Fight to the FinishProgram Proposal for Call of Duty League and Programming
Why launch a season?• Engage your core fans more deeply– Drive SDK usage– Attract top gamers
• Create buzz, awareness and demand for Call of Duty
• Develop a new revenue stream– eSports is a $100M-$200M business
in 3 years
APRIL
MAY JUNE JULY AUGUST
SEPTEMBER
JANUARY FEBRUARY MARCH APRILPre-seasonMatches:
Practice rounds
AUGUSTSeason
Competition
OCTOBER NOVEMBER DECEMBER
Call of Duty – 2013 Season
MAYSeason
Competition
JUNESeason
CompetitionOnline competition with coverage and specials
SEPTEMBERPlayoffs and
Finals in Las Vegas
JULYAll-StarBreak
What does it take to launch a season?
CBS is uniquely positionedto bring best in class solutions
to launch the season
Competition Infrastructure
Finals Venue
Technology Services
Content Production
Revenue Generation
Distribution/Audience
Events Logistics
Media Partnership
Seasonal and special coverage
Leverage CBS programming experience to create compelling content to drive season awareness, participation etc
Revenue Strategy• Sell packages/sponsorship for
season coverage, programming and final event
• Event Tickets• Leverage CBS experience in
monetizing digital and on-site inventory– GRAMMYs, March Madness, E3,
Comic-Con– NASL, MLG, own3d, Twitch
• Future: Pay per view
Leverage CBSi player
(over 20,000 events annually for live streaming)
Use Twitchtechnology
Technology
New CBSCMS Platform
Call of DutySDK
NewproductionfacilitiesCBS iPad Player
Distribution / Audience DevelopmentSeason:• Promotion across CBSi/Gamespot
family of sites– Nearly 500 Million monthly uniques WW – #1 gaming network Gamespot
• Promotion through partners such as Twitch, etc.
• Coverage of Finals on CBS Sports Network TV with promotional buildup
Business terms• Competition/Season Play on-site and
streaming 80/20 (A/CBS) net of production costs
• Seasonal coverage and specials 20/80 (A/CBS) net of production costs
• Activision commits $7 Million/yr in ad spend on Gamespot network in 2013 and 2014
• Activision support via talent, promotion to user base, license to video rights etc.
Appendix
Season Competition
CreatePre-season
buzz
Regular season online competitions
Potential Fantasy League
Regional competitions
Final on-sitecompetition