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FEI WORLD EQUESTRIAN GAMES ™
FEI WORLD EQUESTRIAN GAMES™
01THE FEI WORLD EQUESTRIAN GAMES™
THE GREATEST GATHERING OF EQUESTRIAN SPORT IN ALL FEI DISCIPLINES
Launched in 1990
The World Championships of international equestrian sport
Staged every four years over 16 competition days
Over 600 athletes and 800 horses
The Alltech FEI World Equestrian Games™ 2010 were the largest equestrian event ever held in the United States
Cities that have hosted the FEI World Equestrian Games™: Stockholm – SWE (1990), The Hague – NED (1994), Rome – ITA (1998), Jerez de la Frontera – ESP (2002), Aachen – GER (2006), Lexington – USA (2010)
The next FEI World Equestrian Games™ will be held in Normandy (FRA) in 2014
The bid process for the FEI World Equestrian Games™ 2018 will commence in Spring 2012 and the allocation will take place in Spring 2013
CONTENTS
01 The FEI World Equestrian Games™
02 Disciplines
10 FEITV.org
12 Television
13 Broadcast Media and Press
14 Host City / Regional Benefi ts
JUMPING
Best known of the equestrian disciplines
10 to 13 obstacles with the objective to test speed, precision and athleticism
Individual and team medals
Event staged over 7 days
DRESSAGE
The pinnacle of horse training
The freestyle event is the artistic expression of equestrian sport
During the technical phases, horse and rider perform from memory a series of pre-determined movements
Individual and team medals
Event staged over 5 days
PARA-EQUESTRIANISM
The FEI is committed to the development of all para-equestrian disciplines
Para-equestrian dressage is featured at the FEI World Equestrian Games™ and Paralympic Games
Individual and team medals
5 individual grades of disability
Event staged over 6 days
EVENTING
Eventing is an exciting and challenging all-round test of riding ability and horsemanship: the harmony between horse and rider together with precision, agility and technique
Individual and team medals
Event staged over 5 days
DRIVING
Oldest competitive equestrian sport
Requires extraordinary judgment and skill on the part of the driver who steers a team of four horses in a 3 phase competition (Dressage, Marathon and Obstacle Cones)
Individual and team medals
Event staged over 4 days
ENDURANCE
The “marathon” of equestrian sport which requires a deep knowledge and understanding between horse and rider
Course distance: 160km
Individual and team medals
Event staged over 3 days
VAULTING
The art of gymnastics, performed on and in harmony with a horse
Breathtaking displays of coordination, strength, suppleness and balance, performed in static and dynamic exercises
Individual and team medals
Event staged over 6 days
REINING
Showcases the athletic ability of the ‘ranch type’ horse in the confi nes of a show arena
Contestants are required to demonstrate manoeuvres that highlight the attributes of the reining horse
Individual and team medals
Event staged over 4 days
10 FEITV.ORG
WWW.FEITV.ORG – EQUESTRIAN SPORT’S PREMIER
ONLINE VIDEO DESTINATION FOR THE GLOBAL
EQUESTRIAN COMMUNITY
250+ hours of live broadcast in 2010
100+ hours of live coverage of the Alltech FEI World Equestrian
Games™ 2010
1,975,000+ daily unique visitors during the Alltech FEI World
Equestrian Games™ 2010
Exclusive daily content (highlight shows, interviews and behind
the scenes features)
FEITV’s syndicated media player extends reach to
over 200 international newspapers and sports websites
12 TELEVISION
INTERNATIONAL BROADCAST COVERAGE
(based on Alltech FEI World Equestrian Games™ 2010)
100+ countries / 75 channels aired over 1,500 broadcasts
168 million cumulative audience
450 hours of broadcasting time
20+ hours of live network coverage in the USA
Largest block of equestrian programming ever broadcast
in the USA
13BROADCAST MEDIA AND PRESS
GLOBAL MEDIA INTEREST
(based on Alltech FEI World Equestrian Games™ 2010)
1,600+ accredited press and broadcast media
10,000+ articles published online
39 countries published online coverage of the event
15HOST CITY / REGIONAL BENEFITS
SUBSTANTIAL ECONOMIC BENEFITS FOR THE HOST
CITY / REGION
International spotlight on the city / region / country hosting
the ultimate equestrian event
Economic impact (direct / indirect) of US$400 million
(source: Deloitte)
500,000+ spectators spread over 16 days
Average spend of international visitor during The Alltech
FEI World Equestrian Games™ 2010 = US$3,300
International and domestic event tourism
Associated events: tradeshows, retail park and conferences
Legacy benefi ts
Men and women competing as equals
THE FEI
The Fédération Equestre Internationale was founded in 1921
International governing body of equestrian sport throughout
the world
133 affi liated National Federations
Olympic sport since 1912 (Jumping, Dressage and Eventing)
Paralympic sport since 1996 (Para-Equestrian Dressage)
Current President is HRH Princess Haya
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Photo credits: Arnd Bronkhorst, Kit Houghton and Julia Rau
©FEI 2011
Lisa Lazarus Chief of Business Development & Strategy
