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Power. Performance. Speed. Victory. Buzz words synonymous with Ferrari, the world leader in luxury performance automobiles – and now BaByliss PRO has introduced the first professional luxury hair dryer driven by an engine developed in collaboration with the Ferrari Challenge Team. The BaByliss®PRO Volare dryers, destined to impress stylists around the world, were launched globally in Bologna, Italy at the April 2010 Cosmoprof – the world’s largest international beauty show – and are sure to break all records.

Leandro Rizzuto, Sr., founder of Conair Corporation, Leandro Rizzuto, Jr., Vice President of the Professional Divisions and Babe Rizzuto, Vice President of Conair Public Relations, hosted an exclusive distributor reception at the Ferrari headquarters in Maranello, Italy to introduce the Volare collection and to celebrate this unprecedented collaboration between Ferrari and BaByliss PRO. As a sponsor of the prestigious Ferrari Challenge racecar, BaByliss PRO was especially proud to hold the launch event at this legendary racetrack.

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f e R R a R i D e s i g n e D e n g i n e

BaBylissPRO Volare launch at the ferrari headquar ters in Maranello, italy

Leandro Rizzuto, Sr., founder of Conair Corporation

Once in a lifetime experience - A Ferrari test drive at the race track

Volare launch reception and presentation

Leandro Rizzuto, Jr., with event guests

Massimo Ferrari

Tour at the Ferrari Museum at the Maranello factory