FESTIV AL DNA ESTABLISH TOOLS; Establish and collaborate tool Influence: Getting people on board Stakeholder Map Tool Alter Assumptions Tool EVENTS AND ACTIVITIES; Start a blog! Brand your project Project kick off meeting EXIT; Begin your project “How can I make a project happen?” “How do I get people on board with this?” Discovering festival customers Big challenges/festival experiences Opening up gaps in your festival Scanning the festival horizon Establishing opportunities/problems Define Outcomes Co-design Testing Rapid Prototyping Evaluate Prototype Laying out your idea options Developing your idea Making your prototype Deliver Prototype Developing your idea Making your prototype Deliver Prototype Communicating your idea Establishing ownership Write briefs / build detail Wrap up at an organisation level Evaluate and Measure 1 DISCOVER 2 DEFINE 4 DELIVER 3 DEVELOP 1 . 1 1 . 2 1 . 3 1 . 4 2 . 1 2 . 2 2 . 3 2 . 4 2 . 5 2 . 6 3 . 1 3 . 2 3 . 3 3 . 4 3 . 5 3 . 6 4 . 1 4 . 2 4 . 3 4 . 4 4 . 5 Exit Exit Exit Exit
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FESTIVAL DNAESTABLISH
TOOLS;Establish and collaborate tool
Influence: Getting people on board Stakeholder Map Tool Alter Assumptions Tool
EVENTS AND ACTIVITIES;Start a blog!
Brand your project Project kick off meeting
EXIT;Begin your project
“How can I make a project happen?”“How do I get people on board with this?”
DISCOVERTOOLS;The Interview Lite50 Things ToolContextual InterviewObservationShadowingCultural ProbeRelationship/Stakeholder MapGenerative ToolsVox PoppingDay in the LifeEmpathy ToolsService Walkthrough
EVENTS AND ACTIVITIES;Customer DayTech Day Asset Map Class
EXIT;Brief (discover)Slidedeck of findingsDISCOVERY STAGES
Discovering festival customersThis stage is about finding out who your customers are and developing new customer segments.
Big challenges/festival experiencesUse this stage to tackle those big challenges you face and look at the total experience of your festival. Is there a wicked problem you should be solving or an experience you’ve always wanted to deliver?
Opening up gaps in your festivalThis stage is about understanding where there are significant gaps in your provision or problematic areas. Tackle them head on rather than ignore them.
Scanning the festival horizonUse this stage to develop your understanding of what is happening outside of your festival experience. You might want to look at what others are doing both within and outwith a festivals context.
"Who can we collaborate with to provide a better festival experience?"
"What is our festival experience like and how can we improve it?”
"What other festivals/innovation is happening out there we can learn from?"
"Where do we focus our efforts on developing the festival experience?"
"What do our customers want from the festivals?"
"How do we focus our attention on one part of the festival experience?"
EVENTS AND ACTIVITIES;NewsletteCo-design SessionShowcase Event
EXIT;Evaluate and MeasureIdea Options BookBrief (define)Slide DeckDEFINITION STAGES
Establishing opportunities/problemsThis stage is about taking all the research you’ve done in the discovery stage and making sense of it. You will be able to define problems or opportunities to take forward when generating ideas.
Define OutcomesThis stage is about taking what you know and deciding where you are going to take the work. Is this about service improvement? A new service or product?
Co-design TestingCo-design is an integral part of the design process. Use this stage to work with people to generate ideas and test some of your definition work.
Rapid PrototypingThis stage is about quickly mocking up some of the ideas you’ve been working on to bring them to life to help communicate the project and develop your thinking.
Evaluate PrototypeThis stage is about quickly mocking up some of the ideas you’ve been working on to bring them to life to help communicate the project and develop your thinking.
Laying out your idea optionsThis stage is about looking at all the ideas you’ve got and making decisions on how to move forward.
"How can we communicate this new service we are launching from our organisation?”
“How do we make sure we able to deliver what we have designed?”
DELIVERTOOLS;Blueprint Lite (small)Service Evidencing PosterWwwwwhService BlueprintService Evidencing
EVENTS AND ACTIVITIES;Exhibition
EXIT;Evaluation Tool after deliveryAll previous exit tools
DEVELOP STAGESCommunicating your ideaThis stage is about communicating the new idea around your organisation and partners. It’s important to get buy in at this stage with partners who have not beein involved in the development process to ensure smooth implimentation.
Establishing ownershipIt’s important at this stage to consider who is responsbile for delivering the idea you have developed. Consider who will front capital for assets that need built and who will cover and take responsbility for operational costs.
Write briefs / build detailThis stage is for building any new channels/assets you have outlined in the delivery stage to make your concept a reality.
Wrap up at an organisation levelIt’s important to wrap the project up at an organisational level. Share the project and process around your organisation and partners. Take time after delivery to reflect on how the process has worked.
Evaluate and MeasureIn truth, a project doesn't finish. This is what we call continuous improvement. This stage can be used to look at the impact of what you have delivered. You can gather both qualitative and quantitative feedback at this stage. If something isn’t working, fix it, consider yourself working in ‘perpetual beta’.
4DELIVER
"I've got an idea for the festivals, how can I bring it to life?"
"We're planning a new intervention into our festival, how do we know if it will work and people will use it?"
DEVELOPTOOLS;Idea SketchStoryboardingPrototype Challenge lite Prototype Challenge (Take Prototypes to Users)StagingDesktop WalkthroughMock UpExperience Prototyping
EVENTS AND ACTIVITIES;Make DayIntervention DayHack Day
EXIT;Funding BidBrief
3DEVELOP
DEVELOP STAGESDeveloping your ideaAn idea doesn’t stop on a napkin, This stage is about developing it into a fully formed concept.
Making your prototypeThis stage allows time to make plans and develop how you will run a prototype and evaluate it.
Deliver PrototypeThis stage is the time where you will run your prototypes and test your target audiecnes response to it.
RepeatPrototyping is an iterative process. It doesn’t start and stop anywhere in particular. Repeat these stages, on a larger and more detailed scale until you are happy with how the concept works.
