CHINA ASIAFUTURIST HOTEL CONCEPT

A FOUR STAR HOTEL WITHOUT RESTAURANT INCLUDING 50 SPACE ACCOMODATIONS, A BUSINESS SEMINAR AREA WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEE ROOMS AND AN YELLOWEA RIVEREA AQUATIC UNIVERSE LOCATED IN SHANGAI

PLAN

I – Analysis environnemental structure A – SHANGAI focus B – Touristics trends

II – S.W.O.T. Analysis A – Advantages B – Drawbacks

III – The commercial programm IV – Distribution channels V – The ad VI – Staff board scheme VII – Staff planning VIII – Room painting IX – CHINA ASIA futurist hotel concept

 

The emergence of the city as a financial center of Asia-Pacific in the nineteenth century and twentieth century was made in pain, with the foreign occupation of the city for several decades. In the 1920s and 1930s, Shanghai has witnessed a tremendous cultural boom that has contributed much to the fantasy and mythical aura that is associated with the city since époque3.

After the founding of the Republic of China and the Sino-Japanese War, the rise of China has muzzled the city economically and culturally considered a bourgeois home and depravity until Deng Xiaoping 1992 decided to promote the development of the city. It now seems that the city is poised to regain the place of financial center of Asia it was previously. Its double-digit growth, the 18.9 million inhabitants of his urbaine4 region, changing its cosmopolitan and cultural development, the call to become a world metropolis alongside New York, London, Tokyo and Paris. It hosted the 2010 World Expo.

I – Analysis environnemental structureA – SHANGAI focus

The city has long been a major textile production centers of China. Other important manufacturing sectors include the manufacture of chemicals and pharmaceuticals, vehicles (including ships), machinery, steel, paper and printing products. In addition, the city produces large-scale electrical and electronic systems as well as equipment such as computers, radios and cameras.

With the beginning of China's economic reforms in the early 1980s, Shanghai was first overtaken by some southern provinces such as Guangdong. With the beginning of the 1990s, through government action through Jiang Zemin, investments rose sharply in Shanghai, in order to establish a new economic hub in East Asia.

 Hong Kong is the main rival of Shanghai in the honorary title of largest economic center in China. Hong Kong has the advantage of greater experience, particularly in the banking sector. Shanghai has closer ties to the Chinese hinterland and the central government in Beijing. In addition, Shanghai has more land to accommodate new investments, while in Hong Kong, space is very limited.

Founded in 1990 in Shanghai, the Shanghai Stock Exchange today represents the most important stock exchange in mainland China. Since 1991, economic growth in Shanghai is in double digits. The city is the only region of China in this case on such a period. Annual economic growth in Shanghai is currently about 12%.

The GDP for 2006 amounted to 1.03 trillion yuan (128.8 billion dollars). GDP per capita was around 7000 dollars (the Chinese average is 1800 dollars) and is the third highest in the country, behind Hong Kong and Macao. In 2010, GDP per capita is expected to dollars30 10,000.

In 1984, in Anhui, a joint venture with automaker Volkswagen is the first automobile plant built with a western brand. Shanghai Volkswagen represents a market share of about 60% on foreign vehicles in China, which is steadily declining due to increased competition. High import duties on foreign cars make them even more expensive. Thus, after accession to the WTO of the People's Republic of China, the APEC conference in 2001 was gradually reduced import duties.

UnionPay International issued its 2015 report on outbound tourism trends during the summer holidays. Dated June 24, the report states that Chinese outbound tourists is characterized by a wider gross scale, a greater frequency of transactions, more scattered destinations and more rational purchase.Considering the latest trend of outbound tourism, UnionPay International, the same day launched its Prime program. Entitled "Travelling the World in Summer Vacation" (Explore the world during the summer holidays), this program offers, from now until July 21, an exclusive privilege up to 50% discounted rates for cards UnionPay accepted by more than 100 stores in 8 tourist destinations, namely Hong Kong, Taiwan, Korea, Japan, Singapore, America, Italy and Australia.The report found that China is now the second largest tourist exporting countries in the world. The most popular outbound tourism of Chinese visitors consists of short-range destinations, both of which are preferred Hong Kong and Macao respectively. Asia tops of all continental markets, and Europe in second after Asia.

Meanwhile, outgoing tourism preferred by Chinese visitors has evolved group travel to independent travel, shopping offline to online bookings, hotel chains to personalized apartments and services, with, as another trend, a preference for international airlines. In addition, Chinese tourists appreciate more and more the local values of history, culture and art

II – S.W.O.T analysisA - Advantages

- Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms- Yellowea riverea aquatic universe opens every day from 08.00 AM to 22.00 PM- Space accommodation with high tech and dometic equipment- Private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles- Room service with high quality products from 06 H 30 to 00 H 00

B - Drawbacks

- No restaurant- No late cleaning rooms- Big investment

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III – Commercial programmThe business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (airlines companies) and the congresses and meetings. The businesses guests We focus on these segmentation for the seminars, incentives, congressists and others businesses groups. The individual leasuresThanks to promotions, LS, yield prices and upselling.  

IV – Distribution networks

Leasures groups Autocarists, TO and agencies groups

V – The pub

OPENING FHC CHINA ASIA****

TRY A NEW EXPERIENCE AMONG OUR FUTURIST HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS WITH A HIGH TECH EQUIPMENT AND A SEMINAR PANORAMIC SPACE WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEES ROOMS AND AN YELLOWEA RIVEREA AQUATIC UNIVERSE LOCATED IN SHANGAI.

FHC CHINA ASIA**** Tél. 00 86 21 192 75120 Fax 00 86 21 192 75121

Email : commercial@chinaasia.cn Web site : www.chinaasia.cn

ACCOMODATION SPACE DRAWING 30M2 ET 40 M2

MOVING SHELVES

RELAX SPAXE (TABLE + SOFA + M

INIBAR HO

T AND CO

LD)

DIGITAL WORK BOARDVISUAL WALL

SHOW

ER WITH BATH DRAW

ERS 180 CM X 90 CM

CAPSULE HYDRO

MASSANTE

GTB BOX

LIFTABLE BED WITH VERRIN

100 CM X 90 CM

LIFTABLE BED WITH VERRIN

100 CM X 90 CM

RELAXATIO

N LOUNGE CONNEC

TED DRINKS

RELAXATIO

N LOUNGE CONNEC

TED W

ITH DRIN

KS

HC1 HC2 HC3 HC4

RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE

FUTURIST AQUATIC UNIVERSE

PANORAMIC SOLARIUM TERRACCE

PANO

RAMIC SO

LARIUM TERRACE

PANO

RAMIC SO

LARIUM TERRACCE

AU RESERVED AUMANAGER

WEL

COM

E SP

ACE

STAF

F CL

OAK

ROO

MS

TECHNICALS LOCALS

WAITING SPACE

RELAXATIO

N LOUNGE CONNEC

TED DRINKS

RELAXATIO

N LOUNGE CONNEC

TED W

ITH DRIN

KS

PANO

RAMIC SO

LARIUM TERRACE

PANORAMIC SOLARIUM TERRACCE

PANO

RAMIC SO

LARIUM TERRACCE

WEL

COM

E SP

ACE

STAF

F CL

OAK

ROO

MS

VI – Staff board scheme

D D D D D O O

D D D D D O O

D D D D D O O

SM SM SM SM SM O O

O O SP SAM SAM SAM SAM

TH TH TH TH TH O O

O O TH TH TH TH TH

D D D D D O O

RM RM RM O O RM RM

O O RE RM RM RE RE

RE RE O RE RE N N

N N N N N O O

M M M M M O O

D D D D D O O

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

BKF BKF BKF BKF BKF O O

O O BKF BKF BKF BKF BKF

B B B B B O O

O O B B B B B

PC PC PC PC PC O O

O O PC PC PC PC PCO = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00

S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30

CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00

M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00

MAINTENANCE

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID 2

CHAMBERMAID HELP 1

CHAMBERMAID HELP 2

E=17 H 00/21 H 00

BREAKFAST MANAGER

BARMAN1

BARMAN2

BREAKFAST HELP

PORTER CAR 1

PORTER CAR 2

THERAPIST1

THERAPIST2

FRONT OFFICE MANAGER

NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST1

RECEPTIONIST2

PLANNING FHC CHINA ASIA**** STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY

SPA MANAGER

SPA ASSISTANT MANAGER

FAM

SALES MANAGER

INTERNAL SALES

FRIDAY SATURDAY SUNDAY17/11/2015 MONDAY TUESDAY WEDN THURSDAY

 

SCHEME FHC CHINA ASIA

GENERAL MANAGER

FINANCIAL ADMINISTRATIVE 

MANAGER

SALES MANAGER

INTERNAL SALES TRAINEE

FRONT OFFICE MANAGER

RECEPTIONIST NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST CAR PORTER 1 CAR PORTER 2MAINTENANCE MANAGER

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID HELP 1

CHAMBERMAID 2

CHAMBERMAID HELP 2

SPA MANAGER SPA ASSISTANT MANAGER THERAPIST 1 THERAPIST 2