felix barros: PORTFOLIO.EXPERIENCE.METHOD

About me and what I do

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GENERAL INFORMATION

PROJECTS & EXPERIENCE

DESIGN PORTFOLIO

OTHER ACHIEVEMENTS

WORKING METHOD & SKILLS

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GENERAL INFORMATION


DESIGN PORTFOLIO

OTHER ACHIEVEMENTS


Name: Félix Ignacio Barros RibaltaProfession: Product Design Engineer, Universidad Técnica Federico Santa MaríaAge: 24Marital status: Single

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I’m a proactive and creative team worker,interested on leading projects with a strategic

sustainable focus, integrating resources,technologies, business and innovation

through design thinking.

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GENERAL INFORMATION


DESIGN PORTFOLIO

OTHER ACHIEVEMENTS


Rock bands (2002 - )

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AS Composer & LeaderARTISTIC

ENTREPRENEURSHIP

TeamworkCreativityInnovation

SustainableBusiness

CREATE A BAND > COMPOSE > PERFORM > RECORD > MANAGE

ART song writing creativity composing performance SHOW identity design managing TEAM LEADER booking live act entrepreneur

I consider my musical career as my first entrepreneurship.

I acted as leader, designer, song writer, guitar player and even as sound engineer and producer of many bands:

-PowerSource (Power Metal)-Numesis (Progressive Metal)-Anácronico (Indie/Grunge)-AL ROCKEERA (Post Rock)-LIXFE (Solo Album)

Achieving local recognition.

CAA IDP President (2007)

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AS LeaderSOCIAL

ENTREPRENEURSHIP


SustainableBusiness

ACHIEVE SOMETHING > SELF TRUST > BE A LEADER > ACCOMPLISH GOALS

LEAD president students community university TRUST social managing TEAM projects achieve entrepreneur

The year 2006 I created the first soccer championship for Pro-duct Design Engineering students, called “Cuchara Cup”. The success of such event encouraged me to be president of the Center of Students of Product Design Engineering (CAA IDP), role that I played with enthusiasm and motivation expres-sed on many projects for the com-munity of students during the year 2007, with the help of a great team. Those projects included scholars-hips, championships, parties, design trips among others.

ICON T-Shirts (2007)

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AS Entrepreneur & DesignerBUSINESS

ENTREPRENEURSHIP


SustainableBusiness

BRAINSTORM > DESIGN > PRODUCTION > SALES > LEARN FROM MISTAKES

TEAM WORK politics IRONIC failure creativity opportunity MARKET try LEARN FROM MISTAKES research original target entrepreneur

ICON was an attempt of entrepreneurship with my partner Rodolfo Díaz. We designed ironic t-shirts referring to political icons from Chile. We created a brand, a website and painted ourselves the shirts by using stencil techniques. We couldn’t sell all the stock. Later we found out that failure was based on mistaken ways to get to the target market.

SAN WISH (2008)

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AS Product Design Engineer


SustainableBusiness

BRAINSTORM > RESEARCH > FEASIBILITY STUDY > ELEVATOR PITCH

MARKETING organic LOCAL feasibility study sustainable 2.0 social STRATEGIC marketing original BRANDING elevator pitch

I developed along with 5 other engineering students a feasi-bility study to invest on a sustaina-ble, gourmet and local slow food restaurant. My contribution was the creative and strategic concep-tion of the idea, and all the marke-ting issues (strategies, operations and branding). San Wish is a res-taurant where you can put together a customized sandwich on an online social network, and order it directly to your place. All ingre-dients are locally and organically grown, and delivery is by students on electric bikes.

Disolvers (2007-2009)

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AS Packaging Designer


SustainableBusiness

PACKAGING MARKET NEEDS > OPPORTUNITY > WORK > ENTREPRENEURSHIP

VIRAL EFFECT catalog GRAPHIC packaging design disolvers

production SOFTWARE spread the word creative PROTOTYPING

BUSINESS

ENTREPRENEURSHIP

Disolvers started when some Informatics Engineering students came to me and other friends with the need to get a packaging prototy-pe for their original software. We took the chance, and good results had a viral effect. Many other stu-dents and graduated engineers came to us with similar needs: pac-kaging design, packaging prototy-ping, catalog design and packaging production at low scale. We decided to establish a packaging design agency called Disolvers.

Robles de Albar (2008 - )

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AS Marketing & Product Manager


SustainableBusiness

ORGANIC GROWING > R&D > BRAND DESIGN > MARKETING MIX > SALES

robles de albar marketing family ORGANIC sustainable

BUSINESS local GOURMET home made graphic BRANDING

BUSINESS/FAMILY

ENTREPRENEURSHIP

My family has a country place where we grow organically different herbs, plants and fruits. That was the basis to create organic products such as teas, soaps, oils, dried fruits, jams and condiments, mixing care-fully many flavors to sell original gourmet products.

I took care of product develo-pment, design and marketing issues.

Idpodcast (2008 - 2009)

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AS Director


SustainableBusiness

R&D > PODCAST PILOT > LAUNCHING > POSITIONING > PODCASTING

PRODUCT DESIGN ENGINEERING idpodcast media web podcast social

EDUCATION video INNOVATION idp directing ONLINE

With the guidance of the director of Product Design Engi-neering (IDP), I had the honor and responsibility to be in charge of starting an innovative project about new medias for education, thinking about the near future: education on mobiles through interactive and animated platforms. I played the role of director, camera man, ani-mator among others, achieving the publication of 19 videopodcasts about Product Design Engineering’s students, topics, me-thods and projects. http://www.youtube.com/idpodcast

Rebote (2008)

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AS Administrator


SustainableBusiness

JOB > MARKETING & BRANDING > ADMINISTRATION > LEARN FROM FAILURE

MARKETING branding failure learn administration mistakes

REBOTE beach GAMES managing corporate VIÑA DEL MAR

During the summer 2008-2009 I was in charge of some beach games for children, in Caleta Abarca, Viña del Mar. I did all the marketing strategies, brand develo-pment, graphic design and admi-nistration of the business. Even though I did many campaigns and promotions to attract people, failu-re was unavoidable. The place chosen by the owner was far from the access to the beach and near to a spot of homeless people.

Sinápsis (2009 - )

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AS Entrepreneur


SustainableBusiness

OPPORTUNITY > TAKE IT > TEAM BUILDING > BRANDING > NEW OPPORTUNITIES

VISUAL DESIGN applications software entrepreneurship logistics

finances SINÁPSIS friends INNOVATION engineering office branding TEAM

BUSINESS

ENTREPRENEURSHIP

As a consequence of my work as director of IDPODCAST, I received an offer from the De-partment of Architecture (UTFSM) to create a collection of inductive podcasts for their labora-tories. I took the chance and called my 2 partners Rodolfo Díaz and Jesús Rojas to work together. We decided to create an office and search for other working opportuni-ties. We had success proposing solu-tions to Transportes Balbontín and today we’re doing 2 projects for them: An online software for logis-tics and managing, and a recycling process for cars filters.

Torredomus (2009 - )

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AS Marketing & Product Manager


SustainableBusiness

TERRITORY > INFRASTRUCTURE > RE-DESIGN > MARKETING > SALES > GROWTH

BRANDING torredomus Las Palmas ecotourism entrepreneurship

Olmué DOME responsible SUSTAINABLE social local eco GREEN

FAMILY/BUSINESS

ENTREPRENEURSHIP

My family has a countryside, where is an old tower that was used by my grandparents. We decided to re-design the tower with a modern dome and turn it feasible to receive tourists. Later we created the brand “Torredomus Ecolodge” and defi-ned a stock of therapeutic activities to offer such as yoga, trekking, hor-serides, zootherapy, bird watching etc. In a sustainable approach, we’re turning all the energy supply into wind and solar power. Today we’re designing sustai-nable living modules to install on the hills for more capacity.

Autonomic communities (2009)

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AS Researcher


SustainableBusiness

THESIS model autonomic socially sustainable applied research

architecture BACTERIAL biofilm COMMUNITIES permaculture PLANNING

SOCIAL SUSTAINABILITY MOTIVATION > RESEARCH > THEORETICAL MODEL > THESIS

I have a special motivation about proposing new ways of social living, so I decided to set this as my starting point for the course “Applied Research”. I researched about social sustainability and its state of the art; trending topics such as permaculture, carpooling, eco-villages, parking day, creative com-munities and many others. Then I got inspired by the bacterial biofilm to define strategies for an holistic and sus-tainable social life. Full research “Conceptual model for the creation of autonomic commu-nities: model based on the bacterial biofilm” available on my SlideShare.

Rulete (2010)

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AS Marketing & Sales Manager


SustainableBusiness

SOCIAL MEDIA simulation creation product idea entrepreneurship

enterprise SALES rulete CONCEPTION drinking game MARKETING

BRAINSTORMING > R&D > DESIGN > MARKETING > SALES > FAILURE > LEARNING

In the course “Enterprise Creation” I made part of a 6 people group. We called ourselves “naah! design” and created the pro-duct “Rulete”, a game for wild par-ties. The course is a simulation of real industry, the product must be produced and sold at the “Enterpri-se Creation Fair”. The enterprise has to deal with real life providers, stockers and customers. I brought the product idea and made all the marketing strate-gies and campaign, intensive on social media. I achieved appearan-ces in 2 important newspapers.

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GENERAL INFORMATION


DESIGN PORTFOLIO

OTHER ACHIEVEMENTS


Acute Invasion (2006)

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TeamworkDesignTechnology

SustainableFeasible

FRUIT SELECTION > OBSERVATION > CONCEPT > DESIGN > PROTOTYPE

Abstraction and concepting exercise for the course “Product Workshop I”. On a 4 members group, we had to observe and analyse the lemon. Its properties, color, shape, smell, flavor, use, and a large etc. Our main concept was the “acute invasion”, referring to how the lemon first penetrates senses through its strong color, then by smell and finally by an acid flavor. That concept based on sen-sations was transformed into a con-ceptual shape made with wire and lycra.

ACUTE INVASION exercise LEMON concept shape design

ABSTRACTION wire BIONICS analyse lycra OBSERVATION

EVO Lunchbag (2006)

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SustainableFeasible

IN SITU ANALYSE > OBSERVATION > CONCEPT > DESIGN > PROTOTYPE

RE-DESIGN school EVO user centered design lunch bag

sport CONCEPT teenager FOOD analyse context OBSERVATION

Designed as main project for the course “Product Workshop I”. I was part of a 3 person group, and our mission was to discover a need about teenager’s bags. We visited schools and observed the context and use of bags by teenagers, con-cluding that lunch bags are very un-comfortable when running and are fashionless. Teenagers are cons-tantly moving and also need to express their identity, so we desig-ned a sport-type modern lunch bag. My proposal was chosen for develo-pment and I did the prototype.

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Plegoo door lock (2006)

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SustainableFeasible

IN SITU ANALYSE > OBSERVATION > CONCEPT > DESIGN > PROTOTYPE

RE-DESIGN little kids PLEGOO user centered design door lock

funny CONCEPT clear COLORFUL analyse context OBSERVATION

Designed as main project for the course “Product Workshop II”. I was part of a 3 members group, and our mission was to design a door lock for little kids (3-5 years old). When researching our user and context we found out that dua-lity of users is a key fact for the pro-ject: a door lock easy to use for both adult and kid. That’s how I came with the idea of Plegoo, that was finally the concept chosen by the teachers. I did the prototype and took advantage of clear materials to show the mechanics of door locks with playful colors.

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cQuar Hair drier (2007) AS Product Design Engineer


SustainableFeasible

RESEARCH > REVERSE ENGINEERING > CONCEPT > DESIGN > PROTOTYPE

QFD ergonomic human factor reverse engineering user centered design product redesign home family

Designed as main project for the course “Product Workshop III”. The main topic of the course was “reverse engineering”, also known as “product dissection”. As final project I worked with my partner Rodrigo Navarrete, re-designing the hair drier based on a reverse engineering analysis, user, human factor and Q.F.D. The result: cQuar, an ergonomic and compact hair drier with 2 ergonomic options of grabbing, a familiar and modern design, and a rolling system for the cable.

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COVer (2007)

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SustainableFeasible

TECH RESEARCH > USER&CONTEXT RESEARCH > CONCEPT > DESIGN > PROTOTYPE

PORTABLE workers COVer organic volatile compounds LQA chemistry FONDEF engineering adsorbent technology

Designed as main project for the course “Product Workshop IV”, collaborating with the Laboratory of Environmental Chemistry (LQA-USM). The request was to design a portable VOC’s (volatile organic compounds) measurement tool for working environments. With my partner Rodrigo Navarre-te we designed COVer, a comforta-ble unit that integrates all the requi-red technologies with a friendly ipod-like interface and an easy to use software.

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Cuchara Cup (2007) AS Product Design Engineer


SustainableFeasible

IDEA > DESIGN > MANUFACTURE > FINISHES > MANUFACTURE REPORT

CUCHARA CUP spoon trophy football manufactures PROCESSES

ALUMINUM casting PRODUCTION resion finishes FEASIBLE

Designed as main project for the course “Manufactures I” by a group of 6 members. We were asked to apply many manufacture techniques on the fabrication of a product. We decided to create the trophy for the football champions-hip of Product Design Engineering, “Cuchara Cup” (Spoon Cup). We made a model on expanded po-lypropylene to make the matrix for aluminum casting. The basis was made with resin and blue colorant.

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Hair washer (2008) AS Product Design Engineer


SustainableFeasible

IDEA > USER&CONTEXT RESEARCH > QFD > DESIGN > 3D MODEL

OLD MAN health hospital product conception hair washing UCD

INNOVATION user centered design QFD cheapER feasible EFFICIENCY

Designed as main project for the course “Product Con-ception”, by a 5 members team. The request was to deve-lop an innovative product idea and apply different design engineering methods to eva-luate the proposal, such as QFD. We designed a solution for hair washing on hospitals, upgrading portability, efficien-cy, costs and ergonomics com-paring to the state of the art.

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Rinso 200gr doser (2008) AS Product Design Engineer


SustainableFeasible

USER&CONTEXT RESEARCH > CONCEPT > DESIGN > PROTOTYPE > FEASIBILITY

Designed as main project for the course “Product Workshop IV”, collaborating with UNILEVER. The request was to design a packa-ging and dosing system for Rinso 200 gr detergent. After researching the user (medium-low class family mothers), I came up with a very ob-vious so easy to understand collap-sible doser, integrated to the packa-ging. The doser comes with the main measures and the packaging includes the instructions of use. My proposal resulted to be the most feasible and cheap solution.

UNILEVER rinso detergent dosing 200 gr packaging UCD

INTUITIVE user centered design INNOVATION cheap feasible EASY d

Chumaiwen Shelter (2008) AS Product Design Engineer


SustainableFeasible

USER&CONTEXT RESEARCH > BIONICS RESEARCH > CONCEPT > DESIGN > PROTOTYPE

chumaiwen shelter lippi outdoors bionics trekking tent UCD

HIBERNATION flexible modes HEAT EFFICIENT tent pole feasible

Designed as main project for the course “Product Workshop VI”, collaborating with Lippi Outdoors. The request was to design a trekking tent that sustains just on trekking poles. With my partner Rafael Figueroa, we got inspired by the Chumaihuén, also known as “Monito del Monte”, a little marsupial from the south of Chile and the only animal in South America that hibernates. We analyzed its shape, heat dissipation and conservation methods, to tranfer it to a 3 modes trekking tent that we called “Chumaiwen Shelter”. Lippi Outdoors chosen it as the best tent proposal of the course.

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Brand design (2006 - ) AS Strategic Graphic Designer


SustainableFeasible

CONTEXT&RESEARCH > INSIGHTS > STRATEGY > CONCEPT > GRAPHIC DESIGN

As little jobs, I have developed many brands, some starting from the research and concepting, others just as logo design requests. This is one of my favorites professional issues; I love the process of defining a concept and strategy after resear-ching the context, market, user, cus-tomer or trending topics, to transla-te everything into a single icon that represents the heart and soul of something (brand, enterprise, pro-duct, etc.).

USER customer graphic design product strategies ENTERPRISE

CORPORATE marketing BRANDING logo identity ORIGINAL d

3D Modeling (2007 - 2009) AS 3D Designer


SustainableFeasible

IDEA > SKETCH > 3D MODELING > 3D RENDERING > GRAPHIC DESIGN

VIRTUAL sketch graphic design texture 3D modeling RENDER

REPRESENTATION idea ANIMATION product piece SOFTWARE

These are a couple of renders that I made for different courses and projects, as experimentation on 3D software’s. Testing lights, textu-res, cameras, rendering options and different renderers. Software: 3D Studio Max 10, vRay, ProEngineer WildFire, Solid Works, Maya and Rhinoceros.

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GENERAL INFORMATION


DESIGN PORTFOLIO

OTHER ACHIEVEMENTS


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20051st in the list of students entering Product Design Engineering,

Universidad Técnica Federico Santa María (682 points in the Test of Uni-

versity Selection, PSU).

2006Enters the Honor List 2006 (best stu-

dents, over 7000 academic points), Universidad Técnica Federi-

co Santa María.

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2007Chosen as President of the Stu-

dents Center of Product Design En-gineering by the community.

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2009Chosen to represent Product Design

Engineering in the 1st International Symposium on Product Design Engineering in Medellín, Colombia, and in Help

Manuel!, social strategic work recogni-zed by the President of Colom-

bia, Álvaro Uribe.

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2010Achieves the 2nd place on the

ECO20 contest for green entrepreneurs, ca-tegory ecotourism, with the business

model for Torredomus Ecolodge.

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GENERAL INFORMATION


DESIGN PORTFOLIO

OTHER ACHIEVEMENTS


PROJECT INPUT

BusinessOpportunity

Request/Task

Problem

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RESEARCH

What?State of the artHistory

UserCustomer

Producer

Provider

Market

Context

Historic

CulturalPolitical

Geographic

UseHuman Factor

/ U.C.D.

FunctionsErgonomics

Interface/Communication

TechnologyHow?

When?

Where?

Who?

PROJECT PROFILE

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DEVELOPMENTRESEARCH OUTPUT

InspirationBionics

Insights

Brainstorming

Post-it clustering

Dynamic braindrawing

Dynamic brainwritingResearch conclusions

Creativefacilitation

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DESIGNCONCEPT

ConceptDesign

Iterative process

Speed clay modeling

Prototype

3D Rendering

Manual rendering

3D Modeling

Speed sketching

Designproposal

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FEASIBILITYPROPOSAL

EvaluationSustainability

Salesfeasibility

Focus groupSurvey

ROI

Technicalfeasibility

Prototype

Simulations

Report

Statistics

Strategies

Costs

Output

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So I’m proactive, if I have to go to the mountain, I’ll do it!

Context research at El Roble mountain, Chumaiwen Shelter project

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If I have to get my hands dirty, I’ll do it without a doubt.

Prototype construction, Plegoo door lock project

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And when design calls, I’ll call back.

Latin American Design Congress, Buenos Aires

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I’m a disposable material for hard sacrifices with unforgettable rewards.

Cold southern waters, Lago Huillinco, Chiloé - Chile

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And always disposed to teach & learn.

Teaching to high school students, Universidad Técnica Federico Santa María

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CONTACT ME!

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Website: www.felixbarros.clE-Mail: [email protected]: @FelixBarrosMobile: +56 9 77589600Address: Balmaceda 511, Viña del Mar, ChilePost code: 2571486You can also find me on Linkedin.com

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Date post:	01-Dec-2014
Category:	Design
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