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Ff4 social media for festivals - introduction to twitter

Date post:16-Jul-2015
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Social media for Festivals in fifeIntroduction to Twitter for FestivalsSusan McNaughtonMarch 2015What is Twitter?Twitter is a real-time information network that connects you to the latest information about what you findinteresting. Simply find the public streams you find most compelling and follow the conversations.What is a Tweet?A Tweet is 140 characters in lengthyou can share a lot with a little space. User Name - up to 15 charactersReal Name - up to 20 characters

Only 140 Characters?Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.Tweet with rich content

The Tweet with photograph attachedPhotograph hosted on InstagramLocation information about the photographWhat do we say on Twitter?Users share updates about what theyre doing which for festivals and interest groups means that theres a huge amount of information being created about daily life, all of which can be searched

But what do we get out of it?You dont have to Tweet to get value from Twitter you can use it to read and follow people, companies, events of interest and to find others with shared interests

What does it all mean?Following Tweets from Twitter Users you are following will appear in your TimelineFollowers Users who have chosen to have your updates feature in their timeline @ - the special character which precedes a Twitter name to mention someone else on TwitterRT retweet a way of showing others that youre sharing content MT less used, but courtesy if you have amended# tag a way of grouping Tweets about a subjectDifferent Types of TweetBroadcastEngagementUseful informationRT content from someone which youve found usefulTypes of Tweet - BroadcastBroadcast Tweet where you share information about yourself/your event with your followers

Types of Tweet - EngagementEngagement Tweet where you mention other Twitter names in your Tweet either by @ and their Twitter Name, or by RT (retweeting something interesting)

Types of Tweet Useful InfoUseful info Tweets where you share information about something which will be of interest to your followers, but which is not about you maybe a link to an article you found interesting

Types of Tweet - Retweet

Variety is the Spice of LifeKeep a mixture of Tweets going on to encourage people to follow youRecommendations of others are really powerful Sharing is goodYoure helping othersThey remember youThey tell their friendsMix the type of content you share too LinksPhotographsVideosSoundTen Tips for Twitter for FestivalsUser name easy to rememberFollow your participantsFollow people who live in your areaDont beg for followersCreate compelling contentMix up the types of contentAlways be sharingFind good #Tags for your eventBuild listsInteract with othersGet busy, get social Twitter: https://twitter.com/SusanMcNaughton Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media Web: http://www.susanmcnaughton.com LinkedIn: http://www.linkedin.com/in/SusanMcNaughton

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