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Stay connected, follow us on Twitter: @UBMAllworldFood
Stay connected, follow us on Twitter:@UBMAllworldFood
On November 16th
2017, the 21st
edition of Food and
Hotel China (FHC) concluded at Shanghai New
International Expo Center with a record number of
visitors and exhibitors.
The show was reported to be better than ever - with
85,000sqm of space and 2,350 international exhibitors
from more than 69 countries, FHC has grown to become
the leading tradeshow for international companies
looking to introduce their products into the Chinese
market.
FHC welcomed 91,301 trade visitors over three days,
representing a record-breaking 40% increase in
attendees since the 2016 show.
FHC continues to be the industry benchmark
85,000sqm of exhibition area
91,301trade buyers
2,450companies from 69
countries and regions
43pavilions
The show was bigger
and better than ever：2,450 exhibitors - a 4.3%
increase since the 2016
edition
EXHIBITOR
FIGURES
EXHIBITOR
SECTOR
ANALYSIS
The specialised sectors
continue to attract only
the top producers globally
and ensures visitors find
their needs quickly
2 0 1 5 2 0 1 6 2 0 1 7
EXHIBITOR GROWTH
2,140
2,350
2,450
STRONG
INTERNATIONAL
PRESENCE
There was impressive participation from both local
and international exhibitors with 60 countries and regions in
attendance
With 43 National Pavilions, there was a 7.5% increase since
the last edition.
BUYER
GROWTH
YEAR-ON-YEAR
2 0 1 5 2 0 1 6 2 0 1 7
BUYER GROWTH
66,561
72,246
91,301
BREAKDOWN OF
VISITOR
INTEREST*
* Visitors may indicate more than one product/service interest.
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
Bakery
Food & non-alcoholic drinks
Tea & Coffee
Meat
Seafood
Wine & Spirits
Beer
Fresh Produce
Retail and hospitality foodservice
Retail and hospitality technology
BREAKDOWN
OF VISITOR
SECTOR
BREAKDOWN OF VISITOR SECTOR
THE COMMENTS OF
THE VISITORS
Mr. Carlos Villar / Head of Food Sector / ICEX
ICEX SPAIN TRADE & INVESTMENT has been successfully participating in this event for the
last 16 years. 80 Spanish companies were taking part in this year’s exhibition and cover
many sectors of the food industry: (meat, wine, beverages, Olive oil, etc). Taking into
account that Spain has significantly increased its exports to China in the last 8 years,
reaching a staggering 1.170 million euros, FHC CHINA is a unique opportunity for the
Spanish food industry to consolidate and expand upon its relationship with its Chinese
counterpart. FHC CHINA is an excellent and well organised platform for the Spanish
market, and ICEX will continue to participate with a great deal of enthusiasm.
Marc Oliver Heinze / Head of Corporate Purchasing / Lekkerland
It is our first time exhibiting at FHC and we are very happy and satisfied with the show.
We have done some research into the Chinese market and knew which companies we
wanted to target but it was not easy reaching them. Showcasing our products at FHC has
allowed us to get one step closer to entering this market and we have made some good
contacts here – it is a great place to start our journey into China. We have doubled our
space at FHC 2018.
Mrs. Rita Brugnoli / Sales Director / La Rustichella Tartufi Service
Great show, a lot of good trade visitors and it's really easy for people to access the show.
Mr.Shi Yuqi / Sales Director / SKOVLYST
The exhibition is much greater than last year and we met lots of matched trade buyers
because we allocated in Beer Zone this year. We will continue to exhibit at FHC China
2018 next year.
Geoff Lyon / CEO / Chill Buddy Food Care Ltd
I came into direct contact with a significant potential client stream you only dream
about. Heads of business that actually mean business and can do business. I have a
mountain of follow ups from this event as do the rest of the exhibitors from the UK.
So was it a successful mission and would I do it again…ABSOLUTELY…I’ve already got
it booked in my diary!
Benjamin Berry / Deputy Director / Agriculture and Agri-Food Canada
Agriculture and Agri-food Canada has been directly involved in the planning and
delivery of Canada’s presence at FHC since 2013. Over the past 4 years we have seen
the Canada Pavilion triple in size, and exhibitor numbers quadruple. Aside from an
excellent trade show, FHC has provided Canada opportunities to use our participation
at FHC as a launching pad in China for many significant market development
opportunities. To say our Canada’s involvement in FHC has been a success would be
a significant understatement.
EXHIBITOR EXPERIENCE
VISITOR EXPERIENCE
Ms. SOUS Chan Chhorporn / President / Cambodian Entrepreneurs Association
CEA delegate team members very happy with this business trip and they met with many
suppliers and factories and learn new technology and get many experiences. I hope that
we will have long-term partnership and more collaboration in the future. I am looking
forward to see you and your team again in the next event.
Mr. Shen Si Ming / Honorary President / Shanghai Restaurants & Cuisine
Association
We have collaborated with FHC for more than ten years, and the show is keeping
growing. FHC has the high quality and move on the new stage, the scale of the show is
getting larger, attracted more members to attend, broke the record of the number of
visitors this year, we hope to have deeper cooperation with FHC in future.
Ms. Bian Yumin / Secretary-General / Heilongjiang Drink Industry Association
FHC means high quality, more and more company members register and come to attend
this exhibition. The scale of the show is expanding and having various food products, so
that many companies planned to spend much time learning products interested in.
Mr. Qi Fangxian / Secretary General / Changzhou Food Industry Association
This exhibition is very successful. More and more companies are interested in FHC and
they established more contacts of cooperation partners at the exhibition.
Mr. Peter Zhu / Procurement Director / Pagoda Orchard
We benefit a lot from the Fresh Marketplace held in the exhibition. Either learn product
sourcing strategies and business models, or get more incentive thoughts from the forum.
Mr. Zuo Xu / Operation Manager / Shanghai Zhongfu International Trade Co. Ltd.
This year, the scale of the show is larger and the exhibitors are much more than last year.
There are lots of meat from UK and more snacks products from Europe. We collected
exhibitors information to purchasing department and will build deeper relationship with
the exhibitors in the next step soon.
Mr. Shan Zhiming / Secretary-General / ALL CHINA BAKERY ASSOCIATION
About 500 trade visitors were attracted by “Power of Bakery 2017”, all China bakery
industry development congress. The activity of the Revival of Traditional Pastry especially
achieved people’s eyes and other on-site activities were also very popular. We expect to
expand the cooperation again with FHC in 2018.
Ms. Yvonne Liu / PMQ Magazine
FHC this year is very successful, and having more visitors than before. The pizza
competition is well organised which attracted more audience, our sponsors and judges all
confessed FHC is the leading imported food show in China.
The 19th
FHC China International Culinary Arts Competition
1507 Entries 8 Countries & Regions 30 Categories 654 Medals
FHC EVENT HIGHLIGHTS
SPONSOR
2018 China Barista Championship
(CBC) Shanghai Division
China Barista Championship (CBC) is the exclusive professional
competition authorized by WBC and aims to provide a platform for
coffee professionals and enthusiasts to share, compete and
celebrate.
2017 CTI Latte Art Duel
Shanghai Division & National Finals
Baristas compete to create the most satisfactory latte in 3 minutes.
The judges score the latte according to four elements; colour, shape,
technique and taste.
The 3rd YUNNAN Coffee Cup
China Brewers Championship
In the finals, 23 top coffee brewers from 10 regions showcased
their skills to display the rich and varied tastes of Yunnan fine
coffee.
SPONSOR
PMQ China Pizza Magazine is the first and only
business magazine published in Chinese, focusing
extensively on the pizza industry in China. The
magazine is committed to bringing all its services
from America and Europe to Asia. The Chinese Pizza
Championship has been held at FHC since 2006 and
has successfully attracted nationwide visitors.
SPONSOR
2017 PMQ -
Magritta Cup Chinese Pizza Championship
2018 Shanghai Fashion Drinks
Competition, Shanghai Division
The Shanghai Fashion Drinks Competition has
been held at FHC for 4 successful editions,
gathering beverage makers, consumers, suppliers
and other professions to define fashion drinks.
The aim of the competition is to stimulate the
creativity of beverage makers – attracting beverage
industry professionals from across the globe.
SPONSOR
2017 Power of the industry –
China Bakery Industry Development Summit
The Power of the Industry – China Bakery Development Summit,
sponsored by All China Bakery Association, is an annual summit
committed to researching the difficulties in the Bakery industry. The
results are shared and discussed during the exhibition.
CO-ORGANISER
Olive Oil Theater
Every year this popular category grows in size as exhibitors join FHC. The Olive Oil display
featured 28 local and international exhibitors presenting seminars and high quality tasting
sessions - offering a one-stop information hub.
FHC SEMINARS
PARTICIPANTS
1 Vincent Yeh Walmart’s Chief Fresh Produce Buyer
2 Peter Zhu Pagoda Orchard Procurement Director
3 Catherine GaoXianfeng Qufeng VP
4 Lauren Zhao Fruitday CEO
5 Paul Sheh Hema Supermarkets Senior Director
6 George Liu Fruta Cloud Founder
7 Bjorn van der Veen Arctic Solutions CEO
Fresh Marketplace
Fresh Forum
PARTICIPANTS
1 Jos Goebbels / chairman of COV
2 Elzo Kannekens / Deputy CVO of the Ministry of Economic Affairs,
the Netherlands
3 CEO of Dutch Pork Export Company
This is the first year the Fresh Marketplace Forum took place
alongside FHC. Over 80 delegates attended a very informative
seminar on the industry's current and upcoming trends.
The Story Behind The Apple
For 40 years, our ‘Apple’ series of Food and Hospitality events have been the industry standard for high-quality
food, beverage, hospitality, foodservice and bakery exhibitions across the globe. As we move into a new era and
set our sights on regional expansion, our iconic Apple logo, which is highly recognised worldwide and is
synonymous with quality, professionalism and experience, helps us to navigate our way into new markets. We
are proud to unveil our new and updated look spread across the Food & Hotel portfolio of events that will
continue to be the beacon of opportunity.
China’s Global
Food & Hospitality Trade Show
www.fhcchina.com
FHC 2018 will be bigger and better than ever - with 2 additional
halls, the show is expected to reach 120,000sqm providing a
full, comprehensive showcase for the Food and Beverage
industry.
Stay connected, follow us on Twitter:@UBMAllworldFood
UBM CIE
Hong Kong
Gladys Lui
T: +852 2585 6159
UBM CIE
China
Lily Zhu
T: +86 21 3339 2132
UBM Allworld
London
Martyn Cox
T: +44 (0)20 7560 4327
UBM Allworld
Singapore
Davin Er
T: +65 6233 3766
E: [email protected] Account
