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Friendly Down-to-Earth Authentic Social Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico. Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to consumers who are passionate* about it. These personality traits are shared by these brands: Feliz Cinco de Mayo! Unique Fun *Passionate is defined as consumers who prefer or stayed, visited, or traveled within Mexico in the last year.
