1/25/11 1 What is Social Media and How Can I Use It? FEMA Social Media Training: Beginner Course DHS FEMA Office of External Affairs January 25, 2011 1 Today’s Objectives At the completion of the course, participants will be able to: Define social media and Web 2.0, and provide examples of existing tools for each Recognize examples of how social media and Web 2.0 tools can be used in supporting FEMA’s mission Describe the agency’s general policy on using social media and Web 2.0 tools Identify appropriate social media and Web 2.0 tools based on goals and objectives of work tasks 2
Transcript
1/25/11
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What is Social Media and How Can I Use It?
FEMA Social Media Training: Beginner Course
DHS FEMA Office of External Affairs
January 25, 2011
1
Today’s Objectives
At the completion of the course, participants will be able to: Define social media and Web 2.0, and provide examples of
existing tools for each
Recognize examples of how social media and Web 2.0 tools can be used in supporting FEMA’s mission
Describe the agency’s general policy on using social media and Web 2.0 tools
Identify appropriate social media and Web 2.0 tools based on goals and objectives of work tasks
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So What are we Talking About? The Good, the Bad and The Ugly
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The Evolution of the Web
Website used to be developed by trained programs using web development software
Now, a website can be made by virtually anyone with a computer and internet access
This is called Web 2.0, which means web-based “applications that facilitate interactive systemic biases, interoperability, user-centered design, and developing the World Wide Web” – http://en.wikipedia.org/wiki/Web_2.0
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Example of Then and Now
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Web 1.0
Web 2.0
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Web 2.0 in Action
User-generated content
“Architecture of participation”
“Web as platform”
Software as a Service (SaaS) Social networks
Open APIs
Folksonomies
Web 2.0 Wikis Blogs
Mashups
Collaboration
RSS Feeds
Podcasts Ajax
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What is Social Media?
Social media is a blending of technology and social interaction for the co-creation of value - http://en.wikipedia.org/wiki/Social_media – Allows for user-generated content
(pictures, videos, commenting, etc.) – Brings common ideas and people together
virtually – Creates community-driven
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History of Social Media
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Why is Social Media Important?
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Examples of Social Media
Facebook Twitter SharePoint MySpace Youtube Too many to list, so…
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The Social Media Spectrum
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The Social Media Spectrum, Cont.
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The Social Media Spectrum, Cont.
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Common Social Media (at this very moment)
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Facebook
Update Status Update Location Set Up events And much more…
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Twitter
Can send a “tweet”; i.e. a message to your network
Can incorporate this media with others such as Facebook
Can receive “tweets” via phone texting
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You Tube
Can post video with important messages or information
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Who Is Using Social Media: Government
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Every Department, Every Agency Open Government Directive Public/External Affairs Citizen Engagement Policy Development
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Who Is Using Social Media: Emergency Management
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Federal, State and Local Primarily as mechanism to communicate with public
Social Media’s Impact on Communications
Constant Communication Interaction and Rankings Information Distribution is Distributed
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Social Media Basics: Interaction, Sharing and Privacy
