Pop artistsIn order to know the outfits and make up for the performer to wear in my music video I am going to research existing artist and find out that they wear. I will then use that information to decide what the performer in my video will wear as I will make it similar to what pop artists commonly wear.

Taylor Swift often wears white in her videos, I think this is to represent the innocents of her songs. She also wears a lot of dresses which shows her femininity.

Her make up is commonly either very natural or red lip stick and eye liner. It depends on the song, if its sad and slow she wears quite natural make up and if it is more of a happy upbeat song she wears more bright make up to reflect the feel of the song.

She sometimes wears glasses in her videos which could be to portray her intelligence.

Beyoncé

Beyonce wears big jewellery and accessories such as the hat she wore in love on top, this is to stand out form other artists. Her clothes she wears can then trend which shows Beyonce as being iconic.

In her videos she often wears quite plain make up to show her and being naturally pretty.

Katy Perry

Katy Perry wears bright almost cartoon princess looking clothes to reflect her upbeat bubbly songs. It is also to appeal to her young female audience.

She wears quite strong eye make up and bright lip stick to stand out and again to appeal to the young audience by wearing bright colours.

Carly Rae JepsonCarly Rae Jepson is younger than some other pop artists so she wears clothes to reflect this such as her bracelets and denim jacket. This would then make her relatable to teenage girls as she wears clothes they would wear rather than the exaggerated clothing that other pop artists wear such as Beyonce.

She wears quite heavy eye make up and has a iconic hair cut of always having a fringe, this would make people remember her and the make up show her femininity.

Rihanna

Rihanna often wears red lipstick to show off her lip which have become her iconic trade mark. This is so people associate her with red lipstick so when they think about the lipstick they will remember her. Her red lipstick was the focus of one of her album covers.

She make up is often very strong to show her as being hard and being a strong independent woman.

She wears bright colours in her clothing but wears fashionable clothing to appeal to her female audience, however she also tries to appeal to a male audience by wearing short tight clothing.

SimilaritiesHair -

Make up -

They commonly have a fringe such as like Taylor Swift’s and Carly Rae Jepson’s therefore ourperformer will this will help the audience establish the genre of our music video.

Form all the artists I researched they all wear eye make up I think as it makes them look feminine. They often also wear red lipstick so in our music video the performer will be wearing eye makeup and in some shots red lipstick to stick to the conventions of a female pop artist.

Clothing -

Accessories -

They usually wear bright clothing. However one of our locations is on a very bright graffiti wall so the performer will wear black to stand out form it. It will also be winter when we film so the performer will be wearing a coat but it will be a bright red coat to fit with the bright clothing they commonly wear.

From the research I have founds that female pop artists often wear big jewellery so in our video the performer will wear a lot of bracelets like Carly Rae Jepson does and a necklace as most of the artist wear a lot of big jewellery such as Beyoncé does.