Date post: | 23-Jan-2018 |
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Internet |
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Swati MehtaOctane Marketing@swatimehta30
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#HappyFestiveMarketing
Anindita MukhopadhyayOctane Marketing @Anindita__M
State of e-Marketing in India
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Email Marketing features in the Top 3
digital channels of choice for India Marketers
1 rupee of Email Marketing delivers 95 rupees of revenue
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Why Email? (The Digital DNA)
Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
8. Away with the Spam Demon-Always email to an Opt-in Database
7. Be Device Responsive: Emails viewed on Android and Windows devices
have increased in 2014, and growing higher in 2015
6. Humanise Your Emails: 67% of India Marketers voted personalisation as
the best Email Marketing practice that reduces
spam
Top 3 Hygiene Email Practices
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Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
Retarget on the basis of User Behaviour-Ensure customer stickiness + increased website traffic by providing
discounts combined with attractive cash backs by varying actual
benefits for different categories
5. Grant a wish!
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Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
The benefit of this is twofold: one, you will receive a review of your site and second, you will be able to
retain your buyers within the funnel
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4. Post Purchase Email
Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
Open and Click Rates are only 50% of your email marketing campaign
3. Integrated Google Analytics withYour Emails
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Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
Cart Abandonment 2015- State of E-Commerce in India found that the Cart
Abandonment Rate can be as high as 81% to 90% with best-in-class
reporting it to be at 70%.
45% India Marketers vote Email as an effective tool for deploying a Cart Abandonment Program.
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2. Gift yourself a miracle:Reconvert that Abandoned Cart!
Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
Surprise your customers with Agile Content Marketing by
providing them with real-time offers which will change according
to the festival
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1. Email a chameleon!
Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
8. 6.
2.
5.
4. 3. 1.
7.
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Summary
Anindita MukhopadhyayOctane Marketing @Anindita__M
#HappyFestiveMarketing
Swati MehtaOctane Marketing@swatimehta30
Anindita MukhopadhyayOctane Marketing @Anindita__M
All Rights Reserved @ Octane Marketing Pvt. Ltd.
Q & A
#HappyFestiveMarketing
o Online Shopping Growth Trends Report, Google and Forrester Research (Published in 2014)
o The Digital DNA: State of e-Marketing India 2015, Octane Research (Published in January 2015)
o Why Do India Consumers Abandon Online Carts? : Cart Abandonment 2015-State of E-Commerce in India, Octane Research (Upcoming Report)
Swati MehtaOctane Marketing@swatimehta30
All Rights Reserved @ Octane Marketing Pvt. Ltd.
References
#HappyFestiveMarketing
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