FEEDBACK COMMUNICATION…!!

Communication..!!

Communication is not merely the transmission of messages or

message itself. It is the mutual exchange

of understanding between speaker

and receiver.

What is feedback…??

Feedback is audience‘s

response, which enables you to evaluate

the effectiveness of your message.

Process of Communication

In the process of communication

The speaker generates an idea to share

Gets an appropriate medium or channel

Pass it on to the receiver

Receiver get the idea(message)

Interpret(decode) the idea

Response to the speaker (FEEDBACK)

Types of feedback… Non-verbal

Smile

Sighs

Frown

Cry

Oral

Asking Question

Giving Comment

ShoutingWritten

Replying to an e-mail

Writing Comment

Effects of feedback

Feedback makes communication meaningful.

It sustains the communication process.

It tells communication is making sense or not.

It helps to plan what next to be done or said.

It complete the whole process of communication.

Proper feedback helps avoid misunderstanding.

If the audience has interpreted incorrectly there is chances to correct it.

Communication has produced the desired effect or not can be determined by analyzing receiver ‘s feedback.

Giving audience a chance to feedback is crucial for maintaining an open communication climate.

Importance of feedback in communication

Importance of feedback in business

Effective communication is essential for an environment. Poor communication and lack of feedback can lead to frustrated customer, unmotivated employees and a negative corporate culture.

customer

When a customer has an issue related to services or products , he should be availed a proper medium to provide feedback. This is the only way a company can know its service or product is satisfying to customers or not.

Employee

At each level in an organization , employees have the most effective ideas and solutions. They should be given opportunity to share their opinion. Their productivity can be increased by appreciating their feedback.Corporate

cultureWith a lack of feedback, a corporate culture can be unmotivated. Feedback allows both customers and employees share their opinion , creating a healthy corporate environment which leads to greater productivity motivation.

Ways to improve feedback communication

Feedback should be job related and specific, not flattering.

A manager should not criticize one’s opinion. If there is a negative feedback about a person , the

feedback should be said direct to the recipient . Feedback should be well timed.

By Brian Kokonya

Questions? Feedback?