February 24, 2015persuasive technniques in commercials

Homework: Review notes and study Unit 2 vocabulary flashcards.

Objective

I can identify and evaluate persuasive techniques and propaganda used in commercials and advertisements.

Warm Up:

Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make flashcards for words #6-10 - constrain, contemporary,depict, disinterested, encompass

Think about a commercial that you have seen recently that you felt was very persuasive - maybe you even went out and purchased the product or at least are interested in purchasing it in the future. What made the commercial so convincing?

elements of commercials

https://www.ncta.com/platform/wp-content/uploads/2012/12/tv-commercial-break-workouts-img-15684.jpg

elements of commercials

images, words and slogans

elements of commercials

images, words and slogans

sounds

elements of commercials

images, words and slogans

propoganda

sounds

elements of commercials

images, words and slogans

propoganda

a simple, carefully worded phrase intended to give a positive impression of the product. sounds

elements of commercials

images, words and slogans

propoganda

a simple, carefully worded phrase intended to give a positive impression of the product. sounds

dialogue

elements of commercials

images, words and slogans

propoganda

a simple, carefully worded phrase intended to give a positive impression of the product. sounds

dialogue narration

elements of commercials

images, words and slogans

propoganda

a simple, carefully worded phrase intended to give a positive impression of the product. sounds

dialogue narration music

elements of commercials

images, words and slogans

propoganda

a simple, carefully worded phrase intended to give a positive impression of the product. sounds

dialogue narration music

the attempt to convince an audience to accept ideas without considering other viewpoints

slogans

a simple, carefully worded phrase intended to give a positive impression of the product.

Subway

Eat fresh

McDonald's

I'm lovin' it

Maxwell House

Good to the last drop

Burger King

Have it your way

Capital One

What's in your wallet

Johnson & Johnson

The family company

L'oreal

Because I'm worth it

Lowes

Improving home improvement

Target

Expect More. Pay Less.

BMW

The ultimate driving machine.

ebay

The world's online marketplace.

Lucky Charms

Magically delicious.

7 up

The un-cola.

Taco Bell

Think outside the bun.

Walmart

Always low prices. Always.

https://www.youtube.com/watch?v=1x76SuEgj_8

Shark Tank Luminaid

Now you try! Come up with a clever catchphrase slogan for the following products:

http://maxcdn.thedesigninspiration.com/wp-content/uploads/2012/05/Creative-Products-013.jpg

knife set

http://www.clickypix.com/wp-content/uploads/2013/09/odd-cool-products-we-want-14.jpg

baby shower cap

http://www.likecool.com/Home/Store/Tree%20Bookshelf/Tree-Bookshelf.jpg

http://dailycreativity.net/wp-content/uploads/2013/04/0iBtN.jpg

tree book shelves

https://s-media-cache-ak0.pinimg.com/236x/25/18/ac/2518ac53976a694329e62a7e51d371b4.jpg

corner cat scratcher

propaganda

any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.

Propaganda attempts to convince an audience without considering other viewpoints

http://www.gwennseemel.com/images/blog08/Rosie.jpg

Propaganda techniques in advertising

http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg

bandwagon appeal

takes advantage of people's desire to be part of a group or be popular.

Everyone else is doing it. Why aren't you?

http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA

https://www.youtube.com/watch?v=n6S1JoCSVNU

LeBron James and Chromebook

https://www.youtube.com/watch?v=S95J5BowMmk

stereotype

presents a narrow, fixed idea about all the members of a certain group.

No politician can be trusted.

https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg

https://www.youtube.com/watch?v=8tZR3M7SQwA

I am Man - Burger King

https://wallacenicoler.files.wordpress.com/2014/10/dr-pepper-101.jpg

name-calling

the use of loaded words to create negative feelings about a person, group or thing.

Only a tree-hugger would try to protect that park from developers.

http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg

http://graphics8.nytimes.com/images/2008/11/04/business/04adco-inline2-190.jpg

snob appeal

sends a message that something is valuable because only "special" people appreciate it.

Our jeans are designed for people who insist on quality.

http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif

https://medialiteracysp13.files.wordpress.com/2013/04/rolex.jpg

http://www.marcresearch.com/blogs/merrill/wp-content/uploads/2009/06/starbucks_ad_2.jpg

endorsement

a recommendation made by someone who is well-known, but not necessarily an authority.

Celebrities use their fame to persuade you to believe in a cause, candidate or product.

http://notebook.stc.org/wp-content/uploads/2011/11/Brown-print.jpg

Nike billboard

http://paavodesign.files.wordpress.com/2012/04/cometogether2.jpg

Nike billboard

http://paavodesign.files.wordpress.com/2012/04/cometogether2.jpg

BANDWAGON APPEAL

The Nike swoosh symbol is filled with all the different kinds of Nike shoes, showing consumers the variety of products made by their company and insinuating that there is a Nike shoe out there for everyone. By saying "come together," Nike is

trying to get the customer to feel like they can belong in a group with all the other people that already have Nike shoes, like it's one big happy Nike-wearing family. The "right now" pressures consumers into feeling like they need to purchase Nike shoes as soon as possible so that they don't missed out.

Nike magazine ad

http://files.coloribus.com/files/adsarchive/part_1151/11517355/file/nike-sparq-lindsey-tarpley-small-38820.jpg

Nike magazine ad

http://files.coloribus.com/files/adsarchive/part_1151/11517355/file/nike-sparq-lindsey-tarpley-small-38820.jpg

SNOB APPEAL

The wording "My better is better than your better" appeals to people's desire to have / be the best. Consumers may read that and feel like they need to get some Nike shoes in order to be better than people who wear other shoes. Nike wants people who wear other shoes to feel inferior because they are not wearing the Nike brand of shoes. They know people want the best, and by purchasing Nikes they are on their way to being the best.

Nike commercial

ENDORSEMENT

The commercial has celebrity football player Tom Brady. The commercial is trying to say that Nike encourages everyday people to be better, to challenge themselves, to do more than they ever thought they could. In the end, they could be so good that they surpass the skills of top athletes.

https://www.youtube.com/watch?v=FpKduqYmALw