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Instructions: 1. Go on the Apple store and search for Fendi bag 2. Download and install the application (make sure you have an Apple account) 3. Purchase products from “Bag catalogue” section 4. Create your own bag in “My Bag” section “Tradition is definitely the most important value in order to look ahead into the future. Fendi has always unified tradition and innovation and it is from our artisanal roots that the most experimental projects are born” - Silvia Venturini creative director Fendi Selleria FENDI “My bag” Application Handcrafted Technology
