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Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and...

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08/03/2014 1 Fighting the NeuroTrash: How to Tell NeuroNews from NeuroNonsense Gina Rippon , Aston Brain Centre, Aston University WOW FESTIVAL, LONDON MARCH 2014 Aston Brain Centre MAGNETO- ENCEPHALOGRAPHY [MEG] ELECTROENCEPHALOGRAPHY [EEG] FUNCTIONAL MAGNETIC RESONANCE IMAGING [fMRI] Early brain imaging: ball bearings and bumps
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Page 1: Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and the neuroscience of greed The unconstrained power of bankers acts like a drug on

08/03/2014

1

Fighting the NeuroTrash:

How to Tell NeuroNews from NeuroNonsense

Gina Rippon ,Aston Brain Centre, Aston University

WOW FESTIVAL, LONDON MARCH 2014

Aston Brain Centre

MAGNETO-ENCEPHALOGRAPHY

[MEG]

ELECTROENCEPHALOGRAPHY [EEG]

FUNCTIONAL MAGNETIC

RESONANCE IMAGING

[fMRI]

Early brain imaging: ball bearings and

bumps

Page 2: Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and the neuroscience of greed The unconstrained power of bankers acts like a drug on

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Our Brains are plastic ALL of our lives

Our Brains are PERMEABLE all of our lives. The Brain IS big news

The neuroscience of Bob Dylan's geniusThe neuroscience of Bob Dylan's geniusThe neuroscience of Bob Dylan's geniusThe neuroscience of Bob Dylan's genius

Bankers and the neuroscience of greed

The unconstrained power of bankers acts like a drug on their brains' reward systems, creating insatiable appetites

Page 3: Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and the neuroscience of greed The unconstrained power of bankers acts like a drug on

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Lefty or righty? A new study links a larger anterior cingulate cortex (left)

to politically liberal views and a larger right amygdala to

conservatism.

But not always good news.

NeuroTrash

NeuroTrash:

Sustaining Stereotypes

Page 4: Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and the neuroscience of greed The unconstrained power of bankers acts like a drug on

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The Solution – NeuroNonsense Sensitivity

Training.

NeuroNonsense NeuroNonsense NeuroNonsense NeuroNonsense

AlertAlertAlertAlert

Mind Reading or Smoke and Mirrors?

Beware the Mind Reading Illusion (‘Reverse inference’ problem)

Beware the Brain ‘Mapping’ Illusion

Page 5: Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and the neuroscience of greed The unconstrained power of bankers acts like a drug on

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The ‘Moving’ Sarcasm Centre

Uchiyama et al (2006) Brain Research Uchiyama et al (2011) Cortex

Beware neophrenology -

There’s no such thing as a chocolate spot

‘Size Matters’ Matters Size matters – effect size – what DO we

mean by different?

Page 6: Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and the neuroscience of greed The unconstrained power of bankers acts like a drug on

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Size matters: the bigger the head, the bigger the brain

Size matters: more is better?

Size Matters - Publication Bias Sustaining stereotypes

Page 7: Fighting the NeuroTrash · The Brain IS big news The neuroscience of Bob Dylan's genius Bankers and the neuroscience of greed The unconstrained power of bankers acts like a drug on

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Biology IS Destiny

Nose out NeuroNonsense� Is there a ‘Mind Reading

‘Illusion

� Is there a ‘Mind Mapping’ illusion (the chocolate spot trap

� Is there a ‘Size matters’ issue?(have they reported effect size?)

� Is there a whiff of ‘Biology is Destiny’?

� Are stereotypes being sustained?


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