Fest-UP Service Jam BCN, by Swapsee

Organized by:

Supported by:

Welcome to Fest-‐UP Service Jam BCN! 5-‐7 March, 2014

IllustraKons by: EducaKon Scotland

This is a Fest-‐UP event!

With 45 events in 20 venues across the city, Fest-‐UP is making history as Barcelona’s first crowdsourced startup fes?val!

It is a plaOorm for the change-‐makers of the Barcelona Startup Ecosystem to think outside the box, showcase their projects and share their knowledge.

Thanks for being part of it!

Fest-‐UP Service Jam BCN is an ini?a?ve of…

the local talent marketplace and skill-‐sharing plaOorm

Why?

Our mission is to bring together talented people living in the same community to

work together, collaborate, and even exchange skills!

Fest-‐UP Service Jam BCN is an iniKaKve of Swapsee!

Swapsee at its core is supported by offline acKviKes, hence the Fest-‐UP Serivce Jam BCN!

Are you a member yet? Join now using this invitaKon link: hYp://swapsee.com/join/invitaKon

Naviga)ng disrup)ve change

Claro helps corporaKons and startups to navigate disrup?ve shiJs in society and business

Fest-‐UP Service Jam BCN co-‐organizer:

FEST-‐UP SERVICE JAM BCN

Social science, anthropology, and design research

Service, interacKon, and product design

Business strategy and markeKng

Aldo Netherlands

Rich USA

Megan UK

Elisabeth Netherlands

Jiri Belgium

Mandy Lebanon

Gunes Turkey

Abby USA

We are an internaKonal, inter-‐disciplinary team


Service design: An interdisciplinary approach

Service design

product design

Industrial design

interacKon design

social design

strategic management

operaKons management

Ethnographic design


The five principles of service design

BE USER-‐CENTRED it’s all about people

CO-‐CREATE design with, not just for

ESTABLISH A SEQUENCE a service is a flow of correlated ac)ons

DEFINE CONCRETE TOUCHPOINTS services are experienced through physical contact points

THINK HOLISTICALLY improve people’s day-‐to-‐day lives

2.

1.

3.

4.

5.

Supporters of Fest-‐UP Service Jam BCN:

Why are we here?

Why?

FEST-‐UP SERVICE JAM BARCELONA

This Jam is all about finding an Internet/Mobile Technology soluKon to Food Waste

Every year 262.000 tons of food is wasted in Catalunya a year. We want YOU and your fellow team members

to come up with a soluKon to this dreadful problem. It could be an App, an online community, a IoT soluKon or anything else you may think of

rooted in the Internet and/or mobile technology.

STOP FOOD WASTE!


What is a Service Jam?

A Service Jam is an event where teams of bright and creaKve people come together to solve a problem. In summary, it's like invenKng a new product or a startup in as liYle Kme as possible and compeKng against other teams to see who has the best idea.

Mentors FEST-‐UP SERVICE JAM BCN

Gunes Kocabag Mercè Rua Nishant Bhaskar

Joshua Dresner Sam Morris Marta Mariné

ParKcipants FEST-‐UP SERVICE JAM BCN

Aina Pascual, Food Waste Sp., Researcher Food Waste

Ayse Naz Pelen, UX/UI Designer

Ilia Zelenkin, Business Analyst

Josep Romero, MarkeKng & Code Dev.

Julie Frene, Comms & Graphic Design

Mariana Socorro, MarkeKng

Marilyn Markman, Business

Mayya Husseini, Food Waste Specialist

Nuria Valero, Engineer-‐Climate Change

Paco Muñoz-‐GuKérrez, Food Waste Specialist

Rebeca Marln, CommunicaKons

Roberto Renteria, Product Design

Sergio Correa, Comms & Design

Simon Green, Graphic Designer

Branislav Erdelyi, Business

Benedicte Bodard, Product Design

Enio Sarrias, InteracKve Design

Nicole Harper, Comms & Resercher

Judges FEST-‐UP SERVICE JAM BCN

Franck Poirier, Co-‐founder Le18

Àlex Rodríguez, Director at Startup Grind BCN

Aldo de Jong, Co-‐founder Claro Partners and Startupbootcamp Data & IoT

Rosa Monge, CEO Imagine CreaKvity Center

Victor Fortunado, CEO of Cookbooth

Abdi Shayesteh, Ousul Ventures & Duty Gral Counsel Mitsubishi UFJ Financial Group

What will we be doing these three nights?

Know the user

Value Proposi?on The Idea

Presen?ons

B. canvas


Tonight’s AcKviKes

•  Before dinner

–  Warm up

–  Desk research –  IdenKfy your problem

•  10:00-‐10:30 pm: Relax! (dinner)

•  AJer dinner

–  Persona collage –  Value proposiKon

DAY 1:

•  IdenKfy your problem

•  Know your user

•  Define your value preposiKon


Tomorrow’s AcKviKes


–  Warm up

–  IniKal soluKon finding –  Service journey canvas

•  Customer journey canvas

•  OrganizaKon journey canvas •  9:30-‐10:00 pm: Relax! (dinner)

•  AJer dinner

–  Business model canvas

DAY 2:

•  SoluKon finding

•  Understand your service journey

•  Define your business model


Wednesday’s AcKviKes


–  Warm up

–  Work on presentaKons

•  9:30-‐10:00 pm: Relax! (dinner)

•  AJer dinner

–  PresentaKons before the jury

DAY 3:

•  Present your work!

Winning team will be announced at the FEST-‐UP AWARDS!

FRIDAY, May 9, at 10pm

@Bling Bling

Have you registered yet?

hYps://www.eventbrite.com/e/the-‐fest-‐up-‐awards-‐party-‐Kckets-‐11450832749


Friday… FEST-‐UP AWARDS!

Prize:

Further mentoring by Claro Partners

WIFI

Username: Le18_BCN Password: tasteandpost

#FESTUPSERVICEJAM #SWAPSEEBCN


Don’t forget to…

Share the experience with the rest of the Fest-‐UP community and the World

@festupbcn

@myswapsee

@claropartners

@EatWithEspana

@Le18_bcn

The state of food waste -‐ SituaKon Analysis by PAA,

Dilefa Parente + Gaby Susanna

Plataforma Aprofitem els Aliments

hfp://aprovechemoslosalimentos.wordpress.com hfp://aprofitemelsaliments.wordpress.com

Contact [email protected]

[email protected]

What it is Food Waste ?

•  Food loss is a decrease in mass or nutriKonal value of food that was originally intended for human consumpKon. This loss are mainly caused by inefficiencies of the food supply chain, such as poor infrastructure and logisKc, lack of technology, insufficient skills, knowledge and management capacity of supply chain actors, lack of access to markets or natural disasters.

•  Food Waste refers to food appropriate for human consumpKon being discarded most ozen because of the behavior of the retailers, the food service sector or consumers shopping eaKng habits.

•  Food Wastage any food that go unused by deterioraKon or discard encopasses both food loss and food waste

•  FAO, 2011 Global Food Losses and Waste. Extent, Causes and prevenKon.

Why is it a problem?

•  Economic •  Ecologic •  Ethic/Social

Chart Title

I pay for somenthing I trash

No return for an economic value

Land occupationWater useEnergy use

Labour

Waste all the resourses for productionpackaging, distribution

and marketing

?

Why food waste directly contribute toworld hunger

Effects of Food waste on the economy

•  Whether rich or poor, all countries buy food from the same global market of internaKonally traded commodiKes. If rich countries buy hundreds of millions of tonnes of food they end -‐up wasKng, they are removing food from the market which could have remained there for other country to buy. By raising demand for there commodiKes, rich countries also contribute to price raise, which makes them less affordable for poorer naKons.

That’s why

Ecological problem

•  Land •  Water •  Biodiversity •  GHG emissions for producKon and food waste disposal

If the food which produced annually, but not eaten, were a country, it would rank number 3 in the world for greenhouse gas emission, behind US and China.

Ethical/Social

•  Ethical Is evident that while so much food is wasted a large number of individuals are suffering from hunger, malnutriKon or food poverty all over the world.

•  Social United NaKon projecKon of grow suggest that by 2075 word populaKon should reach 9.5 billion. 1)This means that could be an extra 3 billion people to feed by the end of the century.

•  United NaKons, World populaKon to 2300 (United NaKon NY, 2004)

How and where Food Wastage occurs? Food Supply Chain

Producers Distributors Retailers Consumers

Food loss low-‐income countries Food waste high-‐income countries

FAO, 2011 Global Food losses and Food Waste. Extent, causes and prevenKon.

Monrovia, Liberia

South west Asia

MauriKus island,

FOOD LOSS

FOOD WASTE

Food loss and waste per capita in the world

•  Food loss in Europe and north America is 280-‐300kg/year. In Sub Saharan Africa and south Asia 120-‐170 Kg/year

•  Food waste by consumers in Europe and North America is 95-‐115/year while this figure for Sub Saharan Africa and Asia is 6-‐11 Kg.

•  Food losses in industrialized countries is are as high as in developing countries but while in developing countries more then 40% is lost at post harvest and processing levels, in industrialized countries more then 40% is wasted at retail and consumers level.

FOOD WASTAGE diagnosis in Catalonia

In Catalonia, 3.74 million tones of solid food are consumed (499 kg/person/year), of which 2.56 million are eaten and 1.18 are discarded in the form of FOOD WASTE.

Of the total solid food products acquired by homes, restaurants and

shops in Catalonia, 7% (34.9 kg/person per year) goes to waste, the

equivalent to discarding food consumed over 25.5 days, or feeding over 500,000 people for one year!!!!!!!!

Food consumpKon in Catalonia, by sector 2010

MERCATS1%

SUPERMERCATS16%

COMERCIAL ALIMENTARI ALTRES

9%

RESTAURACIÓ12%

INSTITUCIONS4%

LLARS58%

Total Food Wastage (t) MARKETS 3.671

SUPERMARKETS 42.987

OTHER FOOD SHOPS 23.391 RESTAURANTS/ CATERING SECTOR 30.976

INSTITUTIONS 9.574

HOUSEHOLDS 151.872

TOTAL 262.471

FOOD WASTAGE IN NUMBERS

This food wastage is the one found in municipal waste collecKon (waste from whole-‐sale distribuKon, the agrifood industry or the primary sector is not considered here)

!!!!!!!

What is the impact of FOOD WASTAGE IN CATALONIA?

Producing, distribuKng and consuming FOOD leads to a no of Environmental, social &economic repercussions.

So, nowadays (with the crisis), where nearly 1bil. people suffer from hunger, food wastage has a massive social and ethical impact. Given that annual expenditure on solid food products in CATALONIA is esKmated 1,599€/p/y and that 7% is wasted:

So, these figures represent 841mil €/yr, equivalent to 1/10th of the Government of Catalonia HEALTH ministry’s spending in 2012!!

From the environmental perspecKve, applying the concept of ecological footprint, the impact of FOOD WASTAGE is 0.89 ha /tn of waste which means that the 260,000 t of food wastage are thus equivalent to the use of 234,000 ha or 20% of the total agricultural land in catalonia

With respect to greenhouse gas emissions from different phases in the life cycle of wasted food product, from producKon to managing the food as waste, emissions exceeded the 520,700t of CO2 eq in 2010

Conclusions

FOOD WASTAGE IN CATALONIA is a big fracion from the total (6,19 %) and thus, it has to be taken as a central mafer in the food and waste poli?cs.

So, we have more than 260.000 t of FOOD being wasted 35kg/person/year goes to waste

we could be feeding more than 500,000 people for one year

European Parliament calls for urgent measures to halve food wastage in the EU. Plenary Session Agriculture − 19-‐01-‐2012

Members of the European Parliament proposed 2014 as the european year against FOOD WASTAGE and although that was not assumed, it was indeed the leit mo)f of the PAA, PLATAFORMA APROFITEM ELS ALIMENTS

1.  Raise social awareness about food wastage while promoKng educaKon on proper food manipulaKon in all the steps of the food chain and households.

2.  Support research and innovaKon oriented to develop skills for the full use of food. 3.  PromoKng beYer informaKon transparency on food usage and food waste. 4.  PromoKng legislaKve and regulatory changes necessary to encourage full use of food while ensuring food

safety and liability protecKon. 5.  PromoKng economic and fiscal measures aimed at prevenKng food losses and responsibly managing food

waste according to the “Waste Hierarchy”. 6.  FacilitaKng donaKons of food and direct gleaning acKviKes as a community safety net for social NGOs and

disadvantaged groups. 7.  Collaborate in halving of food wastage by 2025 as recommends the European Parliament resoluKon of

January 19th o of 2012.

OUR GOALS

WHY THE PLEDGE STOP WASTING FOOD?

⇒  FOOD WASTAGE is a mundial scandal ⇒  Because of its high environmental, social and economical COST

Our AiM is to impulse and colaborate with all implicated agents to DETECT where food waste takes place and ALL TOGETHER LOOK FOR the best tools to avoid it and create a movement that promotes wise FOOD USE and CONSUMPTION

Last February the 20th (2014) we presented ourselves in society by making public the pledge: STOP WASTING FOOD

MAIN ACTION PLAN 2014

• Make the manifesto/pledge known + GET MORE SIGNATURES at • aprofitemelsaliments.wordpress.com/aprovechemoslosalimentos.wordpress.com

• BE PRESENT in as many acts related with FOOD AND WASTE as possible

• NETWORKING + ALLIANCES with similar projects/movements in & out Catalonia

• Organise a BIG FREE PUBLIC MEAL as a social awareness campaign in Barcelona

• Promote a Parlamentary ACTION to favor wise FOOD USAGE & CONSUMPTION

RECENT AND NEXT PARTICIPATIONS

Madrid MEETING

25 oct. 2014 Barcelona TRADE SHOW on FOOD WASTE PREVENTION experiences

& GLEANING FEAST/BANQUET

A delicious free meal will be given made only with ingredients that would otherwise have been wasted

Gleaning+ cooking + serving the meal + many other acKviKes and workshops taking place the whole day by people involved in the fight against FOOD WASTAGE

The big picture recommendaKons

• REDUCE our consumpKon and make more responsible and sustainable

• RESTORE the value of food not only from the economic point of view

• BUILD ALLIANCES among the actors of the food supply chain

Dilefa Parente + Gaby Susanna

Plataforma Aprofitem els Aliments Thank you very much for your afen?on

hfp://aprovechemoslosalimentos.wordpress.com hfp://aprofitemelsaliments.wordpress.com

Contact [email protected]

[email protected]

Program for the day


Tonight’s AcKviKes


–  Warm up

–  Desk research –  IdenKfy your problem

•  10:00-‐10:30 pm: Relax! (dinner)

•  AJer dinner

–  Persona collage –  Value proposiKon

DAY 1:

•  IdenKfy your problem

•  Know your user

•  Define your value preposiKon

Time to work… let’s have fun!

Date post:	17-Oct-2014
Category:	Business
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