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Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

Date post: 08-May-2015
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Page 1: Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

Winning the

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Winning the

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Build Links ?

Profit

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http://b3.io/FirstMoment

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http://b3.io/ZeroMoment

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Source: Nielsen

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These aren’t the sites you’re looking for

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The current

CITATIONS

BUILD

CONVERSATIONS

NEWS

Popularity

LINKS

Authority Relevance

Freshness

is listening to…

DESIGN

CONTENT

PLATFORM

Engagement

UX

Structure Quality

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http://b3.io/PopularityVsAuthority

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What is the most important factor in the design of a website?

The website makes it easy for me to find what I want

The website offers a cutting edge interactive experience

The website has a beautiful appearance

Other

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silverbackapp.com

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Manual Action/Panda

Manual Action Revoked

Content Strategy

No Link Building

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Thank you!

Get in touch: [email protected] @stekenwright


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