Minolta Business Solutions India Pvt. Ltd., said, “We are very excited at the interest JET Varnish 3D generated & the response of the visitors. We are happy that many visitors were excited with the possibilities and opportunities JET Varnish3D offers them.”

MICRON, SEAGATE PARTNER TO LEVERAGE EXPERTISE OF BOTH COS.Micron and Seagate have entered a strategic agreement that establishes a framework for combining the innovation and expertise of both companies.

The framework of the agree-ment will enable customers of the two companies to benefit from a focused approach to deliver industry-leading storage solutions,

helping them innovate faster and more effectively announced the press release.

While initially focusing on next-generation SAS SSDs and strategic NAND supply, Micron and Seagate anticipate that this multi-year agreement will extend into future collaboration on enterprise storage solutions featuring Micron NAND

flash memory. “This agreement enables Seagate

to secure a strategic supply of NAND flash memory and enables collaboration on future products and technologies,” said Phil Brace, Executive Vice President, Electronics Solutions, Seagate. “Our companies are leaders in the storage industry, and in working

together we build on that success.” “The collaboration will assure

both Seagate and Micron target the growing enterprise flash market with industry-leading offerings across both of our product port-folios,” said Darren Thomas, Vice President of Storage, Micron.

SOFTWARE HOUSE PROD-UCTS GET FIPS 140-2 APPROVALSoftware House’ iSTAR Edge and iSTAR Ultra door controllers have been certified under the government’s Federal Information Processing Standards Publications (FIPS) 140-2 program, the most stringent standard for cryptographic products.

With the certification of iSTAR Edge and iSTAR Ultra, Software House becomes the first company to offer a full lineup of FIPS 140-2 approved controllers covering a wide range of access control scenarios.

FIPS 140-2 is an information technology security validation program that certifies products and systems for use in government-run and other highly regulated industries, such as finance and healthcare, where sensitive information is collected, stored, and shared. The FIPS 140-2 requirements are among the govern-ment’s most stringent requirements for product design, documentation, and secure operations.

“The certification of these physical access controllers addresses two of our government and enterprise customers’ most critical needs: compliance and choice,” said Rick Focke, Senior Product Manager, Tyco Security Products. “Receiving FIPS 140-2 validation ensures the products’ conformity for use with sensitive information, while offering multiple products with this key certification makes Software House’s iSTAR line the most versatile choice on the market today.”

V. BALAKRISHNAN_KONICA

CHANNEL STREET

08 FEBRUARY 2015

HDS TO ACQUIRE PENTAHO CORP

HDS said it intends to acquire Pen-taho Corporation, a big data integra-tion and business analytics company with an open source-based platform for diverse big data deployments.

The acquisition of Pentaho – the largest private big data acquisition transaction to date – is expected to be complete by June 2015, and is subject to customary closing conditions. Upon the close of the acquisition, Pentaho will become “Pentaho, a Hitachi Data Systems company” and will retain its brand. Pentaho will continue to execute its current business model under the leadership of Pentaho CEO, Quentin Gallivan, who will report to Kevin Eggleston, HDS senior vice president, Social Innovation and Global Industries.

This acquisition helps to fulfill Hitachi’s strategy of delivering business innovations that integrate machine data, information technol-ogy, and analytics to distill value from big data and the Internet of Things announced the press release. This acquisition is a transformational event for the big data industry.

“The combination of Hitachi’s broad industry expertise, advanced information technologies, and now Pentaho software and the talented team of experts, will enable us to give customers a more complete solution to manage their data – allowing them to leverage the power of big data and Internet of Things in a quicker and simpler way,” said Kevin Eggleston, senior vice president, Social Innova-tion and Global Industries, HDS.

SAP Labs India hosted the SAP Internet of Things (IoT) day, an exclusive event for partners, customers and startups to connect, share and explore the possibilities of IoT.

The one-day event held at SAP Labs India Campus in Bangalore saw the participation of eminent thought leaders from the Information Technology industry and the SAP leadership team. Additionally, demonstrations of IoT applications were conducted by SAP partners and startups

Speakers at the event included Venkatesh Natarajan, Vice President, Ashok Leyland; Sanjoy Paul, Managing Director, Accenture Technology Labs; ArvindTiwary, Chair, TiEIoT Forum and senior leaders from SAP.

SAP is helping companies connect their core

business to the intelligence at the edge of the net-work; transform their existing business processes to operate more efficiently; and reimagine their business models and customer experience. To scale this, SAP is co-innovating with start-ups and customers and growing its ecosystem of developers and partners.

“SAP solutions for the Internet of Things meet a number of organizational and consumer needs. With our enterprise-class expertise across mul-tiple industries, we are helping customers become early adopters of IoT by bringing together the new world of connected things, sensors and machine data with existing business processes and applications,” said Dilipkumar Khandelwal, Managing Director, SAP Labs India & Executive Vice President, Suite Engineering, SAP SE.

SAP IoT Day Held in Bangalore

DELL INTRUST 11.0 TO EMPOWER ORGANIZATIONS

Dell releases a new IT data analytics solution - Dell InTrust 11.0. It gives organizations the power to search and analyze vast amounts of IT data in one place, with real-time insights into user activity across security, compliance and operational teams. The solution’s newest feature, IT Search, is an interactive search and store engine that speeds security,

compliance and operations vis-ibility for investigations and audits with instant insight into relation-ships between data and users.

“Security has always been a key component of every company’s business operation. It is highly important for organizations to keep a track of user and administrator’s activity from

data security point of view that might get difficult as it demands raking through massive amount of incongruent data across multiple systems throughout the enterprise. With Dell InTrust 11.0, information security silos will be completely removed, and the IT team will have a clearer view and information about the user’s

history and usage of available data. This new solution will help organizations keep their data safe against any internal threat that may harm company’s assets” said Murli Mohan, Director & General Manager, Dell Software Group.

Further, InTrust 11.0 is avail-able now through Dell channel partners.

POLYCOM HONOURS PARTNERS WITH CIRCLE OF EXCELLENCE AWARDPolycom has announced the winners of its 2014 Circle of Excellence Awards at TEAM Polycom 2015, the company’s annual partner conference held in Orlando, Florida.

During a special awards ceremony, Polycom recognised partner companies that excel at incorporating value-added solutions and services which create lasting value for customers. These partners also demonstrate the highest level of expertise in implementing Polycom’s solu-tions, while delivering best-in-class performance and exceptional sales results.

“Partners play a critical role in Polycom’s journey to unleash the power of human collabora-tion,” said Mark Arman, Polycom Vice President of Worldwide Channels. “Polycom’s partner community is highly skilled, motivated, entrepreneurial and innovative. Our strategy relies heavily on our ability to work in lock-step with our partners to address the dynamic challenges of the modern workplace, and we are thrilled to recognise our top-performing partners.”

In addition to recognising its go-to-market partners, Polycom honoured its leading technol-ogy and alliance partners for demonstrating unique and innovative approaches to implement-ing customer applications that extend the value of the PolycomRealPresence Platform and software components.

Polycom places user experiences at the centre of its product and solutions development to create voice, video and content collaboration solutions that fit the way teams work. Polycom’s portfolio advances collaboration regardless of location or device.

CHANNEL STREET

09FEBRUARY 2015

AVNET NAMED WINNER OF THE 2015 IBM CHOICE AWARDAvnet has been named winner of the 2015 IBM Choice Award for Most Outstanding Distributor – Asia Pacific at the IBM PartnerWorld Leadership Conference in Las Vegas, Nevada. The Choice Awards, which are selected by IBM leadership in each geography, and given to Business Partners across a range of categories, is meant to recognize select IBM Business Partners who have displayed excellent performances in delivering IBM-based solutions, and helping clients to enjoy business growth.

With the award, the solid relation-ship between IBM and Avnet, which has been on-going for nearly 30 years, is both strengthened and affirmed.

The Choice Awards are selected by IBM leadership in each geography and are given to Business Partners across a range of categories, recognis-ing their working relationships with clients and demonstrated skills in selling IBM solutions.

“We’d like to extend our congratula-tions to Avnet Technology Solutions for being awarded a 2015 IBM Choice Award for Most Outstanding Distributor in Asia Pacific,” said Marc Dupaquier, general manager, IBM Global Business Partners. “With our joint focus on customer satisfaction, IBM and Avnet will continue to help our clients achieve higher value by delivering advanced technology solutions.”

Fortinet Joins VMware NSX Partner EcosystemFortinet said it has joined the VMware NSX partner ecosystem. Committed to providing lead-ing security solutions for virtualization, Fortinet also revealed its new FortiGate-VMX firewall appliance, which will enable greater security for customers within agile, elastic software-defined data centers based on VMware vSphere and VMware NSX virtualization platforms.

Rapid industry adoption of cloud and virtual infrastructure has created a need for transform-ing the way security is applied in the data center. With Fortinet’s new VMX solution, VMware vSphere and VMware NSX customers will be able to leverage Fortinet’s leading approach to security, which automates the orchestration of network security with seamless centralized management across physical and virtual domains.

“The SDDC promises a highly automated, easily managed platform that embraces and secures all applications, for fast, safe deployment across data centers, clouds and mobile devices,” said Rajesh Maurya, Country Manager, India &

SAARC at Fortinet. “Fortinet and VMware are uniquely positioned to deliver on this promise, providing the highest levels of security in virtual-ized environments.”

Today’s data center is rapidly changing in response to cloud, big data, software and infrastructure-as-a-service. Software Defined Networking and Software Defined Data Centers are also creating very dynamic environments which challenge the status quo of how network services are delivered.

In many data center environments, hardware security appliances are deployed at the aggrega-tion layer and can only see “north-south” traffic passing through the physical network. Con-versely, inter-VM traffic (i.e. “east-west” traffic) does not leave the virtual switch in the virtual host, and network virtualization and software-defined architectures further exacerbate the volume of virtual traffic.

The FortiGate-VMX firewall appliance will be available in March of this year.

2014 WAS THE YEAR OF IDENTITY THEFT: Gemalto releases the latest findings of the Breach Level Index, revealing that more than 1,500 data breaches led to one billion data records compromised worldwide during 2014. These numbers represent a 49% increase in data breaches and a 78% increase in data records that were either stolen or lost compared to 2013.

Continuing with this industry-leading benchmarking from SafeNet following its acquisition by Gemalto, the Breach Level Index (BLI) is a global database of data breaches as they happen and provides a methodology for security professionals to score the severity of breaches and see where they rank among publicly disclosed breaches. The BLI calculates the severity of data breaches across multiple dimensions based on breach disclosure information.

According to data in the BLI originally developed by SafeNet, the main motivation for cyber-criminals in 2014 was identity theft with 54% of the all data breaches being identity theft-based, more than any breach category including access to financial data.

HAPPIEST MINDS UNVEILS ITS LATEST SECURITY SOLUTIONS

Happiest Minds launched its upgraded version of Cloud based penetration testing, ThreatVigil, which will offer an intuitive mobile penetration testing module encom-passing Android, iOS and Windows platforms. This expansion to cover various mobile applications is over and above the existing security test-ing modules currently being used

by other organizations globally for their Cloud security assess-ment, Web Application security testing, Network and infrastructure security testing, Secure SDLC and Database security testing. Available On-Demand, the cloud based penetration testing offering has been developed with a combination of industry proven automated tools

and in-depth manual assessment techniques. This facilitates Zero False Positives and comprehensive business logic testing based on industry standard frameworks like OWASP, WASC, NIST, etc. and helps organizations meet regulatory requirements i.e. HIPAA Sarbanes-Oxley, GLBA and PCI.

Prasenjit Saha, CEO, Infrastruc-

ture Management Services and Security Business, Happiest Minds Technologies said, “The impetus provided to our iSaaS platform through the ThreatVigil offering will be by far, the industry’s most exhaustive security testing solution in the area of threat management in cloud, mobile, network and applica-tions security testing.”

CHANNEL STREET

10 FEBRUARY 2015

IBM Unveils New Storage Soft-ware Portfolio IBM has unveiled IBM Spectrum Storage, a new storage software portfolio designed to address data storage inefficiencies by changing the economics of storage with a layer of intelligent software.

IBM’s new storage software creates an efficient “data footprint” that dynamically stores every bit of data at the optimal cost, helping maximize performance and security.

To accelerate the development of next-generation storage software, IBM also announced plans to invest more than $1 billion in its storage

software portfolio over the next five years.

“A new approach is needed to help clients address the cost and complexity driven by tremendous data growth. Traditional storage is inefficient in today’s world where the value of each piece of data is chang-ing all the time,” said Ajay Mittal, Director, Systems and Technology

Group, IBM. “IBM is revolutionizing storage with our Spectrum Storage software that helps clients to more efficiently leverage their hardware invest-ments to extract the full business value of data.”

MARKET OPTIMISTIC ABOUT INDIAN

IT-BPM INDUSTRY

Digitization, internet of things, agile entrepreneur-

ial ecosystem, improving business environment

and many other such trends were revealed at the

release of the NASSCOM Strategic Review 2015

at Grand Hyatt, Mumbai.

The current fiscal year FY2015 brought in

overall optimism for the Indian IT-BPM industry

and is expected to meet guidance for the year

in constant currency. The industry continued to

evolve over the year and prioritized on enhancing

efficiency, enabling transformation and agility

and partnering for digital initiatives. Aggregate

industry revenues for FY2015 are estimated at

USD 146 billion.

ESRI INDIA LAUNCHES PLANNING

TOOLS FOR SMART CITIES

Esri India (a joint venture between NIIT Technolo-

gies Limited, and Esri Inc.), country’s leading GIS

Software & Solutions provider, shared details of

its offerings for planning Smart Cities in India.

The pace of urbanization is speeding up in

India with an expectation of better facilities and

living conditions. In this context the Government

of India has embarked on a program to develop

100 Smart Cities.

Arvind Thakur, Chairman Esri India said,

“Location is a common denominator in every

aspect of Smart City development thus creating

a strong need for integrating GIS in its planning.

An integrated approach will result in sustainability

and increased benefits for citizens residing in

Smart Cities”.

HUGE POTENTIAL FOR DEVOPS IN

INDIAN ORGS: CA TECHNOLOGIES

CA Technologies has unveiled a new study titled,

“DevOps: The Worst-Kept Secret to Winning in

the Application Economy” that reveals that only

26% of Indian IT leaders have adopted DevOps

and 52% intend to adopt the strategy in the next

two years.

The study conducted by Vanson Bourne with

1,425 senior IT and business leaders worldwide

highlights that the majority (86 to 96%) of respon-

dents in India have either seen or expect to see

business benefits from their DevOps efforts.

In the application economy, 52% business

leaders feel that the best way to measure the

success of DevOps strategy lies in increased rev-

enue, faster time to market, enhanced customer

experience and improved competitive positioning.

“Preventive controls, such as firewalls, antivirus and vulnerability management,

should not be the only focus of a mature security program.”

PAUL PROCTOR, VP& ANALYST,GARTNER

IN PUBLIC

BROCADE TO ACQUIRE RIVERBED’S STEELAPP BUSINESSBrocade said it intends to acquire Riverbed Technology’s SteelApp product line in an all-cash asset transaction. SteelApp is one of the top virtual ADCs providing scalable, secure, and elastic delivery of enterprise, cloud, and e-commerce applications.

The SteelApp product line controls traffic to and from applications and enables fast, reliable, and secure application delivery to users anywhere from the cloud or data center.

Under the terms of the agreement, Brocade will acquire the assets of the SteelApp business unit, and SteelApp development and field personnel will join Brocade after closing. The addition of the SteelApp product line extends Brocade’s software portfolio and enables more advanced solutions for the company’s data center and service provider customers.

Lloyd Carney, CEO, Brocade, said, “We are thrilled to add SteelApp’s widely-adopted solution to our portfolio and will invest our existing ADC resources to aggressively advance the roadmap and extend it into our open Vyatta Platform offering for NFV and SDN.”

SECONDS3

D-LINK EYES THE INDUSTRIAL SEGMENTD-Link has entered into a business alliance with MOXA - A provider of industrial networking, comput-ing, and automation solutions. D-Link-MOXA strategic alliance is primarily aimed towards providing comprehensive industrial networking solution, with Switching, IP Surveillance & Wireless products as part of its offering announced the press release. D-Link (India) Ltd. and MOXA will result into a seamless networking collaboration in Industrial networking domain.

TusharSighat, Executive Director & CEO, D-Link (India) Ltd., said, “D-Link continues to dominate Indian networking space with a phenomenal market share in SMB/SME & Home user segment. In last couple of years we have successfully managed to make inroads in large enterprise domain with our customised high-end network solutions. Moving ahead D-Link is keen on tapping the huge opportuni-ties present in the industrial segment. D-Link India’s business infrastructure coupled with MOXA’s technological excellence will definitely help us carve a niche in this untapped segment.”

AJAY MITTAL, DIRECTOR, SYSTEMS AND TECHNOLOGY GROUP, IBM

CHANNEL STREET

11FEBRUARY 2015

Dell Solution Helps RSMS Archi-tects Reduce Operating CostDell has successfully deployed end-to-end IT solution for RSMS Architects that gives personnel tools to enhance architectural creativity and uninter-rupted protection of project data with fast backup platform.

The deployment helped RSMS to reduce operating costs and drive business success.

RSMS Architects was looking to enhance support for architects while guarding the company against costly IT down-time with data protection and high-performance client machines. After exploring numerous vendors, RSMS Architects chose Dell to be their computing provider, selecting Dell Precision

T3600 and T1650 workstations and Dell OptiPlex 3020 desktops across its office alongside installing Dell AppAssure on a Dell Power-Edge R720 server with Intel Xeon processors and a Dell PowerVault NX400 network attached storage array for continuous protection of all their physical and virtual data.

“Enterprises today are faced with exponential data growth,

and therefore the need to keep the data safe at all times has become extremely imperative. With this kind of holistic approach, we give them the power to do more,” said Murli Mohan, Director & General Manager, Dell Software Group.

HID GLOBAL COMPLETES CONSOLIDATIONHID Global has completed the consolidation of its world headquarters and North American Operations Center. The company has also achieved recognition by three organizations for successfully implementing some of the industry’s most stringent sustainability guidelines in the design, construction and operation of its 250,000 square feet of manufacturing, office and warehouse space.

“We are very proud of our accomplishments, and grateful for the tremendous support we’ve received from the Austin community during this process,” said Jason Bohrer, vice president and general manager for HID Global’s North American Operations Center. “This facility has become our focal point for worldwide manufacturing excellence and a showcase for operational quality and sustainability that will enable us to strengthen and expand our leadership offering of world-class secure identity solutions.”

Completed consolidation of all North American manufacturing operations, with 45 percent of all global revenue now being generated out of the new facility. The facility is also expected to become the cornerstone for manufacturing government ID credentials that will be shipped around the globe. HID Global will be pursuing a number of additional security certifications for its operation in the coming 12 to 18 months.

HITACHI TO EXPAND ITS SOCIAL INNOVATION BUSINESS GLOBALLY

Hitachi said it will appoint Chief Executives, who will function as representatives of the Hitachi Group in interactions with regional companies and customers, in four global regions - the Americas, China, Asia/Pacific, and Europe/Russia / Middle East and other areas.

The Chief Executives will

implement a transition to an “autonomous decentralized global management” structure in which each region leads its business autonomously. Hitachi will expand its Social Innovation Business on a global scale, in order to reach the goals set forth in its 2015 Mid-term Management Plan, which will enter its final year in FY2015, and to

achieve further growth in 2016 and beyond.

In the Americas where economic growth is expected, Jack Domme, currently CEO of Hitachi Data Sys-tems Corporation will be appointed Chief Executive for the Americas.

In China, where stable, sustainable growth is expected, KenichiKokubo will continue as

Chief Executive for China. In the Asia-Pacific region, where social infrastructure-related demand is very strong, Ichiro Iino will be appointed Chief Executive for the Asia-Pacific. Iino will promote solutions targeting the healthcare industry through collaborations with local partnersin Singapore, India, and other countries.

SMARTLINK TO DO LARGE SCALE IT MANUFACTURINGSmartlink is committed to govern-ment’s call of ‘Make in India’ and has always encouraged local manufac-turing in the Indian IT Sector. The company’s legacy of local manufac-turing dates back to a time when local manufacturing looked unfeasible which gave Smartlink an impetus. Smartlink Network Systems Ltd. today launched the next generation DG-HR3400 wireless router at its manufacturing plant in Goa.

Local manufacturing is a sure win-win formula as it would require designing and manufacturing for India by India.

“Smartlink was set up with a vision to manufacture IT products in India for India. We at Smartlink welcome the initiative of ‘Make in India’ campaign by the government and we want to extend our support by all means that we can. All our products are crafted and designed to bring convenience along with the best technologies for India and abroad. Even the branding campaigns have been designed in conjunction with government’s initiative. My IT journey started 4 decades back with mainframe computer development in the IBM days and I then entered in manufacturing personal computers about 3 decades back by importing wave soldering machine and subse-quently we introduced SMT line to use surface mount components with large scale manufacturing in Goa.” said K. R. Naik, Founder & Chair-man, Smartlink Network Systems Ltd.

MURLI MOHAN, DIRECTOR & GENERAL MANAGER, DELL SOFTWARE GROUP

CHANNEL STREET

12 FEBRUARY 2015

WEB CLIPS

WIPRO, SRC SIGN PACT TO DEVELOP

CYBER SECURITY SOLUTIONS

Wipro and SRC Cyber, LLC, a company special-

izing in cyber security products and services,

have entered into a global alliance. The two

companies will jointly develop IT security products

and provide consulting services that will serve

organizations across the global energy and

utilities industry value chain.

The joint offering aims to provide customers

with an entire gamut of solutions and services,

ranging from strategy development, compliance

adherence, operations optimization to project

delivery.

MPS PUBLISHING USES DELL DATA

PROTECTION

Dell has successfully deployed DL4000 Backup

and Recovery Appliance, running Dell AppAs-

sure for MPS Limited, an end-to-end publishing

services provider that helps transform and enrich

content for print, online and mobile media. With

the deployment of solutions, MPS Limited was

able to enjoy greater productivity with faster data

recovery without any backup runs.

UTSTARCOM DISPLAYS ITS DEVELOP-

MENTS AT CONVERGENCE INDIA

UTStarcom participated in the 23rd Convergence

India 2015 Exhibition and Conference as a

Platinum Partner of the event, showcasing its

advanced broadband and optical network infra-

structure technologies offering for Indian market.

UTStarcom key executives underlined company’s

plans to support government initiatives like

Smart Cities, NOFN, and Wi-Fi deployments

with UTStarcom advanced telecom products and

technologies, and announced the aggressive

strategy on Carrier Wi-Fi solutions.

INDIA EXTERNAL STORAGE MARKET

SEES GROWTH

According to IDC’s Asia/Pacific Quarterly

Enterprise Storage Tracker, Q3 2014 India external

storage market witnessed a double-digit quarter-

on-quarter growth (in vendor Revenue) and stood

at USD 61.97 million though year-on-year was a

de-growth.

Q3 2014 witnessed a recovery majorly due to

some large multi-million dollar deals that were

absent from last few quarters. The market is

expected to revive in the coming quarters due to

business favouring policies from government and

large pending technology refreshes.

Avaya Gung ho about Fabric Connect

NUMBER GAMEMOVEMENTS

MICHAEL BISIGNANO has joined CA Technologies as general counsel and executive vice president.

Hitachi has promoted promoted ICHIRO IINO as Chief Executive for Asia Pacific from Managing Director of Hitachi India.

CA Technologies has ap-pointed SUNIL SANKAR as vice president, human resources, India.

VMware has appointed SUNDARBALASUBRAMA-NIAN as the Senior Director for General Business for VMware India. He comes from IBM.

20%of the white-collar workforce in India will access enterprise data on personal devices by 2017.

VMWARE LAUNCHES VIRTUAL SAN 6VMware has launched a new generation of enterprise storage solu-tions Virtual SAN 6 designed to enable mass adoption of software-defined storage.

VMware Virtual SAN 6 will introduce significant scalability and performance enhancements to the company’s award-winning hypervisor-converged storage solution, and VMware vSphere Virtual Volumes will offer new levels of storage integration to make third-party arrays natively aware of virtual machines announced the press release.

“Customers have told us they need a simple, cost-effective and cloud-aware approach to stor-age,” said Raghu Raghuram, EVP & GM, SDDC, VMware.

In a press event held in Delhi, Avaya’s Jean Turgeon, VPand CTO, Networking & SDN, WW Sales, stressed on the power of Avaya’s Fabric Connect network technology and its benefits.

Customers were interviewed to understand the impact Fabric Connect deployment had on their business. The survey focused on two categories of network performance, namely, agility and performance. The results soundly supported the performance value of Fabric Connect and revealed that Avaya Fabric Connect brings a significant competitive advantage to Avaya customers. A combination of customer’s

performance metrics (performance, agility) and verbatim comments derived from the research are an impressive confirmation of the power of the Fabric Connect technology.

Jean said, “Our new approach to network-ing is the foundation for transforming India’s cities into truly smart urban centers poised to support economic and social development and value-creation. Our networking technology is the backbone for rebuilding the country’s manufac-turing and services sectors and unlocking their potential in building locally and internationally competitive businesses.”

RAGHU RAGHURAM

CHANNEL STREET

13FEBRUARY 2015

ADRENALIN AGGRESSIVELY EYES CLOUD SOLUTION DISTRI-BUTION IN INDIA

Adrenalin eSystems Limited, a Global Social HCM Product Company, said it plans to aggressively distribute cloud solution in India after suc-cessful addition of more than 100 customers in cloud Business alone.

Balaji Ganesh, CEO & MD, Adrenalin eSystems Limited, said, “With the initial success and market acceptance of Adrenalin on Cloud, we would like to take a leadership posi-tion in the Indian market. This shall be largely achieved by making the product available through a country wide partner network, whereas, we shall continue to focus on delivering quality services through a world class infrastructure and continuous investments in product development and customer services.”

Balaji added, “We firmly believe that the existing IT solution partners network across the country have access to this business segment and once we equip them with the product knowledge and sales skills they will be able to take us to this market in the time to come. We aim to engage with over 400 such partners in 70 cities across India.”

Adrenalin Partner World program has been launched aggressively in all major metros and soon shall start reaching out to other cities to engage partners in this program.

Socomec Unveils DIRIS Digiware& BCMS 720 in IndiaSocomec has launched DirisDigiware the solution that sparks a revolution in electrical measurement and Diris BCMS (Branch Circuit Monitoring System) 720 the new robust and com-pact measuring unit for monitoring up to 72 single-phase branch circuits.

DIRIS Digiware is a totally modular and flexible energy measure-ment and monitoring system. With its compact design and connection options (split-core current transformers and any combination of 6 and 9 CT strips of 18mm pitch, the DIRIS BCMS 720 is easily integrated in PDUs whether in new facili-

ties or renovation projects.Olivier TREMOUILLE, Managing

Director, Socomec Innovative Power Solutions said, “our customers can benefit up to 30% cost saving from the conventional technology by adapting DIRIS Digiware technol-ogy. BCMS 720 that will help to reduce the cost and improve the

energy efficiency of critical applications. In continuation with our philosophy of bringing innovative solutions to the Indian market, we are proud to offer these new solutions that benefit our customers by and large”.

MICROSOFT TO HOST CLOUD CONFERENCE IN PUNEAt the unveiling ceremony of the Azure Café in Pune Microsoft said it will host India’s largest cloud conference in Pune. Microsoft Azure Conference will bring together the best minds in cloud computing from across the country and globally to help develop a robust cloud ecosystem in India.

More than 1500 business leaders, software developers, technology enthusiasts, IT professionals, customers and users of Microsoft Azure platform will converge in Pune on March 18 and 19, 2015. Another 15,000 participants are expected to join the conference online, making it the larg-est gathering of cloud computing professionals in India. The two-day conference will showcase the best of cloud solutions for businesses, technical content and views on Microsoft Azure platform.

HCL LEARNING PARTNERS WITH RICOH INDIAHCL Learning has entered into a strategic partnership with Ricoh India to support their digital smart class solution ‘ClassTech’.

It is a state-of-the-art solution powered by HCL Learning’s flagship product ‘DigiSchool’, a class-leading, interactive and comprehensive content solution that enriches classroom experience across the K12 segment.

ClassTech was launched by Dr. Shayama Chona, the Founder & President of Tamana Association and the former prin-cipal of Delhi Public School, R K Puram, New Delhi. ClassTech creates an interactive classroom learning

experience and allows a school to manage its IT Infrastructure more effectively with Ricoh’s extensive technology expertise.

Speaking on the occasion, Manoj Kumar, EVP & CEO, Ricoh, said, “Indian classrooms need to go

beyond traditional ways of teaching methodologies and provide quality education to students. Ricoh ClassTechpowered by HCL Learn-ing’s DigiSchool solution promises to help students in better concept formation, concept elaboration and academic achievement.We wish to make learning more interactive and interesting and take it beyond textbooks and chalkboard.”

OLIVIER TREMOUILLE

SEAGATE KINETIC TO REDEFINE CLOUD STORAGESeagate is redefining cloud storage infrastructure with the unveiling of its internally developed Seagate Kinetic Open Storage platform. The Seagate Kinetic Open Storage platform simplifies data manage-ment, improves performance and scalability while lowering total cost of ownership (TCO) of average Cloud infrastructures by up to 50 percent announced the press release.

Kinetic Open Storage platform eliminates the storage server tier of traditional data center archi-tectures by enabling applications to speak directly to the storage device, thereby reducing expenses associated with the acquisition, deployment, and support of hyperscale storage infrastructures.

MANOJ KUMAR, EXECUTIVE VICE PRESIDENT AND CEO, RICOH

CHANNEL STREET

14 FEBRUARY 2015

ture must do more than simply pass packets at high speed; the network devices should play key a role in managing and supporting IoT without adding CapEx or OpEx overhead. Any partner currently trained on our existing infrastructure technologies are already well on their way to building a “sensor network” to support the IoT explosion.

Do you think state data centers would be sufficient to handle massive amounts of data that’ll be required to manage smart cities? What would be the needs of these new generation data centres? With the technology advancements of 100G and Moore’s law (speed doubling every two years while costs cut in half ), the raw bandwidth necessary to meet the demand should not be an issue of concern. However, securing such environments will be critical as the number of connected devices grows. The explosive growth of Machine-to-Machine communication driven by IoT needs to be monitored very closely and secured to protect confidentiality and privacy. New security paradigms will be invented to meet the scaling needs of future data centers.

What would be the key challenges when it comes to smart cities? As it relates to the network infrastructure critical to deploying a smart city, careful design will be critical. The fiber/copper cable distribution alone is complex and expensive to change after it’s been installed, so design and planning must be done right the first time.l Healthcare/ Education- How does

IT help in making these sectors smarter and more efficient. Delivering simple, fast and smart data access to ALL IP devices (including IoT) is the cornerstone to delivering better patient or student outcomes in hospitals and schools, respectively. The innovation velocity of devices and apps that are purpose built to deliver better healthcare and education continues to acceler-ate. However, without an efficient and scalable network infrastructure providing connectivity and access, this innovation cannot be realized.l Government – How does networking

help the Government sector in making processes for citizens easier Cloud-based applications built on top of high speed wired and wireless networks delivers simple access to online services that citizens can complete from home or anywhere with their mobile device. Self-service apps are the key enablers for delivering a better user (citizen) experience. ë

What areas of smart city would you be catering to? Please signify the importance of each of them?The underlying network infrastructure to a smart city will be critical in delivering IP access and bandwidth at scale, city wide. Similar to a “power grid” design, a data network for wired and wireless technology will deliver the base access required for all IP devices: smart phones, smart home and smart building technologies. Therefore, this infrastructure plays a vital role in the entire smart city design.

With millions and billions of

devices connected through the smart city network, what importance do you think sensors and sensor networks play? Are you looking at partnerships in this space? How do you plan to train your partner network for IoT?Extreme Networks has been at the forefront of building granular sensor technology into its infrastructure elements. A wireless access point or wired switch/router from Extreme is instrumented with sensor technology that provides deep insights into all connected devices, device types, location, and layer-7 application visibility and control. We believe the infrastruc-

WITH THE MILLION AND BILLIONS OF DEVICES TO BE CONNECTED UNDER

THE SMART CITY INITIATIVE, THE INFRASTRUCTURE WILL REMAIN THE KEY TO

ABSORBING THE PRESSURE.EXTREME NETWORKS’ COUNTRY MANAGER FOR

INDIA & SAARC, MOHAMED ASIQ OFFERS HIS VIEW POINTS ABOUT TACKLING

THE SITUATION. EXCERPTS…

Careful Design Will Be Critical

MOHAMED ASIQCOUNTRY MANAGER- INDIA & SAARC, EXTREME NETWORKS

MY VIEWS

15FEBRUARY 2015

SONATA SOFTWARE

India is among the fastest growing software markets globally. Enterprises across multiple segments from MNCs to SMEs are realizing the need to use technology to serve their customers in this market.

In an interview with Enterprise Channels, Mohan Muthuraj, Associate Vice President Technology Infrastructure Services at Sonata, said that Sonata Software is looking at opportunities in the cloud market by transforming its 20-year old technology infrastructure services group.

While traditional solutions such as ERPs are extending their footprints with special solutions for SMEs and niche industries, the existing large

accounts are more actively driven by needs to leverage technology such as cloud, mobility, analytics, omni-channel commerce and new age unified enterprise communications solutions.

“Both technology vendors and enterprise customers are increasingly adopting cloud-based SaaS solutions, which involve a very different business model than traditional packaged soft-ware,” said Muthuraj. “Sonata has been a valuable partner in enabling this transition effectively with the appropriate services required. This has been a focus area for us as we believe it is the future.”

While Sonata is a business application development services provider that focuses in

Sonata Software sees its future in cloudGlobal IT services firm Sonata Software is transforming itself as it sees a shift in market from traditional packaged software to cloud-based solutions.

Could you elaborate the role of The Technology Infrastructure group created in Sonata Software.The Technology Infrastructure Services Group is the leading Value Added Partner for a broad range of software products, business appliances and services. TIS has been delivering unmatched business value to its customers by providing end-to- end services across the spectrum of Software licensing, support, installation, and implementation. Headquartered in Bangalore, it has 7 regional offices in India in Mumbai, New Delhi, Kolkata, Chennai, Hyderabad, and Pune extending its network throughout the country.

The Technology Infrastructure Services Group is a market leader with a track record of recognitions such as Microsoft Country Partner of the Year Award 2014, Microsoft Cloud Partner of the Year Award 2013, SAP Pinnacle Award 2014 and many more. It also counts among its portfolio some of the largest and respected Indian enterprises in multiple

verticals and has a proven track record of having a long term service provider with multi-year engagement models. Currently we are also actively serving large accounts, corporate accounts and SMEs thereby enabling differ-ent segments to effectively access the best IT infrastructure.

Give us your perspective on the Enterprise Solutions Market in India? What are your focus industries?India is among the fastest growing software markets globally. Enterprises across multiple segments from MNCs to SMEs are realizing the need to use technology to serve their customers in this market. While traditional solutions such as ERPs are extending their footprints with spe-cial solutions for SMEs and niche industries, the existing large accounts are more actively driven by needs to leverage technology such as cloud, mobility, analytics, omni-channel commerce and new age unified enterprise communications

solutions. Sonata has been a valuable partner in enabling this transition effectively with the appropriate services required. This has been a focus area for us as we believe it is the future and we are happy to have been recognized with awards such as Microsoft Cloud Partner of the Year 2013 in making this change happen.

How is Sonata Software best leveraging on its enterprise applications market in India?At Sonata, we are looking at industry and business process specific IP led solutions in the area of business application software services for the Indian market. On the technology infrastructure side, it is more about value added services which help enterprise get better ROI and competitiveness with their investments. Another focus area for us is to extend our technology infrastructure services deeper in to the market to the SMEs and niche industries, through direct and Master Value Added

travel, retail and CPG industries, its Technology Infrastructure Services Group has a broader footprint across multiple industries including BFSI, manufacturing, telecom and so on.

“At Sonata, we are looking at industry and business process specific IP-led solutions in the area of business application software services for the Indian market,” Muthuraj told Enterprise Channels. “On the technology infrastructure side, it is more about value added services which help enterprise get better ROI and competitiveness with their investments. Another focus area for us is to extend our technology infrastructure services deeper in to the market to the SMEs and

16 FEBRUARY 2015

ENTERPRISE APPLICATIONS

niche industries, through direct and Master Value Added Reseller models.”

Sonata’s Technology Infrastructure Services Group is the value added partner for a broad range of software products, business appliances and services. TIS has been providing end-to-end services across the spectrum of software licensing, support, installation, and implementation. Headquartered in Bangalore, it has 7 regional

offices in India in Mumbai, New Delhi, Kolkata, Chennai, Hyderabad, and Pune extending its network throughout the country.

“We have an extensive knowledge of the travel industry by serving one of the largest tour operators globally, which has enabled us to deliver nextgen omni-channel commerce solutions on SAP hybris,” Muthuraj said. “The insight here involved the understanding of

MOHAN MUTHURAJ,ASSOCIATE VICE PRESIDENT TECHNOLOGY INFRASTRUCTURE SERVICES, SONATA.

“We have an extensive knowledge of the travel industry by serving one of the largest tour operators globally, which has enabled us to deliver nextgen omni-channel commerce solutions on SAP hybris.”

Reseller models.

We understand, Sonata takes these products to every part of India, how do you manage this widespread reach?- We have a country wide presence and a strong network that helps us in reaching out to every corner of the country. Our reseller programs are tailored to provide us with an extensive reach. For example, we lead a value-added reseller proposition through SAP-Sonata MasterVAR program in India, which aims to develop and engage a broad partner eco-system throughout the country. ERP and CRM businesses are challenging to build. Our objective is to help increase scale with minimal investment. In order to achieve this,we leverage Sonata’s brand name, industry expertise, marketing resources, operational & training support to deliver innova-tive solutions & services pan India via SAP-Sonata MasterVAR for India. As our affiliate, the

Partners gain a definite competitive advantage in respective markets. Numerous Tech entre-preneurs from Tier II & III cities, have shown considerable interest in our MVAR Program spearheading the SAP Strategy. The program equips our partners with standalone products for Cloud, Mobility, Analytics, Apps & Database to interlocked Solutions like SAP HANA.

More on SAP-Sonata Master VAR Program:- http://www.campaignhost.com/sonata/

What are the distinct Sonata Advantages? Sonata’s 360 degree footprint across product engineering, enterprise applications and technol-ogy infrastructure solutions has given us the ability to provide superior technical solutions, be it to large accounts or SMEs through our partner networks.Our partners are able to get critical support both in terms of technology as well as go to market for customer fulfilment

Our extensive reach in the market and long

term perspective has helped us add value to technology vendors and enterprise customers alike.

Could you elaborate on the deep insights you offer for any one of your core vertical?A case in point is our hybris practice. We have an extensive knowledge of the travel industry by serving one of the largest tour operators globally which has enabled us to deliver next gen omni-channel commerce solutions on SAP hybris. The insight here involved the understanding of the need for a single view of the customer and seam-less transactions across both online as well as physical brick led retail channels to deliver real value to customers. Translating this into a viable technology solution involved further significant technology challenges too. The final solution is also built on the back of a travel industry specific solution framework on hybris, which is now being extended globally. ë

the need for a single view of the customer and seamless transactions across both online as well as physical brick led retail channels to deliver real value to customers. Translating this into a viable technology solution involved further significant technology challenges too. The final solution is also built on the back of a travel industry specific solution framework on hybris, which is now being extended globally.”

17FEBRUARY 2015

ENTERPRISE APPLICATIONS

GARTNER

The biggest expectations for the IT industry will be to put teeth behind the two slogans of ‘Digital India’ and ‘Make in India’. A manufacturing revival in an IT savvy India would

be a tremendous multiplier for the Indian IT industry, unlike in China, where manufacturing took off without too much IT support, and China is only now (last 2-3 years) starting to focus on IT as a white-collar productivity effort. This can be a game changer for India in the inevitable India vs China comparisons and a huge boost for Indian competitiveness on the global landscape.

Similarly, the ‘Digital India’ initiative has huge ramifications for the Indian IT industry and Indian industry overall as well. It will (hopefully) been better access to the vast areas of untapped rural India, which can drive unprecedented economic growth across industry, by allowing companies across all industries to tap the elusive ‘bottom of the pyramid’ economic opportunity. Country level infrastructure improvements needed to drive ‘Digital India’ will also help spur industries embrace of the digital business paradigm, which will increasingly be a competi-tive imperative in the coming decade, as digital business hastens the demise of ‘geographical reach’ as a competitive barrier.

In order to achieve the above, the government needs to focus on the following, in order of priority:

- Time bound execution of all initiatives - This has been the governments Achilles heel forever! Even when the funds are available, the inability to get anything done in a reasonable time-frame has been the biggest barrier faced by Indian industry.

- Improving the FDI climate - To truly achieve

The Education System Needs a Major revampA manufacturing revival in an IT savvy India would be a tremendous multiplier for the Indian IT industry, unlike in China, where manufacturing took off without too much IT support.

PARTHAIYENGARVICE PRESIDENT AND HEAD OF RESEARCH - INDIA

“The ‘Digital India’ initiative has huge ramifications for the Indian IT industry and Indian industry overall as well.”

the promise of these two initiatives (and assum-ing point #1 above is addressed), massive FDI will be required to support the infrastructure revamp. This will involve streamlining policies, accelerat-ing reforms including (especially) tax reform amongst others.

- Education system & Human Capital - The Indian education system and the resultant workforce has moved from being an asset in the early days of the ‘offshoring’ IT wave to being a liability today. We produce armies of ‘doers’ when the need of the hour is to create larger numbers of ‘thinkers’ and ‘creative talent’. The education system needs a major revamp to move the next generation of students away from the ‘do as you are told’ mindset to one in which they are encouraged to ‘think for themselves’. We have hidden for too long behind the fig leaf of Indian culture and the ‘respect for authority’ which drives the ‘do as you are told’ mindset. It is time – indeed it is CRITICAL – that we move on from that outdated thinking and teach our students to challenge what they don’t understand or agree with. Given that this is a long-term initiative, in the short term the government, working with industry and academia will have to drive some short to medium term programs to create the required human capital, through training initiatives, encouraging (and maybe even promoting/requiring) internships through one’s academic career etc. Secondly, focusing on improving the legions of academic institutes that continue to churn out un-employable graduates needs to be addressed on a war footing. Gartner’s conservative estimate is that only 20-25% of India’s graduate pool is readily employable. This HAS to change. ë

18 FEBRUARY 2015

BUDGET

density Wi-Fi can make sports fans winnersExtreme Networks rolled out the Baylor In-Game App, the first college athletics application to provide instant replays from multiple views to fans, at their seats. Gary Newbold, Vice President, Asia Pacific and Japan, Extreme Networks speaks more about the overall market-scape of these apps.

HOW HIGH

n W O R D S : GARY NEWBOLD , V I C E P R E S I D E N T ,

A S I A PA C I F I C A N D J A PA N , E X T R E M E N E T W O R K S

Imagine walking into the stadium precincts to watch your favourite sports team and your smartphone pings you that a $30 premium seat upgrade is available for purchase on your mobile device.

As soon as you settle in to enjoy that awesome view of the game, you use your phone to order a hamburger and beer delivered to your seat. Then, when your team’s star player scores a try, kicks a goal or hits a six, you use the team’s app to watch an instant replay at multiple angles and a stadium-exclusive video feed of players on the sideline. Later, when nature calls, the app directs you to the closest restroom with no wait time.

This isnot a far-fetched futuristic experience. It’s already available at some venues, and others are working to add next generation digital sys-tems that will make attending a game in person an immersive, connected experience.

At present this is all happening overseas, but Australian sports organisations have seen the technology in action, know the fans love it, and believe it can give their particular sport an edge.

In the USA, Extreme Networks hasannounced a strategic relationship with the current NFL Super Bowl champions Seattle Seahawks to deliver best-in-class Wi-Fi connectivity to fans at CenturyLink Field. Seahawks fans have a reputa-tion for rocking the 67,000-capacity stadiumwith one of the loudest sounds in NFL.In September 2013, during a game against the San Francisco 49ers, they broke the Guinness World Record for loudest crowd roar at an outdoor stadium with 136.6 decibels. It follows that they need the highest density WiFi!

The Seattle announcement follows recent deployments of Extreme Networks’ IdentiFi® Wi-Fi at other NFL stadiums - the Cincinnati Bengals, Tennessee Titans and Jacksonville Jaguars.

The Jaguars will receive unparalleled mobile connectivity attheirEverBank Field stadium, capacity 67,000. They will use IdentiFi® Wire-less, along with SignalShare’s Live-Fi™ audience engagement platform, to deliver an enhanced user experience to fans. Extreme’s highly scalable solution will also act as a delivery platform for the Jaguars’ application, which offers exclusive content and special offers to thousands of fans.

Baylor University was an early Wi-Fi adopter at its new $US260 million on-campus McLane Stadium in Waco, Texas, which holds 45,000 fans. The stadium has been outfitted with a robust Wi-Fi network and custom mobile applications that enhance the in-game fan experience.

Extreme Networks rolled out the Baylor In-Game App, the first college athletics application to provide instant replays from multiple views to fans, at their seats. This combination of Extreme’s Wi-Fi gear, software applications and content is the same technology used by the world’s leading professional sports teams.

Benefiting from a vision of an immersive experience, Baylor fans are enjoyingthe freedom of using their wireless devices –smartphone, tablet or laptop computer – to access customised applications like the Baylor In-Game App that enriches their experience through in-seat mobile video replays, team information, customised camera angles and up-to-the-minute real-time statistics.

The appallows fans to download in the stadium to watch videos, news and in-seat replays of the action from multiple views over the Wi-Fi network, and to follow key real-time statistics of the action. Fans can stay connected to their team 24x7 through the In-game app.

Key enablers for the immersive sports stadium experience are the ultra-fast 802.11ac

wireless network standard introduced recently, and Extreme Networks’ 3865 802.11ac WLAN outdoor access point, a key addition to the company’s IdentiFi Wireless LAN portfolio. IdentiFihas become the most complete and scal-able enterprise Wi-Fi solution addressing both indoor and outdoor wireless connectivity.

The Extreme Wi-Fi system is designed to support high density requirements, including high-speed connections for streaming content and uploading photos, support of social engage-ment, in-venue mobile application delivery.

The ultimate fan experience uses a hand-picked collection of innovative technology that allows fans to stay connected with the ultra-fast Wi-Fi network as well as a robust cellular distrib-uted antenna system. Fans can direct their own mobile experience using in-game applications throughout a stadium.

According to one sports administrator, an in-game app represents a fan’s one-stop shop for anything and everything they need to know about their team. Fans can access video on their iPhones, iPads or Android devices, and they can watch the same program feed that is on the stadium video board, or they can choose from other cameras that will be streaming live all the time.

It is like having a DVR remote on a fan’s phone where he or she can watch replays and highlights from aseat in the stadium.The technology has been described as one of the most exciting expe-riences in sport, and a ‘must have’ that brings fans closer to the action whenever they attend a game, and also allows them to access real-time statistics, news, multimedia content, streaming radio, and more.Since sports administrators globally are keen on delivering a premium experience to their customers, this technology is fast making sports fans the winners. ë

GUEST TALK

19FEBRUARY 2015

COVER STORY

20 FEBRUARY 2015

With the advent of virtualization and the associated move of hosting multiple virtual machines on a single server, many of the problems related to IT infrastruc-ture have now disappeared. Virtualization

isnow a mature concept even in developing markets, including India.

Many Indian IT organizations believe that a virtualization strategy can move them up the virtualization curve to the dynamic datacenter as their future. CIOs are looking to virtu-alization to improve operational efficiency, improve utilization and reduce hardware and reduce capital costs. While contain-ing costs is currently a critical metric for every IT organization, many customers are also anticipating the increased flexibility and responsiveness to meet dynamic business requirements the real value of transforming their current IT environment.Depending on their respective strategies, organizations are adopting open source or propriety virtualization architectures.

Market research firm IDC estimates that the economic impact of server virtualization in India will be $3.89 billion by 2020. This takes into account the money that can be saved in servers, power, cooling and real-estate. According to Gartner,

by 2015, almost 20% of overall VPN / Firewall market will be deployed using virtual infrastructure and 100% of overall IT security product capabilities will be delivered from the cloud.

Gartner also estimates the public cloud services market in India to reach $1.9 billion by 2018, of which infrastructure as a service (IaaS) will account for about $300 million.

Some service providers have taken the logical next steps toward making their data center more automated and efficient. “The need for meeting these sudden and quick demands from businesses is driving the next thinking and actions toward building a more elastic, agile and dynamic data center. Some enterprises have also gone ahead with plans to create a private cloud platform to transform their internal IT from silos of hardware, software and applications to a converged data center providing IT as a service,” a Gartner report emphasis.

In terms of Cloud Computing, India is all set to launch itself into the skies and stay there for a long time to come. “Even though enterprise CIOs have been skeptical with cloud computing making significant inroads in the marketplace, given the key concerns pertaining to security, compliance, out-ages and data proliferation, cloud computing in India is at an inflection point today, said Abhilash Purushothaman, Country

Virtualization deployments have seen many challenges in the past. However, most enterprises have gone past that phase and are looking to adopt cloud and different types of virtualization solutions in a big way

n W O R D S : S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M > n P H O T O : S H U T T E R S T O C K . C O M

AS VIRTUALIZATION MATURES, EYES ON CLOUD

COVER STORY

21FEBRUARY 2015

ABHILASH PURUSHOTHAMAN,

COUNTRY DIRECTOR, ENTERPRISE MANAGEMENT

BUSINESS AT CA TECHNOLOGIES.

“Given the key concerns pertaining to security,

compliance, outages and data proliferation, cloud computing in India is at

an inflection point today.”

TARUN KAURA,DIRECTOR – TECHNOLOGY SALES, INDIA, SYMANTEC

“In order to optimize benefits and address IT concerns, it is essential

for enterprises and CIOs to keep in mind a few metrics while making

the decision to virtualize and while associating

with the vendor.”

Director, Enterprise Management Business at CA Technologies.

IT organizations today wantagility and efficiency for their critical business services that increasingly span physical,virtual and external resources and has led this shift into new IT delivery models. IDC sees the cloud segment in

India clocking a whopping $3.5 billion by the year 2016, five times more than the $688 million it clocked in 2012.

“About 20-25% of large outsourcing deals in India already involve the cloud. In addition to this, investments of cloud services providers in the country are growing phenomenally,”

Purushothaman said.According to Gartner, almost two-thirds of

Indian CIOs will run and manage their busi-nesses via cloud computing in the next two years. Apart from the escalating cloud adoption, the market also expects scalability, cost efficiency and pay-per-use pricing models from cloud service providers. All these numbers point to the fact that India stands at a cusp of a cloud revolution which is transforming the way we conduct our business operations by the minute.

MAXIMIZING BENEFITIt is apparent that virtualization and cloud computing are quickly becoming indispensable tools for IT. “However, in order to optimize benefits and address IT concerns, it is essential for enterprises and CIOs to keep in mind a few metrics while making the decision to virtualize and while associating with the vendor,” according to Tarun Kaura, Director – Technology Sales, India, Symantec.As per Symantec the following four key metrics can ensure the adoption of a virtualized solution provides the most business benefits. l Ensure alignment between IT and

executives in virtualization and cloud initiatives to showcase that IT can address C-level concerns such as security and availability l Vendor solutions should integrate

with existing infrastructure and departments inclusive of planning and implementation as virtualization and cloud initiatives are most successful when implemented as mainstream, comprehensive IT initiatives as they involve all aspects of IT (servers, storage, network, applica-tions etc) l Businesses should modernize the

TYPES OF VIRTUALIZATIONServer Virtualization: It is one of the most popular initiatives for small & medium enterprises. It enables organizations to consoli-date space, reduce costs and energy consumption, as well as improve their ability to manage important IT resources.Desktop Virtualization: This system involves transmitting a desktop’s traditional operating system to a virtual one. Virtual desktop infrastructure (VDI) is the practice of hosting a desktop operating system within a virtual machine (VM) running on a central-ized server.While the computer remains on your desk, the operating system is hosted on a server in another location.In the past couple of years, some large Indian organizations have turned to VDI as an alternative to the server-based computing model.Hardware Virtualization: This involves taking the components of a machine and making them virtual; hardware virtualization separates software from hardware resources, while the software remains on the physical machines.Storage Virtualization: Storage virtualization is the easiest and most cost-effective type of virtualization to implement. It involves compiling multiple physical hard drives into a single virtualized storage environment. It is quite similar to cloud storage, which can be private or public, or a hybrid of both private and public clouds. This is the most popular type of Virtualization adopted by majority of businesses.

COVER STORY

22 FEBRUARY 2015

WHAT’S HOLDING BACK VIRTUALIZATION DEPLOYMENTS

• Budget• Highoperationalriskofafailedmigration• Lackofskilledvirtualservermanagementemployees• Availablesoftwaretoolsdon’tadequatelymeetneeds• Homegrowncriticalappsthatarehardtomanageinavirtual

environment• Apartner/solutionisabletoprovidesatisfactoryanswerstoall

(ormost)ofthese

existing infrastructure to achieve the higher efficiencies and then modernizing it, based on need. One method to do this is to convert static servers, storage and networking into a virtualized pool of resources and replacing static provision-ing with self-service provisioning l Vendor must align with business

to provide a solution best suited to the need enabling smooth transition giving a realistic view of the value proposition of product and the result expected

SMBS, THE GROWTH DRIVERIn India, there are significant growth opportuni-ties across server, desktop and storage virtualiza-tion. Of the total IT installed base in the country, only 5 to 10 percent have been virtualized so far. Through secondary research, AMI has concluded that the small and medium business segment comprises about 30 percent of the India virtual-ization market and is likely to grow exponentially in the next few years. This growth will be driven by a need to increase operational efficiencies. The size of this untapped market is considerable,

presenting a huge growth potential for leading participants in the market.

IT and IT-enabled services have been early adopters of virtualization, followed by the pharmaceutical, telecommunication and bank-ing/financial services and insurance verticals. In the past server virtualization was the more readily adopted technology among India SMBs. However, desktop virtualization has gained popularity in the recent past due to its operational

advantages. Large enterprises in India have also embraced this solution because there is a need to move mission-critical applications to virtualization.

Given, the plethora of benefits that virtualiza-tion offers to both SMBs as well as enterprises, it represents a huge opportunity for partners, who can build niche services for different kinds of virtualization and position them as cost-cutting solutions. ë

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COVER STORY

23FEBRUARY 2015

Industry Budget ExpectationUnion Budget 2015 holds great optimism from the industry franternity. The mandate given to the present government owing to their promises around developing the manufacturing and creating employment have to hold ground.

n S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M >

BUDGET EXPECTATION

PRABHU RAMACHANDRAN,DIRECTOR-WEBNMS

It is an exciting time ahead for us in the domestic market

“As the Government gears up for 100 pilot smart cities projects in India, Information and communication technologies (ICT) will play a crucial role as the communication infrastructure acts as the backbone. As an IoT Platform and solutions provider rooted in India, it is an exciting time ahead for us in the domestic market as the Department of Telecom has already drifted an IoT policy draft. We can also expect a greater convergence of smart city and smart grids in near future to improve energy efficiency, enhance grid security, and optimize energy distribution pro-

cess. One step closer, we expect the Government to boost IoT by funding incubation and research centres. We are also anticipating ambitious plans around Digital India to foster economic growth and smart governance. As we look forward to 2015, we foresee a connected India with digital literacy reaching even to the bottom of the pyramid.” ë

AMITABH VIRA,CEO & FOUNDER, NET PROPHETS CYBER WORKS

To incentivise SMEs and Entrepreneurial Culture in the Country

In keeping with the Prime Minister’s initiatives of Make in India and Digital India, I would expect a qualified emphasis in the 2015 Budget on providing incentives to young entrepreneurs and the Information Technology SME sector in the Country.

In the recent past most Government Policy seems to have focussed on big businesses. What India really needs is to address the concerns of the SME sector which employs 40% of the Indian workforce and enable them to compete with firms across the world. Fiscal innovation and

administrative support to the India’s SME sector will go a long way in allowing them to compete in an increasingly global market place.

Entrepreneurs in advanced countries have been at the forefront of thought leadership and more importantly, have developed a culture of innovation and creative enterprise in business. India needs to have a plan around a start-up fund to promote similar Digital Entrepreneurship ideas under a panel that comprises creative think-ers and social scientists rather than a convention of bankers and financial analysts. ë

24 FEBRUARY 2015

GARTNER

PRUTHVINANJAPPA,VP – HUMAN RESOURCES,NESS SOFTWARE ENGINEERING SERVICES (SES)

I Expect the Budget to Boost the Job Sector

is really a shot in the arm for entrepreneurs, job seekers, as well as cities like Bangalore that provide a sound startup ecosystem. I expect more focus on startups, as well as on sectors like IT/ITeS that employ millions. I think we also need more clarity on issues like taxation, and incentives to ease the process of doing business. Moreover, I feel there should be tax rebates given for investing in skills training, since upgradation of skills is a necessity for industries that are constantly on the lookout for talent to fuel growth.

To boost the job sector, I think the government should introduce life and medical cover for all salaried employees who are also tax payers. A graded approach should be announced-whereby those paying more tax should be entitled to higher coverage. Moreover, there should be an introduction of insurance for salaried employees (who are also tax payers) to cover for instances of unplanned termination of jobs. Measures like these will help in drastically reducing anxiety and stress amongst our workforce. l Topping my list of expectations this

Budget is the introduction of life and medical insurance coverage for all salaried employees who are tax payers. Today there is no social security other than the PF contribution, and some tax exemptions. The government needs to take

certain responsibility towards citizens who earn an income and are also tax payers. l All salaried people who are tax payers

should be covered for instances of redundancy or unplanned termination of their jobs. If an employee is deemed redundant, it implies that the job he or she was doing is no longer required. Today it’s nowhere mandated to provide coverage for either redundancy or sudden termination of employment. I earnestly feel that coverages for life, medical and redundancy should be somewhere built into the budget. l Section 35CCD of the Income Tax Act,

1961, mentions that if companies are investing in skill development, the company will be entitled to a higher weighted deduction of this expenditure. The notification issued so far, does not include IT companies in its coverage. I feel that IT compa-nies should be included under the scope of this provision as it will encourage IT firms to invest more in skill development, which in turn will help to achieve the objective of Digital India and Smart Indian Cities. l Today we have maximum income tax

of 30%. But there is surcharge on education cess which takes the maximum tax bracket to 33%. This should be brought down to 30%, so that some people get a 3% rebate. ë

There is a strong sense of optimism in the job market and the economy seems to be on the upswing. I expect the budget to boost the job sector and hiring to pick up significantly across sectors and industries. India’s GDP growth is projected to rise to 6.5% in 2015-16, and this will imply good news for job seekers at all levels, especially freshers. There is a lot of expectation from this government and I feel the initiatives and reforms that will be announced should positively impact jobs. During the last budget, the government laid emphasis on startups, which

25FEBRUARY 2015

GARTNER

Industry leaders in the big data space, including Platinum members GE, Horton-works, IBM, Infosys, Pivotal, SAS, a large international telecommunications firm, and Gold members AltiScale, EMC, Verizon

Enterprise Solutions, and VMware announced their intent to create an industry association, identified as the Open Data Platform (“ODP”). The Open Data Platform will promote big data technologies based on open source software from theApache Hadoop ecosystem and optimize testing among and across the ecosystem’s vendors. These efforts will accelerate the ability of enterprises to build or implement data-driven applications.

As off-the-shelf big data technologies continue to attract the interest of enterprises, these leaders are coming together to help maximize big data adoption and productivity. Companies in the Open Data Platform initiative will concentrate their efforts first on developing and using offer-ings focused on core Apache Hadoop use cases. The Open Data Platform will provide access to a tested reference core of Apache Hadoop, Apache Ambari and related Apache source artifacts, which will simplify upstream and downstream qualification efforts - giving the industry a coveted “test once, use everywhere” core platform.

The ODP will work directly with specific Apache projects, adhering to the Apache Software Foundation (ASF) guidelines for the contribution of ideas and code. A key benefit of the ODP will be for members to collaborate across various Apache projects as well as other open source-licensed big data projects with a goal toward meeting enterprise class requirements. The ODP is expected to promote a set of standard open source technologies and versions that will increase compatibility among big data solutions and simplify the process for applications and tools to integrate with and run on any compliant system. ë

Technology Leaders Unite Around ‘Open Data Platform’ GE, Hortonworks, IBM, Infosys, Pivotal, SAS, and AltiScale, CenturyLink, EMC, Verizon and VMware join forces to drive collaboration, innovation, and standardization across big data technologies to Increase Enterprise Adoption of Hadoop and Big Data

n S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M >

“The best way to accelerate innovation and adoption

of platform technologies like Hadoop is through an

open source model. The Open Data Platform initia-

tive will rally both enterprise end users and vendors

around a well-defined common core platform against

which big data solutions can be qualified. This will free

up the broader big data ecosystem to focus on data-

driven applications that deliver proactive insights for

businesses.”

“Just as Pivotal and industry leaders focused the open

source community around a common platform for the

cloud, the Open Data Platform will rally an industry

around a common platform for big data. This founda-

tional step will provide a well-defined, mature, predict-

able and interoperable core to build on, furthering

enterprises to adopt the best big data and analytical

software to support data driven applications.”

SUNDEEP MADRA,VICE PRESIDENT, DATA PRODUCT GROUP, PIVOTAL

SHAUN CONNOLLY,PRESIDENT OF CORPORATE STRATEGY, HORTONWORKS

“ANALYTIC INSIGHTS FROM INDUSTRIAL

BIG DATA ARE TRANSFORMING SECTORS

SUCH AS ENERGY, HEALTHCARE AND

TRANSPORTATION, AND GE IS FOCUSED

ON ENABLING OUR CUSTOMERS TO TAKE

FULL ADVANTAGE OF THE PRODUCTIVITY

AND EFFICIENCY GAINS MADE POSSIBLE

BY THE INDUSTRIAL INTERNET. GE IS

UNITING WITH OTHER TECHNOLOGY

LEADERS TO PROMOTE OPEN-SOURCE-

BASED STANDARDS THAT WILL HELP

CUSTOMERS BETTER MANAGE AND GAIN

INSIGHT FROM THEIR DATA. THE OPEN DATA

PLATFORM WILL FOSTER COMPATIBILITY AND

INTEROPERABILITY THAT WILL ACCELERATE

INNOVATION AND ADOPTION OF NEW DATA-

DRIVEN SOLUTIONS.”

JOHN MAGEE,CHIEF MARKETING OFFICER, GE SOFTWARE

26 FEBRUARY 2015

ENTERPRISE APPLICATION

ALCATEL-LUCENT

A study by Bell Labs, the industrial research arm of Alcatel-Lucent, has identified that network operators who use converged IP and optical transport tech-

nologies can significantly ease the burden being placed on their infrastructure by demands for capacity caused by the explosion of bandwidth-hungry applications.

The study, which is published today, looked to determine if and how converged IP/opti-cal control integration could reduce network resource requirements without compromising service availability. This was done by comparing the relative cost of integrating and coordinating resiliency methods in both the IP routing and optical transport network. Resilience is the network’s ability to resume normal operations if a failure occurs and is an essential component of an operator’s highly reliable network.

The results show that by converging routing and optical transport technologies operators can meet the same requirements for service availability while using up to 40% less network resources, such as 100G router ports and optical transponders.

Through the study, researchers successfully uncovered the potential cost benefits using a converged operation of routing and optical transport in an integrated multilayer network model. The study shows that:l An integrated resiliency strategy

saves costs while still guaranteeing network and

Integrating IP and Optical Technologies to Ease Network Capacity Demands by 40%Converged technologies allow for better network utilization, cost and operational efficiencies and lays groundwork for cloud-optimized infrastructure

n S A N J I B M O H A PAT R A < S A N J I B @ A C C E N T I N F O M E D I A . C O M >

MARCUS WELDON,PRESIDENT OF BELL LABS & CTO OF ALCATEL-LUCENT

“We are always looking for ways to help our customers maximize their network infrastructure in order to prepare for the growing demand for the digital delivery of everything, as well as to deliver the best possible experience for users and their multiple connected devices. This research underscores the innovative thinking for which Bell Labs is world-renowned, as well as how Alcatel-Lucent is uniquely positioned to serve the needs of service providers and enterprise customers.”

service availability l Introducing protection for the optical

layer based on GMPLS (Generalized Multipro-tocol Label Switching) allows service providers to meet the same availability levels achieved by routing protection methods based on MPLS (Multiprotocol Label Switching), with total savings up to 40% on router ports and optical transponders over a five year period. l The combination of IP and optical

transport layer protection with a GMPLS user network interface (UNI) allows service providers to accelerate these savings by freeing up a third of deployed network capacity and provide headroom for two years of traffic growth.

Furthermore, by establishing an integrated multi-layer control plane now, a cloud-optimized network can easily be achieved down the line. To do this, service providers can do the following:

1. Introduce an Agile Optical Network with a dynamic GMPLS control plane

2. Extend optical transport layer control to the IP routing layer with GMPLS UNI

3. Provide open, programmable Software Defined Network (SDN) interfaces based on open standards

The result is an integrated multi-layer network with a unified control plane, with immediate cost benefits from better network utilization and operational efficiencies. Total cost of ownership savings may vary based on the topology size, connectivity and traffic mix. ë

27FEBRUARY 2015

BACKBONE

Plugging Gaping Holes in the Security ArmorWith cybercriminals proving more and more ruthless and far-reaching in their impact, only an integrated solution can help protect against the multitude of incoming cyber threats.

ATP:

n W O R D S : SANJAY ROHATG I , P R E S I D E N T , I N D I A ,

S Y M A N T E C .

n P H O T O : S H U T T E R S T O C K

The sheer number of headlines made by data breaches, targeted attacks and cyber espionages in 2014 is enough to drive home the impact cyber-attacks have on enter-prises today.Last year witnessed some of the biggest names among the financial institutions, retail chains and large media companies at the receiving end of large-scale data breaches - indicating that with the growing digitization, there are now more avenues for cyber-criminals to attack critical data. According to Symantec’s Internet Security Threat Report (ISTR) Vol. 19, despite corporates stepping up information security measures, businesses in India continued to be a hot target for cybercriminals, with 69 percent of targeted attacks in India focused on large enterprises the implications of which were far damaging.Though planning and implementing such large format sophisticated attacks may sound complicated, reports indicate that some of the tools required are availableat rock-bottom prices in theunderground black markets.

MODUS OPERANDI: ADVANCED PERSIS-TENT THREATS (APT)A decade ago, the biggest risk from a bad virus was a temporarily disabled computer and some lost files. Today, targeted attacks are on the rise and APTs, widely used for data breaches and cyber-espionage, pose a real threat for organizations. Traditional cyber-attacks employ “smash and grab” tactics. By con-trast, APT-style attackers are willing to be more patient as they craft their attack strategy and wait till the reward grows bigger, better, sweeter. They break into the target network in well-calibrated phases - Recon-naissance, Incursion, Discovery, Capture and Exfiltration – elude detection, and harvest valuable information over the long term.

Reconnaissance, the most important phase to start the attack, is the phase when the attacker lever-ages information from different factors to understand their target. The next phase called Incursion is when the attackers inject the malware through the recently found vulnerabilities in the systems or

people. Discovery, another crucial step is when the attacker has now become an insider, studying the internal defense systems of the target organization to craft his next move and to stay undetected. After studying the systems well, the attacker launches his attacks in the Capture phase by gathering all the information he wants to steal or install a malware to disrupt company operations. Exfiltration is another important step for attackers, as in this phase they send all the captured information to their home base for further analysis and exploitation without detection.

SOLUTION: ADVANCED THREAT PROTECTION (ATP)According to ISTR: 2013 stood out as the year of mega breaches, with more than 552 million identities exposed globally and targeted attacks growing by 91 percent from the previous year. With cybercriminals proving more and more ruthless and far-reaching in their impact, only an integrated solution can help protect against

the multitude of incoming cyber threats. This being the case, every business must be able to identify incoming attacks and respond to them seamlessly without suffering downtime. Today, IT departments are grappling with growing inci-dence of advanced cybercrimes and too many false positives. Working through a laundry list of manual processes without the appropriate staffing and skill sets needed to win, leave organizations exposed and vulnerable. In such a scenario, businesses can find shelter with a security expert that can significantly reduce time taken todeal with security incidents by correlating endpoint and network detections. This security expert coupled with a global intelligence network and advanced security technology helps the enterprises with trends on new and evolving threats, providing detailed intelligence and a heads-up to fight incoming attacks. Therefore, there is a greater need for enter-prises to build a security layer that not only prevents an attack but prevents, detects and respondsto them. ë

GUEST ARTICLE

28 FEBRUARY 2015

The new dual-socket FUJITSU Server PRIM-ERGY RX2530 M1 rack server delivers maximum performance from a slender 1U form factor – making it the perfect choice for virtualization and scale-out deploy-ments. Its capabilities are underlined by a new SPECpower_ssj2008

energy efficiency bench-mark record in the class of 1U rack servers1 at launch, achieving a new industry-best level of efficiency with a score of 9811 overall ssj_ops/watt (operations per Watt of power). This achievement validates Fujitsu’s continuing ability to deliver servers designed to get the most from every

Watt of energy. Fujitsu is also expand-

ing its already-extensive portfolio of blade systems with the new PRIMERGY BX2580 M1 server blade, optimized for handling virtualization and other demanding workloads. Both new servers join the PRIMERGY line-up, which was fully refreshed

in September 2014 with dual-socket systems featuring a comprehensive line-up of improvements based on field feedback from customers.

The new servers are characterized by the PRIMERGY brand’s proven quality and reliability, and include new features.

KEY CAPABILITIESn Both new PRIMERGY models are optimized for integration into existing network landscapesn Can dynamically scale I/O bandwidth to meet applica-tion needsn Uses a unique, modular, scalable and field inter-changeable LOM architec-ture (LAN On Mainboard), known as DynamicLoM, and Universal Converged Network Adapters.n Optimized for handling extensive virtualization and consolidation projects as well as other demanding workloads

FUJITSU New Business-Centric PRIMERGY Servers

PLEASE SEND YOUR FEEDBACK AT EDITOR@ENTERPRICECHANNELS.COM

KEY CAPABILITIESn Purpose-built for scale-out architectures n Can be deployed as a spine or leaf switchn Supports Zero-Touch Provisioning allowing it to be rapidly configured

BROCADE’S IMPROVED VCS FABRICBrocade adds advancements to the Brocade VCS fabric portfolio that promises to significantly improve IT agility and help customers migrate to the New IP. These solu-tions enable efficient, automated, scale-out network architectures with new, advanced programmability and orchestration to deliver network resources on demand.

New innovations to the VCS fabric portfolio include the Brocade VDX 6940, the industry’s highest-density fixed form factor switch, which is designed for dynamic, scale-out data center architectures. To facilitate rapid deploy-ment, the switch supports Zero-Touch Provisioning capabilities, enabling it to be configured and operational in less than one minute. Unlike traditional networks where each switch is managed individually, the Brocade VDX 6940 allows customers to scale out the network without adding operational complexity. Utilizing Brocade VCS Logical Chassis capabilities, customers can manage up to 48 switches as a single logical switch.

The automated approach to Brocade VDX switch deployment and operations extends beyond native VCS capa-bilities. Customers can seamlessly integrate a Brocade VDX network infrastructure with the rest of their data center ecosystem through advanced programmability, Software-Defined Networking (SDN) and virtualization support, cloud orchestration, and DevOps integration. As a result, customers can operate their data centers more holistically, accelerate innovation and ensure that network resources are readily available and automatically provisioned as new services are deployed.

INNOVATIONS

29FEBRUARY 2015

Xerox Color C70 The Xerox Color C70 offers the widest range of applications in this market space, including running synthetics, vinyls, window clings, carbonless paper, never-tear paper, transfer papers, magnets and many other unique applications that are made possible with Xerox’s low melt toner & flexible paper path.

The newly developed, heat-efficient IH fuser does not require preheat-ing, which helps reduce power consumption in standby mode by 44% compared to a resistance heating device. Also, the power consumption of the scanner using LED lighting is 1/3rd of traditional scanners using fluorescent lamps. With these energy savings, the running electricity costs of the C70 are almost 1/4th to similar press configurations available in the market today.

Xerox Extensible Interface Platform (EIP) allows you to connect to third-party software solutions that you can access from the touch-screen of the device.

Be secure with integrated security features such as IP filtering, image overwrite, secure print, encrypted scan-to-email, authentication and IPv6 support.

The C70 boosts the productivity with fast digital printing – up to 60/70 pages per minute color and up to 65/75 pages per minute black. It Scan up to 200 images per minute, color or black and white, with the integrated single-pass scanner.

Also, it saves time with 4 standard paper trays, load-while-run toner, and auto-duplexing up to 80 lb. cover/220 g/m² coated stock.

HP New Desk-top PCsHP 110 is a powerful and affordable desktop PCs designed to deliver increased quality and productivity for the everyday computing needs of small business and home user.

The HP 110 Desktop PCs not only deliver the performance and value that customers are looking for, for the first time, but are also equipped with a genuine operating system as well as the quality and support they expect from the HP brand.”

Powered by the 4thgenerationIntel Core processor and pre-installed with Windows 8.1, the stylish yet affordable, HP 120 Desk-top PC is designed to enhance the overall computing experience for complete routine tasks such as email, web browsing and online shopping smoothly. The HP 120 Desktop PC can also be customized and expanded with additional memory and dedicated graphic cards to meet customer needs.

The HP 110 Desktop PC is powered by the latest Intel Pentium Quad Core processor, providing users with an uninterrupted multitasking experience. Equipped with Intel HD graphics, the device allows user to enjoy high-definition video content to enhance the entertainment experience.

The HP 110 Desktop PC is available in the market with a starting price of INR 23,990.

HP is also offering attractive options to upgrade the warranty to 3 year onsite at a nominal charge of INR. 1,499.

KEY CAPABILITIESn Power by 4th generation Intel core processor n Pre-installed Windows 8.1n Ideal for complete routine tasks such as email, web browsing and online shopping

KEY CAPABILITIESn 10,000 - 50,000 pages per monthn C70: 70 ppm color, 75 ppm blackn Print, Copy, Scan, Preview, Emailn With duty cycle of 300, 000 per month, it prints in Duplex mode.n It takes standard paper capacity of 3,260 sheets

INNOVATIONS

30 FEBRUARY 2015

Sonata Information Technology Limited1st Floor, APS Trust Building, Bull Temple Road, N. R. Colony, Bangalore - 560 019, IndiaTel: 91-80-6778 2500, Fax: 91-80-26610972, info-sap@sonata-software.comwww.sonata-software.com

CONTACT

“TRANSFORM YOUR BUSINESS WITH WORLD CLASS SOLUTIONS FROM SAP.APPLICATIONS, MOBILITY, ANALYTICS, CLOUD, DATABASE TECHNOLOGY POWERED BY HANA.BROUGHT TO YOU BY SONATA SOFTWARE THROUGH ITS WIDESPREAD PARTNER NETWORK IN INDIA”

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RNI NO: DEL ENG/2013/49006 Postal Reg. No.: DL-SW-1/4169/13-15 Date of Publication: 18 of Every MonthDate of Posting: 20 & 21 of Every Month