Page 1
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board01/06
ProductphotographsofButterbeerfromHarry Potterwithcarrypacksandcoasters.
Page 2
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board02/06
ProductphotographsofPanGalacticGargleBlasterofThe Hitchhiker’s Guide to the Galaxy.
Page 3
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board03/06
ProductshotsofFizzyLiftingDrinkofCharlie & The Chocolate Factory.
Page 4
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board04/06
Postersinbusstopadshellsadvertisingtheeventsatthecinema.
Page 5
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board05/06
Limitededitionpopcornboxestailoredtoeachoftheevents.
Page 6
Designer: Hannah Jackson.
Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.
Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.
Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.
Duration: Fiveweeks.
Deliverables: Productpackaging. Promotionalmaterials.
Board06/06
WebbannersadvertisingtheeventsontheOdeonwebsite.
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