B R I E F T W O - FEEL GOOD My concept was to spread the feel goodness anddoing this whereby the consumer would purchase a range of flavours two or more and then in turn would use the carrier to walk out of the store. e carrier would then go on to be re-uesed as a box for containing goods whatever the consumer wished to put in it, in conjunction with the shoe box aid. Feel good drinks would send these giſts to the schools n the area of where the fruits were sourced. REBECCA TIPPING OUGD 303
Transcript
B R I E F T W O - FEEL GOOD
My concept was to spread the feel goodness anddoing this whereby the consumer would purchase a range of flavours two or more and then in turn would use the carrier to walk out of the store. The carrier would then go on to be re-uesed as a box for containing goods whatever the consumer wished to put in it, in conjunction with the shoe box aid. Feel good drinks would send these gifts to the schools n the area of where the fruits were sourced.
REBECCA TIPPING
OUGD 303
B R I E F T W O - FEEL GOOD
Re design of the logo, keeping it the same style altering colour and type to show the difference between promotion packs and regular bottles.
Re design of the label for the bottles and the swing tags attacthed awaring the customer of the promotion and how its works.
REBECCA TIPPING
OUGD 303
Feel Good
watch it grow
Feel Good
watch it grow
B R I E F T W O - FEEL GOOD
Boxes of the drinks that willl be sent to schools that wil push the promotion further much like how the shoe box aid works throughout the UK schools. These will contain activity packs for children which have fruit related games and quizes to test the knowledge and make them aware if where fruits are grown.
REBECCA TIPPING
OUGD 303
Promotional material such as booklets and posters to go around the store to make people aware of the feel goodness campaign.
B R I E F T W O - FEEL GOOD
REBECCA TIPPING
OUGD 303
Bottle labels and neck tags explaining what the aid is for and ideas what to do with your box.
