Date post: | 17-Jul-2015 |
Category: |
Marketing |
Upload: | emilia-mcdevitt |
View: | 258 times |
Download: | 2 times |
George Heftler copywriter
emilia mcdevitt account manager
Heather kasprzak art director
jon kirkleski account manager
catherine dice copywriter
julie drenkhahn art director
sarah falchuk research
“You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they
don’t feel it, nothing will happen.”
William Bernbach
“fiat customers really want to
be unique; they like to be bold.”Melissa yates
studio manager fiat of lehigh valley
“i would rather blend in at first that way
you can surprise people.”
“defy expectations. by that i mean do all of the things people don’t believe you’re
capable of.”
“That’s a sick car. It looks like something
you’d want to go fast in.”alyse Van de putte
potential buyer
Under my small and chic exterior beats the heart of a lion. Or better yet, a cheetah. At a red light, yeah you’ll hear my engine roar but not because I’m looking for attention. They
may try not to look but I feel their stares. My engine revs because I know where I’m heading.. I know how I’m getting
there. And you can join me, or get left in the dust.