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APPENDIX 2

Figure 1: Visual representation of how audience members define indie-folk: The labels 'ELECTRONIC MUSIC', 'MAINSTREAM' and the ones at the bottom left contradict indie-folk; the rest of the labels are associated with the genre

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Figure 2: Visual representation of how musicians define indie-folk: The labels 'HYPE', 'DANCE' and the ones at the bottom left contradict indie-folk; the rest of the labels are associated with the genre

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Figure 3: Visual representation of ‘broader’ cultural and political preferences (and dislikes) of audience members