Patient Engagement, Education and Adherence 7th annual Summit Innovative Approaches and New Technologies for Cross-Functional Collaborations Between Life Science Organizations, Patients and Advocates to Improve Health Outcomes February 25-26, 2016 Hilton Philadelphia at Penn’s Landing Philadelphia, PA NEW FOR 2016: OUR CASE STUDY SHOWCASE INCLUDES: SPONSORS: KEY LEARNING OBJECTIVES: • Understand the role of all stakeholders when it comes to implementing effective patient adherence and engagement programs into your organization • Create meaningful collaborations between industry innovators and patient advocacy groups • Navigate the evolving patient engagement regulatory landscape • Discover innovative solutions and new technologies for enhanced engagement and medication adherence • Discuss opportunities to improve patient healthcare outcomes through independent patient education To Register Contact: Adriana Murillo 917-258-5142 | [email protected]Lucille Accetta Vice President, Global Operations, Patient Solutions TEVA PHARMACEUTICALS Luther T. Clark, M.D. Executive Director, Cardiovascular MERCK Gwen Mayes, J.D., MMSc Deputy Director/Advocacy Relations, Women’s Healthcare BAYER HEALTHCARE Rosemarie Sellati, B.S., M.S., Associate Director, Patient Advocacy and Professional Relations-Cardiovascular BOEHRINGER INGELHEIM Tambre Leighn Managing Director COR.E WELLBEING SUMMIT CO-CHAIRS: FEATURED SPEAKERS: 21+ Speakers 8+ Case Studies 17+ New Sessions and Interactive Panels • Empower Patients to Take Action in Their Own Health through the Get Healthy Stay Healthy Online Platform, PFIZER • Innovations in Global Patient Programs, TEVA PHARMACEUTICALS • Get Up to Date on CISCRP’s Public and Patient Outreach, CISCRP • Understand the Value of Advocacy Relations in Shaping Initiatives and Their Impact, BAYER • Develop a Program to Create Trustworthy Guidelines for Patient-Clinician Collaborations, MIGHTY CASEY MEDIA • Build an Online Community to Engage, Educate & Mobilize Your Orgnization’s Most Crucial Stakeholders, OTICON MEDICAL
Transcript
Patient Engagement, Education and Adherence
Patient Engagement, Education and Adherence
7th annual
SummitInnovative Approaches and New Technologies for Cross-Functional Collaborations Between Life Science Organizations, Patients and Advocates to Improve Health Outcomes
February 25-26, 2016 Hilton Philadelphia at Penn’s LandingPhiladelphia, PA
NEW FOR 2016: OUR CASE STUDY SHOWCASE INCLUDES:
SPONSORS:KEY LEARNING OBJECTIVES:
• Understand the role of all stakeholders when it comes to implementing effective patient adherence and engagement programs into your organization
• Create meaningful collaborations between industry innovators and patient advocacy groups
• Navigate the evolving patient engagement regulatory landscape • Discover innovative solutions and new technologies for enhanced
engagement and medication adherence • Discuss opportunities to improve patient healthcare outcomes through
independent patient education
To Register Contact: Adriana Murillo 917-258-5142 | [email protected]
Lucille AccettaVice President, Global
Operations, Patient SolutionsTEVA PHARMACEUTICALS
Luther T. Clark, M.D.Executive Director,
CardiovascularMERCK
Gwen Mayes, J.D., MMScDeputy Director/Advocacy
Relations, Women’s Healthcare
BAYER HEALTHCARE
Rosemarie Sellati, B.S., M.S.,Associate Director, Patient Advocacy and Professional Relations-Cardiovascular
BOEHRINGER INGELHEIM
Tambre LeighnManaging Director
COR.E WELLBEING
SUMMIT CO-CHAIRS: FEATURED SPEAKERS:
21+ Speakers
8+ Case Studies
17+ New Sessions and Interactive Panels
• Empower Patients to Take Action in Their Own Health through the Get Healthy Stay Healthy Online Platform, PFIZER
• Innovations in Global Patient Programs, TEVA PHARMACEUTICALS
• Get Up to Date on CISCRP’s Public and Patient Outreach, CISCRP
• Understand the Value of Advocacy Relations in Shaping Initiatives and Their Impact, BAYER
• Develop a Program to Create Trustworthy Guidelines for Patient-Clinician Collaborations, MIGHTY CASEY MEDIA
• Build an Online Community to Engage, Educate & Mobilize Your Orgnization’s Most Crucial Stakeholders, OTICON MEDICAL
Dear C ol league,U.S. pharmaceutical industry wastes $188 billion annually due to medication non-adherence. According to a 2012 CapGemini report, the same report indicates that just a 10 percent increase in adherence rates would generate revenue of $41 billion in the U.S. and $124 billion globally. More importantly, the consequences of non-adherence can be fatal — a patient dies every 90 minutes due to an accidental overdose or a missed prescription.
Unfortunately, there is no quick fix to patient behavior. It is a complex task that involves great effort from a diverse group of stakeholders, including pharmaceutical companies, physicians, payers, advocacy groups and, of course, the patient. Collaborative communication is key in order to align behavioral changes with the values and priorities of everyone involved. The good news is that all participants have the same objective: to improve health outcomes.
Now more than ever, experts are agreeing that advanced patient engagement and education is critical to achieving positive health outcomes.
The 7th Annual Patient Engagement, Education and Adherence Summit brings together leading industry innovators to connect and discuss the latest trends and best practices in patient engagement, health literacy, education, patient behavior and advocacy to improve collaborative communication.
You asked for it, and we listened. This year we’re packing the agenda with interactive sessions, panels, roundtables, a tech showcase and a full day of back-to-back case studies led by top industry executives. Don’t miss out on the opportunity to get up to date on the latest adherence programs, new technologies and digital platforms for enhanced engagement.
I look forward to seeing you at this must-attend event in Philadelphia!
Sincerely,
Christy McCal lionChristy McCallionConference Production DirectorExL [email protected]
Patient Engagement, Education and Adherence
Summit
To Register Contact: Adriana Murillo 917-258-5142 | [email protected]
This conference is designed for life science professionals from pharma, biotech and medical device companies, as well as healthcare providers, with responsibilities in the following areas:
Compliance• Patient Advocacy• Health Literacy Strategy• Medical Affairs/ MSL• Patient Recruitment/Patient Retention• Product/ Brand Management• Marketing• Regulatory and Compliance• Managed Care• Disease Management• Alliance/Innovation• Clinical Operations/ Affairs/ Compliance• Market Research/Analytics• Health Economics
Advocacy groups and patient advocates who work toward the benefit of the patient in conjunction with pharmaceutical companies, and who connect with ePatients, should also consider attending. Additionally, this conference is of interest to:
• Patient Education and Reminder Services• Marketing Service Providers• Managed Care Professionals• Advertising Agencies• Consultants• Companies with Platforms/Applications for
Hilton Philadelphia at Penn’s Landing 201 South Columbus Blvd. Philadelphia, PA 19106
If you require overnight accommodations please contact the hotel to make your reservation. To make reservations guests can call 1-800-HILTONS or 1-800-445-8667 and request the group rate for ExL’s February Meetings. To be eligible to receive the group rate please book your room by Wednesday, February 3, 2016. Please book your room early as rooms available at this rate are limited.
*ExL Events, Inc. is not affiliated with Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus, or travel and events companies. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at [email protected]. ExL has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through ExL’s reserved guest room block using the details provided.
“Inspirational Speakers. I really learned a lot.”—Director, Life Cycle Management, ALKERMES, INC.
1:45 PANEL DISCUSSION: The Invisibles – Recognize Caregivers as Partners in Adherence • Define the role of the caregiver in adherence • Recognize the caregiver as a significant patient influencer • Identify challenges facing caregivers • Review legal obstacles to accessing information and medical decisions • Create a win/win situation — provide caregivers tools to support
patients Tambre Leighn, Managing Director, COR.E WELLBEINGGail Gibson Hunt, CEO, NATIONAL ALLIANCE FOR CAREGIVING Michael Bloom, Author, THE ACCIDENTAL CAREGIVER’S SURVIVAL GUIDE
TECH SHOWCASE FOR ADHERENCE SOLUTIONS
2:15 TECH SHOWCASE Hear innovative solutions to improve patient engagement and
education through mobile gamification apps and sophisticated support systems. This session gives each presenting company 15-20 minutes to demonstrate capabilities of adherence solutions and benefits and will conclude with time for a Q&A.• Create Meaningful Patient Behavior Change Through Gamification • Examine The Components of an Effective Adherence Program through
Content, Consistency and a Measured Approach • Discuss the Role of Rewards and Health Prizes and Impact on Patient
Behavior Change
STRATEGIES FOR IMPROVED EDUCATION AND ADHERENCE
3:15 Networking Break
3:45 PANEL DISCUSSION: Independent Patient Education—Opportunities to Improve Patient Healthcare Outcomes • Create patient education programs following independent,
fair-balanced and evidence based principles via funding from Pharmaceutical Company Grants, Donations and Medical Education Departments
• Develop needs assessments for patient programming through literature searches and/or direct patient input to represent the true patient “voice”
• Educate, engage and empower patients via innovative programming to be more participatory in their own healthcare
• Measure behavioral changes in patients based on educational programs to demonstrate improved healthcare outcomes
Panelists:Laura Muttini, Founder and Principal, EDUCATIONAL HEALTH STRATEGIESJoAnne Schaberick, Founder, Chief Awesomeness Officer, PROPATIENTRiaz Baxamusa, MBA, CHC, Associate Director, Independent Medical Education (IME), Medical Affairs, Americas, ASTELLAS PHARMA GLOBAL DEVELOPMENT
4:30 ROUNDTABLESIn this interactive session, you will get a chance to discuss the future of adherence programs with peers and exchange views. You’ll also find out what worked and what didn’t for others.
CLINICAL TRIALSImplement a Clinical Trial Design for Improved Outcomes Colin Scott, Global Clinical Leader, BAYER
EARLY DRUG DISCOVERYInclude Advocacy and the Patient Voice into R&D and Clinical TrialsRosemarie Sellati, B.S., M.S., Associate Director, Patient Advocacy and Professional Relations-Cardiovascular, BOEHRINGER INGELHEIM
SPECIALTY PHARMAEffectively Work with Specialty Pharmacy to Get the Most Out of Data for Patient Programs Susan Malecha, Lead, National Managed Care Liaisons U.S. Medical Affairs, GENENTECH
9:15 KEY STAKEHOLDER PANEL: Reframe the Discussion Around “Adherence” and Accountability Across All Industry Sectors • Determine each stakeholder’s role and where they can be most
impactful• Identify the biggest challenges and barriers to patient adherence • Understand patient engagement and how it is unique to the individual• Benchmark internal concerns, challenges, limitations and barriers• Evaluate budget limitations and restrictionsModerator: Lucille Accetta, Vice President, Global Operations, Patient Solutions, TEVA PHARMACEUTICALSPanelists:Rosemarie Sellati, B.S., M.S., Associate Director, Patient Advocacy and Professional Relations-Cardiovascular, BOEHRINGER INGELHEIM Sarah Krüg, CEO, CANCER 101 Casey Quinlan, The Mighty Mouth, MIGHTY CASEY MEDIA
10:00 Discuss Patient Engagement Across the Continuum• Explore values, challenges and opportunities for pharmaceutical
companies to communicate more effectively with patients • Learn methods used to improve patient engagement and
empowerment• Recognize benefit-risk factors for including the patient voice in
your strategyLuther T. Clark, M.D., Executive Director, Cardiovascular, MERCK
10:45 Networking Break
11:15 Navigate the Evolving Patient Engagement Regulatory Landscape • Review the regulations of third-party vendors when connecting pharma
and patients• Discuss the changing environment of expanded access• Gain an understanding of data privacy laws and patient access • Address the impact of privacy and information governance issues on
patient engagement• Discover the change in interactions that occurs when patients and
doctors engage digitally• Delve into the contrast between online and face-to-face doctor-patient
interactions Peter J. Pitts, President and Founder, CENTER FOR MEDICINE IN THE PUBLIC INTEREST
12:00 Best Practices for Successful Patient Engagement• Recognize the key to patient engagement as assessing the patient need• Gain a clear understanding of what it takes to engage and empower a
patient for long-term adherence• Understand the value story related to patient engagement• Explore patient centric tools and approaches that promote patient
engagement• Learn how to engage multiple stakeholders supporting the patient
engagementSusan Stinson, Sr. Vice President of Operations, Clinical Services LASH GROUP, A PART OF AMERISOURCEBERGEN
12:45 Luncheon
To Register Contact: Adriana Murillo 917-258-5142 | [email protected]
To Register Contact: Adriana Murillo 917-258-5142 | [email protected]
DAY 2 Friday, February 26, 2016
8:00 Continental Breakfast
9:00 Co-Chairpersons’ Recap of Day 1Lucille Accetta, Vice President, Global Operations, Patient Solutions, TEVA PHARMACEUTICALSTambre Leighn, Managing Director, COR.E WELLBEING
CASE STUDY SHOWCASE
9:15 CASE STUDY: Innovations in Global Patient Programs • Design and develop programs that can be used across multiple
countries • Understand variations of local guidelines in each country• Implement a technical design plan to store and manage data• Gain insights into vendor management for patient
programs abroad• Move away from marketing function to a
10:00 CASE STUDY: Develop a Program to Create Trustworthy Guidelines for Patient-Clinician Collaborations• Consider patient-desired access to personal data• Utilize evidence-based outcomes to create new pathways to
treatments• Foster a sense of citizen participation in the ongoing discovery and
development of new medications and protocols, and embrace the full parts of the patient and the average human in scientific discovery
• Translate existing evidence into tools to help patients and clinicians collaborate to align interests
Casey Quinlan, The Mighty Mouth, MIGHTY CASEY MEDIA
10:45 Networking Break
11:15 CASE STUDY: Optimize Clinical Trial Recruitment and Retention by Examining Socioeconomic Challenges • Examine class and socio-economic barriers for clinical trial
participation and understand what drives and motivates the patient• Develop creative solutions to bring value and compensation to patients• Make use of patients’ time and efforts to improve retention and
outcomes• Discuss the pilot in San Antonio Colin Scott, Global Clinical Leader, BAYER
12:00 CASE STUDY: Get Up to Date on CISCRP’s Public and Patient Outreach Initiatives and Their Impact• Hear an overview of CISCRP’s programs that support patient-centric
initiatives• Review success stories and pitfalls and learn how they were addressed• Quantify the impact associated with each initiativeEllyn Getz, Senior Manager, Development, Fundraising and Events, CISCRP
12:45 Luncheon
1:45 CASE STUDY: Empower Patients to Take Action in Their Own Health through Pfizer’s Get Healthy Stay Healthy External Health and Medical Information Website• Support online source that puts reliable, practical and actionable
health information at the fingertips of the patient • Gain insight into how medical professionals and health specialists at
Pfizer create content• Provide patients and caregivers with meaningful knowledge that
contributes to their personal healthcare managemet and healthier outcomes
Caroline Pak, PharmaD, Medical Editor-in-Chief, Get Healthy Stay Healthy, PFIZER
2:30 CASE STUDY: Build an Online Community to Engage, Educate and Mobilize Your Organization’s Most Crucial Stakeholders• Utilize tactics from the most successful communities to build an online
community• Drive engagement and mobilize members to act as inbound marketers
and content creators for your organization• Learn what successful organizations do differently than othersElizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL
3:15 CASE STUDY: Bridge the Communication Gap Between Patients and Doctors• Gain insight into the BMS approach to patient communications
through Universal Patient Language (UPL)• Involve Patients in Co-Creation of Content• Learn how UPL is applied to increase effectiveness of marketing
4:00 CASE STUDY: Understand the Value of Advocacy Relations in Shaping Public Policy to Improve Patient Care• Support the value of partnerships between industry and patient
advocacy organizations and thought leaders• Identify the most persuasive and influential partners to effect change• Discuss steps to engage third-party stakeholders in measurable
outcomes to shape public policyGwen Mayes, J.D., MMSc, Deputy Director/Advocacy Relations, Women’s Healthcare, BAYER
“ The Patient Adherence and Advocacy Summit is one of the few places where industry can connect with other stakeholders in patient adherence and outcomes from a real-world, experiential perspective. This forum allows for the robust exchange of ideas and strategies that can have a positive impact on the patients we all serve.”
— Lisa Valtierra, Associate Director, Cross-Cultural Marketing, BOEHRINGER INGELHEIM
Questions? Comments?Do you have a question or comment that you would like to be addressed at this event? Would you like to get involved as a speaker or discussion leader? Please email Conference Production Director Christy McCallion at [email protected].
To Register Contact: Adriana Murillo 917-258-5142 | [email protected]
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Registration Fees for Attending ExL’s 7th Annual Patient Engagement, Education and Adherence Summit:
Pricing
EARLY BIRD PRICING* Register by January 15, 2016Conference: $1,895
STANDARD PRICING* Register After January 15, 2016Conference: $2,095
ONSITE PRICING*Conference: $2,195
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SummitInnovative Approaches and New Technologies for Cross-Functional Collaborations Between Life Science Organizations, Patients and Advocates to Improve Health Outcomes
February 25-26, 2016 Hilton Philadelphia at Penn’s LandingPhiladelphia, PA
To Register Contact: Adriana Murillo 917-258-5142 | [email protected]
