Date post: | 14-Jan-2017 |
Category: |
Software |
Upload: | db-services |
View: | 802 times |
Download: | 0 times |
Emory BrownApplication Developer, UX Designer www.dbservices.com
SELLING DESIGN
Questions
If you have a question, please typist it into the console. If we
don’t get to your question, please send it to [email protected]
About you
About DB Services
•We are a team of analysts, developers, and designers creating custom applications to make your organization more effective and efficient. Learn more about our FileMaker services on our website.
•If you leave this presentation wanting learn more! Check out our FileMaker Blog where we post new content each month.
•To learn more about DB Services, check out our website at www.dbservices.com
My story
Certified FileMaker Developer with DB Services
• Over 9 years developing apps in FileMaker
• FileMaker 11-15 Certified• Digital artist• User Experience Designer• Member of FM Academy• Global presence (Canada, Europe,
Africa)• Team focused on adding value
Read more on me on our website, dbservices.com, in the About section
About you
Main Point• Sub point• Sub point
Main Point• Sub point• Sub point
About you
Main Point• Sub point• Sub point
Main Point• Sub point• Sub point
Selling Design
1. Why user-centered design matters2. Communicating Design3. Pitfalls to avoid as a Designer
You are all designers
Good design
Solves a problem
Good design is not all about UI
Life is not all about oxygen
UI makes your app:
UnderstandableUseful / UsableValuableLive longer
Good design supports repeat business
Repeat business it the key to success
“What we make completely testifies to who we are.” - Jony Ive
Bad design…
scattered data
rigid systemsinefficiency
Main Point• Sub point• Sub point
Main Point• Sub point• Sub point
Main Point• Sub point• Sub point
Main Point• Sub point• Sub point
“Selling is a core design skill”
• Mike Montiero
Good design does not sell itself
“You could have the best product in the world, but
unless you tell people about it, it’s just going to
sit there.” • John Paul DeJoria
Good designers are:
Flexible & willing to changeGood communicatorsCommitted to scope & timeline
Negotiating Scope
FeaturesDeadlines / TimelineImplementation
“Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible”
- Chris Voss
Understand Quality
Quality is conformance to a requirement from a customer
Understand Quality
Know the customer and what level of quality is required
If you don’t talk about quality, perfection is the standard
Having hard conversations
Delivering bad news is part of the job
Set the tone
Be Optimistic
Believe in value outcome
Change spec to increase value
Before
After
“All my teaching and consulting experience has taught me that what builds relationships, what solves problems, what moves things forward, is asking the right questions.”
- Edgar H. Schein
Start with discovery
Always begin design with questions, NOT solutions
Consider a Prototype
Skip the wireframe, use FileMaker Pro
Adding Value
Always look for opportunities to add value with FM
Identify areas of pain
Telling Customers NO
As a designer, you are responsible for what you build
Five pitfalls
1. Not setting expectations
Take ownership of the design process from the beginning
You are the expert, they have never designed an app
2. Not knowing workflow and data flows
Start at the beginning
Ask questions like a child
3. Getting too technical
Your client is an expert in their field
… NOT an expert in FileMaker
4. Failure to know client as a person
People want to work with people they like
Learn about your customer and find common ground
5. Answering Q’s with change orders
“Why is it green?”
Act like the design expert you were hired to be
Q & A