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Visit us online at: rockfordchamber.com■ online registration■ keynote speaker video clips ■ event photos ■ list of Chamber events

Questions? 815-987-8100

Join the Chamber’s LinkedIn Group www.linkedin.com/e/gis/2544

February 2015 | Volume 28 | No. 2

SEEING DOUBLE AT RVC

PAGE 15

By Paul Anthony Arco

Mike Brown has only been in Rockford just shy of four years, but he’s made a big impact during that time.

Brown, president and CEO of the YMCA of Rock River Valley, was recognized as Citizen of the Year at the Rockford Chamber of Commerce’s annual dinner, Jan. 22, at Giovanni’s.

“I’m very honored,” Brown said. “I’m humbled and surprised because I haven’t been in Rockford that long. I will tell you it’s because of the team I have – leaders who have stepped forward when things are good and when things aren’t so good.”

The Citizen of the Year is presented

to an individual who’s made signifi cant contributions to the community through business and philanthropic activities over several years.

Brown has spent more than 20 years working for YMCAs in California, Texas and Georgia. He was hired to lead the Rockford organization in 2011. Brown has been instrumental in helping improve the Y’s fi nancial situation while serving more children and families in need. “I grew up at the Y as a child, during a time when I was in an unstable family situation,” he said. “The Y surrounded me with good people who helped me with school and

encouraged me to keep moving forward into my adult life. No matter where you are in life, the Y is capable of giving you the support you need.”

In addition to his work, Brown is equally invested in the community as a volunteer for Transform Rockford. “I’m proud to be an ambassador for Rockford,” he said. “I’m happy to fi ght for a community that so many people talk poorly about. When you look around the room here tonight, there are a lot of new generational leaders here. These are the people who are making Rockford a better place to live.”

Continued on page 4

SAFETY SOCKET’SATTACHMENTTO ROCKFORD

PAGE 5

GATEWAY PARKS AT ALPINE HILLS CELEBRATES OFFICIAL GRAND OPENING

Rockford Park District offi cially opened Gateway Parks at Alpine Hills Adventure Park and Golf Center on Jan. 21 at 4402 Larson Ave. The park off ers tubing, snowboarding and skiing, and the Magic Carpet (ski lift) to take guests up the hill. Equipment is available to rent on site. Tubes are available for free; fi rst-come, fi rst-served. Personal tubes and sleds are not allowed.

Thanks to fresh snow being made, Gateway Parks currently has three tubing lanes open, and all-new terrain features. A daily snow report is available at 815-227-4604 or alpinehills@gatewayparks.com.

Hours are 10 a.m. to 8 p.m., Saturday and Sunday (and any time school is out), and weekdays, 4 to 8 p.m., Wednesday to Friday. Tickets are available at the park offi ce, which includes both the tubing and terrain parks. Visit www.rockfordparkdistrict.org/alpinehills or at www.gatewayparks.com.

MARK YOUR CALENDAR!

Small BusinessLUNCHEON

Feb. 19Franchesco’s Ristorante

SPONSORED BY

For more info, see page 30

The Rockford Chamber welcomed six new board members for three-year terms beginning Jan. 1, 2015.

Rebecca Epperson, Chartwell Agency

Dr. Robert Head, Rockford University

Dan Ross, Williams-Manny Insurance Group

Mike Paterson, Mid-West Family Broadcasting

Ira Grimmett, UTC Aerospace Systems

Tim Honquest, Honquest Family Funeral Home With Crematory

Look for their profi les in upcoming issues of The Voice. theVoice

New Chamber board members begin terms in 2015

Rebecca Epperson Dr. Robert Head Dan Ross Mike Paterson

Ira Grimmett Tim Honquest

PHOTOS BY BRIAN THOMAS PHOTOGRAPHY

A new year, a new enthusiasm:Rockford Chamber’s Annual Dinner

Cali Ressler, a human resource management strategist and author, was this year’s keynote speaker.

GOODWILL OPENS FREE INCOME TAX SITES

Goodwill Industries of Northern Illinois for the sixth year is off ering free income tax preparation and fi ling. Through April 15, Goodwill’s IRS-certifi ed volunteer tax preparers will help families with income less than $50,000; individuals with incomes less than $25,000 at the Rockford Goodwill Mission Services Center, 615 N. Longwood St. Other locations include the Goodwill Community Resource Room, 1037 S. Annie Glidden Road, DeKalb, Ill., and mobile locations. The GoodTAXES sites are supported by United Way of Rock River Valley.

Goodwill also is off ering free state and federal tax fi ling online through the My Free Taxes Program. Individuals and families earning less than $60,000 per year can complete their returns online for free at www.myfreetaxes.com.

To learn more, visit www.goodwillni.org/taxes or schedule a free, confi dential appointment at 815-987-6200.

2 February 2015 theVoice rockfordchamber.com

You could say that I’ve come full circle during my time with the Rockford Chamber of Commerce.

Years ago, I worked for the Chamber in membership sales. It was a worthwhile experience to share with prospects the benefits of becoming a chamber member. Since then, I’ve been a chamber board member for seven years, serving on various committees including the President’s Club, chairperson for Business Women’s Council and the Business Education Committee or better known as Breakfast Buzz. I am an alumna of Leadership Rockford which I strongly endorse. When you say yes to something, you have to give it your all.

I am the owner/president of Thayer Lighting, a company my husband, Tom, started 27 years ago. When it comes to energy efficiency, we’re one of the leaders in the area, having retrofitted 27 million square feet throughout northern Illinois and southern Wisconsin.

In addition to my business, I’m a Winnebago County Sheriff Commissioner, and I’ve served on the Winnebago County Board, Steering

Committee for the County Campaign for Sensible Growth and for the Rockford Rescue Mission Pitney Place for Women and Children, past President for Rockford Network and Rotary.

Now, I assume the position of Chamber board president for the next two years. I’m humbled and honored to accept this position. My goal is to help guide the Chamber to the next level. In fact, I would like to see the Chamber become the National Chamber of the Year, a prestigious recognition that the Rockford Chamber received many years ago.

I believe in the Rockford community and the Rockford Chamber plays a big role in my optimism. I was born in Chicago and raised in New Orleans. I came to Rockford in 1988. I have three grown children and three grandchildren.

I’ve enjoy Rockford because it’s a very generous community. Many people I know are involved in one way or another. Take the Chamber’s annual dinner, for example, which was held Jan. 22 at Giovanni’s. We had 870

people in attendance that night to help kick off a new year for the Chamber. That speaks volumes to how our members feel about our Chamber and the direction we’re headed.

With the Chamber, it starts with strong leadership. As president and CEO, Einar Forsman has provided excellent leadership, and he’s well respected for his many talents. The Chamber staff is also very dedicated, and we greatly appreciate what they do. There are many talented people on the Chamber board, and we need to continue to utilize their talents to the best of our ability. Our Ambassadors are the best!

As board president, I have four initial goals for the Chamber: provide added value to Chamber members; develop business-to-business relationships among members; focus on diversity and mentoring opportunities for women, and increasing Chamber membership.

My first priority is to form a member-ship committee. I’m looking for people who are interested in helping assess what the Chamber does, determining the value

it brings and finding ways to get members more engaged. I want our members to be mentors and connectors to other businesses. The Rock-ford Chamber does so much to help busi-ness grow, but you have to take advantage of those opportunities. For me, the Cham-ber has opened doors for my business.

I encourage all members, new and longtime, to be seen at and attend functions; get involved and make a difference. Every member can help increase membership by simply asking others ‘Are you a Chamber member? If not, why not?’

Finally, I want to thank Rich Walsh for his tremendous leadership as board president over the past two years. I hope to continue to gain valuable input from Rich, whom I consider a friend and mentor. He’s a great example of what the Chamber is all about. As members, we can all learn from one another.

Patti Thayer is chairman of the Rockford Chamber of Commerce board of directors.

VIEWPOINTChairman’s Perspective

Coming full circle as Chamber board chairmanPatti Thayer

Rockford Chamber Board Chairman

theVoice rockfordchamber.com February 2015 3

By Barbara Connors

On June 19, 2014, Niccole Ranz, FNP-BC, owner of In Home Medical Group LLC, was named the sixth participant in the Rockford ATHENAPowerLink® (APL) program at the Rockford Chamber’s Women-in-Business Expo and Luncheon.

The Rockford Chamber currently seeks woman business owners to apply by April 17 for the 2015 APL program. One owner, who could use help in tweaking areas of her business, will be chosen and matched with a panel of mentors for a year. The only cost will be a $250 acceptance fee.

Managing Rapid GrowthRanz, a nurse practitioner for more

than 10 years, began meeting with her ATHENA panel last fall. She was concerned with how to handle the rapid growth of her business while maintaining the integrity of its existing structures. “I needed to restructure my company and

launch its new entities, without losing any of the market dominance I had worked so hard to obtain.”

Her business provides compassionate, high quality medical care to the aging and high acuity population. It works to prevent hospitalization, or rehospitalization, through a unique, personalized approach to caring for the patient and family. This is significant, as one in every six Medicare patients nationwide returns to the hospital within 30 days of discharge.

Ranz said she’s received a lot of help with marketing so far. “It has helped me to better understand my company and how to present it. Its been instrumental in helping me understand the relationship between a marketing program and brand identity.”

Getting Help from OthersNow half way through the program,

Ranz said she’s eager to delve more deeply into pushing her company to reach its full potential. She said it’s

been interesting working with so many people with intimate knowledge of her finances, plans, dreams, fears and successes. “Being an independent female entrepreneur has been a fairly lonely road I have been traveling for the past five years.

“I have so many irons in the fire being a business owner, clinician, leader, boss, friend, mother, supporter, financier, problem solver, dream creator, wife, fire putter outer and marketer. This program has helped me stop and take real assessments as to where my business has come from, where I want it to go, and most importantly, how to get it there.”

Ranz said her favorite part so far has been listening to other professionals confirm and validate what she has built so far.

“It gets very lonely and isolating at times. I have often said it feels as if I’m walking in a blizzard when it comes to gauging the correct direction I’m headed. When you become so isolated and protective over what you have created, you often times never expose the vulnerabilities of your growth and current structures, for fear of losing something. I have enjoyed the ability to feel safe in exposing those vulnerabilities and having assistance in moving through them, all the while knowing there will be people standing on the other side of that decision to cheer me on or help me get back up.”

The Rockford Chamber of Commerce welcomes and encourages submissions for The VOICE of the Rockford Business Community.

Deadline is the 15th of the month preceding publication. Send news releases and other items of interest to the business community to:

The VOICERockford Chamber of Commerce308 W. State St., Ste. 190Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100.

The VOICE of the Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.

POSTMASTER: Send address changes to: The VOICE of the Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

Let your Voice be heard

ATHENAPowerlink® panel helps owner in her business’ rapid growthAPPLY NOW FOR ATHENAPOWERLINK®

ATHENAPowerLink® is a professional consulting package, valued at $40,000, which matches a woman business owner with a panel of professional consultants in law, accounting, finance, marketing, human resources and technology for an entire year. The business may accept or reject any advice given, although consideration for the applicants is based on their willingness to accept the panel’s advice.

The business must be 51 percent owned and actively managed by a woman or women, in operation for at least two years, and have at least two full-time employees, including the owner. A retail or manufacturing business must have a minimum annual gross revenues of $250,000; a service business a minimum of $100,000. The business owner should have clear business objectives for seeking an APL® panel.

APL in Rockford is a partnership between the Rockford Chamber and ATHENA International and co-hosted by PNC Bank.

Applications are available at www.rockfordchamber.com (click Events/Programs) or contact Heidi Garner, 815-316-4312 or hgarner@rockfordchamber.com.

4 February 2015 theVoice rockfordchamber.com

“Mike brings a different mindset about leadership,” said Einar Forsman, president & CEO of the Rockford Chamber. “Whether he’s doing something for the YMCA or out in the community, he’s willing to ask the tough questions that need to be asked. That’s been inspiring to a lot of people.”

Leadership Torch Passed to ThayerA packed crowd of 850 business

leaders turned out for this year’s dinner. Cali Ressler, a human resource management strategist and author, was this year’s keynote speaker. Ressler co-created the concept where employees are paid for results (output) rather than the number of hours worked. She is also the co-author of “Why Managing Sucks” and “How to Fix It.” She has been featured in many national publications and television programs for her expertise.

“This was a wonderful event,” said Nancy Johnson, director of visitation at Olson Funeral Home. “The turnout speaks volumes about this community. You can’t leave here tonight without feeling enthusiastic about what’s going on in Rockford.”

During his address, Forsman provided an update on the chamber’s plans for 2015, and how it will continue serving its members and the community in the future. He also provided a 2014 year in review of the Chamber’s major activities

including education efforts, public policy initiatives and special events such as 20 People You Should Know.

Rich Walsh, immediate past chairman of the Chamber board, was recognized for his leadership, and incoming president Patti Thayer, president and owner of Thayer Lighting, shared her vision which includes four priorities: provide added value to Chamber members, develop business-to-business relationships among members, a focus on diversity and mentor opportunities for women, and a goal to increase Chamber membership.

New Chamber board members were also introduced: Rebecca Epperson, Chartwell Agency; Dr. Robert Head, Rockford University; Dan Ross, Williams-Manny; Mike Paterson, Mid-West Family Broadcasting; Ira Grimmett, UTC Aerospace Systems, and Tim Honquest, Honquest Family Funeral Home.

Two outgoing board members were also recognized: Jennifer Wood, Wood CPA’s Ltd., and Mike Broski, Entré Computer Solutions. “Mike is pro-Rockford all the way and Jennifer has been a steady force for us in many ways,” Forsman said. “We’re fortunate to have such strong board leadership.”

The Citizen of the Year was sponsored by Charles Schwab and the dinner was presented by OSF Healthcare. Other sponsors were First National Bank and Trust Company, Leading Lawyers, WilliamsMcCarthy, AT&T, McGladrey, The Alliance, Giovanni’s and Williams-Manny. theVoice

Annual Dinner (continued from front page)

Einar Forsman (r), Rockford Chamber president and CEO poses with Citizens of the Year from past years. (l to r back row) Jeff Fahrenwarld, Mike Brown, Mike Robinson. (front row) Barb Berman, Marco Lenis.

A sold out event, the audience responds to the toast by Cali Ressler.

Mike Brown, YMCA of Rock River Valley, is announced as the Citizen of the Year.

Erich Vargaz of The LaLoggia Investment Group of Wells Fargo Advisors, responds to a question from Cali Ressler.

Incoming Board Chair Patti Thayer of Thayer Lighting, Inc. speaks about the importance of supporting businesses in our community.

Einar Forsman poses with Chamber board chairs through the years: (l to r) Mike Broski, Jim Pirages, Pam Maher, Rich Walsh, Patti Thayer and John Lampher.

National author and speaker Cali Ressler initiates a toast to celebrate Rockford working to Transform itself.

Outgoing board members Mike Broski and Jennifer Wood are honored at the Annual Dinner.

theVoice rockfordchamber.com February 2015 5

By Paul Anthony Arco

Safety Socket has come a long way since it was founded in 1931 by Albert Overton, an entrepreneur working in the fastener industry. Overton started the Chicago-based company with just a couple screw machines. “He called the company Safety Socket because he felt his company’s products were the safest in the industry,” said Steve Payne, vice president, sales and marketing.

Up until the early 1990s, sockets were the mainstay of the company before it branched off into other more specialized products. Now, Safety Socket produces a wide variety of high strength, external-threaded fasteners. The company is one of few businesses that produces both high-end, commercial-grade and aerospace-grade fasteners in one facility. The vast majority of the company’s shipments are: made-to-print specials; military and aerospace product; carbon-alloy steels to exotic stainless and everything in-between.

In 2013, Safety Socket relocated from Chicago to a more modern manufacturing facility in Gilberts, Ill., located 50 miles east from Rockford. The company found

clients to be more receptive visiting a state-of-the-art facility instead of its former location in an outdated Chicago factory.

“This move gave us an improved production layout and increased capacity,” said Payne. “We do business all over the world. Everything we produce is made in Gilberts, and we send product to our distributors in North America, China, Europe, Canada and Mexico.”

Adapting to ChangeAs its material offerings have expanded,

so too has the number of industries served. Today, Safety Socket products can be found in premium oil-and-gas, acid-resistant valves; heavy earth-moving equipment; roller coasters; the M1A2 tank; jet engines; naval guns; recreational vehicles and nuclear reactors. “It can be a specific shoulder screw located in the clutch system of snowmobiles or four wheelers,” Payne

said. “It could be a specific fastener that holds down the front section of the hood of certain trucks.”

On the commercial side, clients include Cummins Engines, Polaris Industries, Caterpillar and Harley Davidson. Among its aerospace customers are Sundstrand Aviation, General Dynamics, BAE Systems and Lockheed Martin. “Our commercial clients make up 52 percent of our business and aerospace is 48 percent,” Payne said. “Lately, the aerospace business has been growing. Our name is getting exposed to a lot more military-type companies.”

Safety Socket’s ownership stayed in Albert Overton’s family until 2004 when his daughters sold the company to current owner Jim Erbs, an entrepreneur who grew up in Texas and has a background in electrical engineering. The company has 45 employees that include administration, engineers, office staff and other ancillary

support. Safety Socket has hired three positions in the last year and looks to add more in the near future.

Being in Gilberts has given Safety Socket better access to a strong talent pool in northern Illinois. “Rockford has been a Mecca for fastener manufacturing for a number of years, and has the talent and workforce culture we’re looking for,” Payne said. “We need highly-skilled people who are willing to adapt to change quickly.”

Change, it seems, is the most consistent aspect of Safety Socket’s business and the fastener industry. “We’re always adapting to change,” Payne said. “The industry has gotten to the point where companies have to stay focused on what they’re trying to do. Years ago, you could dabble in a lot of different things; now it can’t be done. We wouldn’t be around for this long if we were still doing what we did in 1998.”

PROFILEMember Profile

SAFETY SOCKET Jim Erbs, owner/president 49 Prairie Parkway, Gilberts, Ill. 60136800-762-5387 or 224-484-6222www.safetysocket.com

Safety Socket’s Steve Payne says having its facility closer to Rockford has given it better access to a strong talent pool in northern Illinois.

Safety Socket makes move closer to Rockford

6 February 2015 theVoice rockfordchamber.com

2014 saw millions invested; thousands of jobs created

By Jennie Broecker, RAEDC

The Rockford Area Economic

Development Council and our regional

partners work on a variety of projects

each year, ranging from business

retention, expansion and attraction;

property development; foreign-trade zone

opportunities, and entrepreneurial growth.

Thanks to regional collaboration,

we are proud to report that projects

announced in 2014 will result in:

■ 2,500 jobs created or retained

■ 2.2 million square feet of new/expanded

business space

■ $295 million invested in the Rockford

Region

These are just some of the 2014 success

stories. Because of a strong collaborative

spirit in our board meetings, in the work

of our Solutions Teams and Committees,

and the high level of engagement of our

investors, the region is moving forward.

AAR locating in Rockford Region: AAR Corp. broke ground in October,

2014 on the highly anticipated new

maintenance, repair and overhaul

(MRO) facility at Chicago Rockford

International Airport (RFD). The $40

million, 200,000-square-foot facility is

expected to operate 24 hours a day and

generate more than 500 new jobs. All World Machinery Supply

relocating in Roscoe: A company that designs, services, builds and supplies hydraulic, pneumatic and motion-control parts is moving near Willowbrook and Rockton roads in Roscoe. It was announced in June, 2014. This will create 58 new jobs.

Meijer locating in Rockford and Machesney Park: The grocer is investing $40 million to build 192,000-square-foot stores along Illinois 173 in Machesney Park and Perryville Road in Rockford. The two locations are expected to open in 2015 and employ 500 people total.

Packaging Coordinators, Inc. expanding in Rockford: In March, 2014, PCI converted 20,000 square feet of underutilized space to accommodate growth in packaging services, putting $8 million in the Rockford facility and adding 25 jobs. Later in the year, PCI celebrated the opening of a 93,000-square-foot, state-of-the-art storage and distribution site for clinical trial materials.

Practice Velocity expanding in Machesney Park: The medical software business opened its new office in the former Kohl’s space of Machesney Park Mall in November, 2014.

ServiCom expanding in Rockford Region: The company, which already operates a location in Machesney Park, is transforming the former K’s Merchandise space near State and Mulford in Rockford to a call center that will employ up to 1,000.

Other expansion projects include: Excel Gear in Roscoe; FedEx in Cherry Valley; Komax Systems in Loves Park; Mechanical Inc. in Rockford; Reclaiming First in Rockford and Loves Park; and Slidematic Precision Components in Rockford.

See a complete summary of our 2014 success stories at www.rockfordil.com.

Jennie Broecker is communications and marketing coordinator at the RAEDC.

Practice Velocity opened its new office in the Machesney Park Mall in November, 2014.

Sidney Salvadori (from left), trade commissioner with the Canadian Consulate General in Chicago; Carrie Zethmayr, RAEDC executive director of trade and investment, and Roy Norton, Consul General of Canada, shared insight about the growing opportunities in U.S.-Canada trade with more than 100 business and government leaders from the Rockford Region at “Canada and the Midwest: International Trade Opportunities” on Jan. 15 at the Radisson Hotel & Conference Center.

AAR Corp. broke ground in October, 2014. All World Machinery Supply announced in June, 2014 its relocation to Roscoe.

Packaging Coordinators, Inc., expanded in Rockford in 2014.

About two dozen engineers, plant managers and business leaders learned how to assess, fund, improve and manage energy efficiency in manufacturing facilities on Dec. 11 at the Industrial Energy Efficiency Workshop at Northern Illinois University-Rockford. The event was a partnership of ComEd & CHA Design/Construction with the RAEDC, McHenry County Economic Development Council and Northwest Illinois Development Alliance.

theVoice rockfordchamber.com February 2015 7

Manufacturing News is sponsored by RVC BPI

Bernie LueckeRVC BPI

Local manufacturers partner with RVC for Fast Track Training

2015 rings in with the manufacturing community in Rockford looking strong and prosperous, especially in the aerospace industry. The future is looking bright for employment in local manufacturing companies.

Now the community has to get to work providing trained staff for these high-tech jobs. Rock Valley College has stepped up its summer fast track manufacturing training to be offered year round.

The Rock Valley College Manufacturing Academy partners with many local companies to provide a hybrid of coursework that will train potential new employees. Over the past two years, 36 students have successfully completed the summer program, and 32 of them have been placed in full-time employment.

Qualifi ed students can take an eight-week series of classes that will prepare them to earn two National Institute of Metalworking Skills (NIMS) certifi cates. NIMS certifi cates are recognized all across the country, and give students a solid foundation on which to build a career in manufacturing. Classes meet four hours a day and four times per week; packing in a semester’s worth of information into a

short timeframe. These students emerge with a set of skills that will give them a good foundation for a manufacturing career.

Upon successful completion of the program, students will be eligible to interview for full-time CNC operator jobs with starting pay that is above minimum wage. Additionally, many companies offer various opportunities to pay for college education while working.

Students interested in career advancement can continue at RVC in either an associate’s degree track, which awards a two-year degree in manufacturing and engineering technology, or a certifi cate track, where additional NIMS certifi cations can be earned.

For more information about Rock Valley College’s Fast Track Training, please contact Gina Caronna, dean of community, career and technical education/outreach, G.CaronnaMarvin@RockValleyCollege.edu.

Bernie Luecke is director, Rock Valley College Business & Professional Institute.

Exporters! The wit and wisdom of small businesspeople who sell globallyBy D. Scott Davis, UPS

Over the past couple of decades, it seems the only constant in business has been the accelerating pace of change. It’s likely the pace will accelerate even more in the future – and that’s a dynamic all of us should not just prepare for, but embrace. The ongoing changes in technology, communications and transportation will enable businesses, consumers and economies around the world to connect like never before.

As the world draws even closer, this will create new opportunities – particularly in the fast-growth economies such as China, Mexico, Indonesia and Nigeria. Roughly 1 billion people from developing countries are now entering the market for the same goods and services they see on display in the developed world, setting the stage for a new boom in global trade. Over time, every one of those consumers will be potential customers for U.S. businesses that are willing to expand across borders and export.

It’s understandable if some businesses are daunted by the challenges of entering markets on the other side of the globe. The good news is that there are organizations like the International Trade Administration – as well as companies like UPS – that can help make exporting almost as easy as selling next door.

I commend the ITA for investing the time and resources to produce Exporters! The Wit and Wisdom of Small Businesspeople Who Sell Globally. The book makes me even more optimistic about the trade opportunities that lie ahead for businesses big and small. When countries join together and allow the free fl ow of goods and services, the world truly becomes a more fascinating – and prosperous – place in which to live.

For more information, read this book by Doug Barry (2014).

D. Scott Davis is chairman and former CEO of UPS.

The views expressed are those of Davis’ and do not necessarily represent those of the Rockford Chamber of Commerce.

New OSHA RequirementAccording to an IMEC blog in January, there are new reporting requirements

from the U.S. Department of Labor’s Occupational Safety & Health Administration (OSHA). Under the OSHA Recordkeeping regulation (29 CFR 1904), Illinois manufacturers with 10 employees are required to prepare and maintain records of occupational injuries and illnesses, using the OSHA 300 Log. This information is important for employers, workers and OSHA in evaluating the safety trends of a workplace, understanding industry hazards, and implementing worker protections to eliminate or reduce hazards.

All employers must report: ■ All work-related fatalities within 8 hours. ■ All work-related inpatient hospitalizations, all amputations and all losses of an eye

within 24 hours.Report to OSHA by calling OSHA’s free and confi dential number at 1-800-321-OSHA

(6742) or your closest area offi ce. It is also a good time to review emphasis programs and compare to your facility’s current state.

8 February 2015 theVoice rockfordchamber.com

Teams and individuals can now sign up! For more information reach out to us at ignitecup@igniterockford.com.

As we gear up for our second-annual IGNITE Cup Kickoff party scheduled for April 9 at Greenfire, I thought it would be a good time to look back at how we got to where we are.

In 2013 IGNITE, and Rockford for that matter, were lucky enough to steal Alpa Patel from Connecticut. Steal might be the wrong word. She moved to Rockford for her job, but in our eyes this is a lot like the Louisiana Purchase where there is one clear winner!

Alpa introduced IGNITE to this crazy idea of a bunch of YPs running around town all summer playing games and volunteering.

Last season 12 teams and 138 YPs competed in Trivia Night, Mini-Golf, Bowling, Scavenger Hunt and Field Day. We capped off the year with a Halloween party to award the champions the IGNITE Cup (traveling trophy); unfortunately I can’t remember the winning team’s name. The highlight of the season however was the 3,000 hours of community service that was poured back into the city!

We listened to all the feedback and are ready to make 2015 even better!

Type of people that rock in IGNITE Cup:

■ Your significant other thinks you spend way too much time with your friends.

■ Your office likes to work hard, play hard and give back.

■ You enjoy volunteering.

■ You pretend to not like bowling, but secretly you love it.

■ You can sing along to at least one N’SYNC song.

■ You like winning, having fun or just being around people.

■ A small part of you is VERY competitive.

■ You’ve been to Dinner on the Dock, Tuesday in the Gardens or City Market.

■ You used to be so good at Field Day in grade school but nobody believes you.

■ You were terrible at Field Day in grade school and are a little curious to see if you got any better.

We have a lot of opportunities for you, your friends, your coworkers, your employees and your businesses to be involved with IGNITE Cup.

I honestly was hoping to run out of room but since I didn’t; congratulations to Bear vs. Shark vs. Big Foot for winning 2014 IGNITE Cup and to their captain Melissa Patel for winning the IGNITE Cup MVP. Last year my team finished second, clearly I’m still bitter. …

Derek Erwin is REACH co-chair and a financial advisor with Raymond James & Associates.

For more on IGNITE, visit igniterockford.com.

IGNITEYoung Professionals

IGNITE CUP is back! Almost …

Derek ErwinIGNITE Rockford

IGNITE Cup team, Wecheat (left to right): Britney Lindgren, Brad Homewood, Derek Erwin, Juliana Barker and John Arne.

theVoice rockfordchamber.com February 2015 9

Gary E. Kaatz Rockford Health

System

INSIGHTGuest Perspective

Borrowing from industryThe science and practice behind health care quality improvement

Perhaps you have seen the television commercial that talks about Rockford Health System and Rockford Memorial Hospital being the “Place for Quality.” Since there is only so much you can say in 30 seconds, I wanted to share with you the science and the practice behind the awards and national recognition.

Rockford Health System has been on a quality journey for many years. We are fortunate that our board of directors (including former board member Jack W. Packard) has been a driving force behind our systematic and comprehensive approach to quality and patient safety.

It’s hard work – relentless, actually – but, ultimately very satisfying. We began our journey by learning from the quality improvement science long employed by industry. In fact, we provided lean training to more than 800 employees, including lead physicians, a few years ago and a number of our quality champions have been certified as Six Sigma Black Belts. We employ the lean tools and techniques to identify areas for improvement, analyze processes, make improvements and then sustain the gains.

We actively participate in quality collaboratives like the Institutes for Healthcare Improvement, the Vermont Oxford Network for Neonatal Intensive Care, and projects identified by the Centers for Disease Control as well as the Centers for Medicare and Medicaid Services. This year at our annual quality fair there were 48 poster-boards submitted from various teams highlighting quality improvement projects.

Here is just a tiny sampling of the specific outcome goals we address:

■ Improve time from arrival of a stroke patient to the administering of thrombolytic therapy.

■ Prevent ventilator-associated pneumonia.

■ Prevent surgical site infections.

■ Eliminate elective C-section deliveries before the baby is full-term.

■ Reduce unnecessary antibiotic prescriptions.

■ Reduce readmissions for congestive heart failure patients.

Like in industry, Rockford Health System employs a methodical, scientific approach to hard-wire best practices, streamline processes, standardize actions, reduce variation, eliminate waste and prevent errors. We also recognize and support the power of quality champions and the importance of interdisciplinary teams throughout the health system.

While our goal is to chase zero and completely eliminate errors, we know that quality is a journey and so another

important part of our continuous improvement is to rigorously analyze and learn from defects. We benchmark against goals and keep setting a higher bar. It takes time and commitment, but we know we have truly created a deep culture of quality at Rockford Health System. The results are repeatable, measurable and publicly reported as data.

National RecognitionsThat is why we continue to earn

national recognition for patient safety, quality and outcomes that no other local health system has achieved. These recognitions are based on nationally reported data, not popularity or votes.

Rockford Memorial Hospital recently received nine 5-star awards from Healthgrades.

Some of the awards have been received consecutively for many years – 13 years in a row for the treatment of pneumonia!

After evaluating data from 4,500 hospitals, Healthgrades named Rockford Memorial among the top five percent in the nation for pulmonary care.

Healthgrades also named Rockford Memorial among the top 10 percent in the nation for spine surgery.

For the third year in a row, Rockford Memorial was honored with an “A” Hospital Safety Score by The Leapfrog Group.

And, we have been repeatedly named to the U.S. News & World Report’s prestigious list of “Best Regional Hospitals” – in fact, for four years in a row.

While the awards provide objective, external validation, the data speaks for itself. We encourage you to visit the LeapFrog, Healthgrades, U.S. News & World Report, and CMS websites to review the data and the methodology.

Most importantly, know that we are focused on quality at Rockford Health System not to earn quality awards, but because it is best for our patients. The data shows that care at high-performing hospitals like ours saves lives, avoids complications, reduces costs, and improves the patient experience. That is where our commitment to the quality journey truly makes a difference.

And, in the words of our Board Chair and Chief of Pathology Dr. Connie Vitali, “We are not done!”

Gary E. Kaatz is president & CEO of Rockford Health System.

The views expressed are those of Kaatz’s and do not necessarily represent those of the Rockford Chamber of Commerce.

10 February 2015 theVoice rockfordchamber.com

Dan Ross Williams-Manny Insurance Group

INSIGHTGuest Perspective

Mission impossible? Updating your mission statement to reflect your organization

Any organization that has been around for a number of years has undoubtedly gone through change. New products and services. New logos. New staff. New locations. We grow and evolve to satisfy customer needs.

But how often is the mission statement (which contains the platform for an organization’s purpose and philosophy) examined? Has it evolved with the organization? After all, a mission statement should guide internal decision-making by answering the basic question of what good for whom, or said another way, why do we do what we do. Employees should be able to look to the mission statement each day and gather a clear sense of direction and understanding of their job.

Operation ExcitementOur team at Williams-Manny realized

it was time to construct a new mission. Many employees could not relate to the existing mission statement, much less remember it. So during 2014, we embarked on a project to develop a relevant mission statement our employees could passionately get behind. The roots of our organization reach back 119 years, so developing a statement that tied together our contemporary philosophies with our distinguished history was crucial. We took a closer look at our culture and considered everyone’s input for the new mission statement.

We started the process by surveying employees and board members to gain an understanding of how we view ourselves and our roles and also to identify disconnects between employees and management. We were pleased to see many similarities, but we also learned a lot from the few differences uncovered. We also enlisted the help of a strategic planner to lead us through the process to ensure we capture the essence of our professional community. This insight guided us to create the mission statement we use today.

Our new mission statement, “As your trusted advisor, we provide peace of mind, protecting what’s important, while delivering an exceptional customer experience,” truly reflects our organization, and our employees are excited to embrace the mission statement every day. It’s not impossible! You can do it, too!

Will You Accept the Mission?When was the last time your

organization updated its mission? Maybe it’s been five or 10 years, but more importantly, does it still reflect the culture of your business? If the answer is no, it may be time to reevaluate. Our company evolved over time and so did our mission.

Evaluate your current mission statement:

■ Is your mission statement relevant

to what your organization does today?

■ Can everyone in your organization relate to or internalize your mission statement?

■ Take a quick straw poll of your employees. Are they able to recite your mission statement and explain what it means? If you get a lot of shrugged shoulders, take a look at developing a new mission.

Plan For SuccessSo what exactly is a mission statement?

A mission statement is made up of one sentence or a few short sentences that should define the following:

■ why your organization exists

■ what your organization does

■ the types of people your organization is made up of

■ what products or services are offered

■ who your customers areIt may look daunting to try to satisfy all

of those standards all at once, but there’s a technique in figuring out which direction your mission statement should take. Here are four key elements that are found in an effective mission statement:

Value. What principles do you and your employees value above all others? This could be efficiency, eco-consciousness, customer service or whatever else your organization tries to affirm during day-to-day operations.

Inspiration. What’s the driving force behind your business? What makes you excited to get up and come to work every day?

Practicality. People working within the company should be able to internalize your organization’s mission statement. A mission statement doesn’t do much good if it’s a page long and no one can remember what it says – it needs to briefly highlight your company’s main function.

Specificity. Although a mission statement needs to highlight a company’s function, it shouldn’t be a blanket statement that could be applied to every business within your industry. It’s great that a company wants to “lead the community in technology,” but so do thousands of others. How do you specifically achieve that goal?

By taking these four elements into account, your mission statement will begin to take shape, providing a clear framework and context to guide your organization’s actions and strategies. Good luck, fellow Chamber members!

Dan Ross is president of Williams-Manny Insurance Group.

The views expressed are those of Ross’ and do not necessarily represent those of the Rockford Chamber of Commerce.

theVoice rockfordchamber.com February 2015 11

Does more tourism really mean more economic growth?

John GrohRockford Area Convention &

Visitors Bureau

Chamber members work toward a stronger, more vibrant community. You “get it.” You know that economic growth will benefi t everyone. The Chamber tagline is “Leading Business Growth.”

I hope that Chamber members know that the visitor industry plays an important role in our community’s economic health. In 2013, visitors added $320 million to our local economy when they stayed at hotels, ate at Rockford-area restaurants and shopped at our retail businesses.

When the Rockford Area Convention & Visitors Bureau promotes the region, what should you expect, as Chamber members? Do investments in the visitor economy help the broader economy, beyond hotels, restaurants and retail businesses?

A new, major analysis of the visitor industry has been released that says “yes.” It’s based on 237 Metropolitan Statistical Areas (for example, Winnebago and Boone Counties are an MSA) for which data were analyzed for more than 20 years, 1990 to 2012. Oxford Economics, a global forecaster, conducted the study.

Here are some of the highlights of this research on how investments in the visitor economy drive broader economic growth:

Based on an in-depth study, Oxford Economics fi nds that destination promotion (what the RACVB does when it promotes the region to visitors) does drive development across the entire economic spectrum. In addition to generating jobs and tax revenues by attracting visitors, visitor groups like the RACVB drive broader economic growth by:

■ raising the community’s profi le (branding)

■ attracting decision makers and strategic events,

■ building transportation networks, and

■ improving the quality of life for residents.

As key improvements are poised for Rockford with the downtown

sports complex, downtown hotel projects, regional transportation

center and more, we see that the Rockford Region

fi ts the model found in the Oxford Economics study.

That is, by investing in

“Reclaiming First” to re-establish the

region as the premier, amateur-sports tourism center and attracting strategic events such as regional and national amateur sports tournaments, the Rockford Region reinforces its reputation as the premier amateur-sports center. Residents and visitors know us as the place where premier amateur sports tournaments are held.

And, when strategic events like regional soccer events and national softball competitions chose this region for its multi-day tournaments, parents and friends also come here. That audience can include executives and other decision makers who may lean favorably toward the Rockford area when they need to expand their businesses.

Two More Conclusions from the Study

An analysis of cities shows that regions that attract more leisure visitors grew on average two percent faster over a 10-year period in population and jobs. Cities with a higher concentration of visitor-related industries tend to grow faster than average. For example, Austin saw a 35 percent growth in total employment between 2004 and 2013, compared to Cleveland’s 0 percent growth.

Cities that attract more leisure visitors also attracted a greater share of college-educated residents. Talk to any millennial, and they will tell you that entertainment and recreation spots rank high on their must-have list.

Chamber Feedback WelcomeTo download the study, go to

oxfordeconomics.com/engine. I welcome feedback from Chamber members on how the RACVB can do more to drive economic growth so that visitors add more than $320 million to our economy.

John Groh is president/CEO of the Rockford Area Convention & Visitors Bureau.

The views expressed are those of Groh’s and do not necessarily represent those of the Rockford Chamber of Commerce.

Visitors Bureau

As key improvements are poised for Rockford with the downtown

sports complex, downtown hotel projects, regional

center and more, we see that the Rockford Region

fi ts the model found

to re-establish the region as the premier,

amateur-sports tourism center and attracting strategic events such as regional

12 Education Services for Career Path February 2015 theVoice rockfordchamber.com

Dr. Terese Burch Saint Anthony

College of Nursing

INSIGHTGuest Perspective

Transforming healthcare: Improving access, patient outcomesThe profession of nursing offers

an exceptional career opportunity. Healthcare, health promotion and the education of nurses are interconnected to the welfare of our citizens, our families and our region. As indicated in the 2010 Institute of Medicine (IOM) report, The Future of Nursing: Leading Change, Advancing Health, nurses are positioned to be unique leaders and agents to transform local, regional and national health care systems.

The essence of nursing is to educate and to embrace the health of individuals, families and communities; a mandate of social justice. The wide practice settings of nurses beyond acute care centers place them in work settings, schools, homes, ambulatory and community centers. These varied practice centers allow them to ensure population-based care to meet personal, occupational, socio-economic, cultural, age-sensitive and other dimensions critical to the promotion of health and wellness.

Unhealthy lifestyle behaviors continue to account for 50 percent of preventable deaths in the United States. In addition, lack of access to preventative health care results in a preponderance of chronic disease, communicable disease and health inequity and disparity.

Fortunately, the Affordable Care Act has provided an opportunity to increase access to the nation’s healthcare system for up to 32 million previously uninsured individuals. It is this expected increase in community access to healthcare that demands a growth in the education of more healthcare providers, especially nurses prepared at the baccalaureate, master and doctoral levels. The complexity of health care demands nurses continue to increase their levels of education.

Cost-Effective CareThe need for nurses is growing

exponentially as more individuals access health care. According to the Bureau of Labor Statistics’ Employment Projections 2012-2022, registered nursing (RN) is a top occupation in terms of job growth from 2.71 million in 2012 to 3.24 million in 2022, an increase of 19 percent. Another half million registered nurses will be needed to cover replacements for retirement and other changes. As patient care extends from traditional hospital-based care to community-based care in homes and extended care centers, nurses will be needed to prepare and guide individuals to manage across a continuum of acute and chronic care needs and services.

At the same time, demand for better health promotion and cost-effective care has resulted in the need for more primary care providers, especially nurse practitio-ners. A 2012 Rand Corporation report pro-jected a 130 percent increase in nurse prac-titioners between 2008 and 2025. These nurses, educated at the master (MSN) and doctoral (PhD and DNP) levels will be leading the development of new models of care. In addition to skilled care in the ad-vanced realm of assessment, diagnosis and management of patient problems, includ-ing the prescription of pharmacologic and non-pharmacologic interventions, these advanced practitioners will be leading new models of transitional care.

Fortunately, interest in nursing pro-grams and resultant enrollment continues to grow. There exists a seamless progres-sion from the high school academies to the community colleges to upper division BSN, MSN and DNP programs. Opportu-nities to educate more BSN-prepared RNs and advanced practice nurses, including family nurse practitioners, are available.

Saint Anthony College of Nursing (SACN) continues to grow to meet the in-creasing demand for BSN, MSN and doc-toral prepared nurses. This is supported by a growing body of research that shows

nurses with bac-calaureate level preparation are linked to bet-ter patient out-comes. A 2014 study of hospitals and other healthcare providers indicates a growing expectation and/or preference for new hires to have a bachelor degree in nursing. The 2010 IOM recommended that by 2020, 80 percent of the nursing workforce should be prepared at the baccalaureate level or higher, and the number of doctorate level nurses in our country should double.

Interested individuals are encouraged to consult with the college admission rep-resentatives at SACN, which admits and graduates more than 100 BSN-prepared nurses each year. And, the college is in-creasing opportunities for nurses with an associate degree to return to earn a BSN, MSN or DNP. The college remains com-mitted to the Rockford region and is proud to be the area’s leader in nursing education since 1915.

Dr. Terese Burch, Ph.D., RN, is president/dean of Saint Anthony College of Nursing.

The views expressed are those of Dr. Burch’s and do not necessarily represent those of the Rockford Chamber of Commerce.

theVoice rockfordchamber.com February 2015 Education Services for Career Path 13

Early education key to lifetime of school successLeveling the playing field for all students

More than nine out of 10 students in the Rockford Public Schools who read at grade level by the end of third grade remain proficient readers throughout their school career.

No other data point speaks so loudly about the value of providing quality early childhood education. In RPS 205, we are committed to giving children the best possible tools – at the earliest possible time – so they meet milestones for success.

Fortunately, we will be able to expand that commitment in the 2015-16 school year because of a federal grant awarded to Illinois. We will be able to add 120 seats in full-day, PreK classrooms for at-risk 4-year-olds.

■ This isn’t only RPS 205’s commitment. A host of other organizations are working collaboratively to benefit the community’s next generation. Through the leadership of Alignment Rockford, the United Way of Rock River Valley and the district, the community will have a comprehensive review of early childhood services and supports. Alignment Rockford’s Healthy Starts committee has led the data-gathering phase, and now the Rockford Region Economic Development District is completing the analysis, which should be done by spring.

This resource map should tell us where the programs and services are -- and where they need to be -- to ensure every child in every area of our city enters school ready to learn.

This kind of collaboration is nothing new. Some of the community’s ongoing efforts in early education:

■ Talk2Me. In addition to resource mapping, Alignment Rockford’s Healthy Starts team has created the Talk2Me campaign, which supports the importance of developing a secure attachment between parents and their infants, birth to 12 months. The team also developed a strategy to promote PreK enrollment and has offered sites for RPS 205 to identify children for the early childhood program.

■ Home visits. RPS 205’s Prevention Initiative Program provides home visiting services to families and children, prenatal to age three. We coordinate with four other agencies: City of Rockford Early Head Start, Easter Seals, LaVoz Latina and the Winnebago County Health Department. The services are offered under the umbrella of iGrow (igrowrockford.org). Last year, RPS 205 made 3,064 home visits to families.

■ Classroom collaboration. In seven classrooms at Dennis Early Childhood

Center, certified RPS 205 early childhood teachers provide curriculum and instruction, while Head Start staff members provide the social services and supports our families need. This way, the best of both programs is blended to meet the many needs of students. Kimberly Nelson, executive director of Early Childhood for RPS 205, calls it a true team approach that keeps the needs of our students and families at the forefront of everything we do.

■ School readiness. The United Way of Rock River Valley has a Success by Six school readiness initiative, which includes the Page Turners and Tiny Turners reading programs. Through these programs, children receive new books and parents receive resource materials, which helps increase parental engagement and pre-literacy skills.

30-Million Word GapIn addition to working collaboratively,

we are trying to work smarter in respect to our early childhood facilities. As part of our 10-year facilities plan in the district, we are moving from delivering early childhood education at seven elementary schools to four full-time, quadrant-based early childhood centers. The investment in these buildings will be dictated by what brings success in early childhood.

Behind all these efforts is the realization of the 30-million word gap: Research shows children who do not have frequent and high-quality interaction with parents and other adults can face a word gap of as much as 30 million words by the time they enter school (as measured against children from high-income families).

It’s critical that we do all we can to even the playing field.

We know outcomes can improve if we reach students early. And we know public opinion is behind us: Bipartisan surveys of voters have shown that a vast majority favor doing more so that children begin kindergarten with the knowledge and skills they need.

With our partners, RPS 205 will continue to move toward our goal of all students having access to quality early childhood experiences. It’s not only the right thing to do. It’s the right investment.

Dr. Ehren Jarrett is superintendent of Rockford Public Schools.

The views expressed are those of Dr. Jarrett’s and do not necessarily represent those of the Rockford Chamber of Commerce.

14 Education Services for Career Path February 2015 theVoice rockfordchamber.com

By Andrew Campanella, National School Choice Week

If you’d like to send your child to a different school next year, now’s the time to start the process of researching your options.

Believe it or not, seats in schools are already beginning to fi ll up for the 2015-2016 school year. Interest in school choice – the process of actively choosing a public, charter, magnet, private or online school – is high. This means that waiting until the spring or the summer to begin researching schools for your children could restrict your options.

No handbook or tip sheet can truly guide parents through the entire process of selecting a school, because choosing schools is an individual experience that will be unique to every family.

However, parents can start by making a list of the attributes that they hope to fi nd in an ideal school. Ask yourself: what’s most important to you and to the academic, social and emotional well-being of your child? Is it the academic performance of a school, school safety, the instructional methods, the qualifi cations of teachers, the school’s educational theme, a school’s shared values or other factors?

Once you’ve identifi ed what matters most, start looking into the options available to you. In addition to the local public school, you may be eligible to send your child to a school outside of your ZIP code, or in a different school district. Look into nearby charter schools and magnet schools. Don’t leave private and faith based schools off your list! You might be able to fi nd scholarships to cover the costs of tuition. And for some families, online learning and homeschooling work best.

Start Meeting with Key StaffWith your list of requirements and

your list of schools in hand, start making

appointments to visit the schools. Ask to

sit in on classes, and make sure to ask as

many questions as possible of teachers,

the administration, and support staff.

You’ll want to fi nd out what motivates the

adults in the building, while also seeing

how the students in the classes respond to

their teachers. Ask yourself: is this a place

where I’d want to send my child for most

of his or her weekday waking hours?

Finally, make sure to talk with other

parents – and to your own children. Ask

parents how the schools’ administrators

treat parents, and whether they welcome,

or discourage, parental involvement.

And most importantly, ask your children

about their perceptions of the schools that

you’ve visited. Find out what excites and

motivates your child at school, but also

ask about their worries, concerns and

apprehensions.

To fi nd the options available to you,

look at information from the Illinois

Department of Education, as well as

information on state-based education

reform or school choice organization

websites. For a directory of most schools

in your area, along with parent rankings

and some performance metrics, parents

can visit this website: greatschools.org.

Andrew R. Campanella is the president of

National School Choice Week.

The views expressed are those of Campanella’s

and do not necessarily represent those of the

Rockford Chamber of Commerce.

Tips for fi nding the right school for your child

States with the best school systemsEducation remains the road to success for most, as demonstrated by the

Bureau of Labor Statistics stating that workers 25 and older in 2013 with a bachelor’s degree earned 59 percent more than those with a high school diploma. The Economic Policy Institute also reported that income is higher in states where the workforce is well educated and more productive. This brings more in taxes to state budgets over the long run.

WalletHub studied the quality of education in the 50 U.S. states and District of Columbia in 2014 to identify those with the best and worst school systems. Key metrics analyzed included student-teacher ratios, dropout rates, test scores and bullying incident rates. Source: Wallethub.com

Overall Rank State

1 New Jersey 2 Massachusetts 3 Vermont 4 New Hampshire 5 Kansas 6 Colorado

Overall Rank State

7 Virginia 8 Minnesota 9 Wisconsin 10 Pennsylvania tied-17 Illinois tied-17 Maine

theVoice rockfordchamber.com February 2015 Education Services for Career Path 15

By Barbara Connors

This spring, students in Rock Valley College Professor Chuck Konkol’s iOS Mobile App course will be programming apps for a robot called “Double.” RVC is one of the fi rst community colleges to experiment with the robot, created by Double Robotics and powered by an iPad using technology called telepresence to give the user a physical presence when he or she can’t be on location in-person.

The retail price of $2,499 has made the robot more affordable for many organizations, compared to the technology’s earlier generations.

With school just starting, Konkol has gathered about a dozen students to form a think tank to generate ideas on how to use Double. “Double is like Facetime on a Segway, with the iPad as brains and Segway-like wheels,” he said.

Essentially, Double is an iPad stand on wheels that can be remotely accessed and controlled via a web browser, iPhone or iPad app. The “head” provides a snug fi t for a regular-sized iPad. Two self-balancing wheels allow it to move down halls or in rooms, and a motorized telescopic arm raises it as high as 60 inches to communicate with those standing or lowers it as much as

47 inches to communicate with those sitting.

Remote Access to the Classroom“We need to learn what Double does

fi rst,” Konkol said. He stressed that it’s an “indoors only” robot. He sees the potential for his class to develop a number of interesting apps. One could be the creation of an app that would allow guests to remotely control the robot for customized college tours. One museum of arts and sciences already offers visitors tours of its facility after hours using Double, Konkol said.

Another app could allow a student to observe or participate in a class. Remote access could give the student control to move the robot around the room and interact with the students and teachers present. “I’m most excited about the fact that students with disabilities could login to attend a class or student life event,” Konkol said. “A student who had an accident could fi nd a way to fi nish out the school year.”

In another application, the college could offer students the expertise of guest lecturers from anywhere in the world, who could take control of Double to interact in classrooms, meeting rooms and laboratories.

Konkol said hundreds of colleges in the United States and some primary and secondary school districts are beginning to use the robot. One article on the web site, doublerobotics.com, references the Kodiak Island Borough School District in Alaska, where top administrators must cross 15,000 square miles of harsh terrain, including waterways, to reach all of the schools in person. The district uses 14 Doubles to make this “travel” possible; reducing costs.

Remote Access in the Work Environment

Konkol said he sees many applications for Double in business. Supervisors, particularly those in other parts of the country, could go into workspaces and meeting rooms to oversee employees remotely. Whiteboard apps could allow interactive meeting discussions among remote attendees, with notes emailed once the meeting is completed. Telecommuters could access a Double remotely, giving them a stronger presence and greater interaction in the offi ce.

Visit doublerobotics.com for other examples on how schools, organizations and businesses are using the robot.

Seeing “Double” at Rock Valley CollegeGoing beyond teleconferencing

Education Services for Career Path 15

the United States and some primary and secondary school districts are beginning to use the robot. One article on the web site, doublerobotics.com, references the Kodiak Island Borough School District in Alaska, where top administrators must cross 15,000 square miles of harsh terrain, including waterways, to reach all of the schools in person. The district uses 14 Doubles to make this “travel” possible; reducing costs.

Remote Access in the Work Environment

for Double in business. Supervisors, particularly those in other parts of the country, could go into workspaces and meeting rooms to oversee employees remotely. Whiteboard apps could allow interactive meeting discussions among remote attendees, with notes emailed once the meeting is completed. Telecommuters could access a Double remotely, giving them a stronger presence and greater interaction in the offi ce.Rock Valley College students are working on

apps to control a “Double” robot. This could allow remote users to take college tours, attend classes or hear speakers from around the world.

16 Education Services for Career Path February 2015 theVoice rockfordchamber.com

We have all seen single individuals standing on corners holding up a sign warning people about something or trying to “recruit” people to a cause. Most likely we walk or drive by; trying to avoid eye contact as we do. We may even think, “Give it up buddy, don’t you notice no one is ‘buying’ what you are ‘selling.’”

I struggle with trying to balance this image, and the image of a leader who has a vision and is working to attract followers and trying to energize the group to strive for the same vision.

At any time early in the process, this leader is really not much different than the person on the street corner holding the sign. The difference is somewhere along the way, the potential leader kept at it long enough to become a true leader by attracting followers, or instead realized the vision wasn’t attracting followers and either adapted or abandoned the vision.

There seems to be a very fi ne line

between leadership and lunacy. If you stand alone on the street corner long enough, you’ll be labeled a lunatic, but if you fi nd a way to either attract followers or realize you need to rework your vision, you’re a leader.

So what can you do to be more of a leader and less of a lunatic?

Looking to Yourself First, I believe leaders need to

practice regular honest self-refl ection. “Leaders” need to look around and see if they are attracting followers. If there aren’t any followers, the leader needs to determine why. Is it because there needs to be more time, is it because the vision isn’t clear or effectively

communicated, or is it because no one will “buy” the vision today or in the future? If it is communication-related, there is an opportunity for the leader, however, if it is the latter there is a lunatic in the making!

Next, if the leader has followers, the leader needs to determine why people are following. Are they following simply because they are paid or coerced to follow or is this something they really believe in? If it is the former, you again have a lunatic in the making, unless you can get the followers to really believe in the cause.

Finally, if the leader has people who really believe in the vision, what is the leader doing to continually reinforce and strengthen the bond between the leader and follower? If the answer is ‘very little’ then over time this leader will appear more and more like a lunatic.

My point is the ONLY ingredient needed to be a leader is followers. If you are attempting to lead without followers, you probably appear to be a lunatic to others. Over time, you need to fi nd a way to attract followers or fi nd a better path. A great leader will realize when it is time to let go of a vision that simply isn’t working.

Leadership in the Long TermI have to admit there have been

times when I was (and perhaps still am) a lunatic. At times I have attracted

followers and been able to transform this lunacy into leadership, and at times I have had to abandon the cause and start over. It has been a painful process to start over, but it also has opened new doors as others were shut. I had to be willing to admit that I was the problem, and that I needed to do something differently.

I think this is tough for leaders to do, yet is probably one of the most important keys to long-term leadership success.

Even the best organizations and leaders come up with bad products or ideas. Apple developed a game system in the 1990s called the Pippin that was a huge fl op. It was quickly removed from the market. It took leadership to realize there were no followers (customers in this instance), this was a bad idea and to scrap the product. The lunacy would have been to continue promoting the Pippin when it was a clear stinker.

Ask yourself if in your organizations today are there ideas, products or services that are not gaining traction? Can great leadership turn these around, or will it be great lunacy that keeps pushing forward when there are no real followers and when everyone seems to see a lunatic? Try to evaluate every once in a while to ensure you are not on the path to lunacy.

Jeffrey Fahrenwald is the director of the MBA program at Rockford University.

The views expressed are those of Fahrenwald’s and do not necessarily represent those of the Rockford Chamber of Commerce.

Jeffrey FahrenwaldRockford University

PERSPECTIVERockford University

Leader or lunatic?Anyone ‘getting on the bus’ with you?

if the leader has followers, the leader needs to determine why people are following. Are they following simply because they are paid or coerced to follow or is this something they really believe in?

theVoice rockfordchamber.com February 2015 17

By Alex Gary

Transform Rockford laid out the case for change in 2014 and hosted dozens of meetings attended by thousands of people eager to fi x the area from within.

This year, while there still is some organizing to do and more volunteers to recruit, the non-profi t group plans to develop concrete initiatives to fi x the area’s ills, which run the gamut from economics and education to crime and self-image.

Among the top priorities for 2015:

■ Recruiting members to fi ll out the Renewal, Revitalization, Reframing, Funding Our Future and Sense of Place teams. Those wishing to get involved can contact Transform Rockford at http://transformrockford.org/connect/.

■ Using those teams to research and analyze the opportunities for change for the Rockford community as well as

looking at the existing community efforts and initiatives.

■ Selecting and drafting a case for action.

By the end of 2015 and heading into 2016, the group hopes to begin drafting implementation plans that will include specifi c actions to take, milestones to achieve and metrics to measure the effectiveness.

Mike Schablaske, executive director of Transform Rockford, said the year’s success will be measured in more than just numbers.

“I’m looking for success in the community primarily,” Schablaske said. “I watch the tone – to see us move to hope and confi dence. I also watch for project and metric progress and how we compare with other communities. While we go about our work locally, we also need to be aware of the competition.”

Transform resolutions for 2015

By Alex Gary

Because of Rockford’s strong manufacturing history, the area’s economy has long been the “fi rst in, last out” of economic downturns.

The Great Recession unfortunately is a painful example. In June, 2007, according to the state’s Current Employment Statistics survey, the Winnebago and Boone county economies peaked with 164,500 people working that month.

By January, 2010, that had plummeted all the way to 139,100.

We weren’t alone in the misery. The U.S. employment levels fell from about 146 million in 2007 all the way to 138 million in early 2010.

But while the nation as a whole rebounded with employment hitting a record 147.4 million by the end of 2014, the Rockford area had regained just 10,600 of the 25,400 jobs lost in the Great Recession.

Projects Will Add Jobs to AreaA number of major projects though

may help the Rockford region move much farther along the path of full recovery. This is the year that Woodward Inc., gets its 400,000-sq.-ft. Rock Cut Campus up and running, which

eventually is expected to add 1,500 jobs to the region.

“The expansion of the Woodward campus will provide a signifi cant stimulus to the Rockford regional economy,” former Northern Illinois economist John Lewis said. Lewis now runs a consulting fi rm in Sycamore. “The expansion is likely to increase employment by as much as 0.5 percent. This should result in economic growth at a higher rate than in recent years, but may not result in growth rates similar to those of the late 1990s.”

The expanded Woodward presence is the latest in a series of manufacturing gains since 2010 that has helped the area regain about two-thirds of the manufacturing jobs lost in the recession.

The battered retail/restaurant sector will see major gains as well with Michigan-based Meijer Inc., opening stores in both Rockford and Machesney Park in May, and Oak Brook-based Portillo’s Hot Dogs Inc., opening its fi rst Rockford restaurant sometime this summer. Those three First Rockford Group projects will add 900 jobs to an area that lost about 2,000 retail jobs in the recession, according to the state, and has regained about 1,200.

Meijer is accepting applications now at http://jobs.meijer.com/rockford-jobs.

Is 2015 the year the Rockford economy pops?

A list we’d love to be onLivability.com is an interesting site for anyone trying to make comparisons

between communities. The site highlights the best places to live in the United States, looking at things such as amenities, education, housing and sustainability.

It also publishes fun top 10 lists, including recently the 10 best cities for liberals and the 10 best cities for conservatives.

Its most recent top 10 list would be a good one for Rockford to strive to be on.

The 10 Best Beer CitiesLivability looked at the number of award-winning breweries and beers in the

town according to the Great American Beer Festival as well as using data to fi nd cities where people drink more craft and high-end beers on average.

It’s tough competition. The craft beer industry is exploding. According to Livability, there were about 100 breweries in the United States in 1980. Now, there are more than 2,800. Rockford is home to several, including Carlyle Brewing Co., Pig Minds Brewing Co., and Prairie Street Brewhouse.

Here’s Livability’s top 10 beer cities: 10. Billings, Mont. 9. Hershey, Penn. 8. Bellingham, Wash. 7. St. Louis, Mo. 6. Grand Rapids, Mich.

5. Tampa, Fla. 4. Albuquerque, N.M. 3. San Diego, Calif. 2. Denver, Colo. 1. Bend, Ore.

18 Technology / Innovations February 2015 theVoice rockfordchamber.com

United States Special Operations Command (SOCOM) is building an exoskeleton — a powered set of armor. Known as the Tactical Assault Light Operator Suit (TALOS), the suit could be used by U.S. special forces to provide lightweight protection and super-human strength, according to the Department of Defense. Source: www.smithsonianmag.com

Technology driving our daily livesBy Barbara Connors

We all know by now some of the potential uses of unmanned vehicles, such as delivering packages and aerial photography. These machines have the distinct possibility of changing the way we transport goods, and monitor people, livestock, borders, roads and property. They have the potential to be used in areas too dangerous for pilots, such as hurricanes, tornados, fi re, military war zones, bomb-infested areas and areas of mob violence.

Every industry has its share of emerging technologies that are changing the way we do what we do in all areas of our lives. Below from www.wikipedia.org are some of these emerging technologies, as well as what they might replace and how they might be used.

Technology / Innovations February 2015

United States Special Operations Command (SOCOM) is building an exoskeleton — a powered set of armor. Known as the Tactical Assault Light Operator Suit (TALOS), the suit could be used by U.S. special forces to provide lightweight protection and super-human strength, according to the Department of Defense. Source: www.smithsonianmag.com

February 2015

HOME APPLIANCES

Bead washing machine Status: commercialization Could replace: traditional washing machines Why? wash with smaller consumption of water, energy and detergentsMagnetic refrigeration Status: already used for achieving cryogenic temperatures in the laboratory setting Could replace: conventional refrigerators Why? more energy effi cient

ELECTRONICS

Biometrics Status: diff usion Could replace: keys and ID documents

Electronic nose Status: research, commercialization Could replace: X-ray and MRI scans for detecting cancer Other applications: detecting spoiled food, chemical weapons and cancer

Flexible electronics Status: R&D, some prototypes Applications: fl exible and folding electronic devices (such as smartphones), fl exible, lightweight solar cells

ENERGY

Artifi cial photosynthesis Status: research, experiments, growing interest in a macroscience global project Could replace: fossil fuel or “archived” photosynthesis Other applications: improving natural photosynthesis, with roads, buildings and vehicles converting sunlight and water into hydrogen, and carbon dioxide into carbohydrates

Biofuels Status: diff usion

Could replace: fossil fuelsOther applications: energy storage

Home fuel cell Status: research, commercialization Could replace: electrical grid Other applications: off -the-grid, producing electricity

Ocean thermal energy conversion Status: prototypeSpace-based solar power Status: hypotheticalZero-energy building Status: expansion Could replace: electrical grid and power plants Other applications: all homes, passive house

IT AND COMMUNICATIONS

Artifi cial brain Status: research Applications: treatment of neurological disease, artifi cial intelligenceArtifi cial intelligence Status: Hypothetical, experiments, limited uses Could replace: Human decision, analysis Other applications: Creating intelligent devices and robots. Counsel in scientifi c projects, army, governement, corporate governance, fi lm and book creationCryptocurrency Status: diff usion Could replace: central banking Applications: money supply, world reserve currency, Bitcoin, digital currency

Machine translation Status: diff usion Could replace: human translation of natural languages, in areas where misunderstanding is non- critical and language is formalized

Machine vision Status: research, prototyping, commercialization Could replace: biotic vision and perception, including humans Other applications: biometrics, controlling processes (e.g., in driverless car, automated guided vehicle), detecting events (e.g., in visual surveillance), interaction (e.g., in human-computer interaction), robot vision

Mobile collaboration and e-learning Status: development, commercialization Could replace: transport of humans, traditional video-conferencing systems Other applications: extends the capabilities of video conferencing for use on hand-held mobile devices in real-time over secure networks

Radio-frequency identifi cation Status: diff usion of high cost Could replace: barcodes Other applications: smart stores with RFID-based self checkout. Identifi cation of livestock and pets. Tracking pharmaceuticals through warehouses or automobiles through assembly lines.

ROBOTICS

Android, gynoid Status: R&D, prototypes, diff usion, commercializing Applications: disabled, infant and older person care, housekeeping, fl ight-attendant, model, hostess, waiter, security guard

Powered exoskeleton Status: R&D, prototypes, diff usion, commercializing Could replace: electric wheelchairs, forklifts Other applications: heavy lifting, paralysis, muscle- related diseases, warfare, construction, fi refi ghting, care for the elderly and disabled

theVoice rockfordchamber.com February 2015 Technology / Innovations 19

Jason Evans Sikich LLP

INSIGHTGuest Perspective

Accounting 2.0: Six ways technology created a new era of accounting

For generations, accountants relied on complex number crunching, tedious ledger sheets and handwritten notations. Today we live in a digital world with 24/7 accessibility, and technology designed to accommodate this new work dynamic has introduced an entirely new era of accounting. In turn, the last few years have seen accountants revamping their approach to the accounting process, along with workflow and project management.

Here are some notable ways technology has changed the way accountants practice their craft.

1. Access to VPN Enables Remote Access. As VPN becomes mainstream, and laptops feature a direct link to their desktop, accountants can now work anywhere and at any time. VPN has resulted in a much different type of workflow management, and empowers accountants to set their own schedule, since they’re no longer tied to traditional office hours or a physical office. It also has enabled accountants to populate more up-to-date information in their accounting systems, which means management can make better informed and timely decisions.

2. Cloud Computing Increases Speed. The cloud has forever altered the way accountants work, and it has taken efficiency to new heights. Previously, accountants had to work from one location with little to no flexibility. With the cloud, they can make changes in seconds from anywhere with Internet capabilities. The cloud has even introduced a new class of accountants to the workforce. Over the years, the industry has seen many talented individuals leave due to lack of flexibility. As a result of the cloud, many of them chose to reenter the sector. It has also attracted younger generations who value choice and non-traditional work environments.

3. Smartphones Streamline Time Entry & Project Management. Smartphone usage has accelerated over the last couple of years, and smartphones will only get faster and feature more applications. In the construction industry, employees use them to submit manual time sheets. With a smartphone, they now can enter their time via their smartphone, a manager can approve their hours in real-time and then an accountant can record and process the approved information immediately. This increases the profitability on jobs. In addition, owners can now make changes in real-time before a crisis occurs, such as job cost overruns.

Smartphones also have improved project management since salespeople can receive pricing sheets directly on their phone. Accountants can then

track purchase

orders and

report accurate

information very quickly. With the

numerous apps on today’s smartphones,

a salesperson can confirm a sale before he

or she even leaves a customer’s site.

4. Paperless Trend Cuts Costs. We

expect most accountants to have a tablet

that features all of their accounting

systems with them at all times in the

near future. This would eliminate the

need for printing since accountants could

bring their tablet to the field, record all

of the necessary information and have

everything with them at any point to

show clients, salespeople, etc. Eliminating

printing can drastically cut costs.

5. Security Risks Increase with Mobile Use. On the downside, the use

of digital media, smartphones, laptops

and tablets increases the possibilities

for security breaches. Hackers now

have numerous devices to target, and

accountants have a plethora of valuable

information. Accountants will need to

be cognizant of these risks and find ways

to secure mobile devices and properly

safeguard data.

6. Technology Impacts HR Require-ments. Technology forces companies to

realize it’s not a problem if they can’t find

top accounting talent in their immediate

area – they can instead hire someone

who works remotely. Smaller companies

or those in more remote areas can now

compete with larger companies, or those

in bigger cities that often have greater ac-

cess to top talent.

Technology also will force employers

to take a hard look at alternative work

schedules such as telecommuting.

Accounting today is all about flexibility,

and HR departments must realize that

the best accountant may work from his or

her home as opposed to a corporate office.

Despite the pressure to complete

projects at a rapid pace, accountants

should maintain the decades-old standard

of consistency, reliability, accuracy and

a commitment to reporting the truth.

Technology may have changed how

accountants do their day-to-day work,

but the thread tying everything together

should remain the same — the strong

values and ethics that have defined

accounting professionals for generations.

Jason Evans is partner-in-charge, accounting & advisory services, Sikich LLP.

The views expressed are those of Evans’ and do not necessarily represent those of the Rockford Chamber of Commerce.

20 February 2015 theVoice rockfordchamber.com

ANY INTERESTING FACT(S) ABOUT YOUR ORGANIZATION THAT PEOPLE WOULD NOT GENERALLY KNOW?

Charles Schwab & Co., Inc., Rockford Independent BranchAn interesting fact is that 70 percent of Charles Schwab clients tell us that they were referred to our firm by someone they trust. The Rockford branch is the 20th independent branch in the country. From day one, Chuck Schwab knew investing could be different – that investors deserved better prices, better access and better service. And for the past four decades, Charles Schwab has been challenging the status quo and advocating for the individual investor. Seeing our business “through clients’ eyes” makes all the difference, and we believe that by working alongside our clients, we can help them reach their goals. Establishing the Independent Branch in Rockford provides investors a full spectrum of investment solutions, ranging from the self-directed to a comprehensive advisory approach. Whether starting out with an IRA contribution, consolidating 401(k) accounts from a former employer or establishing a brokerage account for additional savings, we welcome all investors to our firm.

Comfort KeepersComfort Keepers’ technology is the perfect complement to our in-home care services, providing around-the-clock monitoring so help is always available. Our caring professionals are ready 24-hours a day to respond to alarms received through our clients’ devices, including a medication dispenser, a personal emergency response system, wireless camera, door and window contacts, help button, and pressure-sensitive floor mats for those with dementia or at risk of falling.

Ad Vice MarketingThe world of social media marketing is here to stay and is evolving. It can be compared to that of early television when there were just a few channels. If you were a TV advertiser on one of the three stations back then, you were in front of just about everyone. The fragmentation of social media has already begun, but there is still time to reap the rewards of the big three (Facebook, Twitter & Google Plus) before fragmentation shatters these audiences into hundreds of smaller audiences. #StartTweetingToday

V2 Marketing CommunicationsMarketers understand that their work is important, but often fail to connect their marketing budget to the revenue it generates. They point to nebulous data like increased website traffic, Facebook likes, or TV ratings as measures of success, instead of reporting on what the CEO really wants to see – increased leads, sales opportunities and ultimately, revenue. Therefore, the boss tends to focus on the line item expense, rather than the bottom line benefit of marketing. V2 Marketing Communications is a Certified HubSpot Partner. We are experts at inbound marketing strategy that attracts website visitors, converts leads, closes customers and measures results to make smarter marketing decisions.

Forward Equity Marketing Group Inc. What is marketing? It’s a broad, challenging and often misunderstood function. Ask several people to define it, and you’ll get very different answers. It’s an investment that generates revenue, profit and opportunities for growth. Marketing is a process of developing and communicating value to your prospects and customers. Proper marketing is essential for every company. It can make a company with mediocre product successful, but with poor marketing can send a company out of business. With more than 30 years of experience, our full-service firm can facilitate any marketing program.

HOW DOES YOUR ORGANIZATION UNIQUELY SERVE THE COMMUNITY?

Barbara Olson Center of Hope (BOCH) Barbara Olson Center of Hope, based in Rockford, has been providing services since 1948. Community Employment offers training classes, job shadowing and job coaching. The Volunteer Center helps participants increase their citizenship skills by giving back to the community. The Education and Training Center offers individuals a wide range of educational classes and training opportunities. A Workshop provides additional in-house employment and training opportunities, where clients can earn a wage and benefit from more intensive staff assistance. Vocational Development addresses needs such as motor skills deficiencies, posture and/or limited communications skills. The free-standing Occupational Therapy Clinic is for anyone in the community with sensory needs. Lastly, the “drop in” program is for families without services for their individual in place.

Edward Jones We uniquely serve our community by getting to know our clients well and then by helping them with their financial goals and investing, insurance, education savings, retirement planning and estate considerations. On the coffee table in our lobby, we have a photo album titled “Family.” It includes our clientele and their special contributions to the community. We’re very close with the people we serve.

John Morrissey Accountants, Inc.How we communicate with our clients is essential to their satisfaction with our tax, accounting, and payroll services. At the end of the year, our focus turns to income tax consulting. All of our accountants work very hard to stay informed about the latest developments in tax law. But it does not stop there. Being knowledgeable income tax practitioners is vital, but we believe what sets us apart is our ability to communicate complex tax issues in a concise and understandable manner. Our clients appreciate our straightforward interpretation of their income tax situations. When they gain a clear understanding of the cause and effect relationships that exist on an income tax return, we can then communicate beneficial tax saving strategies. Good communication is our key to maintaining valuable relationships.

PS Designs & MorePS Designs & More provides creative, custom-design solutions and more for business growth. By gaining a clear understanding of business needs, goals, timeframe and budget, we tailor a design solution to fit your needs while expressing your mission. In addition to producing creative, on-target designs, during the entire project we provide excellent suggestions and prompt and friendly service. We encourage you to consider PS Designs for your next graphic design and/or website project.

Business Shorts

“The world of social media marketing is here to stay and is evolving. It can be compared to that of early television when there were just a few channels.” Ad Vice Marketing

Put Your Business on Center StageWould you like to submit a business short for an upcoming issue of The Voice? Please contact editor@rockfordchamber.com, and we’ll send you

a questions or two to answer about your business.

“Marketing is a process of developing and communicating value to your prospects and customers.” Forward Equity Marketing Group Inc.

“[Marketers] point to nebulous data like increased website traffic, Facebook likes, or TV ratings as measures of success, instead of reporting on what the CEO really wants to see – increased leads, sales opportunities and ultimately, revenue.” V2 Marketing Communications

theVoice rockfordchamber.com February 2015 21

Chris Klarman KMK Media Group

INSIGHTGuest Perspective

Leveraging your online presenceTelling your company story

The advent and convention of the Internet is something that has undeniably changed life in America and across the globe. Thanks to convenient technology such as smart phones, tablets, wifi, and high speed internet, aspects of daily living have transformed for work and for play.

With that comes a shift in how businesses can also market and promote their company. Promoting your company online can be a challenge, especially after seeing how saturated the Internet has become with advertisements and other methods of promotion. When it comes to boosting your business’ online exposure and reputation, consider these best practices for effective online marketing.

Update your website — it’s a resource for customers, prospects and the media. One of the number one factors in your company’s online presence is your website. Your company website should reflect your business’ personality and values as well as outlining the products or services available. This is how most consumers now seek out information, so a good first impression is crucial to how a potential customer perceives your brand. Your messaging should be conveyed quickly but at the same time done in a way that reinforces your organization’s organization and professionalism.

In fact, keeping a well maintained website can even help with your business’ public relations. In a report from BusinessWire, 93 percent of reporters will use a company’s website when conducting research or fact checking. Although other online forums such as social media and blogs were used, reporters are far more likely to consult your website first for information about your company.

Meet them where they’re at — be engaging on social media. Your brand’s social media efforts should be thought of in the same way as your web presence – first impressions are everything. Social media users, whether they’re on Facebook,

Twitter, Instagram or something else, are seeking information about your company and will make a quick decision based on what they see on your page.

The first step? Choosing the right social network(s) for your target audience. After you’ve determined where to invest your time, take the time to craft useful and meaningful content. The message can be a bit more informal and creative than traditional methods. Images and videos are the most engaging.

Send customers and prospects e-news. Traditional, mailed promotions are still a viable way to connect with potential customers, but e-promotions are also a legitimate option for drumming up new business. The advantage of e-promotions lie within their flexibility. With a traditional mailer, your options are limited to whatever you’re able to do on a postcard. However, in an email, you can include sound, video, links to your website and almost whatever you can think of. And another plus – there’s no postage cost for an email!

Communicate your expertise through a blog. Blogging is a great way to connect with customers and prospects by passing along helpful information and demonstrating your expertise within your industry. There are a couple things to keep in mind when starting a blog, however. Make sure your content is interesting and engages with your audience. Your blog also should contain information that your followers can either apply to their own businesses or educates them on a certain topic.

Chris Klarman is communications specialist at KMK Media Group.

The views expressed are those of Klarman’s and do not necessarily represent those of the Rockford Chamber of Commerce.

22 February 2015 theVoice rockfordchamber.com

New Laws for 2015 Here are some laws related to education that have taken aff ect this year. For specifi c language of the laws, visit www.ilga.gov.

EDUCATION

GED Certifi catesHB 4336/PA 98-0718 Changes references in state statutes from “General Education Development (GED) testing and certifi cates” to “high school equivalency testing and certifi cates.” An identical bill, SB 2729, passed the senate unanimously. This is being done because the owner of the GED test has a contract with a private company to administer the test and prices are expected to rise signifi cantly. Changing the references in state statutes to the generic high school equivalency will allow other tests to be used and foster competition.

School Safety Plans HB 5716/PA 98-0661Provides that when school districts update their school building’s emergency and crisis response plans, consideration may be given to making the plans available to fi rst responders, administrators and teachers for use on electronic devices.

Charter School Accountability HB 3232/PA 98-0783Increases transparency in charter schools. Requires that lotteries be used to fi ll available student slots when demand exceeds capacity. The

lotteries must be videotaped by the charter school. Also allows charter schools to undertake additional intake activities; requires charter schools to include a disclaimer in any advertisements that are paid for with public funds; and requires that charter school governing bodies must be separate and distinct from any Charter Management Organizations or Educational Management Organizations.

Career and Tech Ed SB 587/PA 98-0751 Provides that an individual seeking a career and technical education endorsement need only pass a basic skills test for renewal of the endorsement.

Cyber Bullying HB 4207/PA 98-0801 Requires schools to address electronic bullying under certain circumstances even when it occurs off -campus and uses private computers, cell phones, etc.

Applies if the bullying causes a substantial disruption to the educational process or orderly operation of a school. Applies when a school administrator or teacher receives a report that this type of bullying has occurred and does not require school district staff to monitor non-school related activities. Requires school bullying policies or implementing procedures to include a process to investigate if the reported act of bullying is within the school or district’s jurisdiction. Opponents argued that expecting schools to regulate speech that occurs outside of the school day and school property breaks new grounds, places an unrealistic burden on schools, sets a dangerous precedent and is unconstitutional.

Distance LearningSB 3441/PA 98-0792Creates the Higher Education Distance Learning Act, which

authorizes the Illinois State Board of Higher Education to participate in a state authorization reciprocity agreement (SARA) on behalf of the state. Provides that the Board of Higher Education shall be the lead agency in coordinating interstate reciprocity for distance learning for participating institutions in Illinois. Sets additional parameters for distance learning programs. State authorization reciprocity agreements (SARA) establish reciprocity between willing regional compact member states that accept each other’s approval of accredited institutions that operate within their states and off er distance learning services beyond state boundaries. SARA under this program will be voluntary.

Physical Education TeachersSB 3274/PA 98-0860States that a teacher who teaches physical education or health education may meet the requirements for highly qualifi ed status that apply to teachers who teach core academic subjects pursuant to the No Child Left Behind Act of 2001.

Illinois Purchased Care Review BoardSB 3554/PA 98-1008Adds one non-voting member to the Illinois Purchased Care Review Board. Requires that the new member be an administrator of a private, nonpublic, special education school. The Illinois Purchased Care Review Board is responsible for determining allowable costs for school districts for special education services including room and board, and other related services that are provided by non-public schools or special education facilities.

Grow Your Own TeachersHB 3948/PA 98-1036Makes changes to the Grow Your Own (GYO) Teachers Act including removing the goal of adding 1,000 teachers to low income, hard to staff Illinois schools by 2016. Adds three specifi c provisions that must be met

by GYO candidates: 1) having a 2.5 GPA, 2) attending monthly cohort meetings, and 3) applying for fi nancial aid from other sources before applying for assistance from GYO.

Storm Shelter LawHB 2513/PA 98-0883Provides that all new school building construction governed by the “Health/Life Safety Code for Public Schools” must include in its design and construction a storm shelter. Chicago Transportation ReimbursementHB 3662/PA 98-1057Allows a custodian of a qualifying pupil to be reimbursed for qualifi ed transportation expenses if the pupil attends the Chicago Public Schools and must walk or travel along a safe passage route to reach school or return home from school or if such pupil does not have access to transportation and conditions were hazardous to the safety of the pupil due to traffi c.

Panther PromiseSB 2765/PA 98-1100Extends the Panther Promise Tuition Discount Program at Eastern Illinois University (EIU) until after the 2018-2019 academic year. Panther Promise is a tuition aff ordability discount program that allows EIU to off er a tuition discount of up to $2,500 per year for four years if a 2.0 GPA is maintained and is targeted towards students from households earning roughly $35,000 to $70,000 annually.

To read more about legislative issues, visit www.ilga.gov/legislation/ilcs/ilcs.asp.

LEGISLATIVEIssues to Watch

theVoice rockfordchamber.com February 2015 23

BOARD APPOINTMENTSHeather Kelley (1), principal, V2 Marketing Communications, was elected to serve as Lieutenant Governor of American Advertising Federation (AAF) District 6. She most recently served as president of AAF-Northern Illinois.

NEW HIRES, PROMOTIONS, RETIREMENTSJohn Morrissey Accountants, Inc., hired Janet DiGuiseppi (2) and Tish Adams (3) as accountants.

WilliamsMcCarthy LLP announced two new partners, Adam M. Fleming (4), estate and trust law, and Joel M. Huotari (5), commercial litigation, personal injury, intellectual property and whistleblower litigation.

First National Bank and Trust Company hired Dave Marshick (6) as vice president commercial banking officer.

Theresa Wendhausen (7), First National Bank and Trust, was promoted to assistant vice president, branding and communications officer. Chelsea Ballou (8) rejoined as assistant vice president, marketing innovations and analytics officer.

The Rockford Aviators added Jeff Brooks as hitting coach and former Major League pitcher John Foster as pitching coach for the 2015 season. Matt Frahm, right-handed pitcher, and Kenny Bryant, first base, signed contracts to remain through 2015. Other players from last season’s squad to return: outfielders Edgar Corcino, Dusty Robinson and Jeff Kremer, and infielders Elijah Trail and Brian Bistagne, signed extensions through the 2016 season. The Aviators exercised options on

pitchers Kyle Brueggemann, Michael Schaub and Josh Smoker and outfielder Michael Hur for 2015.

SwedishAmerican Health System welcomed its newest general surgeon, Ancil Philip, M.D. (9)

Bob Campbell was named ZION Development Corporation’s new executive director.

Dan Christiansen, first vice president – financial advisor, RBC Wealth Management, Rockford, was selected for the firm’s consulting group, exclusive advisors recognized for their success in building consultative, fee-based businesses.

Jennifer Furst (10) was promoted to president and Joan Schiffer (11) to COO/senior vice president – finance at FurstStaffing.

Rockford Bank & Trust promoted Karl Swanson (12) to executive vice president and chief lending officer, and Jim Graber (13) and Michael Kalodimos (14) to senior vice president.

Kathryn Otto joined The Alliance as product manager.

Blackhawk Bank promoted Dave Conroy (15) and Tricia Hartzell (16) to AVP mortgage underwriters and Dan Dupont (17) to personal banker.

Reinhart Boerner Van Deuren s.c., named five new shareholders: James D. Borchardt (18), registered

patent attorney in the intellectual property practice; Robert S. Driscoll (19), labor and employment practice; Jennifer L. Naeger (20), litigation practice and chair of the food and beverage law practice group; Mindy Foss Rice (21), banking and finance practice, and Gordon M. Wright (22), registered patent attorney in the intellectual property practice.

David B. Bingaman, a licensed clinical social worker, joined theFranaGroup as senior associate; training the organization’s healthcare facility clients. He had retired from the U.S. Department of Health & Human Services in Chicago.

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDSDr. Trent Barnhart (23), director of hospice and palliative medicine, OSF HealthCare, earned his board certification in hospice and palliative medicine from the American Board of Family Medicine.

Two area doctors were designated QualityPath® providers by The Alliance: Dr. Mark Barba and Dr. Michael Chmell, Rockford Memorial Hospital, for knee replacement and total hip replacement. These doctor-and-hospital pairings have committed to meet QualityPath standards including quality criteria and a bundled price with a warranty that

protects patients from the cost of complications or readmissions arising from the procedure.

Rockford University chose senior student, Allison Jackson, as its Lincoln Academy Student Laureate for 2014, a statewide honor for excellence in curricular and extracurricular activities.

Dr. Antoun Al Khabbaz, OB/GYN, Crusader Community Health, received the Association of Professors of Gynecology and Obstetrics Excellence in Teaching Award.

Jeremy R. Bridge (24), patent attorney, Reinhart Boerner Van Deuren s.c. (Reinhart), was recognized in the 2015 Illinois “Super Lawyers – Rising Stars” for the third time.

Rock Valley College Athletics Hall of Fame announced its 2014 class of inductees: Hubert Baker (football, 1973), Lindle Dailey (baseball, basketball, 1969), Cindy Diamond (volleyball, softball, basketball, 1971), Sherry Diamond (volleyball, softball, basketball, 1969), Duey Hoff (baseball, basketball, 1970), Bill Lewis (football, 1970), Shawna Mitchell (volleyball, softball, basketball, 1984), Larry Sidney (basketball, 1970), Rita Stevens (volleyball, softball, basketball, 1976), Roosevelt Watkins (basketball, 1976), Jim Yeager (baseball, 1969) and Larry Young (football, 1973).

Comfort Keepers gave fourth quarter, 2014 employee awards to: Deb Crumbly (25), Rookie, Mary Humphrey (26), Comfort Keeper for fourth quarter, and Dawn Rosencrans (27), Comfort Keeper for December.

IN THE NEWSMembers in the News

1. Heather Kelley 2. Janet DiGuiseppi

3. Tish Adams 4. Adam M. Fleming

5. Joel M. Huotari

6. Dave Marshick 7. Theresa Wendhausen

8. Chelsea Ballou

20. Jennifer L. Naeger

21. Mindy Foss Rice

22. Gordon M. Wright

23. Dr. Trent Barnhart

24. Jeremy R. Bridge

25. Deb Crumbly 26. Mary Humphrey

27. Dawn Rosencrans

9. Dr. Ancil Philip 10. Jennifer Furst 11. Joan Schiffer 12. Karl Swanson 13. Jim Graber 14. Michael Kalodimos

15. Dave Conroy 16. Tricia Hartzell

17. Dan Dupont 18. James D. Borchardt

19. Robert S. Driscoll Continued on page 24

24 February 2015 theVoice rockfordchamber.com

Two Crusader Community Health employees received fourth-annual Crusader Community Advocate Awards: Peggy Ann Davenport, executive assistant to CEO Gordon Eggers, and Dan Thorpe, security offi cer.

Tammy Christiansen, RN, CHPN, community educator with Heartland Hospice, passed the RN

certifi cation exam for Certifi ed Hospice and Palliative Nurse.

OF GENERAL INTERESTDr. Michael Roh, Rockford Spine Center, joined Global Spine Outreach on a medical mission trip to Cali, Colombia at the end of 2014 to share his expertise and services with patients with severe spinal deformities. theVoice

IN THE NEWSMembers in the News

U.S. IndicatorsDecember 2014

Consumer Price Index 0.4 percent

Unemployment Rate 5.6 percent

Payroll Employment 252,000

Average Hourly Earnings $0.05

Producer Price Index 0.3 percent

Employment Cost Index 0.7 percent (third quarter, 2014)

Productivity 2.5 percent (third quarter, 2014)

U.S. Import Price Index 2.5 percent

U.S. Export Price Index 1.2 percent

Source: U.S. Bureau of Labor Statistics

Unemployment RatesRegion / State / Nation

Sept 14 Oct 14 Nov 14 Dec 14

Rockford 8.2 8.2 8.1 -----

Chicago 6.0 6.0 5.6 5.4

Illinois 6.6 6.6 6.4 6.2

United States 5.9 5.7 5.8 5.6

Source: U.S. Bureau of Labor Statistics

Population ClockAs of Jan. 20, 2015

U.S. 320,195,579 World 7,219,098,964Source: U.S. Census Bureau

THE ECONOMYTHE ECONOMYRegional, National Indicators

(Continued from page 23)

theVoice rockfordchamber.com February 2015 25

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

Alpine Bank was recognized by the Chicago Tribune on Nov. 13 as one of the Top 100 Workplaces in the Chicagoland area; the only company to win with headquarters in Rockford.

The Chicago Wilderness alliance honored Forest Preserves of Winnebago County in December for achieving the Excellence in Ecological Restoration Silver accreditation for its restoration program at Oak Ridge & Deer Run Forest Preserves.

McMAHON received the National Gold Award from the American Concrete Pavement Association for the STH 96 Project in Little Chute, Wis. The first place award in the Municipal Streets and Intersections category was for a $3.7 million dollar urban construction project involving reconstructing a 1.5-mile urban segment of Main Street (STH 96), from Jackson Street to the village limits.

Bank of America Merrill Lynch was named Institutional Investor magazine’s “Top Global Research Firm of 2014” for the fourth straight year. The Global Research won 260 total team positions – more than any other firm and three more than last year.

More than 20 nursing students from Saint Anthony College of Nursing hosted a health fair, “Superhero Showcase,” at Mary Morgan Elementary School in Byron in December, with information on burn/fire safety, proper hand-washing, surgery and poison prevention.

Saint Anthony College of Nursing held a Baccalaureate Mass and Pinning Ceremony in December for its 44 bachelor of science in nursing graduates at Holy Family Church, with The Most Reverend Bishop David Malloy officiating.

Shelter Care ministries received a $30,000 grant by the Norris A. and Margaret K. Aldeen Fund of the Community Foundation of Northern Illinois for families and children housed in Shelter Care’s Doorsteps housing program.

KMK Media Group worked with specialty packaging manufacturer, J.L.Clark, A CLARCOR Company, on marketing materials for the product launch of “ezSqueeze,” its new line of C-R (child-resistant) packaging. It replaces the conventional push-and-twist pill bottle cap with a simpler squeeze-and-pull design for seniors and adults with limited dexterity.

Rockford University’s Rock Solid television advertising series was recognized with a Gold Award for Best Video PSA or Commercial Spot by the Council for Advancement and Support of Education (CASE) in

December in Chicago at the CASE V District Conference.

Goodwill Industries of Northern Illinois opened its first Donation Express in December at 3065 N. Perryville Road in Rockford. It will be open Monday through Saturday, 8 a.m. to 6 p.m., and Sunday, noon to 5 p.m.

The Corporation for National and Community Service named Rockford University for the sixth consecutive year to the President’s Higher Education Community Service Honor Roll for its volunteering, service learning and civic engagement.

Rockford MELD received a $3,410 grant from the Schneider Electric Buildings, LLC - Howard D. Colman Memorial Fund of the Community Foundation of Northern Illinois for software and textbooks for the MELD GED Study Project, and a $6,800 grant from the Armer F. Ahlstrand Fund for new doors at the MELD at Trinity House Homeless Shelter.

University of Illinois College of Medicine at Rockford visited the Princess of Naradhiwas University (PNU) in Thailand in December to sign a memo of understanding with PNU. PNU is establishing a rural medicine program, modeled after Rockford’s highly successful Rural Medicine Education (RMED) program. A delegation has been working with faculty and staff from the National Center for Health Professions to study the RMED curriculum and clinical program models.

Discovery Center Museum received a $12,130 grant by the Dr. Louis and Violet Rubin Fund of the Community Foundation of Northern Illinois to benefit 1,600 Freeport students. The grant will fund the Freeport School District Focused Field Trip Project; providing free field trips and transportation to kindergarten through 2nd graders for hands-on learning of Science, Technology, Engineering and Math (STEM)-related topics.

Rockford Park District’s free Therapeutic Recreation Winter 2015 Program Guide is available at Park District Customer Service, facilities and online at www.rockfordparkdistrict.org/tr.

Rockford Spine Center is the first in Illinois to use the new Samsung Dual Detector GC80 wireless robotic system, a digital X-ray machine that improves patient safety and digital photo quality to aide in diagnosis of spinal conditions. On average it lowers the radiation dose to patients by 30 to 50 percent with a superior digital photo.

Habitat for Humanity of Boone County received a $12,500 grant by the Dr. Louis and Violet Rubin Fund of the Community Foundation of Northern Illinois for construction on a lot in Belvidere for a new home for a deserving family.

Rockford Health System’s Regional Health Network was selected as one of 89 new Medicare Shared Savings Program Accountable Care Organizations (ACOs). ACOs are groups of doctors, hospitals and other health care providers that work to give high-quality, coordinated care to Medicare beneficiaries in original Medicare (fee-for-service). ACOs can share in any savings they generate for Medicare, if they meet specified quality targets.

Rockford Health System’s Rockford Health Physicians was among the less than five percent of ambulatory clinics to receive a Stage 7 Ambulatory Award by HIMSS Analytics as one of the best in leveraging its electronic medical record (EMR).

Rosecrance gave a grant to Your Choice to expand its efforts in 2015. The drug and alcohol awareness program was founded by the Lybert family, who works with families, speaks at schools and gives presentations on their own experiences with substance abuse. The family still is accepting speaking invitations for 2015. Your Choice visited 32 schools in the 2013-14 school year. Visit yourchoice-live.org.

Crusader Community Health’s employee satisfaction survey resulted in 87 percent stating they would recommend the healthcare employer as a place to work, 90 percent saying it cares about employees and 99 percent agreeing it is a mission-oriented organization with high integrity.

The Alzheimer’s Association, Greater Illinois Chapter received a $10,000 grant by the Dr. Louis and Violet Rubin Fund of the Community Foundation of Northern Illinois for the Rockford-area Education and Alzheimer’s Association Community Representative (AACR) programs out of the Rockford-area office.

Stateline Youth for Christ had its most successful year, raising $7,050 during its sixth-annual Tutoring Clubs Holiday Fundraiser in December, thanks to the support of 10 credit unions of the Rockford Area Chapter of Credit Unions.

Savant Capital Management ranked as the #9 largest advisory firm in the United States and the #1 largest in Illinois among independent financial planning firms in Financial Planning Magazine. It ranked as #9 in the Midwest and #34 nationally, based on total assets, in 2014 in InvestmentNews. It ranked #22 overall and #5 in the Midwest, based on discretionary assets.

Art on the Lawn will have a new location at Klehm Arboretum & Botanic Garden on July 19. Attendees will be able to enjoy Woodsong, Klehm’s outdoor concert series as a part of their admission, in addition to viewing and purchasing juried art works.

KMK Media, MainFraiM and Northern Illinois Building Contractors Association completed work on a commemorative display to celebrate the 100-year anniversary of Sjostrom & Sons. The large handmade shadowbox of locally salvaged, construction-themed items reflects Sjostrom’s work over the last 100 years.

89.5 WNIJ launched a new, one-hour program, Invisibilia, on the unseen forces that shape human behavior — ideas, beliefs, assumptions and thoughts, produced by Northern Public Radio’s award-winning Science Desk and airing every Sunday at 6 p.m., through Feb. 15.

The Community Foundation of Northern Illinois awarded an $8,000 grant from the Community Arts and Humanities Grant Program to support post-production of a feature-length collaborative documentary film to be released theatrically; focused on the monastic life in Rockford’s Corpus Christi Monastery. Chosen (Custody of the Eyes) will form a portrait of “Heather” who joined the Poor Clare Colettine order in 2011. Renamed “Sister Amata,” she is in the process of transitioning into the community that follows an 800-year-old rule, with vows of poverty, chastity, obedience, enclosure and monastic silence.

IMEC merged with Illinois Performance Excellence (ILPEx) in January, bringing together two organizations focused on the competitiveness and process

BUSINESS BRIEFSBusiness Briefs

Comfort Keepers’ Comforting Cards Program provided nearly 1,000 cards for seniors this holiday season, thanks to work by many local elementary school children and several adults.

Continued on page 26

26 February 2015 theVoice rockfordchamber.com

optimization of Illinois companies. ILPEx was founded in 1994 to advance Illinois organization’s capability and knowledge of performance excellence by delivering consultation, instruction and assessments within the framework of the U.S. Department of Commerce Baldrige Criteria for Performance Excellence.

Christ Lutheran Church of Belvidere hired Chartwell Agency to assist with revitalization of its logo, social media presence and website.

Just in time for tax season, Beggin Tipp Lamm LLC, Freeport, and Weinberg & Co., Rockford,

completed their merger. The combined fi rms will operate under the name Beggin Tipp Lamm LLC.

Rockford Network of Professional Women seeks applications by March 1 for a $2,500 scholarship for a Rockford woman, 23 years and older, in a degreed program. Scholarships will be awarded in June. For an application, visit www.rockfordnetwork.org or email scholarship@rockfordnetwork.org.

Savant Capital Management acquired Green, Plagge & Shaw (GPS), a St. Charles, IL-based, accounting, tax and payroll fi rm.

SwedishAmerican Health System’s Camelot OB/Gyn clinic will relocate to 209 Ninth St., Ste. 200. theVoice

BUSINESSBusiness Briefs

ON DIGITALMembers Caught on Digital

Ceremonial ribbon donated by SERVPRO of Rockford.

The Pregnancy Care Center of Rockford held a ribbon cutting and open house on Jan. 14 for its new administrative offi ces at 4921 E. State St., Rockford. The event showcased the organization’s latest equipment, including a new ultrasound machine purchased by donor and sponsor funds.

(Continued from page 25)

1. Data BreachesHackers are getting into computer

systems that store fi nancial and personal data then using it for fraud. In 2014, fi nancial information was taken from many large retailers and social security numbers from a large hospital chain in the Chicago and northern Illinois area. Aff ected companies are obligated by law to notify customers about breaches. Although you cannot avoid a data breach itself, you can prepare yourself for what may follow.

Scam Protection: Keep track of your fi nances. Check credit card statements. Sign up for card usage notifi cations. Check your accounts online. Call your bank or credit card company if something seems suspicious on your statements.

2. IRS Imposters Calls from scammers claiming to be

IRS offi cials swept the country in 2014. Thousands were made to individuals threatening jail, deportation and loss of property if payment was not made. The Chicago and northern Illinois area had losses of around one million dollars. Consumers were left voicemails saying they need to call the IRS immediately to avoid legal consequences.

Scam Protection: Hang up. Do not provide any personal information. Contact the FCC and the FTC.

3. Click-Bait SchemesSensational or provocative content,

especially on social media, attracts attention and draws visitors to a particular web page. In 2014, these stories were often used to trick consumers into clicking on links that go to fraudulent websites. When clicked on, malware is installed on your computer or smartphone.

Scam Protection: Don’t click on videos or photos that claim to be “exclusive,” “shocking” or “sensational.” Delete social media messages or emails that raise red fl ags in your mind. Hover over a link to see its true destination.

4. Fake Utility BillsScammers targeted individual

consumers and businesses with false claims that their utility bills were delinquent and their services were in danger of being disconnected. Many got calls from scammers who demanded that they immediately pay their alleged delinquent accounts.

Scam Protection: Do not provide any information. Call your utility service provider directly and verify if a call was made.

5. Pre-Paid CardsPre-paid debit cards such as GreenDot

Money Cards, Wal-Mart MoneyCard and Western Union MoneyWise became a risk for consumers in 2014. Scammers, posing as “support reps” for these companies, tell consumers they need a refund for the money on the card, and request a person’s credit and checking account numbers. This information gives scammers access to the prepaid card and your fi nancial accounts.

Scam Protection: Never give out fi nancial information to someone you don’t know. To verify the request, call the card company at the phone number listed on the card, or the company’s general number.

6. Tech Support ScamsLast fall there was a surge in reports of

receiving calls from individuals claiming that Microsoft® has been notifi ed of errors or viruses on their computers that need removal. The scammer persuades the victim to download a program which allows remote access to their computer. Once access is gained, the scammer shows typical computer errors, enough to convince the owner there is a problem. They off er to fi x the problems for a fee.

Scam Protection: Never give control of your computer to a third party unless it is a support team with whom you are a customer and can confi rm that they are legitimate. To verify the request, call the company at the business’ general number listed in offi cial documentation.

7. Advance Fee LoansAdvance fee loans — also known as

short-term high-rate loans, cash advance loans, check advance loans, payday loans or title loans — are very expensive forms of credit. Consumers are solicited by telemarketers, contacted by email, or see off ers in classifi ed sections of newspapers and magazines or on the Internet. Many times consumers never receive their loan, in spite of paying up-front fees.

Scam Protection: Check on a business beforehand. Read the fi ne print. Get everything in writing. These are important steps to avoid being taken advantage of with advance fee loans.

8. Fake Lottery & SweepstakesLottery and sweepstakes scams usually

begin with a phone call or an email. The consumers are told they won a large sum of money, but they must fi rst pay fees and taxes. Victims wire this money, but never get their “winnings” or get back the money they sent.

Scam Protection: Consumers need to keep in mind that when something sounds too good to be true, it probably is. If you never entered a contest, you can’t win. And you should never pay to claim a prize.

9. Offi ce/School Supplies Scams In 2014, a company falsely sent

invoices to schools and school districts. Districts were billed for purchase of textbooks that were never requested or received. This technique was also used on businesses for amounts of a few hundred dollars. Inquiries received no responses; calls to a phone number routes to a series of voice mailboxes or mail drops.

Scam Protection: Always cross check invoices with purchase orders. Check out new vendors or suppliers with the BBB.

10. Phishing ScamsScams using email were more

common in 2014. Cyber-criminals pose as legitimate businesses to get fi nancial information via emails. Links in the email can put a virus on your computer that hunts for your personal and fi nancial information to use for identity theft or other illegal activities.

Scam Protection: Be cautious of clicking on links in unexpected emails. If you are expecting a confi rmation receipt, log into your account and check for confi rmation there. Be wary of emails that contain attached fi les.

For more information, visit www.bbb.org.

Garden Hotel and Conference Center held a grand opening celebration and ribbon cutting on Jan. 14 at 200 Dearborn Ave., South Beloit. The former South Beloit Inn has undergone renovations, including the opening of the Greenhouse Bar and Grill, with all-American cuisine and occasional entertainment.

American Red Cross of Northwest Illinois held an open house and ribbon cutting on Jan. 27 at 727 N. Church St., Rockford.

Better Business Bureau’s Top Ten Scams of 2014

In no particular order, the Top Ten scams of 2014 according to the BBB serving Chicago and Northern Illinois were:

theVoice rockfordchamber.com February 2015 27

Membership RenewalsThank you to members who renewed with the

Rockford Chamber of Commerce in December, 2014.

1st Family Home Healthcare, Inc.A-1 Lapping & Machine Co. Inc.AARP IllinoisAbbott Plastics and Supply Co.Alignment RockfordAnderson Japanese GardensArc Design Resources, Inc.Artale Wine Co.Autocare Center of Loves ParkBanner of Truth InternationalBoylan Catholic High SchoolBradford Systems CorporationBridge MinistriesC & E Specialties, Inc.Catholic Diocese of RockfordCBro, Ltd.Christian Life SchoolsCiao Bella RistoranteComcast BusinessConcrete Systems IncCreative Benefit SolutionsCrescent Electric Supply CompanyCritter Camp Exotic Pet SanctuaryD & S Marine Inc.Edward Jones - Holly MuthEdward Jones - Ryan JeffreyEdward Jones - Scott JeffreyEdward Jones - Shawn RooneyEdward Jones - Steve DanekasEdward Jones - Stewart CraigEdward Jones - Tara S. HarrisEnvoy MortgageFantasy GlassworksFarm & Fleet of RockfordFirst Benefits GroupForest City Diagnostic ImagingGalapagos Rockford Charter Schoolgift it! RockfordGrandview Condominium AssociationJudson UniversityKeep Northern Illinois BeautifulKelley Williamson CompanyKelly ServicesKMK Media Group, Inc.Laser QuestMarch of DimesMarket Dimensions, Inc.Mrs. Fisher’s, Inc.NIU Rockford ClubOlson Enterprises LLC

Olsson Roofing Company, Inc.Parks Big & TallPearsonPierce Distribution Services CompanyProgressive Steel TreatingRabine PavingRAC Adjustment CompanyRadisson Hotel & Conference CenterRally Appraisal, LLCRock River Energy Services, Inc.Rockford Area Habitat for Humanity Inc.Rockford Aviators Professional BaseballRockford Christian SchoolsRockford Metropolitan Agency for Planning (RMAP)Rockford Molded ProductsSaavedra Gehlhausen ArchitectsSavant Capital ManagementSiena on BrendenwoodSkyward Promotions now powered by American Solutions for BusinessSpecial Power, Inc.Stronghold Camp and Retreat CenterSuperSuds Car Care CenterSVL ProductionsSwedberg & Associates, Inc.Testing Service CorporationThe Mauh-Nah-Tee-See ClubtheFranaGroupThrifty Boutique Resale ShoppeTLC ConstructionTLC...the Learning Center, Inc.Ultrasonic Power CorporationUnion Fence CompanyURS Energy & ConstructionUTC Aerospace SystemsVictory Golf RangeWindmill Hill LCWinnebago County Clerk of the Circuit Court, 17th Judicial CircuitWinnebago County Health DepartmentWinnebago County State’s Attorney’s OfficeworkplaceYWCA of Rockford

Get to Know Your AmbassadorsName: Stephanie Johnston

Company: Raymond James Financial Services at Blackhawk Investment Group a Division of Blackhawk Bank. “Securities offered through Raymond James Financial Services, Inc. Member FINRA/SIPC, an independent broker/dealer, and are not insured by bank insurance, the FDIC or any other government agency, are not deposits or obligations of the bank, are not guaranteed by the bank, and are subject to risks, including the possible loss of principal.”

Position: Financial advisor How long have you been an Ambassador? January, 2015

What do you like most about being an Ambassador? I wanted to become involved in the community, and I was researching different organizations, seeking a good fit. After reading a few issues of The Voice, it was clear to me that becoming an ambassador was a great way to promote and serve this community. I also appreciate the opportunity to network with a great group of people. I can’t imagine a better way to connect to the community than being an ambassador!

28 February 2015 theVoice rockfordchamber.com

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

Monday, February 2 The Heart Hospital at SwedishAmerican Health System will present the 20th-annual Cardiology Millennium Conference for professionals, 8 a.m. to 4 p.m., and Heart Care: Ask The Experts, a free community event with educational exhibits, 5:30 p.m., at Giovanni’s Restaurant & Convention Center, 610 N. Bell School Road, Rockford. Register at 815-968-2500 or www.swedishamerican.org.

Tuesday, February 3 Natural Land Institute hosts its annual Wander at the Wetland: Full Moon Snowshoe & Hike, 4 to 7:30 p.m., at Nygren Wetland Preserve, 3190 W. Rockton Road, Rockton. Guests are invited to bring their own snowshoes or skis. Register for the free event by Feb. 2 at 815-964-6666 or kjohnsen@naturalland.org. Donations will be accepted.

Rock Valley College presents its First Tuesday Lecture: Thesis in Hip-Hop: The Rise of the Sharpened Sword, presented by Grant Schubert, adjunct English instructor, 6 p.m., at the student center atrium. Free and open to the public. Call Kathy McCarty, 815-921-4009.

Wednesday, February 4The financial aid office of Rock Valley College will host its annual Free Application for Federal Student Aid (FAFSA) Completion Night, 6 to 8 p.m., in the student center atrium, 3301 N. Mulford Road. For information on necessary documents and to RSVP, call 815-921-4150.

Judson University’s School of Leadership and Business hosts Enrollment Meetings for its undergraduate and graduate degree programs on Feb. 4, 4 p.m.; Feb. 10, 4 p.m.; Feb. 19, 11:30 a.m., and Feb. 25, 5 p.m., at 1055 Featherstone Road. RSVP with Tasha Hunter, Tasha.Hunter@info.judsonu.edu or 847-628-5028 or Rini De Alwis, Dharini.DeAlwis@info.judsonu.edu or 847-628-5029. Online information meetings also available Wednesdays at noon by emailing Eric Downs, Eric.Downs@info.judsonu.edu.

Friday, February 6Winnebago County CASA hosts a Fundraiser at Artale’s Wine Co., 5:30 to 8:30 p.m., at 6876 Spring Creek Road, Rockford. Taste more than 30 wines and appetizers from Josef’s Restaurant.

The theatrical comedy based on the

New York Times #1 best-selling book, Men are from Mars, Women are from Venus, takes place, 8 p.m., at the Coronado Performing Arts Center, 314 N. Main St., Rockford. Tickets at Ticketmaster.com, Coronadopac.org, the box office, or 815-968-5222.

Saturday, February 7Tinker Swiss Cottage Museum, 411 Kent St., Rockford, presents Victorian Miniature Shoes Lecture, 1 p.m., with Mary & Terry Anderson. Call 815-964-2424 or visit www.tinkercottage.com.

Sunday, February 8

Bowl with your favorite players in the Rockford IceHogs’ sixth-annual Bowl-A-Thon for charity, 2 to 4 p.m., at Cherry Bowl, 7171 Cherryvale North Blvd., Rockford. Event benefits the Sydney Ives Foundation. Register at 815-847-6372 or www.icehogs.com.

Rockford Public Library presents Jabali African Acrobats, 1 to 2 p.m., Nordlof Center, J.R. Sullivan Theater, 215 N. Wyman St. Acrobats from Mombassa, Kenya perform a full-stage theatrical cirque extravaganza. Registration not required. Call 815-965-7606.

Discovery Center Museum, 711 N. Main St., Rockford, presents Chocolate Sundae Sunday, 2 to 4 p.m., with valentine crafts and music from the Auburn Jazz Ensemble. Call 815-963-6769 or visit www.discoverycenter museum.org.

Wednesday, February 11Rockford Public Library presents Etsy How-Tos, 1 to 3 p.m., Nordlof Center, computer lab. Must be internet-savvy and have an email account. Registration required at 815-965-7606.

Healing Pathways Cancer Resource Center presents a community program, The Benefits of Chocolate: Love Your Heart, with Laura Padron, RN, 3 to 4 p.m., 3921 E. State St., Ste. D, Rockford. Register at 815-977-4123.

Thursday, February 12Next Rockford hosts its General Membership Meeting, “Conversation on Location-Based Scholarships,” 7:30 a.m., at RPS205, 501 7th St., Rockford. Interested Gen X/Y welcome to attend. For questions, contact Scott Anderson, 815-904-2407.

Saturday, February 14

Klehm Arboretum & Botanic Garden, 2715 S. Main St., Rockford, hosts a Bus Trip to the 21st annual Wisconsin Public Television Garden

Expo in Madison. Bus departs at 7:30 a.m.; returns at 3:30 p.m. Visit klehm.org (Events).

Rockford Symphony Orchestra presents Memories from Times of War, 7:30 p.m., featuring soprano Amy Conn, Coronado Performing Arts Center, 314 N. Main St. For tickets call 815-965-0049 or visit rockfordsymphony.com.

Rockford Symphony Orchestra presents Symphony Saturday, a family-friendly concert, 11 a.m. to noon, at Kresge Hall at the Riverfront Museum Park, 711 N. Main St., Rockford. For tickets call 815-965-0049 or visit rockfordsymphony.com.

The Forest Preserves of Winnebago County hosts an Evening Ski/Snowshoe/Hike Event at Hononegah Forest Preserve, #80 Hononegah Road, Rockton, 6 to 8 p.m. Bring your own cross-country skis or rent snowshoes onsite. Park at the Towering Pines shelter house. Register at 815-877-6100.

Tinker Swiss Cottage Museum, 411 Kent St., Rockford, presents POW of Camp Douglas During the Civil War, 1 p.m., with David Keller. Call 815-964-2424 or visit www.tinkercottage.com.

Tuesday, February 17The University of Illinois Extension hosts Master Gardener Training with 11 classroom sessions on Tuesdays, Feb. 17 to May 5, 9 a.m. to 3:30 p.m., at Klehm Arboretum & Botanic Garden, 2715 S. Main St., Rockford. To apply, visit web.extension.illinois.edu/jsw or call 815-986-4357.

American Advertising Federation – Northern Illinois presents American Advertising Awards, 6:00 to 9:00 pm, Prairie Street Brewhouse, for tickets visit niadfed.org.

Thursday, February 19The Arc of Winnebago, Boone and Ogle Counties presents Chocoholic Frolic, 5:30 p.m., at Forest Hills Lodge, 1601 West Lane Road, Loves Park. For tickets visit www.ChocFroc.com, The Arc office, Schnucks locations or 815-965-3455.

Friday, February 20Country superstar Miranda Lambert brings her Certified Platinum Tour, 7:30 p.m., to the BMO Harris Bank Center, 300 Elm St., Rockford. For tickets visit ticketmaster.com, the box office or call 815-968-0595.

Saturday, February 21

Rockford Public Library presents a Fresh and Local-Seed Exchange,

2 to 4 p.m., East Branch, Friends Community Room, 6685 E. State St. Join a local food expert for tips on saving and selecting seeds for your garden. All seeds Non-GMO and organic. Registration required at 815-965-7606.

Discovery Center Museum presents Discover Engineering, 11 a.m. to 3:30 p.m., at 711 N. Main St., Rockford. In honor of National Engineers Week, dozens of professional engineers from local firms set up shop to give kids and adults hands-on experiences. Call 815-963-6769 or visit www.discoverycentermuseum.org.

Tinker Swiss Cottage Museum, 411 Kent St., Rockford, presents Domestic Servants in the 19th Century, 1 p.m., with Erika Holst. Call 815-964-2424 or www.tinkercottage.com.

Monday, February 23NIU Educators’ Job Fair takes place, 9 a.m. to 4 p.m., at Northern Illinois University’s Convocation Center, DeKalb. Contact Barbara Kaufmann, 815-753-1645 or bkaufmann@niu.edu.

Wednesday, February 25Williams Manny Insurance Group presents the free worksite wellness workshop, Creating a Culture of Health in the Workplace, 8 to 9 a.m., at 555 S. Perryville Road. Register at jperrecone@comcast.net or 815-975-4523.

Thursday, February 26MELD presents its annual Celebrity Evening – “Tailgate With Tony,” with sports celebrity guest speaker, Tony Dungy, 5:30 to 9 p.m., at Giovanni’s Restaurant, 610 N. Bell School Road, Rockford. Dungy is a semi-finalist for the Pro Football Hall of Fame 2015. The event includes dinner and silent auction. Reserve at www.rockfordmeld.org or 815-963-6353, ext. 10.

Friday, February 27 America’s Premiere Bull riding SeriesTM competes, Feb. 27 and 28, 7:30 p.m., at BMO Harris Bank Center for a winner-take-all cash bonus finale. Tickets on sale at Ticketmaster.com, the box office or 815-968-5222.

Saturday, February 28Midway Village Museum hosts an Immigration Symposium: Crisis or Opportunity? as part of its winter lecture series, 10 a.m. to 2:30 p.m., at 6799 Guilford Road, Rockford. Guest speakers include: Dr. Neil Foley, Southern Methodist University, and Dr. Matthew J. Garcia, Arizona State University. Register in advance at 815-397-9112 or www.midwayvillage.com.

COMMUNITYCommunity Events

theVoice rockfordchamber.com February 2015 29

Membership: 101MEMBERSHIP 101

NEW LOOK • NEW FORMAT • NEW VENUES

If it’s been awhile or you have never attended, the time is right for you to attend Chamber 101 & Speed Networking!

When: Thursday, February 26, 2015 Where: Rockford Area Realtors 6776 E State St Time: 8:30 am – 10:00 am Cost: Free to members

Who Should Attend? New members, existing members that need/want a refresher, new employees.

What Can I Expect? Great takeaways of how to make the most of your membership investment and to meet many other Chamber members and learn about their businesses.

What is Speed Networking? It’s like speed dating but instead of talking about yourself, you talk about your business. It’s a fun, fast way to meet many new contacts in a short period of time.

Seats are limited for this free event!

To claim your spot, contact Vee at

vjevremovic@rockfordchamber.com

Any other membership questions, contact

Diane Navickis at 815-316-4315 or

dnavickis@rockfordchamber.com.

MEMBERSNew Chamber Members

AAA ROCKFORDProviding auto club memberships, full service travel agency, auto, home & life insurance.3910 N. Mulford Road, Ste. 1200, 61114Joe Howard815-636-9050www.aaa.com

CENTRAL PRINTING & MEDIA SOLUTIONSQuality Offset and Digital Printing, Design, Fulfi llment, and Mailing Services735 Sugar Creek RoadDelavan, WI 53115Todd Johnson262-728-4231www.centralprinting.com

CLASSIC LIMOUSINE OF ROCKFORD, INC.Limousine Service throughout Northern Illinois and Southern Wisconsin5024 Willow Creek Road, Ste. CMachesney Park, IL 61115Jerry Vickery815-282-1868www.rockfordlimo.com

FAMILY COUNSELING SERVICES OF NORTHERN ILLINOISProviding counseling, psychotherapy and family life education to individuals in Winnebago and Boone counties210 N. Longwood St., 61107Kathi Edwards815-962-5585www.familycounselingrockford.org

GARDEN HOTEL AND CONFERENCE CENTERFull service hotel and conference center featuring the Greenhouse Grill200 Dearborn Ave.South Beloit, IL 61080Chad Bryden815-525-3600www.stayariva.com

GRESTY AUTO SALESAuto Sales2080 Harlem RoadLoves Park, IL 61111Janelle Gresty815-633-2266www.grestyautosales.com

OWENS CORNINGMarket Leading Innovator of Glass Fiber Technology Founded in 1938 2710 Laude Dr., 61109Rick Copp815-226-4627www.owenscorning.com

PROFESSIONAL PROMOTIONAL MARKETINGCommercial Printing, Advertising Agency, Marketing Consultants, Digital Billboards, Mailing ServicesP.O. Box 5384, 61125Rick Peters815-904-0909www.ppm.rocks

ROCKFORD INN & SUITEAll suite hotel, featuring indoor pool, complimentary hot breakfast, free wi-fi , exercise room and pet friendly7401 Walton St., 61108Shashi Patel815-227-1300

ROCKTOWN ADVENTURESSpecialty outdoor retailer and adventure club offering sales, rentals, lessons, guided trips, and related apparel for Kayaks, Canoes and Stand-Up Paddleboards and Nordic Skiing and Snowshoeing313 N. Madison St., 61107Kevin Versino815-636-9066www.rocktownadventures.com

SENIOR HELPERS OF ROCKFORDIn home non-medical assistance with daily living activities, personal care and housekeeping. Also providing Alzheimer’s and Dementia care129 S. Phelps Ave., Bldg. 10 Ste. 1008, 61108Irene Huba815-395-8790www.seniorhelpers.com/rockford

THRIVENT FINANCIALFinancial Services1463 S. Bell School Road, Ste. 3, 61108Ashley Ottens815-499-6605www.thrivent.com

30 February 2015 theVoice rockfordchamber.com

FEBRUARY, 2015Tuesday, February 3Business Women’s Council, 11:30 a.m. to 1 p.m., Rockford Country Club, 2500 Oxford St. Jennifer Wood, CPA, will discuss lessons she has learned going from a corporate environment to starting her own business, along with the top fi ve tax tips for women. Sponsored by Siena on Brendenwood.

QRM Event will take place in lieu of the normally scheduled Manufacturers’ Council meeting, 2:30 to 5:30 p.m., Radisson Hotel & Conference Center, 200 S. Bell School Road, Rockford. No cost.

Wednesday, February 4PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St. Rick Bastian, chairman and CEO, Blackhawk Bank, will present “Management and Ownership Transitions in Closely Held Companies: A Demographic Reality Becomes an Economic Development Threat.”

Tuesday, February 10Ribbon Cutting, Goodwill Donation Express, 11 a.m. to noon, 3065 N. Perryville Road, Rockford.

IGNITE Professional Book Club, 6 to 7 p.m., Mary’s Market, 4431 E. State St., Rockford.

Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Donna George, workplace staffi ng, 815-961-0600 or Donna@workplacestaffi ng.com.

Wednesday, February 117:30 – 9:00 amRock Valley CollegeWoodward Tech Center, 3301 N. Mulford Rd., Rockford

Breakfast BUZZ

Keynote speaker is Patricia Clason,director of the Center for Creative Learning, who has presented more than 50 workshops, speeches, and keynote presentations highlighting the business case for emotional intelligence.

Sponsored by McGladrey.

Wednesday, February 11Advantage Power Network Club, 11:45 a.m., Franchesco’s, 7128 Spring Creek Road, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., Rockford Country Club, 2500 Oxford St. Contact Deanna Watts, 815-968-9881 or Deanna@rockfordcc.com.

Thursday, February 12IGNITE After 5, 5:30 to 7:30 p.m., Ciao Bella, 6500 E. Riverside Blvd., Loves Park.

February Ambassador Luncheon, 11:45 a.m. to 1 p.m., 6500 E. Riverside Blvd., Loves Park.

Friday, February 13Government Affairs Council Meeting, 7:30 to 8:30 a.m., Stockholm Inn, 2420 Charles St., Rockford. For more information on how to join, contact Heidi Garner at 815-316-4312.

Wednesday, February 18PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St., Rockford. Kathy Velasco, V2 Marketing Communications will present.

First quarter IGNITE QUOTE, 5:30 to 7:30 p.m., Excel Academy, 6630 Spring Brook Road, Rockford. Focus on domestic violence prevention with a self-defense Course for men and women. $15 per person will benefi t Excel Academy and Remedies Renewing Lives. Sponsored by 1st Family Home (presenting).

Thursday, February 1911:30 am - 1:00 pmFranchesco’s Ristorante7128 Spring Creek Rd., Rockford

Small Business LUNCHEON Keynote speaker is Patricia Clason, director of the Center for Creative Learning, with more than 50 workshops, speeches and keynote presentations highlighting emotional intelligence.

Sponsored by BMO Harris Bank (presenting) and Humana (gold).

Tuesday, February 24Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Donna George, workplace staffi ng, 815-961-0600 or Donna@workplacestaffi ng.com.

Wednesday, February 25Advantage Power Network Club, 11:45 a.m., Franchesco’s, 7128

Spring Creek Road, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., Rockford Country Club, 2500 Oxford St. Contact Deanna Watts, 815-968-9881 or Deanna@rockfordcc.com.

Thursday, February 26Chamber 101 with Speed Networking, 8:30 to 10 a.m., Rockford Area Realtors meeting room, 6776 E. State St., Rockford. Sponsored by MembersAlliance Credit Union.

MARCH, 2015

Tuesday, March 3Business Women’s Council, 11:30 a.m. to 1 p.m., Rockford Country Club, 2500 Oxford St. Sponsored by Siena on Brendenwood.

Wednesday, March 4Manufacturers’ Council Meeting, 7:30 to 8:30 a.m., Rock Valley Packaging, 6207 Material Ave., Loves Park. Will focus on the Info/Communication Committee.

PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St., Rockford. Karen Brown, vice president & COO, OSF Saint Anthony Medical Center, will present.

Tuesday, March 10Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Donna George, workplace staffi ng, 815-961-0600 or Donna@workplacestaffi ng.com.

EVENTSUpcoming Chamber Events

Do you have health insurance? How about your friends and family? If not, there is still time to enroll for 2015.

Open enrollment for health insurance for 2015 ends Sunday, Feb. 15, 2015 at 11:59 p.m.Ways to enroll:• Online, GetCoveredIllinois.gov• By phone, 866-311-1119• In person with FREE local navigator assistance at the Winnebago County Health Department at 555 N. Court St., Rockford, 61103 or call 815-720-4247.

All services are free. Do not forget, depending upon your income, you may qualify for fi nancial assistance.

?Continued on page 31

theVoice rockfordchamber.com February 2015 31

ADVERTISERSAdvertisers Index

Alpine Bank . . . . . . . . . . . . . . . . . . . . 2ATHENAPowerLink® . . . . . . . . . . . . 21BMO Harris Bank . . . . . . . . . . . . . . 22Brian Thomas Photography. . . . . . . 24Broadmoor Agency, Inc. . . . . . . . . . 11Columbia College . . . . . . . . . . . . . . 16Comcast Business . . . . . . . . . . . . . 32Embry-Riddle Aeronautical University . . . . . . . . . 15Entré Computer Solutions . . . . . . . . 18Fridh Corporation . . . . . . . . . . . . . . 21Illinos Bank & Trust . . . . . . . . . . . . . . 5Klaas Financial . . . . . . . . . . . . . . . . . 8McGladrey LLP . . . . . . . . . . . . . . . . 10MembersAlliance Credit Union . . . . . 8North American Tool . . . . . . . . . . . . 19

Rockford Bank & Trust . . . . . . . . . . 11

Rockford Chamber of Commerce . . . . . . . . . . 10, 21, 27, 29

Rockford Health System . . . . . . . . . . 3

Rockford Public Schools . . . . . . . . . 12

Rockford University . . . . . . . . . . . . . 13

Rock Valley College . . . . . . . . . . . 7, 14

Saint Anthony College of Nursing . . . . . . . . . . . . . 14

Stillman Bank . . . . . . . . . . . . . . . . . . 9

Thayer Lighting . . . . . . . . . . . . . . . . . 9

United Way of Rock River Valley . . . 13

Upper Iowa University . . . . . . . . . . . 16

Van Galder Bus Co . . . . . . . . . . . . . . 2

Woodward . . . . . . . . . . . . . . . . . . . . 19

Chamber Staff / Call 815-987-8100 ............................................. Direct LineEinar K. Forsman, President & CEO .........................................815-316-4304Heidi M. Garner, Executive Assistant to the President ...................815-316-4312Doug Hessong, Director of Publications & Technology ..................815-316-4338Lynette Jacques, Vice President, Member Investment ...................815-316-4317Vee Jevremovic, Manager of Education Programs and Events .........815-316-4337Crystal Larson, Financial Assistant/Administrative Support .............815-987-8100Joy Moriarty, Vice President, Finance .......................................815-316-4316Stacy Mullins, Director of Events .............................................815-316-4302Diane Navickis, Member Relations Manager ...............................815-316-4315Mary Ann Suprenant, Membership Development Manager .............815-316-4336Joan Sundvall, Membership Contact Coordinator ........................815-316-4320

EXECUTIVE COMMITTEEChairman of the Board Patti Thayer Thayer Lighting, Inc.

Vice Chair Richard ZumwaltSaint Anthony Medical Center Vice Chair Michele Petrie BMO Harris Bank

Treasurer Larry Bridgeland Mid-City Office Products

Immediate Past Chairman Richard Walsh SwedishAmerican Health System

DIRECTORSAndrew BensonBenson Stone Company, Inc.Jan Bowman TLC ConstructionPaul Callighan ComEd, An Exelon CompanyJoe Castrogiovanni Giovanni’s, Inc.Dr. Rena Cotsones Northern Illinois University Rebecca Epperson Chartwell AgencyDarlene Furst FurstStaffingIra Grimmett UTC Aerospace SystemsDr. Robert Head Rockford UniversityTim Honquest Honquest Family Funeral Home

Jeff Hultman Illinois Bank & TrustMichael F. Iasparro Hinshaw & Culbertson LLPMike Mastroianni Rock Valley CollegePaul McCann Stanley Steemer of RockfordPatrick Morrow Alpine BankAmy Ott Chicago Rockford International AirportMike Paterson Mid-West Family BroadcastingMark Peterson CBL Associates Cherry ValeTim Rollins WilliamsMcCarthyDan Ross Williams-Manny Insurance Group

Henry Seybold Rockford Health SystemPatrick Shaw McGladrey LLPLaura Pigatti Williamson Rockford Park District

EX-OFFICIO DIRECTORSEinar K. Forsman President & CEO, Rockford Chamber of CommerceJohn Groh Rockford Area Convention & Visitors BureauMichael Nicholas Rockford Area Economic Development

Chamber Board of Directors & Officers

March 2015 Special Section:

Healthy LivingFor information on advertising,

call 815 987-8100

Send news releases and other items of interest to the business community to:The VOICE, Rockford Chamber of Commerce 308 W. State St., Ste. 190, Rockford, IL 61101

DEADLINE IS THE 15TH OF THE MONTH PRECEDING PUBLICATION

Do you have news

to share?

EVENTSUpcoming Chamber Events (cont.)

February 2015 Member AnniversariesThank you to the members who celebrate their anniversaries with the

Rockford Chamber in February, 2015.

55-YEAR MEMBER23WIFR Gray Television, Inc.

35-YEAR MEMBERSHanson Professional Services Inc.Veolia Environmental Services

20-YEAR MEMBERNorthern Illinois Food Bank – Rockford Branch

15-YEAR MEMBERSFortyTwoEightyNineV2 Marketing Communications

10-YEAR MEMBERSThe Global Small Business IncubatorPizza Hut – West Lane RoadPizza Hut – 11th StreetPizza Hut – North MainPizza Hut – South Alpine

5-YEAR MEMBERSHealing Pathways – Cancer Resource CenterKitchens by DianeNorthern Illinois Minority Companies Association

Wednesday, March 117:30 – 9:00 am Rock Valley College Woodward Tech Center, 3301 N. Mulford Rd., Rockford

Breakfast BUZZ

Rudy Valdez, UTAS, and community advocate, will present “Balancing Community Engagement and Job Responsibilities: How to be part of community change and keep your job.”

Sponsored by McGladrey.

Wednesday, March 11Advantage Power Network Club, 11:45 a.m., Franchesco’s, 7128 Spring Creek Road, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., Rockford Country Club, 2500 Oxford St. Contact Deanna Watts, 815-968-9881 or Deanna@rockfordcc.com.

Thursday, March 12IGNITE After 5, 5:30 to 7:30 p.m., Lucha Cantina, 1641 N. Alpine Road, Ste. 212, Rockford.

Friday, March 13Government Affairs Council Meeting, 7:30 to 8:30 a.m., Stockholm Inn, 2420 Charles St., Rockford. For more information on how to join, contact Heidi Garner at 815-316-4312.

Wednesday, March 18PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St., Rockford. Thomas Muldowney, principal, Savant Capital Management, will present.

Tuesday, March 24Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Donna George, workplace staffing, 815-961-0600 or Donna@workplacestaffing.com.

Thursday, March 25 4:00 - 8:00 pm Cliffbreakers Riverside Resort 700 W. Riverside Blvd., Rockford

Celebration of Manufacturing Expo and Dinner Keynote speaker is Gregory W. Baise, president and CEO, Illinois Manufacturers’ Association (IMA).

Sponsored by QPS Employment Group (presenting), Rockford Bank & Trust Co., and Wipfli LLP (gold), and Thayer Lighting, Inc. (silver).

Wednesday, March 25Advantage Power Network Club, 11:45 a.m., Franchesco’s, 7128 Spring Creek Road, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., Rockford Country Club, 2500 Oxford St. Contact Deanna Watts, 815-968-9881 or Deanna@rockfordcc.com.

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