Fernando FalconManaging DirectorMedia Instruments S.A.AGB Nielsen Media Research

Media

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edia

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The Old Days…The Old Days…

The Traditional TAM EnvironmentThe Traditional TAM Environment

•One platform•One device•One method•Few channels

Media

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edia

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The New TAM EnvironmentThe New TAM Environment

CableTerrestrial

Analog/Digital Analog/Digital Analog/Digital

Satellite

Signal Distribution MeansSignal Distribution Means

Fibre Optics

0100101100101010010

ADSL

Media

In

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edia

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Plasma TV“Tube” 4:3 TV “100 Hz” 16:9 TV

The New TAM EnvironmentThe New TAM EnvironmentDevicesDevices

VCR

DVD

Game

Digital STB

Camera

Next ???Media

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edia

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Content Access OptionsContent Access Options

The New TAM EnvironmentThe New TAM Environment

PVR - VCR

Live (Real Time)

Time Shifted

Media

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edia

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Content Delivery ModesContent Delivery Modes

The New TAM EnvironmentThe New TAM Environment

On Demand

Movie Box

Storage Device

ContentServer

Media

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edia

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Exposure PossibilitiesExposure Possibilities

Terrestrial Cable Satellite

Analog

Broadcasting Platforms

Terrestrial Cable Satellite

Digital

Dis

pla

y D

evic

es

Tu

be1

00

Hz

Pla

sma

PC

The New TAM EnvironmentThe New TAM Environment

Delive

ry M

ode

Live

Time-

Shifte

dOn

Deman

d

Media

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edia

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Metering Technology ???

The New TAM EnvironmentThe New TAM EnvironmentM

edia

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The New TAM EnvironmentThe New TAM EnvironmentAvailable Measuring Available Measuring

MethodsMethods

Tuner Frequency Measureme

nt

Embedded Codes

Service Informati

on

Box Swapping

Image Feature Recognition

WatermarkingM

edia

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edia

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Service Information

Protocol #23Version 1.88

Box ReplacementType ‘C7’

Sw Version 1.28

Box Replacement

Type ‘A1’

No Methodor

Box Replacement available

Multi Method MeterMulti Method Meter

The New TAM EnvironmentThe New TAM Environment

Device #3Broadband Box

w/PVRDevice #4Movie Box

Device #1VCR

Device #2Digital Cable

What Are They Watching ?

Media

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edia

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The Complexity EquationThe Complexity Equation

OverallOverallComplexityComplexity

BaseBaseComplexityComplexity++==

MeterMeterComplexityComplexity

x 10’000

x 400 Miles

x 1

Local

The New TAM EnvironmentThe New TAM EnvironmentM

edia

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edia

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Is There A Universal Method ?

The New TAM EnvironmentThe New TAM EnvironmentM

edia

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Embedded Codes (or Watermarking) Is collaboration from all broadcasters guaranteed ? Do all codes go safely through the whole TV distribution

network ? How do I synchronize all encoders ? How do I encode on-demand content ? How about content consumed through the Internet ? How many encoders will I need to install and maintain and

where ? How immune is the system to human error ? What if I need to change the encoding scheme one day ? Will encoding be under my control ?

Service Information How many manufacturers can I persuade to collaborate ? Will it be available in every device, model and software

version ? Do the codes convey all required info to identify the content

? How many different protocols do I need to handle ? How can I identify interactive pages ? Will encoding be under my control ?

The New TAM EnvironmentThe New TAM EnvironmentContent Identification Content Identification

MethodsMethods

Media

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The Content is The Code

The New TAM EnvironmentThe New TAM Environment

The Universal MethodThe Universal Method

Media

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edia

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Media

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edia

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CTS TechnologyCTS Technology

Audio Signal

1001010100101001101001001001001000110010100101000010010111001001111001010001110000101101010100011001010100101001101001001001001000110010100101000011001010010100

Digital Stream

10011101

Signature

Media

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edia

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CTS TechnologyCTS Technology

010010010001000010101010

Ch ???

010010010010100101001010

010010010

Channel 1

100101010010100101001010010100101001010

Channel 2

Ch 1

Ch 2

Media

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edia

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Measuring Plain TVMeasuring Plain TV

Meter Signatures

Viewing

Channel 1

References

Channel 2

Channel 3

Channel 4

Channel N

…

10:46:17

30 seconds

Media

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edia

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Exposure PossibilitiesExposure PossibilitiesD

isp

lay

Dev

ices

Broadcasting Platforms

Terrestrial Cable Satellite

Analog

Terrestrial Cable Satellite

Digital

Tu

be1

00

Hz

Pla

sma

PC

Delive

ry M

ode

Live

Time-

Shifte

dOn

Deman

d

Media

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Meter Signatures

Viewing

Channel 1

References

Channel 2

Channel 3

Channel 4

Channel N

…

10:46:17

Measuring Time Shifted TVMeasuring Time Shifted TV(PVR - VCR)(PVR - VCR)

1 Hour

Media

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edia

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Exposure PossibilitiesExposure PossibilitiesD

isp

lay

Dev

ices

Broadcasting Platforms

Terrestrial Cable Satellite

Analog

Terrestrial Cable Satellite

Digital

Tu

be1

00

Hz

Pla

sma

PC

Delive

ry M

ode

Live

Time-

Shifte

dOn

Deman

d

Media

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Measuring Video On DemandMeasuring Video On Demand

Meter Signatures

Viewing

2 Hours

Film 1

References

…Film 2 Film 3 Film 4 Film 5 Film 6 Film N

Film Signature Data BaseMedia

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edia

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Exposure PossibilitiesExposure PossibilitiesD

isp

lay

Dev

ices

Broadcasting Platforms

Terrestrial Cable Satellite

Analog

Terrestrial Cable Satellite

Digital

Tu

be1

00

Hz

Pla

sma

PC

Delive

ry M

ode

Live

Time-

Shifte

dOn

Deman

d

Media

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Measuring It All…Measuring It All…

Signature Data BaseFilms (DVD)

News Clips

Radio Channels

Ad Spots

Songs

Other Content

Media

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Fernando FalconManaging DirectorAGB Information Technology

Media

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edia

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Media

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edia

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. Main FeaturesMain Features

Universal

Independent

Accurate

Versatile

Fernando FalconManaging DirectorAGB Information Technology

Media

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Complex Distribution Schemes

Media

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National Territory

ContentSources

Local Areas

Distribution

Local Windows

Shuffle CastingX Time Zones

Media

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edia

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National Broadcast

ViewingLocal Station

Broadcast

Media

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edia

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National Broadcast

ViewingLocal Station

Broadcast

Media

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edia

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National Feed Signatures

National

Feeds

Computing National ViewingComputing National Viewing

1

2

3

4

Media

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01001010101110010100101000Master Signal

01001001001101010100101000

Master SignalLocal Window

10100101000010010MasterFeed

Local StationContent ?

Computing National ViewingComputing National Viewing

10:0

0:00

10:3

0:00

11:3

0:00

12:3

0:00

Media

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edia

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UNITAMProcessingSoftware

Computing National ViewingComputing National Viewing

Cities

Nati

on

al

Pro

gra

mm

ingLocal Station Signatures

Scanning

Broadcast Map

National Feed Signatures Media

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Computing National ViewingComputing National Viewing

Local StationSchedule

National StationSchedule

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

Programs &BrakesListing

15:00

21:00

18:00

15:00

18:00

20:00

Reference Time Local Time

Media

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National Broadcast

ViewingLocal Station

Broadcast

Media

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Fernando FalconManaging DirectorAGB Information Technology

Media

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