Date post: | 16-Jul-2015 |
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Social Media |
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S O C I A L M E D I A F O R
F E S T I V A L S I N F I F E
F A C E B O O K - I N T R O D U C T I O N
Susan McNaughton
March 2015
W H A T I S F A C E B O O K ?
• Social sharing site – mission
• “We want to give you the power to share and to make the world more open and connected.”
Source: facebook.com
H O W B I G I S F A C E B O O K ?
• 890 million daily active users on average for December
2014
• 745 million mobile daily active users on average for
December 2014
• 1.39 billion monthly active users as of December 31, 2014
• 1.19 billion mobile monthly active users as of December
31, 2014
• Approximately 82.4% of our daily active users are outside
the US and Canada
Source: http://newsroom.fb.com/company-info/
March 2015
F A C E B O O K T E R M I N O L O G Y
• Profile• Only people can have profiles• Connect with friends – friends must accept ‘friend request’• Can set privacy levels
• Page• Businesses, non-profit organisations, etc• People join by clicking ‘LIKE’ on the page• Updates then appear in followers news feed
• Groups• Set up to share special interest• Can be public or private
F A C E B O O K T E R M I N O L O G Y ( 2 )
• Tagging
• Mentioning a friend or another page in a post or
photo by adding their name/page name to your
post. Accessed by adding the @ sign before their
name, or by typing their name and allowing FB to
bring up the relevant person/page
• Mentioning other pages creates a post on their
wall – so be wary of too many which might be
regarded by the other page as ‘spamming’
F A C E B O O K – M Y V I E W O F M Y
P R O F I L E P A G E
Source: https://www.facebook.com/2susan.mcnaughton
F B P A G E I D E A S F O R F E S T I V A L S
• Provide information about how to get involved
• Provide updates as the event is planned
• Share news about participants
• Set up ‘Events’ and invite people to attend
• Encourage people to visit your website
• Have some fun
• Encourage interaction as this encourages more visitors to the page
• Like other pages and share your interests
G E T B U S Y , G E T S O C I A L
Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media
•Web: http://www.susanmcnaughton.com
•LinkedIn: http://www.linkedin.com/in/SusanMcNaughton