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INITIATION | COMMENTJULY 24, 2012
Federated Investors, Inc. (NYSE: FII)
Liquidity at a 'Buck', But for How Long?
UnderperformAbove Average RiskPrice: 19.69
Shares O/S (MM): 104.2Dividend: 0.96
Price Target: 19.00Implied All-In Return: 1%Market Cap (MM): 2,052Yield: 4.9%
Priced as of market close, July 24, 2012 ET.
Investment Conclusion
We view recent regulatory efforts to introduce new rules for money market fundsas the biggest challenge the company has faced. Any of the new money marketrules proposed by the Chairman of the SEC Ms. Schapiro — floating NAVs,capital buffers, or deterrents to redemptions — could lead to significant outflows,in our view. Sure, there have been encouraging developments with positive flowsinto Federated's equities business and continued strong flows into itsfixed-income funds. However, the shares are trading at an in-line multiple with itspeers despite facing a potential risk to its core money market franchise. Weprovide sensitivity tables to demonstrate the effect of outflows on our price targetwere the new rules adopted.
The following lead us to our investment conclusion:
• Federated is leveraged to money markets: With 75% of its total AuM inmoney market funds contributing to 40% of net revenues, we would expect anadoption of new rules as proposed by the SEC to affect earnings negatively.
• Tougher money market rules could be introduced despite strongopposition: While there has been widespread resistance to new rules proposedby the SEC's Chairman, investors should not dismiss this initiative yet. Ms.Schapiro will put her proposal to a vote in late July. If the proposal fails,tougher rules could still be introduced with the Financial Stability OversightCouncil (FSOC) gaining regulatory oversight over money market funds bydeclaring them to be 'systemically important'.
• Large outflows a possibility: If passed, any of the proposals put forth by theSEC will make money market funds especially desirable and could lead toindustry-wide outflows, we believe. The risk to Federated is not to be ignored.Federated's CEO has emphasized on various occasions that the money marketindustry could be changed significantly if the proposed rules were to pass.
• Limited upside potential, fairly valued: With the stock trading at 12x 2013EP/E, which is in line with its peers, we see limited upside potential.Historically, Federated has traded at a discount to its peers. We see potentialdownside risk, should money market reforms be approved. We apply a 15%discount to the peer multiple.
Priced as of prior trading day's market close, EST (unless otherwise noted).
125 WEEKS 12MAR10 - 23JUL12
16.00
18.00
20.00
22.00
24.00
26.00
28.00
M A M J J A S O N2010
D J F M A M J J A S O N2011
D J F M A M J J2012
HI-28JAN11 28.57HI/LO DIFF -49.74%
CLOSE 20.44
LO-23DEC11 14.36
5000
10000
15000
PEAK VOL. 20787.9VOLUME 838.0
60.00
70.00
80.00
90.00100.00 Rel. S&P 500 HI-12MAR10 100.00
HI/LO DIFF -47.95%
CLOSE 66.46
LO-23DEC11 52.05
RBC Capital Markets, LLC
Bulent Ozcan, CFA (Associate Analyst)(212) 863-4818; [email protected]
Eric N. Berg, CPA, CFA (Analyst)(212) 618-7593; [email protected]
Kenneth S. Lee (Associate)(212) 905-5995; [email protected]
FY Dec 2010A 2011A 2012E 2013E
Adj EPS - FD 1.73 1.45 1.70 1.80
P/AEPS 11.4x 13.6x 11.6x 10.9x
Net Flows (B) (35.8) 10.2 0.7 15.3
AUM (B) 358.2 369.7 375.4 395.2
Adj EPS - FD Q1 Q2 Q3 Q4
2010 0.38A 0.46A 0.42A 0.45A
2011 0.32A 0.41A 0.37A 0.36A
2012 0.41A 0.42E 0.43E 0.45E
2013 0.44E 0.45E 0.46E 0.46ENet Flows (B)
2010 (40.8)A 79.1A (89.3)A 15.2A
2011 (4.9)A (6.2)A 5.8A 15.4A
2012 (9.3)A 3.3E 3.3E 3.4E
2013 3.8E 3.8E 3.9E 3.9EAUM (B)
2010 349.9A 426.8A 341.3A 358.2A
2011 354.9A 349.4A 351.7A 369.7A
2012 363.6A 366.1E 370.9E 375.4E
2013 380.2E 385.1E 390.1E 395.2E
All values in USD unless otherwise noted.
For Required Conflicts Disclosures, see Page 35.
2
Investment Summary
We are initiating coverage of Federated Investors Inc. with an Underperform, Above Average Risk rating,
and a $19 price target. We view the following favorably:
Opposition is increasing against money market reforms with the industry, trade organizations, and the
US Chamber of Commerce combating new rules. Chairman of the SEC, Ms. Shapiro, does not seem to
have a majority at this point. One possibility is that the SEC commissioners will not approve money
market rules and introduce new regulations that are acceptable to all parties.
Federated remains determined to growing its business organically and through acquisitions. It
announced in late June that it has signed an agreement to roll up $903 million of fund assets of
Performance Funds Trust to Federated funds. About half of the assets are in money market funds.
Clearly, Federated remains focused on running its business.
Fund performance at Federated is improving. We like the fact that Federated‘s top-10 equity funds beat
60% of their peers, and top-10 fixed-income funds are in the top 41 percentile over a one-year
measurement period. The favorable effect on the three-year performance is noticeable.
However, the challenges Federated is facing are significant. While we would argue that none of the
problems the company is facing is self-created, Federated could be forced to operate in an environment in
which its largest offering—as measured by assets under management (AuM)—would lose its attractiveness.
This is how we arrive at our investment recommendation:
While resistance against Ms. Schapiro‘s rules is increasing, and we have included this as a positive for
Federated, we do not assign a high probability to this scenario. Instead, we think that tougher money
market rules could pass despite strong opposition. We believe that there are two potential paths as how
this could happen despite widespread resistance against new rules. One possibility could be that Luis
Aguilar, a Democratic SEC Commissioner, could change his stance and vote in favor of new rules. After
all, he is the only Democrat not supporting the proposals. This would give Ms. Schapiro the required
majority vote even with the remaining two Republican SEC Commissioners opposing the rules. The
SEC will put the proposal to vote in late July. Assuming that there is no majority vote, another
possibility would be that the Financial Stability Oversight Council (FSOC) could gain regulatory
oversight over money market funds by designating them as ‗systemically important‘. This would have
the Fed‘s support as the Fed Chairman publicly said that more needs to be done.
Federated, a top-five provider of money market funds, is highly leveraged to this asset class. With 75%
of its total AuM and 40% of net revenues tight to money market funds, we would expect an adoption of
new rules as proposed by the SEC to affect Federated‘s earnings negatively.
Large outflows are a possibility, if new money market rules pass. Any of the proposals put forth by the
SEC has the potential of leading to significant outflows. The proposals would make money market funds
a less desirable product. After all, investors use money market funds as a substitute to savings accounts
with the benefit of higher returns. Investors like the liquidity that these products provide and the implicit
guarantee that they will receive their capital back when requested. This is why some academics argue
that this product should not even exist because it violates the rule of risk-return trade-off. The risk to
Federated‘s business model is not to be ignored, in our opinion.
Limited potential upside: With the stock trading at 12x 2013 P/E, which is in line with its peers, we
believe that there is limited potential upside. Historically, Federated has traded at a 15% discount to
traditional asset managers. Given the regulatory overhang, we would have expected the stock to trade at
a larger discount to its peers. Clearly, investors are assigning a very low probability to money market
reforms passing. We disagree and recommend a cautious stance.
Federated Investors, Inc.July 24, 2012
3
Company Overview
Federated Investors Inc. is one of the larger domestic investment managers, managing $363.6 billion in
assets as of March 31, 2012. It has been in the investment management business since 1955. With 134
funds and a variety of separately managed account options, Federated provides comprehensive investment
management to approximately 4,800 institutions and intermediaries, including corporations, government
entities, insurance companies, foundations and endowments, banks, and broker-dealers. Federated is one of
the top-five money market fund providers in the United States. It also provides equity funds, fixed-income
funds, and manages liquidation portfolios, which are pools of distressed fixed-income securities that are
being run off over multiple years.
Exhibit 1: Federated Investors Snapshot
Federated Investors
Headquarters Pittsburgh, PA
Total AUM $363.6 bn
Major Brands Prudent Bear Fund, Kaufmann Funds, Federated
% retail funds AUM rated
4-5 stars by Morningstar28%
Signature Money market funds manager
Source: Company reports, RBC Capital Markets
Valuation
The asset managers are currently trading at 12.3x calendar-year 2013 estimated earnings. Over the past 10
years, Federated has been trading at a 15% discount to its peers. We believe that the discount is justified
given the regulatory overhang. We arrive at our price target using a price-to-earnings multiple of 10.5x,
which represents a 15% discount to the company‘s peers and our 2013 calendar-year earnings estimate of
$1.80 per share. Our price target is $19.
Exhibit 2: Federated’s Forward Looking P/E Relative to RBC Asset Managers Index
0.0x
0.2x
0.4x
0.6x
0.8x
1.0x
1.2x
Jan-0
7
Jul-
07
Jan-0
8
Jul-
08
Jan-0
9
Jul-
09
Jan-1
0
Jul-
10
Jan-1
1
Jul-
11
Jan-1
2
Jul-
12
Note: RBC Asset Managers Index includes BLK, EV, IVZ, LM, TROW, WDR, BEN, JNS, AB, ART, AMG, CNS, CLMS, GBL, PZN
Source: Bloomberg, RBC Capital Markets
Federated Investors, Inc.July 24, 2012
4
Ownership
Exhibit 3: Top-10 Holders
Position Mkt Val
Ultimate Holder ('000) (MM) % OS
Legg Mason, Inc. 13,264 281 12.7
Atlanta Life Financial Group 6,706 142 6.4
The Vanguard Group, Inc. 5,686 121 5.5
Virtus Investment Partners, Inc. 5,190 110 5.0
Bank of America Corp. 4,227 90 4.1
Invesco Ltd. 4,203 89 4.0
BlackRock, Inc. 4,152 88 4.0
State Street Corp. 3,168 67 3.0
Shapiro Capital Management Co., Inc. 2,627 56 2.5
Coop. Centr. Raiffeisen-Boerenleenbank BA 2,388 51 2.3
Source: FactSet
Exhibit 4: Ownership by Region
Position Mkt Val
Global Region ('000) (MM) % OS
North America 86,994 1,847 83.5
Europe 3,983 85 3.8
Asia 154 3 0.1
Pacific 47 1 0.0
Middle East 0 0 0.0
Source: FactSet
Federated Investors, Inc.July 24, 2012
5
Investment Thesis & Analysis
We are initiating coverage on Federated Investors with an Underperform and Above Average Risk rating.
We believe that the company is facing a significant threat to its business model and earnings, despite
progress in its equity and fixed-income businesses, and a continued push to grow organically and through
acquisitions. We believe that considerations such as the low interest rate environment, fee waivers, or
improving fund performance, i.e., fundamental value drivers, are inconsequential at this point. With the
backdrop of shares trading in line with its peers and the potential threat of new money market regulations
transforming the industry, we regard the push for new rules as the main driver of valuation. We see risks in
that respect. Thus, we made this subject the main topic of this initiation report because we believe that the
market has fully priced in positive developments, yet it seems to assign a low probability to new money
market rules being adopted.
We Believe that Tougher Rules are Coming Despite Strong Opposition
There are two potential paths as how this could happen despite widespread resistance against new regulations. One possibility could be that Luis Aguilar, a Democratic SEC Commissioner, votes in favor of new rules in late July. Another possibility would be that the FSOC could gain regulatory oversight over money market funds by designating them as
‘systemically important’.
We felt it necessary to provide some recent history to explain our view on the matter.
In our opinion, the events leading to the financial crisis have affected the money market industry
profoundly. Following the collapse of Lehman Brothers in the fall of 2008, one of the older money market
funds, the Reserve Primary Fund, with $62 billion of assets, faced $40 billion of redemption requests. The
fund had invested $785 million in commercial papers issued by Lehman Brothers, when the investment
bank filed for bankruptcy. This was only the second time in history that a money market fund had ‗broken
the buck‘, that is, net asset values fell below $1.00. Ironically, the Reserve Fund, the parent of the Reserve
Primary Fund, was the first money market fund to be sold. It was established in 1971 by Bruce Bent and
Henry Brown.
The other fund, which had ‗broken the buck‘, was the Community Bankers US Government Money Market
Fund in 1994. That fund had 25% of its assets in derivatives and was caught in the derivatives meltdown
that year.
Since money market funds are used as an alternative to savings accounts, the implications of ‗breaking the
buck‘ can be alarming. Clients who invest in the money market fund are likely to withdraw all their money
if a money market fund declares that it has suffered large losses on investments. The product design
incentivizes investors to redeem their share sooner rather than later. In a sense, an analogy would be with
musical chairs—no one wants to be left standing when the music stops playing.
Here is why: Since the first investors to withdraw their assets could get 100% of their investments, there
might not be any resources left to satisfy the funds obligation to the last investor. If the fund had to
liquidate its investments to meet redemption requests, then it might have to do so at depressed market
values and at a loss. Hence, at the first sign of a loss, investors try to get their capital out of the fund.
Before the financial crisis, there was a general perception that money market funds were superior to savings
accounts. Money market funds were preserving the value of an investment while providing overnight
liquidity. At the same time, money market funds were yielding more than savings account could. Investors
expected to receive 100 cents on the dollar when they redeemed them.
The events after Lehman Brothers‘ collapse were a wake up call to investors and regulators as the musical
chairs scenario played out. The President‘s Working Group on Financial Markets (PWG), tasked to prepare
a report on fundamental changes needed to address systemic risk and reduce the susceptibility to runs on
money market funds, found that investors withdrew $310 billion from prime money market funds during
the week of September 15, 2008—when the Reserve Primary Fund broke the buck. Within two weeks of
Lehman Brother‘s collapse, $400 billion was pulled out of money markets and invested into government
securities.
Federated Investors, Inc.July 24, 2012
6
The commercial-paper market came to an abrupt stop with corporations struggling to meet their short-term
cash needs. The Federal Reserve and the US Treasury had to backstop the entire money market industry in
order to calm investors. The government promised that it would guarantee all money market funds against
losses of up to $50 billion per fund if a money market fund ‗broke the buck‘. This guarantee was kept in
place for one year, and both retail and institutional money market funds could participate in this insurance
program for a fee, which they did. Given recent history, we believe regulators could argue that money
market funds pose systemic risk.
Why would regulators care if there were only two failures since money markets were introduced? Because data suggest that it could have been more.
Of course, money market fund managers will suggest that there have been only two failures in the 40-year
history of money market funds and that implying money market funds pose systemic risk is wrong. We are
not convinced because recent data suggest that while there were only two cases of failures, the rate could
have been much higher if it were not for the fund managers stepping in or the government providing
guarantees.
Moody‘s estimated that at least 36 of the 100 largest US prime money market funds had to receive funding
from their parents to survive after Lehman Brothers collapse. According to Moody‘s, at least 20 firms that
manage money market funds in Europe and the US had to contribute more than $12 billion into their funds
so that these would not ‗break the buck‘. This was done either as direct capital contribution or by buying
troubled securities from the funds. Moody‘s estimated that from 1980 to 2010, about 200 funds had to rely
on their parents‘ aid in order not to ‗break the buck‘.
A recent SEC study, completed in June 2012, concluded that money market mutual funds have been
rescued from financial trouble by their parent company more than 300 times over the past 40 years and
raising Moody‘s estimates by another 100 funds. This was accomplished by the funds‘ parent company
buying troubled debt out of the fund or by getting support from a bank, according to the SEC.
We believe that regulators will disagree with the money market fund industry on this topic and argue that a
run on money market funds could happen again as it is not such a rare incident.
But have not existing rules been strengthened already? Why is there the need for additional rules? Because regulators will argue that these amendments have not addressed the main issue, namely product design flaw.
Sure, in response to the events of 2008 and 2009, the SEC made amendments to Rules 2a-7 and 17a-9 in
February 2010. Rule 2a-7 of the SEC‘s Investment Company Act of 1940 regulates the quality, maturity,
and diversity of investments while Rule 17a-9 deals with purchases of assets from a money market fund by
an affiliate or parent. A series of rules was adopted to make money markets less susceptible to a run, such
as tightened credit quality standards, shortened maturities of funds investments, and enhanced liquidity.
Federated Investors, Inc.July 24, 2012
7
Exhibit 5: Rule 2a-7 Amendments
Focus Enhancements
Credit Quality Reduced exposure limit for second-tier securities. *
Funds not permitted to acquire second-tier securities with remaining maturities of over 45 days.
Diversification More restrictive single-issuer limits.
More restrictive collateral requirements for repurchase agreements qualifying for ‘look through’ treatment.
Liquidity Reduced exposure limit for illiquid securities. **
At least 10% of total assets in Daily Liquid Assets *** (not applicable to tax-exempt funds).
At least 30% of total assets Weekly Liquid Assets. ****
Maturity Reduced Weighted Average Maturity (WAM) limit.
Weighted Average Life (WAL) calculated without reference to any provision that would permit a fund to shorten the maturity of an adjustable-rate security by reference to its interest rate reset dates.
Portfolio Stress Testing
Performance of stress testing (simulated shocks such as interest rate changes, higher redemptions, and changes in credit quality of the fund) as required by new policies and procedures adopted by the fund board.
Transparency Monthly disclosure of all portfolio holdings on the fund’s website.
Monthly filings of portfolio and additional information (‘shadow’ NAV) with SEC.
Additional Board Power
Fund board permitted to suspend redemptions and postpone payment of redemption proceeds if a fund will ‘break the buck’ and if the fund will irrevocably liquidate.
* A second-tier security is defined as a security rated in the second-highest short-term rating category by rating agencies. ** An illiquid security is defined as one that cannot be sold or disposed of within seven days at approximately the value ascribed to it by the fund. *** Daily liquid assets include cash, US Treasury securities, and securities readily convertible to cash within one business day. **** Weekly liquid assets include daily liquid assets (convertible to cash within five business days rather than one) as well as US government agency discount notes with remaining maturities of 60 days or less.
Source: BlackRock
While the money market fund industry argues that these amendments made in 2010 are sufficient to reduce
the risk of a run on money markets, Ms. Schapiro disagrees. She points out that further steps need to be
taken in order to prevent occurrences such as the one witnessed in 2008. Ms. Schapiro believes that more is
needed as current amendments have not addressed the main issue—namely structural flaws in product
design.
These are Ms. Schapiro‘s three suggestions to fix the product design problem:
1) Floating Net Asset Values: This proposal would eliminate the ‗stable NAV‘ rule, which allows funds
to carry investments at book value. Money market funds argue that they hold the securities until
maturity, and mark-to-market would create unnecessary noise. The current rule allows money market
fund shares to trade at $1, unless investment losses result in a decline of more than $0.005 in NAV.
Under the new proposal, NAV would be calculated using actual market values of assets held by the
fund; thus, the NAV would fluctuate.
2) Creation of a capital buffer to absorb fund losses to sustain a stable NAV: A small amount from
portfolio income would be set aside as a cushion. Regulators would establish this ‗fee‘ (three to five
basis points), which could be suspended once a predetermined minimum capital requirement has been
met. Shareholders would have rights to this cushion, which essentially results in higher NAV for funds.
3) Introduction of deterrents to redemptions: When an investor redeems money market fund shares, a
specified portion of the proceeds would remain in the fund and absorb first losses over the next 30
days. The hold-back provision has been very controversial within the money market industry. As a
result, and Ms. Schapiro proposed a fee that would be imposed on customers who take out their money
during a liquidity crisis instead of holding back assets.
Federated Investors, Inc.July 24, 2012
8
With so much opposition, why do we think new rules could be introduced? Because Ms. Schapiro has influential supporters.
To be sure, recent news flow would suggest that Ms. Schapiro‘s proposals would not succeed because a
large number of industry experts, trade groups, and, increasingly, politicians is arguing that a ‗run on the
bank‘ scenario would be more likely with the new proposals. For instance, Bloomberg published an article
on June 21, 2012, saying that the SEC faced ―skeptical lawmakers from both parties,‖ as Ms. Schapiro
defended her campaign to overhaul the regulation of money market funds the day that she appeared before
the Senate Banking Committee.
We would not write-off the possibility of Ms. Schapiro‘s ideas becoming new rules because she seems to
have influential supporters. Treasury Secretary Timothy Geithner and Federal Reserve Chairman Ben
Bernanke share her view that a future run on money market funds is a real threat. This could damage the
economy if it were to happen.
Likewise, former Treasury Secretary Henry Paulson, who served under President Bush from 2006 to 2009,
offered Ms. Schapiro the use of excerpts from his 2010 book titled On the Brink, if it helps push through
her proposals. The book provides Mr. Paulson‘s perspective on the financial crisis. He recounts that billions
in money market fund redemption requests were made by investors from solid institutions, such as Bank of
New York Mellon, BlackRock and Northern Trust.
Several Federal Reserve officials continue to raise the issue of a possible run on money market funds in
public forums, saying that money market funds remain vulnerable during a crisis despite steps to bolster the
industry in 2010. The Federal Reserve Bank of Richmond President, Jeffrey Lacker, said at a Bloomberg
event that the system is broken and that the money market fund product design ―provides an artificial
incentive to run fast for the exits if a fund gets in trouble.‖ Federal Reserve Board Governor, Daniel
Tarullo, expressed his support for Ms. Schapiro in a speech given in May 2012. He said that ―the
combination of fixed NAV, the lack of loss absorption capacity, and the demonstrated propensity for
institutional investors to run together make clear that Chairman Schapiro is right to call for additional
measures.‖
The fear is real, in our view. Current ICI data suggest that the size of the industry is about $2.6 trillion as of
May 2012. Concerns that money market funds could damage the economy if there were a run on money
market funds in the future are defensible, in our view. Some academics even suggest that this product
should not exist at all.
Money market funds provide the same degree of liquidity as cash in a saving account, yet money market
funds yield returns above what one could earn by depositing cash at a bank. We could see why these funds
ignore the relationship between risk and return. After all, money market fund assets were artificially
boosted through Regulation Q when saving accounts in the late 1970s and early 1980s were forbidden from
offering an interest rate above 5.25%. Money market funds successfully competed against banks for
deposits, since they were not ruled by Regulation Q and could offer double-digit yields. Exhibit 6 makes it
clear why money market funds were able to accumulate assets and to compete against savings accounts: It
is hard to attract assets for banks if the inflation rate is significantly in excess of inflation.
Exhibit 6: US Inflation Rate
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
1970
1973
1976
1979
1982
1985
1988
1991
1994
1997
2000
2003
2006
2009
2012
Source: InflationData
Federated Investors, Inc.July 24, 2012
9
Money market funds started losing share to banks after 1982, when banks were allowed to offer higher
interest rates on deposits. However, the money market fund industry reacted to increased competition by
convincing the SEC to let the industry adopt a new accounting rule that allowed it to show NAV of the
funds as a fixed NAV per share. With this, money market funds could value their investments at amortized
cost and would not have to mark the assets to market. Thus, the NAV remains around $1. Our point:
Fluctuating net asset values are not a new invention but were used before current accounting rules
changed that. Could we go back to floating NAVs? It is not inconceivable, in our opinion.
With the introduction of these accounting rules leading to fixed NAVs, investors may have had the
impression that their investments are as safe as holding cash. This proved to be a fallacy as the events of
2008 showed. Money market funds take risk, as we have seen in the case of the Reserve Prime Fund. The
erroneous belief that one will get back every dollar of investment was driven by the accounting changes of
1983.
Some question why money market funds should be treated differently from other 1940 Act funds, which
have to show their NAV at market prices. Floating NAVs would allow investors to realize that they could
lose money. Thus, having floating NAVs could eliminate the ‗run on the bank‘ risk because investors
would receive what their shares are worth when they surrender their shares. After all, a ‗run on the bank‘
risk arises when investors try to redeem their shares at $1, with investors remaining in the fund absorbing
the losses. A fixed NAV would give investors an incentive to surrender their shares when a money market
fund reports losses on investments—at an inopportune time.
And the Federal Reserve Bank might have its own reasons why a reform is needed. After all, if Ms.
Schapiro‘s proposal turns into new regulation, then banks should see an influx of deposits. Currently, while
money market funds are included in the Fed‘s M2 classification of the money supply because of the
checking privileges granted by money market funds to their investors, the Fed has limited control over
money markets. We have heard many individuals argue that making money market funds less attractive
would result in funds being reverted to savings accounts, effectively giving the Federal Reserve greater
control over the money supply. This begs the question of why the SEC would propose new regulation that
would shrink the size of the money market fund industry, which it currently controls. The verdict on this
argument is outstanding.
There are good arguments on both sides of the discussion as to why and why not Ms. Schapiro‘s proposals
should be accepted. Nonetheless, we believe that the proposed regulation, if accepted, would greatly reduce
demand for money market funds. Regulators are concerned about a potential run on money market funds.
We believe that there is systemic risk and that it is more likely than not that new regulations will be
introduced. Even if these new regulations are a less stringent than what Ms. Schapiro is proposing, we
could see potential outflows.
Our call is that if we were to assume that there would be no new regulations, then we believe that there
would be limited upside potential with the stock trading at 12x 2013E P/E. Historically, Federated‘s shares
have traded at a discount to its peers or about 15% on average over the past 10 years.
Given the risk of the industry, one would expect this discount to be larger not smaller. Potential rules could
significantly change the industry, thereby making the product offering unattractive. This could lead to
sizeable outflows. We provide a sensitivity analysis in the Valuation section that shows the effect of
outflows on our price target.
Our price target of $19 assumes no changes to the money market rules. We did not deem this necessary to
assign probabilities to various scenarios to arrive at our price target because the shares are currently trading
above our price target. This is why we initiate coverage with an Underperform and Above Average Risk
rating.
Federated Investors, Inc.July 24, 2012
10
With Shares Fully Priced, We see Potential Downside Risk
Our call is that given current valuation, we see little upside potential in owning the shares. The shares are trading at 12x 2013E P/E, which is in line with its peers. We believe the risk of potential regulatory changes could significantly transform the industry, thereby turning money market funds unattractive. This could lead to sizeable outflows, in our view. A quick analysis reveals that if rules, as suggested by Mary Schapiro, were implemented and investors, therefore, redeemed assets, Federated’s valuation could decline significantly. We provide various scenarios.
Some investors may have brushed aside the subject of potential money market reforms. This could be one
of the factors explaining the performance put forth by Federated, with its shares rising by 46% year to date.
As a comparison, the broader S&P 400 Mid Cap Asset Management and Custody Banks Index moved
‗only‘ 15% during the same period. Below, we will discuss what might have fueled the rally in Federated‘s
shares.
We believe that a sense of optimism may have been created by the media suggesting that it is very unlikely
that any new rules could be passed. Indeed, recent news, such as Call to Leave Money Market Funds Alone
Grows Louder, published by the Wall Street Journal on May 31, 2012, may have fostered this optimism.
Certainly, Ms. Schapiro does not seem to have managed to gain the support of the majority of SEC
commissioners yet. Their support is needed to pass her proposals into law. In a news release published by
Reuters on May 11, 2012, the author wrote that Democratic SEC Commissioner Luis Aguilar and
Republican SEC Commissioners Troy Paredes and Dan Gallagher issued a joint statement saying a report
critical of the money market fund industry did not reflect the views and inputs of a majority of the SEC
commissioners.
This report published by the International Organization of Securities Commissions (IOSCO) on April 27,
2012, analyzed the risk that money market funds pose to financial stability. The IOSCO report sought
comments on a number of potential regulatory options—including introducing a floating NAV, which is
part of Ms. Schapiro‘s suggested solution, as well.
Obviously, all three commissioners do not seem to have changed their opposition to Ms. Schapiro‘s
proposals. Investors‘ optimism that new rules would not be introduced was probably strengthened by the
commissioner‘s issued statement. Interestingly, the statement by the three commissioners was given on the
day the Investment Company Institute convened for its annual conference in Washington.
Then in late in May 2012, Ms. Schapiro indicated that she was open to a compromise on money market
rules, thereby giving the impression that she was willing to shy away from her agenda and find a middle
ground that would be acceptable to all—or at least, it might have been perceived as such by investors.
And more recently, the US Chamber of Commerce published a white paper that warned of the dangers of
money market fund reform in the current environment, because any new rule would ―undermine the utility
and effectiveness of money market mutual funds.‖ The concern is that issuers of commercial paper, in
which money market funds invest, could face significantly higher interest costs. The Chamber‘s view is
that new money market rules could affect corporations‘ ability to raise short-term debt and finance their
liquidity needs. The result would be the opposite of what regulators are trying to achieve, namely an
increase in systemic risk. There could potentially be a run on money market funds, as investors start
withdrawing their cash in search for alternatives to ‗unattractive‘ money market funds. This is the opposite
of what the reform intends to achieve.
Ultimately, corporations, as well as governments, could face higher financing costs. As usual, we believe
that these higher costs would most likely be borne by the end consumer. New money market rules would,
therefore, lead to higher prices and higher taxes, thereby curbing demand for goods and services at a time
when the economy is struggling to gain any meaningful momentum.
There is more. Another research report published in April 2012 by Treasury Strategies probed the level of
acceptance of new money market rules by corporate treasurers. In our view, its findings are sobering.
Money market funds would potentially suffer significant outflows if any of Ms. Schapiro‘s three proposals
were adopted. Here are the results of their survey:
If fund NAV were to float, Treasury Strategies estimates that money market fund assets held by
corporate, government, and institutional investors would see a net decrease of 61%.
Federated Investors, Inc.July 24, 2012
11
If money market funds were required to institute a 30-day holdback of 3% of all redemptions, there
could be a net decrease of 67% in money market fund assets held by corporate, government, and
institutional investors.
If a loss reserve or a capital buffer was required, 36% of respondents said they would either decrease the
use of money market funds or discontinue their use altogether. However, the other 64%, who said that
they would continue using money market funds, changed their answers when asked if they would be
willing to accept lower yields resulting from implementing a loss reserve or a capital buffer.
o About half of these respondents (53%) said they would decrease or stop using money market funds
if the loss reserve or capital buffer rule resulted in a cost of two basis points, and
o 92% would stop or decrease usage of money market funds if the costs were five basis points.
Thus, we believe that recent news and reports have raised hopes among investors that the likelihood of
enacting new rules is very low and that business will continue as usual. We think this has led to a strong
rally in Federated‘s shares.
Exhibit 7 shows the performance of Federated‘s stock over the past six months and compares the
performance versus the S&P 500 Mid Cap Asset Manager and Custody Bank Index.
Exhibit 7: Indexed Six Months Performance
80%
90%
100%
110%
120%
130%
140%
150%
160%
01/02/2012
01/16/2012
01/30/2012
02/13/2012
02/27/2012
03/12/2012
03/26/2012
04/09/2012
04/23/2012
05/07/2012
05/21/2012
06/04/2012
06/18/2012
FI I S&P Mid Cap 400 / AM & Custody Banks
Source: FactSet
Bottom line: While the broader index was up 15%, Federated‘s shares increased 46% year to date. The
shares are trading in line with its peer multiples, and we just do not see why the shares could be trading at a
premium to its peers. It has historically traded at a discount to its peers; therefore, we see limited potential
upside.
There could actually be some potential downside risk because earnings could come under pressure if new
money market rules were to be adopted. We will explain later why money market rules could be tightened.
Ms. Schapiro is preparing to set a vote by late July; after which, all commissioners have to take a public
position on money market rules. While some investors might have hoped that Ms. Schapiro was backing
away from her initiative to reform the sector, her testimony at the Senate Banking Committee hearing in
June 2012 should be a clear signal that she continues to view money market funds as a source of systemic
risk.
Federated Investors, Inc.July 24, 2012
12
Financial Analysis
Fund Performance
In order to assess performance at Federated Investors, we decided to focus on the asset manager‘s top-10
funds since performance at the largest funds will affect earnings the most. Using Morningstar Direct, we
downloaded data for all funds offered and split the universe into two categories: equity funds and fixed-
income funds. We then eliminated ETFs, indexed funds, alternative funds, commodities funds, money
market, and funds with investments in properties only. Our focus was on the core equity and fixed-income
products. We decided to eliminate funds from our analysis that are part of an insurance product offering
because the asset management company has little control over the ultimate cost structure of the variable
annuity or the variable life product that is being offered.
We then weighted the ranking of the funds versus their peers using the individual rankings of the
underlying share classes offered within the top-10 funds by their NAV. Essentially, we weighted the
rankings by the size of the share class within the subgroup of 10 funds. Exhibit 8–10 plot the ranking for
the one-, three-, and five-year periods. While investors in general and consultants and advisors specifically
are focused on the three- and five-year performances, we deemed it necessary to look at the one-year
performance because it can serve as an indication as to where the three- and five-year performances will
head.
We would summarize performance at Federated as follows: While performance is improving, Federated is
struggling to beat its peers meaningfully. On a three-year basis, both equity and fixed-income funds are
trailing the majority of their peers. And despite decent performance generated by fixed-income funds,
equity funds are still trailing their peers on a five-year basis.
Exhibit 8: One-Year Performance for the Top-10 Funds
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
May-03 May-04 May-05 May-06 May-07 May-08 May-09 May-10 May-11
Equities Fixed Income Top 50%
Source: Morningstar, RBC Capital Markets
Funds performance had clearly been improving at Federated going into the financial crisis. Both equity and
fixed-income funds included in our analysis were seeing strong performance. However, with the onset of
the financial crisis, performance has deteriorated, hitting lows in 2010. Both asset classes started beating
their peers just as recently as January 2012. While we like the trend, it will take continued improvement in
performance to have a meaningful effect on the three-year performance.
Good
Bad
Federated Investors, Inc.July 24, 2012
13
Exhibit 9: Three-Year Performance for the Top-10 Funds
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
May-03 May-04 May-05 May-06 May-07 May-08 May-09 May-10 May-11
Equities Fixed Income Top 50%
Source: Morningstar, RBC Capital Markets
On a three-year basis, the company‘s top-10 fixed-income and equity funds are underperforming the
majority of their peers. We would expect a few more challenging periods before equity and fixed-income
funds start ranking higher as the improvement in recent performance will be offset by the performance in
2010.
Exhibit 10: Five-Year Performance for the Top-10 Funds
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
May-03 May-04 May-05 May-06 May-07 May-08 May-09 May-10 May-11
Equities Fixed Income Top 50%
Source: Morningstar, RBC Capital Markets
Good
Bad
Good
Bad
Federated Investors, Inc.July 24, 2012
14
As for the five-year performance, we see a clear bifurcation, with fixed-income funds doing much better
than equity funds. One could argue that, being a money manager, the company has a tendency to pick the
winners on the credit side of the business. However, this would not do the performance displayed prior to
2010 any justice.
Recent Results
Once again, questions around proposed money market reform remained the top priority in the quarter.
However, putting the important issue about the effect of the rules proposed by the SEC aside, one cannot
help but notice that Federated seems to be doing fundamentally well. The company reported earnings of
$0.52 (normalized), handily exceeding consensus estimates of $0.38. Sequential growth in average AuM of
3.3% combined with a reduction of the effect of fee waivers in the March quarter helped produce solid
results.
While up from the year-ago quarter, the fee waiver posed less of a drag on earnings in this quarter
compared to the December quarter. Higher rates on repurchase agreements backed by Treasuries and
mortgages helped lift average yields on investments and lower the effect of fee waivers. The company
disclosed that the average yield on investments in its money funds had moved from the single digits to the
high teens. Clearly, while average US dollar overnight repurchase rates had been around 0.08% in the
fourth quarter of 2011, rates climbed into the mid-teens in the first quarter of 2012 and have further
improved since the March quarter. This should further dampen the effect of fee waivers in the June quarter.
The company also reported organic growth of 1.3% annualized in the quarter, one of the better March
quarters in recent memory. Overall, net flows of $1.3 billion improved 14% year over year. In equities, the
company reported its third consecutive quarter of positive flows, following a long period of outflows.
Federated saw solid demand for its ‗Value & Income‘ products, such as the Strategic Value Dividend fund
(domestically and internationally). The Capital Income fund reported positive flows in the quarter after
having experienced outflows in the December quarter. Likewise, the company reported positive flows into
its ‗value‘ funds such as Clover Value and Clover Small Value. Performance of the Small Value fund has
been improving over the past months with the fund beating 75% of its peers on a trailing one-year basis.
And while the Prudent Bear and Kaufman funds are still reporting outflows, performance at Kaufman
seems to be improving, and management stated that the Prudent Bear fund has actually seen outflows
declining. Based on Morningstar, this fund has had outflows of $12.6 million in April 2012 versus outflows
of $186 million in the March quarter. We like the trend. However, while improving, performance is still an
issue at Federated.
Federated Investors, Inc.July 24, 2012
15
Exhibit 11: Performance of US Equity funds – Percentage of funds beating 50% of peers
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3Q04 3Q05 3Q06 3Q07 3Q08 3Q09 3Q10 3Q11
1 Year 3 Year 5 Year
Source: Company reports, Lipper
Exhibit 11 shows the percentage of funds (asset weighted) in the top half of the respective Lipper
categories. While the one-year performance is improving, the company is still struggling to improve the
three- and five-year performances. The trend in performance for these vintages has been deteriorating, but
recent performance should help. Nonetheless, we do not expect flows to improve significantly from here
onward.
As for the fixed-income business, we saw a similar trend but not to the same extent. Despite its origins as
an equity fund manager, Federated seems to be doing a better job selecting fixed-income securities than
equity securities. While there were performance issues in the latter half of 2009, the company has clearly
put these issues behind it. The performance is not great, but it is good.
Good
Bad
Federated Investors, Inc.July 24, 2012
16
Exhibit 12: Performance of fixed-income funds – Percentage of funds beating 50% of peers
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3Q04 3Q05 3Q06 3Q07 3Q08 3Q09 3Q10 3Q11
1 Year 3 Year 5 Year
Source: Company reports, Lipper
Given the recent performance in the one-year category, we expect the company to add to its fixed-income
AuM. Federated reported net flows of $775 million into its fixed-income funds. While the in flows are less
than what we saw in the March quarter of 2010 and 2009, the current quarter‘s net flows are still better on a
year-over-year comparison. The company reported that RFP (request for proposal) activity was up in the
first quarter, with institutional investors showing interest in the company‘s fixed-income products.
Federated recently added three new consultant relationship positions, which seem to have affected activity
in the institutional channel in a positive way.
Finally, flows into money market products, while positive, have declined over the previous two March
quarters. While there is seasonality due to the fact that tax collections have declined—states are a big user
of money market funds—there is also the possibility that clients could be looking for alternatives in
preparation for new regulations which might be passed. Nonetheless, looking at the quarter, one can see
that the earning power of the money market business has improved. Higher yields on repo rates helped
reduce the effect of fee waivers. Current data suggest that the June quarter could be even better than the
March quarter. While each money market fund has its own yield curve that will determine investment
income, the trend should be similar for all. We included the yield curve for US dollar overnight repurchase
rates in Exhibit 13 to show the improvement in the rates.
Good
Bad
Federated Investors, Inc.July 24, 2012
17
Exhibit 13: US Dollar Repo Rates
-0.05%
0.00%
0.05%
0.10%
0.15%
0.20%
0.25%
0.30%
0.35%
May-09 Nov-09 May-10 Nov-10 May-11 Nov-11 May-12
Source: FactSet
Again, the trend over the past few months is positive because rates have increased. While it is difficult to
predict where rates will settle toward the end of the quarter, we remain optimistic that the average rate will
be in the high teens.
Overall, this was a good quarter. However, investors‘ focus will probably remain on what will happen on
the regulatory front, and we believe that politics will continue to dominate any discussion that investors are
having with management.
Exhibit 14: Recent Net Flows Have Been Positive ($ in billion)
($0.55)
($0.79)
($0.40) ($0.48)($0.38) ($0.42)
$0.56$0.74
$0.61
$1.34
$2.14
$1.11$0.94
$0.71
$0.13 $0.07
$1.50
$0.78
($1.0)
($0.5)
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12
Equity Fixed income
Note: Equity and Fixed Income include mutual funds and separate accounts. Source: Company reports, RBC Capital Markets
Federated Investors, Inc.July 24, 2012
18
Financial Projections
We expect Federated Investors to increase its total AuM at year-end 2011 from $369.7 billon to $375.4
billion in 2012 and $395.2 billon in 2013, driven mainly by growth in equity and fixed-income mutual fund
assets. We expect client interest in the fixed-income asset class to continue, with fixed-income AuM (which
includes assets within fixed-income mutual funds and separate accounts) increasing from $44.8 billion in
2011 to $48.7 billon in 2012 and $52.2 billion in 2013. We expect equity AuM (which includes mutual
funds and separate accounts AuM) to increase from $30.9 billion in 2011 to $35.8 billion in 2012 and $40.3
billion in 2013.
Exhibit 15: AuM Roll Forward
AuM Roll Forward
($ in billion) 2010A 2011A 2012E 2013E
Mutual funds and liquidation portfolios
Beginning assets $76.1 $82.2 $84.6 $92.3
Sales 27.9 30.2 n/a n/a
Redemptions (26.5) (29.1) n/a n/a
Net sales (redemptions) $1.4 $1.1 $2.8 $3.8
Net exchanges (0.0) 0.0 (0.1) -
Acquisition-related - 0.6 - -
Market gains and lossess/reinvestments 4.8 0.7 5.0 4.5
Ending assets $82.2 $84.6 $92.3 $100.6
Beginning money market fund assets $313.3 $276.0 $285.1 $283.0
Net sales (redemtions) and other (37.2) 9.1 (2.1) 11.5
Ending money market fund assets $276.0 $285.1 $283.0 $294.5
Total assets $358.2 $369.7 $375.4 $395.2
Source: Company data, RBC Capital Markets estimates
Given our expectations for increasing AuM in the next few years, we forecast net revenues to increase,
from $809.7 million in 2011 to $834.9 million in 2012 and $992.8 million in 2013, due mainly to
increasing investment advisory fees revenues. We believe net pre-tax margins (net of distribution expenses)
will be largely unchanged at the end of the next two-year period, going from 30.4% in 2011 to 34.9% in
2012 and 30.6% in 2013. We expect Federated Investors to generate $295.0 million in operating income in
2012 and $306.9 million in 2013, compared to operating income of $257.5 million in 2011.
Our diluted EPS estimate for 2012 and 2013 is $1.70 per share and $1.80 per share, respectively. This
compares to diluted EPS of $1.45 in 2011.
Federated Investors, Inc.July 24, 2012
19
Valuation
Exhibits 16–18 show how Federated Investors has traded: On an absolute P/E basis, on a basis of
Federated‘s P/E relative to that of the S&P 500, and on a basis that looks at Federated‘s P/E relative to that
of a broad valuation index we constructed for asset managers in general.
On an absolute P/E basis, Federated‘s shares trade at a premium to historical levels over the past five and a
half years.
Exhibit 16: Federated’s Forward Looking P/E multiples
0x
2x
4x
6x
8x
10x
12x
14x
16x
18x
Jan-0
7
Jul-
07
Jan-0
8
Jul-
08
Jan-0
9
Jul-
09
Jan-1
0
Jul-
10
Jan-1
1
Jul-
11
Jan-1
2
Jul-
12
Source: Bloomberg, RBC Capital Markets
On a relative basis, Federated has been trading at a discount to the S&P 500. While the last two years have
seen some volatility in the company‘s share price, recent data show that the stock is now trading in line
with the S&P 500 index.
Exhibit 17: Federated’s Forward Looking P/E Relative to S&P 500 Index
0.4x
0.5x
0.6x
0.7x
0.8x
0.9x
1.0x
1.1x
1.2x
Jan-0
7
Jul-
07
Jan-0
8
Jul-
08
Jan-0
9
Jul-
09
Jan-1
0
Jul-
10
Jan-1
1
Jul-
11
Jan-1
2
Jul-
12
Source: Bloomberg, RBC Capital Markets
More recently, the company has been trading at above historical forward looking P/E multiples relative to
traditional asset managers.
Federated Investors, Inc.July 24, 2012
20
Exhibit 18: Federated’s Forward Looking P/E Relative to RBC Asset Managers Index
0.0x
0.2x
0.4x
0.6x
0.8x
1.0x
1.2x
Jan-0
7
Jul-
07
Jan-0
8
Jul-
08
Jan-0
9
Jul-
09
Jan-1
0
Jul-
10
Jan-1
1
Jul-
11
Jan-1
2
Jul-
12
Note: RBC Asset Managers Index includes BLK, EV, IVZ, LM, TROW, WDR, BEN, JNS, AB, ART, AMG, CNS, CLMS, GBL, PZN
Source: Bloomberg, RBC Capital Markets
The asset managers are currently trading at 12.3x calendar-year 2013 estimated earnings. Over the past 10
years, Federated Investors has been trading at a 15% discount to its peers. We believe that the discount is
justified given the regulatory overhang. We arrive at our price target using a price-to-earnings multiple of
10.5x, which represents a 15% discount to the company‘s peers and our 2013 calendar-year earnings
estimate of $1.80 per share. Our price target is $19.
Market Sensitivity Analysis
Our EPS sensitivity analysis to equity market movements starts with our published estimates as the base
case. Our base case assumes uniform market appreciation, with equity markets appreciating 2%
sequentially and fixed-income markets appreciating 1% sequentially, starting in calendar fourth quarter of
2012 or the December quarter. For simplification, we assume that the alternative asset classes appreciate at
the same rate as the equity markets and thus assign an appreciation rate of 2% sequentially. We believe
these assumptions are in line with long-term historical average returns. For the bull case scenario, we
assume equity markets and alternative asset classes appreciate 4% sequentially, with fixed-income
appreciation unchanged from the base case scenario. For the bear case, we assume zero appreciation within
the equity markets and alternative asset classes. We apply these assumed appreciation rates uniformly
starting in the calendar December quarter (the fourth quarter of 2012) and throughout calendar 2013.
Exhibit 19: EPS Sensitivity to Equity Market Movements
Scenario 2013 P/E
2013
Peer P/E
(Discount)/
Premium 2013 EPS PT
Base Case 10.5x 12.3x -15% $1.80 $19
Bear Case 10.5x 12.3x -15% $1.79 $19
Bull Case 10.5x 12.3x -15% $1.82 $19
Source: RBC Capital Markets estimates
Federated Investors, Inc.July 24, 2012
21
Sensitivity to Money Market Fund Outflows
In order to provide some sense of the downside risk, we compiled Exhibit 20. It shows the sensitivity of our
price target based on various premiums and discounts to the 2013 price-to-earnings multiple of 12.3x and
various money market fund retention rates. For instance, if we assumed that the Federated lost half of its
money market assets as of the beginning of 2013, and a 12.3x 2013 P/E multiple, our price target would be
$11—all else being the same.
Exhibit 20: Price Target in Various Outflow Scenarios
Money Market Assets Retention Rate
90% 80% 70% 60% 50% 40% 30%
20% $23.99 $21.37 $18.74 $16.12 $13.49 $10.87 $8.24
15% $22.99 $20.48 $17.96 $15.45 $12.93 $10.42 $7.90
10% $21.99 $19.59 $17.18 $14.78 $12.37 $9.96 $7.56
5% $20.99 $18.70 $16.40 $14.10 $11.81 $9.51 $7.21
0% $20.00 $17.81 $15.62 $13.43 $11.24 $9.06 $6.87
-5% $19.00 $16.92 $14.84 $12.76 $10.68 $8.60 $6.53
-10% $18.00 $16.03 $14.06 $12.09 $10.12 $8.15 $6.18
-15% $17.00 $15.14 $13.28 $11.42 $9.56 $7.70 $5.84
-20% $16.00 $14.25 $12.50 $10.75 $9.00 $7.25 $5.50Pre
miu
m /
(D
iscount)
to P
eer
P/E
Mult
iple
Source: RBC Capital Markets estimates
We then compared how our price target would change if we assumed various probabilities to money market
reforms passing and money market assets declining as a result of this. Our base case is that Federated will
earn $1.80 per share in 2013. We weighted each scenario by various probabilities. These are the resulting
price targets:
Exhibit 21: Effect on Price Target Assuming 10% Probability that Reforms Pass
Money Market Assets Retention Rate
90% 80% 70% 60% 50% 40% 30%
20% $26.36 $26.09 $25.83 $25.57 $25.31 $25.04 $24.78
15% $25.26 $25.01 $24.76 $24.50 $24.25 $24.00 $23.75
10% $24.16 $23.92 $23.68 $23.44 $23.20 $22.96 $22.72
5% $23.06 $22.83 $22.60 $22.37 $22.14 $21.91 $21.68
0% $21.96 $21.75 $21.53 $21.31 $21.09 $20.87 $20.65
-5% $20.87 $20.66 $20.45 $20.24 $20.03 $19.83 $19.62
-10% $19.77 $19.57 $19.37 $19.18 $18.98 $18.78 $18.59
-15% $18.67 $18.48 $18.30 $18.11 $17.93 $17.74 $17.55
-20% $17.57 $17.40 $17.22 $17.05 $16.87 $16.70 $16.52Pre
miu
m /
(D
iscount)
to P
eer
P/E
Mult
iple
Source: RBC Capital Markets estimates
Federated Investors, Inc.July 24, 2012
22
Exhibit 22: Effect on Price Target Assuming 30% Probability that Reforms Pass
Money Market Assets Retention Rate
90% 80% 70% 60% 50% 40% 30%
20% $25.83 $25.04 $24.26 $23.47 $22.68 $21.89 $21.11
15% $24.76 $24.00 $23.25 $22.49 $21.74 $20.98 $20.23
10% $23.68 $22.96 $22.24 $21.51 $20.79 $20.07 $19.35
5% $22.60 $21.91 $21.22 $20.54 $19.85 $19.16 $18.47
0% $21.53 $20.87 $20.21 $19.56 $18.90 $18.24 $17.59
-5% $20.45 $19.83 $19.20 $18.58 $17.96 $17.33 $16.71
-10% $19.37 $18.78 $18.19 $17.60 $17.01 $16.42 $15.83
-15% $18.30 $17.74 $17.18 $16.62 $16.07 $15.51 $14.95
-20% $17.22 $16.70 $16.17 $15.65 $15.12 $14.60 $14.07Pre
miu
m /
(D
iscount)
to P
eer
P/E
Mult
iple
Source: RBC Capital Markets estimates
Exhibit 23: Effect on Price Target Assuming 50% Probability that Reforms Pass
Money Market Assets Retention Rate
90% 80% 70% 60% 50% 40% 30%
20% $25.31 $23.99 $22.68 $21.37 $20.06 $18.74 $17.43
15% $24.25 $22.99 $21.74 $20.48 $19.22 $17.96 $16.70
10% $23.20 $21.99 $20.79 $19.59 $18.38 $17.18 $15.98
5% $22.14 $20.99 $19.85 $18.70 $17.55 $16.40 $15.25
0% $21.09 $20.00 $18.90 $17.81 $16.71 $15.62 $14.53
-5% $20.03 $19.00 $17.96 $16.92 $15.88 $14.84 $13.80
-10% $18.98 $18.00 $17.01 $16.03 $15.04 $14.06 $13.07
-15% $17.93 $17.00 $16.07 $15.14 $14.21 $13.28 $12.35
-20% $16.87 $16.00 $15.12 $14.25 $13.37 $12.50 $11.62Pre
miu
m /
(D
iscount)
to P
eer
P/E
Mult
iple
Source: RBC Capital Markets estimates
Exhibit 24: Effect on Price Target Assuming 80% Probability that Reforms Pass
Money Market Assets Retention Rate
90% 80% 70% 60% 50% 40% 30%
20% $24.52 $22.42 $20.32 $18.22 $16.12 $14.02 $11.92
15% $23.50 $21.48 $19.47 $17.46 $15.45 $13.43 $11.42
10% $22.48 $20.55 $18.63 $16.70 $14.78 $12.85 $10.92
5% $21.45 $19.62 $17.78 $15.94 $14.10 $12.27 $10.43
0% $20.43 $18.68 $16.93 $15.18 $13.43 $11.68 $9.93
-5% $19.41 $17.75 $16.09 $14.42 $12.76 $11.10 $9.44
-10% $18.39 $16.81 $15.24 $13.66 $12.09 $10.51 $8.94
-15% $17.37 $15.88 $14.39 $12.90 $11.42 $9.93 $8.44
-20% $16.35 $14.95 $13.55 $12.15 $10.75 $9.35 $7.95Pre
miu
m /
(D
iscount)
to P
eer
P/E
Mult
iple
Source: RBC Capital Markets estimates
While we do not see upside potential for the stock, we believe that there is some risk to the downside.
Based on our assumptions and analysis, the shares could drop to $11 if Federation should lose half of its
assets. As a reference, the stock had hit a low of $14 in December 2011.
Federated Investors, Inc.July 24, 2012
23
Exhibit 25: Valuation Matrix
Market Current 52-week Div. Enterprise YTD YTD
Company Ticker Cap ($m) Price High Low Yield Value ($m) 2012E 2013E 2012E 2013E 2011A 2012E 2013E EV/AuM P/AuM Price Perf. Total Return
Traditional Asset Managers
BlackRock BLK $24,213 $173.31 $209.37 $137.00 3.46% $33,397.86 $13.08 $14.59 13.2x 11.9x 9.2x 9.1x 8.2x 0.009x 0.007x (2.8%) (1.1%)
T.Rowe Price TROW 15,681 61.47 $66.00 $44.68 2.21% $15,111.57 3.27 3.76 18.8x 16.3x 11.6x 10.4x 9.2x 0.027x 0.028x 7.9% 9.1%
INVESCO IVZ 9,655 21.54 $26.94 $14.52 3.20% $10,680.89 1.82 2.10 11.9x 10.2x 9.2x 9.0x 8.0x 0.016x 0.014x 7.2% 8.6%
Legg Mason LM 3,616 25.61 $32.58 $22.36 1.72% $3,499.53 1.67 2.27 15.4x 11.3x 7.3x 6.7x 6.1x 0.005x 0.006x 6.5% 7.2%
Franklin Resources BEN 23,746 110.35 $135.21 $87.71 0.98% $19,075.69 8.92 9.74 12.4x 11.3x 6.7x 6.7x 6.2x 0.026x 0.033x 14.9% 15.4%
Waddell & Reed WDR 2,457 28.46 $38.73 $22.85 3.51% $2,023.61 2.21 2.44 12.9x 11.6x 6.5x 6.2x 5.6x 0.022x 0.026x 14.9% 16.8%
Janus Capital Group Inc. JNS 1,361 7.22 $9.70 $5.36 3.32% $1,401.99 0.57 0.68 12.7x 10.6x 4.0x 5.0x 4.6x 0.009x 0.008x 14.4% 16.1%
Eaton Vance Corp. EV 3,054 26.43 $29.64 $20.07 2.88% $3,642.09 1.83 2.04 14.4x 13.0x 8.0x 8.7x 8.3x 0.018x 0.015x 11.8% 13.4%
Federated Investors, Inc. FII 2,158 20.71 $23.89 $14.36 4.64% $2,115.35 1.64 1.76 12.6x 11.8x 7.7x 7.1x 6.7x 0.006x 0.006x 36.7% 40.0%
AllianceBernstein AB 1,260 11.98 $18.76 $11.55 8.68% $1,220.60 1.04 1.17 11.5x 10.3x 2.5x 2.6x 2.5x 0.003x 0.003x (8.4%) (5.9%)
Artio Global Investors ART 187 3.14 $11.22 $2.83 2.55% $164.13 0.16 0.04 19.8x n/m 1.2x 10.0x n/m 0.006x 0.007x (35.7%) (34.4%)
Affiliated Manager Group AMG 5,528 107.63 $115.66 $70.27 0.00% $7,276.03 7.28 8.58 14.8x 12.5x 14.9x 13.3x 11.3x 0.020x 0.015x 12.2% 12.2%
Cohen & Steers CNS 1,377 31.91 $40.93 $23.79 2.26% $1,242.58 1.63 1.93 19.5x 16.5x 15.3x 10.9x 9.5x 0.028x 0.031x 10.4% 11.7%
Calamos CLMS 221 10.85 $14.66 $9.40 3.50% $113.22 0.92 0.89 11.9x 12.3x 0.7x 0.9x 0.8x 0.003x 0.006x (13.3%) (11.9%)
GAMCO GBL 1,214 45.57 $52.98 $35.81 0.35% $1,169.06 3.13 3.30 14.6x 13.8x 9.2x 8.4x 7.8x 0.032x 0.033x 4.8% 5.6%
Pzena Investment Mgmt PZN 266 4.11 $7.39 $3.18 2.92% $268.93 0.33 0.39 12.3x 10.5x 6.2x 6.8x 6.5x 0.018x 0.018x (5.1%) (1.3%)
Mean 2.89% 14.3x 12.3x 7.5x 7.6x 6.7x 0.016x 0.016x 4.8% 6.3%
Median 2.90% 13.1x 11.8x 7.5x 7.8x 6.7x 0.017x 0.015x 7.6% 8.9%
Min 0.00% 11.5x 10.2x 0.7x 0.9x 0.8x 0.003x 0.003x (35.7%) (34.4%)
Max 8.68% 19.8x 16.5x 15.3x 13.3x 11.3x 0.032x 0.033x 36.7% 40.0%
Alternative Asset Managers
Och-Ziff OZM $2,920 $7.05 $13.23 $6.56 5.67% $2,493.47 $0.48 $1.15 6.2x 5.4x 8.9x 3.6x 3.3x 0.083x 0.097x (16.2%) (14.8%)
Apollo Global Manager APO 1,696 13.41 $17.94 $8.85 7.46% $7,415.10 (0.86) 2.22 6.0x 4.6x -24.3x 7.8x 6.1x 0.086x 0.020x 8.1% 14.9%
Blackstone BX 6,727 13.15 $17.78 $10.51 3.04% $23,469.76 (0.57) 1.47 9.0x 6.4x 46.7x 38.3x 28.3x 0.123x 0.035x (6.1%) (4.0%)
KKR KKR 3,253 14.00 $16.10 $8.95 4.29% $43,312.58 0.73 2.06 6.8x 6.4x 73.7x 156.8x 102.3x 0.695x 0.052x 9.1% 12.7%
Fortress Investment Group FIG 1,950 3.79 $4.79 $2.67 5.28% $2,518.22 0.46 0.41 9.2x 6.9x 11.0x 10.4x 7.6x 0.054x 0.042x 12.1% 15.3%
Mean 5.15% 7.4x 5.9x 23.2x 43.4x 29.5x 0.208x 0.049x 1.4% 4.8%
Median 5.28% 6.8x 6.4x 11.0x 10.4x 7.6x 0.086x 0.042x 8.1% 12.7%
Min 3.04% 6.0x 4.6x -24.3x 3.6x 3.3x 0.054x 0.020x (16.2%) (14.8%)
Max 7.46% 9.2x 6.9x 73.7x 156.8x 102.3x 0.695x 0.097x 12.1% 15.3%
S&P 500 SP50 $12,316,922 $1,362.66 $1,422.38 $1,074.77 2.21% $96.42 $104.26 14.1x 13.1x 8.4% 8.4%
S&P 500 / Asset Mgmt & Custody Banks SPT30 134,632 120 138.27 94.63 2.53% 9.84 10.32 12.7x 12.1x 5.3% 5.3%
S&P Comp. 1500 / Asset Mgmt & Custody Banks SPT29 154,759 131 149.00 102.23 2.59% 10.56 11.04 12.8x 12.3x 6.3% 6.3%
S&P Mid Cap 400 / Asset Mgmt & Custody Banks SPT31 16,977 225 245.14 168.41 2.50% 16.40 16.85 14.0x 13.6x 14.7% 14.7%
S&P 500 / Financials SP621 1,737,330 $193.42 215.37 151.85 2.07% 14.57 17.63 13.5x 11.2x 10.4% 10.4%
Current P/EConsensus CY EPS EV/EBITDA Consensus
Asset Management Research
Source: FactSet (Priced as of market close July 20, 2012 ET)
Federated Investors, Inc.July 24, 2012
24
Company Description
Founded in 1955 and headquartered in Pittsburgh, Pennsylvania, Federated Investors Inc. (NYSE:FII) is a
global-investment manager. It provides investment-management products and related financial services
through its subsidiaries with US$363.6 billion of total managed assets as of March 31, 2012. Investment
offerings include domestic and international equities, fixed-income, and alternative strategies. However, the
company is best known for its money market products.
Out of the 134 Federated-sponsored funds the company provides, 48 are money market funds, 51 are fixed-
income funds, and 35 are equity funds. Federated markets these funds to banks, broker-dealers, registered
investment advisors, and other financial intermediaries. The company maintains relationships with some
4,700 client institutions. The ultimate clients include retail investors, corporations, and retirement plans. In
addition to advising and administrating Federated mutual funds and separate accounts, the company derives
its earnings from other mutual fund-related services such as distribution, shareholder servicing, and
retirement plan recordkeeping services.
All Federated-sponsored funds are domiciled in the US, except for the Federated International Funds Plc
and Federated Unit Trust, which are domiciled in Dublin, Ireland. Federated earned revenue worth $878.5
million from domestic operations and a mere $16.6 million from its foreign operations in the financial year
ended December 2011. The domestic market continues to be the main driver of Federated‘s revenues.
Exhibit 26: Revenue by Region
Revenues by Region (Dec 31, 2011)
Domestic
98%
Foreign
2%
Source: Company reports
Federated Investors, Inc.July 24, 2012
25
Milestones
Federated Investors has gone public twice since its founding in 1955. The company issued its shares to the
public for the first time, after just four years of operation, in 1959. In 1982, Federated was sold to Aetna
Life & Casualty Co. In 1989, management repurchased 75% of the firm and the remainder of the company
in 1996. The company came out with an IPO in 1998 and emerged as a publicly traded company on the
New York Stock Exchange once again. Federated‘s growth has been helped by some notable acquisitions
in recent years. In 2001, Federated acquired the US$3.2 billion Kaufmann Fund; in 2005, Federated
acquired US$19.3 billion in cash management assets from Alliance Capital Management LP; in 2010,
Federated acquired more than US$15 billion in money market assets through transactions with SunTrust
Banks Inc. and Hilliard-Lyons. The table below summarizes the company‘s history.
Date Milestone
1955 John F. Donahue and Richard B. Fisher founded Federated Investors with the assistance of legal counsel Thomas J. Donnelly.
1956 Federated bought the Income Foundation Fund, entering the investment management business. This fund was the first to be registered under the Investment Company Act of 1940.
1959 Federated went public at $4.75 a share.
1964 Federated shifted to selling funds exclusively through brokers and institutions.
1974 Federated started promoting its first money market mutual fund, the Money Market Management fund (EAG).
1976 The company created industry’s first institutional-only money market fund and one of the first municipal bond funds.
1982 Federated sold to Aetna Life & Casualty Company. The company developed Multi Trust Systems to help institutions streamline investing for trust clients.
1989 Federated management bought out Aetna for $345 million, establishing majority control in the company.
1991 The company established Federated International Management Limited, a wholly owned subsidiary in Dublin, Ireland. Federated became the first US company to be approved to sell money market funds to European clients.
1993 Federated formed an institutional sales force to distribute its products to corporations, government entities, insurance companies, and other investment advisors.
1995 The company expanded international and global-investment research capabilities with an office in New York City.
1998 Federated went public, emerging as a publicly traded company on the New York Stock Exchange.
2001 The firm bought Edgemont Asset Management, the advisor of the Kaufmann Fund.
2003 Federated’s stock was added to the S&P 500 Index.
2005 The company completed the acquisition of $19.3 billion in cash management assets from Alliance Capital Management LP.
2006 Federated added $6.7 billion to its AuM by acquiring MDT Advisers, a quantitative equity manager.
2007 The company added $366 million in mutual fund assets through the acquisition of assets related to the management of the Rochdale Atlas Portfolio.
2008 Federated added two value mutual funds and two alternative funds to its offering through the acquisition of Prudent Bear Funds and assets related to Clover Capital Management.
2010 The firm added $15 billion to its money market assets through the transactions with SunTrust Bank and Hilliard-Lyons.
2012 Federated announced the acquisition of certain money market assets owned by Fifth Third Asset Management. This is expected to add about $5 billion in money market AuM.
Sources: Company reports
Federated Investors, Inc.July 24, 2012
26
Strategy
Despite its origin as an equity fund, Federated has always been a strong fixed-income manager. While
others wrestled during the financial crisis with bond prices that fell sharply in value—the more extreme
examples included bonds of Lehman and Fannie Mae—Federated says it had hardly any major credit issues
during the crisis. It says there were no allegations leveled against it that Federated‘s fixed-income portfolio
managers were departing from the mandates in their prospectuses. To this day, while Federated has some
well known equity funds, including the Kaufmann Funds and the Prudent Bear fund, it is our sense that the
company is best known for its bond funds, including Federated Total Return Bond fund and Federated
Muni Ultra-short fund.
If Federated has been a leader in fixed-income investing, it is a reflection of the company‘s culture and
history. Centered in Pittsburgh, with hardly any fixed-income professionals working outside that city, the
fixed-income business at Federated traces its roots to the 1970s, when the company was one of the first to
offer money funds to institutions. As a result of this heritage, the professionals working in fixed income at
Federated are very tenured. The typical analyst or portfolio manager has 16 years of total work experience,
14 of which have been spent at Federated. It is usual to find individuals at Federated who have been
working in the investments area at the firm for 20 years or longer. Over the years, Federated has been
successful in recruiting recent MBA graduates from two local universities, which happen to have highly
rated MBA programs: Carnegie Mellon and the University of Pittsburgh.
At the heart of Federated‘s culture is the idea of doing intense fundamental analysis on the companies in
whose bonds Federated invests. This is an outgrowth of the company‘s huge money-fund business. From
the start of that business, Federated has had an ethos around not losing money—always important but
especially important given the customer base that Federated has catered to over the years, led by highly
conservative and risk-averse bank trust departments. Determined not to be blindsided by a default of a bond
that had been rated highly by one of the rating agencies, Federated has become well known in fixed-income
circles for its own internal rating system. As part of that system, bonds receive their own Federated rating
of 1 to 5, with 1 being the weakest and 5 the strongest.
This same culture of conservativeness has been extended to Federated‘s equity department. While the
firm‘s equity staff is measured against various benchmarks, the client base that these stock investors cater
to is largely the same as Federated‘s fixed-income investors‘ clients: bank trust departments. While equity
managers at Federated are expected to exceed their benchmark, there is, according to a Federated official,
no ‗shoot out the lights‘ mission. In contrast, e.g., to Fidelity or Putnam, which some would say works on a
star system with extensively media-exposed portfolio managers, Federated does not permit its portfolio
managers to have their photos in the press. It talks about having a team orientation and of having literally
no stars in its galaxy of portfolio managers. That is largely but not entirely true. Back in 2001, Federated
acquired The Kaufmann Funds, a New York-based organization that, despite recent performance
difficulties, is still one of the better known growth managers in America. In 2008, Federated acquired The
Prudent Bear Fund, a fund whose manager, Doug Nolan, is considered by many to be one of the better
known managers of ‗short‘ funds in the country.
Finally, we would say that Federated, like so many of the other fund managers on whom we are beginning
coverage, describes its strategy as being centered on diversification. To paraphrase one senior Federated
executive, Federated does not want to be in a position of selling flavor A while the only thing that is
working in the market is flavor B. The result has been a slow but steady broadening of Federated‘s product
line up, so today, while the company is still heavily dependent on money funds, Federated is generating the
majority of its net revenues from equity and fixed-income investing.
Federated Investors, Inc.July 24, 2012
27
Services
The company‘s services include investment advisory services, administrative services, and other services.
Investment advisory services: The services are rendered to various investment products including
mutual funds and separate accounts (assets of high net worth individuals, government entities, pension
and other employee benefit plans among others). More than 60% of Federated‘s revenues are from
investment advisory fee income earned by various subsidiaries of Federated pursuant to investment
advisory contracts with the investment products. The separate accounts for which Federated provides
investment advisory services represent assets of high net worth individuals, government entities, pension
and other employee benefit plans, corporations, trusts, foundations, endowments, mutual funds, and
other products sponsored by third parties. Furthermore, Federated manages liquidation portfolios, which
include portfolios of distressed fixed-income securities where it has been retained by third parties to
manage the assets through an orderly liquidation process.
Administrative services: Federated also provides services to support the operations and administration
of its funds. Federated earns fees for providing administrative services, shareholder servicing, and
general support.
Other services: Federated‘s other service fees are based primarily on fixed rates per retirement plan
participant, which depends on the number of plan participants. The services include distribution,
shareholder servicing, and retirement plan recordkeeping services.
Exhibit 27: Revenue Breakdown by Business
Other
service fees
10%
Admin.
service fees
25%
Investment
advisory
fees
65%
Source: Company reports
Products
The products offered by Federated include money market, equity, fixed-income investment, and liquidation
portfolios, which are managed by a team of portfolio managers in a wide range of investment styles.
Money market fund products manage cash for institutions and also deal in retail money market products.
Federated manages money market assets in government, prime, and tax-free asset classes.
Equity products are managed across a wide range of styles including growth, value, blend, alternative,
and international and/or global.
Fixed-income investments are managed in a wide range of sectors including multi-sector, municipal, US
government, US corporate, mortgage-backed, high-yield, and international and/or global.
Liquidation portfolios include portfolios of distressed fixed-income securities.
Federated Investors, Inc.July 24, 2012
28
Exhibit 28:Federated’s Offering by Product Type and Class
Source: 2011 Company 10-K filing
Federated‘s products are primarily distributed in three markets: Wealth management and trust (51% of
AuM), broker-dealer (30% of AuM), and global institutional (17% of AuM).
Wealth Management and Trust: The company uses a dedicated sales force to meet the demands of this
market. Federated serves the needs of bank trust departments, institutional cash management, treasury
professionals, and financial professionals with a range of products including money market, equity and
fixed-income funds, and separate accounts. The majority of the assets are invested in money market funds.
Money markets are a popular vehicle for maintaining a portion of the portfolio in cash and cash equivalent
products.
Broker-Dealers: The company distributes its products through a group of 1,500 national, regional,
independent broker-dealers, and bank broker-dealers. Broker-dealers use Federated‘s products to address
their retail clients‘ investment needs.
Global Institutional: Through a dedicated sales force, Federated provides its products to corporations,
corporate and public pension funds, government entities, foundations, endowments, hospitals, and non-
Federated investment companies. Federated‘s international operations are included in this market.
Exhibit 29: AuM Breakdown by Business
Wealth Mgmt & Trust AuM (Dec 31, 2011)
Equities
4%
Fixed-
income
8%Money
markets
88%
Broker/Dealers AuM (Dec 31, 2011)
Money
markets
68%
Fixed-
income
16%
Equities
16%
Global Institutional AuM (Dec 31, 2011)
Equities
15%
Fixed-
income
19%Money
markets
66%
Source: Company reports
Federated Investors, Inc.July 24, 2012
29
Asset under Management (AuM)
As of December 31, 2011, Federated had total AuM of US$369.7 billion. The vast majority of assets, about
85% of total assets, were allocated to mutual funds. Approximately 13% were held in separate accounts,
and 2% of assets were in liquidation portfolios. Exhibit 30 provides a breakdown of assets by asset class,
with money market funds comprising the vast majority of AuM.
Exhibit 30: AuM Breakdown by Asset Class
Equities
8%
Cash
78%
Alternatives /
Other
2%
Fixed Income
12%
Note: Money market assets classified as Cash. Alternatives/Other includes liquidation portfolios. Source: Company reports, RBC Capital Markets
Exhibit 31: Breakdown of AuM by Investor Type
Institutional
17%
Retail / HNW
83%
Note: Retail/HNW category includes assets sourced from the following distribution channels: wealth management and trusts, and broker-dealers. Source: Company reports, RBC Capital Markets
Federated Investors, Inc.July 24, 2012
30
Exhibit 32: Breakdown of AuM by Client Domicile
Non-U.S.
5%
US
95%
Note: Non-U.S. represents ‘International’ intermediary distribution channel. Source: Company reports, RBC Capital Markets
Federated Investors, Inc.July 24, 2012
31
Management Team
The table below summarizes the management team‘s experience.
Name Title Background
John F. Donahue Chairman and Director Mr. Donahue is a co-founder of Federated. He has served as director and chairman of Federated since Federated’s initial public offering in May 1998. He is a director or trustee of 40 investment companies managed by subsidiaries of Federated. Mr. Donahue is the father of J. Christopher Donahue, who serves as president, chief executive officer, and director of Federated, and Thomas R. Donahue, who serves as vice president, treasurer, and chief financial officer of Federated.
J. Christopher Donahue President, Chief Executive Officer & Director
Mr. Christopher Donahue has served as director, president and chief executive officer of Federated since 1998. He is president of 40 investment companies managed by subsidiaries of Federated. He is also director or trustee of 43 investment companies managed by subsidiaries of Federated.
Thomas R. Donahue VP, Treasurer, CFO and President, FII Holdings Inc.
Mr. Thomas Donahue has served as vice president, treasurer, and chief financial officer of Federated since 1998. He is president of FII Holdings, Inc., a wholly owned subsidiary of Federated.
Gordon J. Ceresino Vice Chairman & President, Federated International Management Limited
Mr. Ceresino has served as vice chairman of Federated since 2007. He is president of Federated International Management Limited and vice chairman of Federated MDTA LLC, both of which are wholly owned subsidiaries of Federated.
John B. Fisher VP & CEO, Federated Advisory Companies
Mr. Fisher has served as vice president of Federated since 1998. He has also been president and chief executive officer of Federated Advisory Companies since 2006 and serves as a board member for each of those wholly owned subsidiaries. Prior to that, he served as president of the Institutional Sales Division of Federated Securities Corp., a wholly owned subsidiary of Federated.
Eugene F. Maloney Executive VP Federated Investors, Inc. & Executive VP Federated Investors Management Company
Mr. Maloney has served as executive vice president of Federated since March 2009. Prior to that time, he served as vice president of Federated since 1998. He is also executive vice president of Federated Investors Management Company, a wholly owned subsidiary of Federated. Mr. Maloney provides certain legal, technical and management expertise to Federated’s sales divisions, including regulatory and legal requirements relating to a bank’s use of mutual funds in both trust and commercial environments.
Thomas E. Territ VP & President, Federated Securities Corp.
Mr. Territ has served as vice president of Federated since 2006. He is president of Federated Securities Corp., a wholly owned subsidiary of Federated. As president of Federated Securities Corp., Mr. Territ is responsible for the marketing and sales efforts of Federated. Mr. Territ had previously served as senior vice president of Federated Securities Corp. since 1995, and held the position of National Sales director for several of Federated’s sales divisions during that time.
Source: Company reports
Federated Investors, Inc.July 24, 2012
32
Investment Risks and Price Target Impediments
Regulatory changes could result in significant reduction in money market AuM
A large portion of Federated‘s total revenues are attributable to money market assets. About 46% of
Federated‘s 2011 total revenues were attributable to money market assets, compared to 50% in 2010 and
65% in 2009. Any new money market regulation or amendments to Rule 2a-7 could lead to outflows
because it could reduce the attractiveness of money market funds and ultimately affect Federated‘s
earnings. We have not modeled out large declines in AuM because it is difficult to project the final
outcome of various proposals. Other new proposals could increase operating expenses, thereby leading to
lower earnings. Our price target would have to be revised downward if money market AuM were to
decrease based on new rules or if compliance expenses should increase dramatically. On the other hand, we
would likely raise our price target if new money market regulation were to be rejected and the funds were
allowed to continue business as usual.
Prolonged period of low interest rates could affect earnings growth
Money market yields, especially for the treasury and government agency money market funds, are affected
by the federal funds target rate. The Federal Reserve cut rates in December 2008 close to zero to stimulate
the economy. This affected Federated‘s ability to maintain positive yields for investors, because fund
expenses are deducted from returns on short-term investments. In order to maintain zero or positive net
yields, Federated voluntarily waived certain fees or assumed expenses. We model a reduction of the effect
of the fee waiver on revenues. Should the federal funds rate or other short-term interest rates such as repo
rates remain low throughout 2013, we would likely have to lower our earnings estimates, which would
have a negative effect on the price target.
Outflows could increase in a rising rate environment affecting earnings growth
In an economic environment of rising interest rates, Federated could experience significant outflows
because investors could chose to invest directly in the assets underlying money market funds. Outflows
could occur as investors shift their investments to direct investments in search of higher yields than those
offered by money market funds. We would likely have to lower our earnings estimates, which would
negatively affect our price target if interest rates increased quickly.
Decline in asset values could affect Federated’s earnings
Growth of AuM is driven by inflows and market performance. A decline in asset values would result in
lower AuM, potentially offsetting any new money into the various funds. The value of investments can be
driven by macro economic events over which the company has no control. As short-term interest rates
increase, security values could decline. A reduction in asset levels could lead to lower earnings as
management fees would be applied to lower AuM. Our price target would likely have to be revised
downward if AuM were to decrease.
A reduction in risk appetite could lead to lower earnings
A potential adverse effect of a decline in financial markets or further deterioration of the economy could be
an increase in risk aversion. A political, economic or business crisis could lead to an increase in
redemptions and lower AuM. An increase in redemption requests by investors could lead to liquidity
problems as money market funds start disposing their assets, further magnifying the effect of the crisis.
This could lead to Federated not being able to maintain a stable $1.00 NAV. We do not model a scenario
like this because it is difficult to determine extreme events. As such, we would have to revise our earnings
forecast and reduce our price target if such an event were to occur.
Weak fund performance could lead to outflows and lower earnings
Federated‘s ability to attract assets and grow earnings is dependent on the performance it generates. Weak
performance, especially in its equity fund offerings, could increase redemptions and lower inflows of new
money. This could negatively affect our revenue and earnings forecast as higher investment advisory fees
are earned with equity products. Our price target would have to be revised downward if performance
deteriorated.
Federated Investors, Inc.July 24, 2012
33
Competition could pressure margins
The asset management business is very competitive. Federated competes in the management and
distribution of mutual funds, and separate accounts with other fund management companies, national and
regional broker-dealers, commercial banks, and other financial institutions. A number of these competitors
has greater financial, technical, marketing, and other resources than Federated. A large portion of assets
managed by Federated is held by institutional investors. Most institutional investment products are sold
without a sales commission, which makes it costly to the clients to switch asset managers. Were
competition to intensify, we would need to reduce our earnings assumption. Margins could decline as
economies of scale might not be realized to the same degree with cash flowing out of Federated‘s funds.
This could negatively affect our price target.
Federated Investors, Inc.July 24, 2012
34
Source: Financial Supplements; RBC Capital Markets Estimate
0 0 0
($ in '000) 1QA 2QE 3QE 4QE 1QE 2QE 3QE 4QE 2011A 2012E 2013E
Revenues
Investment advisory fees, net $149,348 $146,588 $150,799 $153,348 $169,931 $179,881 $194,933 $202,721 $586,340 $600,084 $747,466
Administrative service fees, net 57,292 56,790 58,041 58,792 58,393 59,781 61,198 61,968 220,356 230,916 241,340
Other service fees, net 22,655 25,526 26,655 27,339 34,959 40,286 44,641 49,389 85,385 102,175 169,275
Other, net 986 986 986 986 1,000 1,000 1,000 1,000 3,032 3,944 4,000
Total revenues $230,281 $229,891 $236,481 $240,466 $264,283 $280,949 $301,771 $315,078 $895,113 $937,118 $1,162,081
Total net revenues $207,626 $204,365 $209,826 $213,127 $229,324 $240,663 $257,130 $265,689 $809,728 $834,943 $992,806
Compensation and related $64,065 $64,369 $64,796 $64,926 $71,356 $75,856 $81,478 $85,071 $245,439 $258,156 $313,762
Distribution $61,693 $59,753 $62,279 $61,933 $83,096 $94,575 $106,213 $113,643 $235,670 $245,658 $397,527
Professional service fees 10,308 8,582 9,475 9,605 10,380 8,642 9,541 9,673 $53,737 $37,970 $38,236
Systems and communications 6,310 5,728 5,826 5,840 6,311 5,729 5,827 5,841 $22,970 $23,704 $23,708
Office and occupancy 6,253 6,033 6,203 6,255 6,254 6,034 6,204 6,256 $24,689 $24,744 $24,748
Advertising and promotional 2,928 3,254 2,810 3,525 2,929 3,256 2,812 3,527 $12,024 $12,518 $12,524
Travel and related 2,751 2,842 3,888 3,674 2,752 2,843 3,889 3,675 $13,563 $13,155 $13,159
Intangible assets related 21 1,000 1,250 1,364 21 990 1,238 1,351 8,050 3,636 3,599
Other 5,605 5,517 5,676 5,771 6,343 6,743 7,243 7,562 $21,516 $22,569 $27,890
Total operating expenses $159,934 $157,079 $162,203 $162,894 $189,442 $204,668 $224,445 $236,598 $637,658 $642,111 $855,153
Operating income $70,347 $72,811 $74,278 $77,572 $74,841 $76,281 $77,326 $78,480 $257,455 $295,008 $306,928
Investment income (expense), net $3,346 $2,527 $2,616 $2,718 $2,817 $2,907 $3,006 $3,110 $6,257 $11,207 $11,840
Debt expense - recourse (3,711) (3,698) (3,698) (3,698) (3,698) (3,698) (3,698) (3,698) (17,045) (14,804) (14,790)
Other, net (37) (37) (37) (37) (37) (37) (37) (37) (295) (148) (148)
Total non-operating income (expense), net ($402) ($1,207) ($1,119) ($1,016) ($918) ($827) ($729) ($624) ($11,083) ($3,744) ($3,098)
Income before income taxes $69,945 $71,604 $73,159 $76,555 $73,923 $75,454 $76,597 $77,856 $246,372 $291,263 $303,830
Income tax provision 25,538 26,493 27,069 28,325 27,351 27,918 28,341 28,807 91,288 107,426 112,417
Net income including non-controlling interests $44,407 $45,110 $46,090 $48,230 $46,571 $47,536 $48,256 $49,049 $155,084 $183,838 $191,413
Less: Minority interest 2,082 2,082 2,082 2,082 2,082 2,082 2,082 2,082 4,177 8,328 8,328
Net income $42,325 $43,028 $44,008 $46,148 $44,489 $45,454 $46,174 $46,967 $150,907 $175,510 $183,085
Sequential growth rate 14.6% 1.7% 2.3% 4.9% (3.6%) 2.2% 1.6% 1.7% (15.7%) 16.3% 4.3%
Income available to participating restricted shareholders$1,500 $1,377 $1,408 $1,477 $1,424 $1,455 $1,478 $1,503 4,900 5,762 5,859
Earnings per share - basic $0.41 $0.42 $0.43 $0.45 $0.44 $0.45 $0.46 $0.46 $1.45 $1.70 $1.80
Earnings per share - diluted $0.41 $0.42 $0.43 $0.45 $0.44 $0.45 $0.46 $0.46 $1.45 $1.70 $1.80
Annual growth rate 27.8% 2.7% 16.2% 26.4% 6.9% 7.1% 6.4% 3.2% (16.0%) 17.5% 5.8%
Weighted average share count - basic 100,112 99,771 99,437 99,109 98,767 98,431 98,101 97,778 100,609 99,607 98,269
Dilution - - - - - - - - 23 - -
Weighted average share count - diluted 100,112 99,771 99,437 99,109 98,767 98,431 98,101 97,778 100,632 99,607 98,269
Share buybacks (shares in '000) 50 341 334 328 343 336 329 323 0 - -
Average assets under management 0 0 0
($ in million) 1QA 2QE 3QE 4QE 1QE 2QE 3QE 4QE 2011A 2012E 2013E
Equity 32,827 33,725 34,049 35,287 36,346 37,436 38,559 39,716 30,560 33,972 38,014
Fixed-income 45,792 46,625 47,441 48,272 49,116 49,976 50,850 51,740 42,574 47,033 50,421
Money market 282,801 276,078 278,838 281,627 284,443 287,287 290,160 293,062 271,501 279,836 288,738
Liquidation portfolios 8,703 8,454 8,201 7,955 7,873 7,951 8,031 8,111 9,753 8,328 7,992
Total average AuM 370,123 364,882 368,529 373,140 377,778 382,651 387,601 392,629 354,388 369,169 385,165
Average AuM growth rates - sequential
Equity 9.6% 2.7% 1.0% 3.6% 3.0% 3.0% 3.0% 3.0% 5.0% 11.2% 11.9%
Fixed-income 4.1% 1.8% 1.8% 1.8% 1.8% 1.7% 1.8% 1.8% 13.0% 10.5% 7.2%
Money market 2.7% (2.4%) 1.0% 1.0% 1.0% 1.0% 1.0% 1.0% 1.0% 3.1% 3.2%
Liquidation portfolios (3.6%) (2.9%) (3.0%) (3.0%) (1.0%) 1.0% 1.0% 1.0% (15.8%) (14.6%) (4.0%)
Total average AuM 3.3% (1.4%) 1.0% 1.3% 1.2% 1.3% 1.3% 1.3% 2.1% 4.2% 4.3%
Average AuM by product type
Mutual funds $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0
Equity $23,075 $23,340 $23,565 $24,422 $25,154 $25,909 $26,686 $27,487 22,071 23,601 26,309
Fixed-income 38,128 38,863 39,543 40,235 40,939 41,656 42,385 43,126 34,456 39,192 42,027
Money market 251,825 246,458 248,923 251,412 253,926 256,465 259,030 261,620 242,187 249,654 257,760
Total average AuM $313,028 $308,662 $312,031 $316,069 $320,020 $324,030 $328,101 $332,234 $298,713 $312,447 $326,096
Separate accounts $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0
Equity $9,752 $10,384 $10,484 $10,865 $11,191 $11,527 $11,873 $12,229 8,490 10,371 11,705
Fixed-income 7,664 7,762 7,898 8,036 8,177 8,320 8,466 8,614 8,118 7,840 8,394
Money market 30,976 29,619 29,916 30,215 30,517 30,822 31,130 31,442 29,314 30,181 30,978
Total average AuM $48,392 $47,766 $48,298 $49,116 $49,885 $50,669 $51,469 $52,284 $45,922 $48,393 $51,077
Liquidation portfolios 8,703 8,454 8,201 7,955 7,873 7,951 8,031 8,111 9,753 8,328 7,992
Total average AuM $370,123 $364,882 $368,529 $373,140 $377,778 $382,651 $387,601 $392,629 $354,388 $369,169 $385,165
Net flows by asset class
Equity $611 $341 $333 $348 $358 $369 $380 $391 $503 $1,633 $1,498
Fixed-income 775 462 470 479 487 495 504 513 2,401 2,186 1,999
Money market 189 295 298 301 304 307 310 313 (1,947) 1,082 1,233
Liquidation portfolios (273) (257) (250) (242) 78 79 80 81 (1,852) (1,023) 318
Total Flows $1,302 $841 $852 $885 $1,227 $1,250 $1,274 $1,298 ($895) $3,879 $5,048
Total AuM - end of period $363,625 $366,139 $370,920 $375,360 $380,195 $385,106 $390,095 $395,163 $369,697 $375,360 $395,163
Performance
Pre-tax margins - gross 30.4% 31.1% 30.9% 31.8% 28.0% 26.9% 25.4% 24.7% 27.5% 31.1% 26.1%
After-tax margins - gross 19.3% 19.6% 19.5% 20.1% 17.6% 16.9% 16.0% 15.6% 17.3% 19.6% 16.5%
Pre-tax margins - net of distribution expenses 33.7% 35.0% 34.9% 35.9% 32.2% 31.4% 29.8% 29.3% 30.4% 34.9% 30.6%
After-tax margins - net of distribution expenses 21.4% 22.1% 22.0% 22.6% 20.3% 19.8% 18.8% 18.5% 19.2% 22.0% 19.3%
2012 2013
2013E2012E
Federated Investors, Inc.July 24, 2012
35
Required Disclosures
Conflicts Disclosures
The analyst(s) responsible for preparing this research report received compensation that is based upon various factors, including totalrevenues of the member companies of RBC Capital Markets and its affiliates, a portion of which are or have been generated byinvestment banking activities of the member companies of RBC Capital Markets and its affiliates.
RBC Capital Markets, LLC makes a market in the securities of Federated Investors, Inc. and may act as principal with regard to salesor purchases of this security.
A member company of RBC Capital Markets or one of its affiliates received compensation for products or services other thaninvestment banking services from Federated Investors, Inc. during the past 12 months. During this time, a member company of RBCCapital Markets or one of its affiliates provided non-investment banking securities-related services to Federated Investors, Inc..
A member company of RBC Capital Markets or one of its affiliates received compensation for products or services other thaninvestment banking services from Federated Investors, Inc. during the past 12 months. During this time, a member company of RBCCapital Markets or one of its affiliates provided non-securities services to Federated Investors, Inc..
RBC Capital Markets has provided Federated Investors, Inc. with non-investment banking securities-related services in the past 12months.
RBC Capital Markets has provided Federated Investors, Inc. with non-securities services in the past 12 months.
The author is employed by RBC Capital Markets, LLC, a securities broker-dealer with principal offices located in New York, USA.
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An analyst's 'sector' is the universe of companies for which the analyst provides research coverage. Accordingly, the rating assigned toa particular stock represents solely the analyst's view of how that stock will perform over the next 12 months relative to the analyst'ssector average.RatingsTop Pick (TP): Represents analyst's best idea in the sector; expected to provide significant absolute total return over 12 months with afavorable risk-reward ratio.Outperform (O): Expected to materially outperform sector average over 12 months.Sector Perform (SP): Returns expected to be in line with sector average over 12 months.Underperform (U): Returns expected to be materially below sector average over 12 months.Risk Qualifiers (any of the following criteria may be present):Average Risk (Avg): Volatility and risk expected to be comparable to sector; average revenue and earnings predictability; nosignificant cash flow/financing concerns over coming 12-24 months; fairly liquid.Above Average Risk (AA): Volatility and risk expected to be above sector; below average revenue and earnings predictability; maynot be suitable for a significant class of individual equity investors; may have negative cash flow; low market cap or float.Speculative (Spec): Risk consistent with venture capital; low public float; potential balance sheet concerns; risk of being delisted.
Distribution of Ratings
For the purpose of ratings distributions, regulatory rules require member firms to assign ratings to one of three rating categories - Buy,Hold/Neutral, or Sell - regardless of a firm's own rating categories. Although RBC Capital Markets' ratings of Top Pick/Outperform,Sector Perform and Underperform most closely correspond to Buy, Hold/Neutral and Sell, respectively, the meanings are not the samebecause our ratings are determined on a relative basis (as described above).
Distribution of RatingsRBC Capital Markets, Equity Research
Investment BankingServ./Past 12 Mos.
Rating Count Percent Count Percent
BUY[TP/O] 775 52.36 224 28.90HOLD[SP] 638 43.11 152 23.82SELL[U] 67 4.53 2 2.99
Federated Investors, Inc.July 24, 2012
36
Q2 Q3 Q1 Q2 Q3 Q1 Q2 Q3 Q1 Q2 Q38
12
16
20
24
28
32
2010 2011 2012
Rating and Price Target History for: Federated Investors, Inc. as of 07-23-2012 (in USD)
Legend:
TP: Top Pick; O: Outperform; SP: Sector Perform; U: Underperform; I: Initiation of Research Coverage; D: Discontinuation of Research Coverage; NR: Not Rated; NA: Not Available;
RL: Recommended List - RL: On: Refers to date a security was placed on a recommended list, while RL Off: Refers to date a security was removed from a recommended list.
Created by BlueMatrix
References to a Recommended List in the recommendation history chart may include one or more recommended lists or modelportfolios maintained by a business unit of the Wealth Management Division of RBC Capital Markets, LLC. These RecommendedLists include a former list called the Prime Opportunity List (RL 3), the Guided Portfolio: Prime Income (RL 6), the Guided Portfolio:Large Cap (RL 7), Guided Portfolio: Dividend Growth (RL 8), the Guided Portfolio: Midcap 111 (RL9), and the Guided Portfolio:ADR (RL 10). The abbreviation 'RL On' means the date a security was placed on a Recommended List. The abbreviation 'RL Off'means the date a security was removed from a Recommended List.
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Federated Investors, Inc.July 24, 2012
37
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Federated Investors, Inc.July 24, 2012