welcome

CURRENT STATUS OF FERMENTATION IN KARNATAKA

Introduction Introduction

In Karnataka fermentation market has been growing rapidly from the last ten years, due to the positive impact of demographic trends and expected changes like rising income levels, changing age profile, changing lifestyles and reduction in beverages prices and other beneficial effect of Fermented product.

Breweries like beer and wine are perhaps the oldest and most popular of all alcoholic beverages in the world.

On an average KARNATAKA state having approximately 139 different brewery industry, which are directly or indirectly involved in fermentation techniques.

Among all the districts of KARNATAKA except some northern regions like Raichur, Gulbarga, Bidar all other districts having one or other forms of fermenting industry

Current scenario of fermented industries in KARNATAKA

In Karnataka, beer Industry has been witnessing a steady growth rate of 7-9 per cent per year for the last ten years. Apart from Kingfisher and Foster’s Beer, the other brands in the Karnataka market are Carling Black Label, Carlsberg, Dansberg, Golden Eagle, Haywards 5000,Premium Lager, Kingfisher Strong, Hi-Five etc. to name a few.

Karnataka has emerged as one of the fastest growing markets for wine consumption on the global map. The market is growing at a rate of up to 25% per annum each year.

Recently, companies in the Karnataka Made Foreign Liquor (KMFL) space like Diageo, United Breweries and Seagrams too have ventured into making wine. Other majors players in this field are United Spirits Ltd, Mohan Breweries & Distilleries Ltd, Jagatjit Industries Ltd, Empee Distilleries Ltd. Radico Khaitan Ltd. etc. to name a few.

Some of the breweries Boards/Association/Corporations

present in KARNATAKA

1. Karnataka state beverages corporation.2. Wine board3. Karnataka state breweries board

Cumulative FDI inflows (Foreign direct investment) period April 2000- Jan - 2012

Sector INR crore US DOLLAR MILLION

Fermentation industry

395 93

Declaration of Wineries as “Horticultural &

Food Processing Industries” .• Simplification of rules for getting lands for

production of grape wine varieties, production of wine and for issuing License and Permit to the Wineries.

• Capital Investment Subsidy and Subsidy for Grape Processing.

• Incentives for marketing and distribution of wines and establishment of Wine Parks.

Karnataka Grape Processing and Wine Policy, 2007

winemaking in Karnataka didn't really take off until The Karnataka Wine Policy was introduced in 2007.

This has encouraged entrepreneurs to invest, vineyards have been replanted with wine grapes and wineries have been established. 

Karnataka wine

Map

Sl. No. ParticularsBefore

Establishment Wine Board

After Establishment

Wine Board

1. Wineries ( Nos.) 02 17

2. Wine Taverns (Nos.) 00 190

3. Wine Boutique (Nos.) 00 39

4. Grape Areas (Acres) 500 2000

5. Wine Sales (in Lakh Liters) 15.00 40.76

6. Wine Mela - 20

7. International Wine Mela - 02

8. •Technical BooksKannada•English - 06

9. Technical leaflets - 04

Salient Achievements Of Karnataka Wine Board

Wine Sales In Karnataka State

FRUIT WINE SALES IN KARNATAKA STATE

Recently Karnataka Wine Board is organized “Bangalore International Wine Fest-2014” in the month of February 2014

Venue: Dr. M.H. Marigowda Golden Jubilee Hall, Lalbagh Botanical Garden, Bangalore.

CONCLUSION

Karnataka presents a huge growth potential for fermented product sales. The domestic production of beer and wine is on the rise, especially beer with official statistics reporting a 12 per cent increase in domestic beer production. Increasing GDP, favourable growth in the demographics with a growing urban middle class, growth of modern retail formats, hopeful rationalization of the taxation rules and ban on local country liquor and rising health consciousness, age preferences will act in favour of the growth of alcoholic (beer and wine) beverages in Karnataka in the near future.

Suggested questions for exam :

1. When did wine policy introduced in Karnataka? And what it says.

2. When did wine board started in Karnataka and where it is located?

3. List some of the breweries industry located in Karnataka and give example with their brand name