Date post: | 19-May-2015 |
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What’s
got to do with it
Mobile shopping Check Ins
fCommerce
Group buying
Rate and Review
Social network presence
Mentions
Like
1,000 transactions per hour on Pampers Facebook store
£7m for Gap in a 1 day Groupon sale
1 Mercedes per minute sold on Taobao (group-buy)
Social Commerce drives between 3% and 6% of online revenue
A ‘Like’ is worth £5
A Twitter Follow is worth £3
Source = Social Commerce Today
Dell have made over £4m from Twitter follower engagement since 2007
You know this
It’s basic social
It’s barely social
DialogueWorthSurprise
Online chat
Most purchased
Clothes picker
Looks good with
Email suggestions
You think this is a dialogue!?!
Virtual Assistant
FaFAssistant
Lower returns
Increased sales
Improved retention
Greater SEO
Aren’t we doing this???
Are you exploiting Open Graph?
Are you listening to your audience?
Do you know the profile of your audience?
Does your audience know their worth?
ABCs
Birthdays
Geography
Activities
Friends
Entertainment
Groups
C
ConsumerFacebook www
Personalised Product Promotions
Dynamic NavigationSuggested Content
The mathematical definition of...
SURPRISE!!!
Brand Ambassador
People are purchasing on his recommendation Surprise with a gift
QR Code on building in NY
1.3m + FB followers
Regular interaction
Straight to album pre-order
Sneaker sales 33% upliftFoursquare campaign
Positive mentions up 40%4,000 participated in 3 weeks
Overall sales grew due to campaign
Surprising the consumer
Putting a million names on a carTeam of huggers in Amsterdam
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