Date post: | 15-Apr-2017 |
Category: |
Marketing |
Upload: | vickyricky |
View: | 118 times |
Download: | 1 times |
Fiama Di Wills
BY MOHIT BHAT
Beautiful you,today,tomorrow
Segmenting
• Young people
• Middle class wants premium experience
• Natural element seekers
• Skin conscious
TargetFor modern aware customers who want themselves feel alive and beautiful.
Presentable & confident all time
People who want Premium product in affordable price.
Positioning
• In Mind Of customers as product produced from NATURE+SCIENCE which cares the skin.
• Stylish Packaging for making it feels like a premium category in affordable price.
Natural content
Chemical
Common Packaging
Innovative Design/packaging
* Fiama Di Wills
* LUX* Dettol
Thankyou