The only event dedicated to MEC Endorsed by: Reduce Content Delivery Costs, Improve QoE and Drive Service Innovation with MEC Kensington Close, London, UK | 29-30 September 2015 Informa Telecoms & Media, with the endorsement of ETSI, are pleased to announce the inaugural Mobile Edge Computing Congress in recognition of the expanding ecosystem around this exciting platform. MEC (Mobile Edge Computing) Congress 2015 provides businesses with the opportunity to learn more about this technology, collaborate with industry experts, and ultimately seize the opportunity of becoming a major player in this rapidly growing space. Cited by an increasing number of 5G Research Institutions and the European Commission’s “Net Futures” Directorate as a key building block for the emerging 5G architecture and a key enabler for the Tactile Internet, the MEC platform is already in action and enabling MNOs to improve their bottom line whilst significantly improving end user QoE. MEC helps to re-position the MNO within the internet value chain. Proximity to the user is a unique asset. By rapidly deploying scalable new services at the network edge - both for consumer and enterprise segments - MEC helps to differentiate service portfolios as well as creating new revenue streams by unlocking innovative services that are delivered from closer to the user. Who you will meet: The event is FREE FOR OPERATORS, involving both technical and commercial senior professionals. Passes are also available for ISVs/App developers, Analysts, Enterprises (inc. Automotive, Stadia, Contact us now for speaking opportunities: Head of Research: [email protected]| Head of Sales: [email protected]
Transcript
The only event dedicated to MEC Endorsed by:
Reduce Content Delivery Costs, Improve QoE and Drive Service Innovation
with MECKensington Close, London, UK | 29-30 September 2015
Informa Telecoms & Media, with the endorsement of ETSI, are pleased to announce the inaugural Mobile Edge Computing Congress in recognition of the expanding ecosystem around this exciting platform. MEC (Mobile Edge Computing) Congress 2015 provides businesses with the opportunity to learn more about this technology, collaborate with industry experts, and ultimately seize the opportunity of becoming a major player in this rapidly growing space.
Cited by an increasing number of 5G Research Institutions and the European Commission’s “Net Futures” Directorate as a key building block for the emerging 5G architecture and a key enabler for the Tactile Internet, the MEC platform is already in action and enabling MNOs to improve their bottom line whilst significantly improving end user QoE. MEC helps to re-position the MNO within the internet value chain. Proximity to the user is a unique asset. By rapidly deploying scalable new services at the network edge - both for consumer and enterprise segments - MEC helps to differentiate service portfolios as well as creating new revenue streams by unlocking innovative services that are delivered from closer to the user.
Who you will meet: The event is FREE FOR OPERATORS, involving both technical and commercial senior professionals. Passes are also available for ISVs/App developers, Analysts, Enterprises (inc. Automotive, Stadia, Heavy Industry, Financial services, Transport, Leisure & Travel, etc.) and ICT solution vendors.
Visionary speakers confirmed so far:Mahadev Satyanarayanan, Experimental Computer Scientist, Carnegie Mellon UniversityLuke Ibbetson, Head of Research and Development, VodafoneRyutaro Kawamura, Director, Vice President, NTT Network Innovation Laboratories, NTT Mansoor Hanif, Director of RAN Programmes, EERolf Schuster, Head of Partner Innovation Centres, Architecture & Research, Vodafone Colin Bannon, Chief Architect and CTO, BTMatt Stagg, Senior Manager of Network Strategy, EEAlessandro Vaillant, Advisor and Project manager, Telecom ItaliaErol Hepsaydir, Head of RAN and Device Strategy and Architecture, ThreeNurit Sprecher, Chair, ETSI MEC ISGJørgen Friis, CSO, Services Division Senior Representative, ETSI Contact us now for speaking opportunities: Head of Research: [email protected] | Head of Sales: [email protected]
Yun Chao Hu, Chair, ETSI MEC ISG Industry Enablement Working Group
Key topics being addressed: How to grow the ecosystem and share the strategic advantages derived from MEC How to broker cooperation with OTT Providers by hosting them on the MEC platform Enabling innovative business strategies & new commercial opportunities Providing a platform to facilitate IoT and improved enterprise services Ensuring scalable applications/ services and optimised QoE at the edge of the network Enhanced network intelligence for optimising service delivery Unlocking contextualised services thanks to MEC’s location awareness Standardisation: Current status and plan for the ETSI MEC ISG The outlook for MEC: Adding value to 4G; Essential for 5G
Agenda at a Glance
Day 1 – Tuesday 29th September 2015
Plenary Keynotes: MEC’s Business Transformation Capabilities & Strategic AdvantagesCreating unique value at the edge | Seizing the business advantage & optimizing services on the edge |
Transforming the MNO | How can Operators minimise internal organisational obstacles
Current Implementations of MECThe first phase of MEC deployments | Gaming & ensuring low-latency | Automotive industry use case
Technical Integration of MEC ServersReducing complexity | Integrating MEC and traditional content delivery | MEC for truly virtualised networks |
Interactive: Use Case Jam sessionDay 2 – Wednesday 30th September 2015
Keynote: Providing a Standardised Platform for Enterprise Mobility ServicesNot if but when | Industry collaboration | MEC for heavy industry | Building standards & What more needs to
be done
Blue Sky Thinking for Next Generation Applications & Use CasesAugmented & assisted reality | Prototyping MEC-based Applications | MEC as an enabler for IoT | Open
architectures & APIs in mobile multi-vendor environments
Interactive MEC Workshops(Inc. Enabling 5G & Enterprise Service Deployments)
Congress Agenda
Day 1 – Tuesday 29th September 20159.00 Organiser’s welcome & Chair’s opening remarksPlenary Keynotes: MEC’s Business Transformation Capabilities & Strategic AdvantagesChair: Andy Jones, Managing Director, Jonesthefone Consulting
9.05 Creating Unique Value at the Edge- The outlook for MEC as the next super platform- Adding value to 4G - essential for 5G- Enabling the rapid deployment of new & third-party applications services
- From the telco space to the IT cloud space, MEC is changing QoE- The big differentiator for real-time services with low-latency guaranteed- Creating open APIs for software to be run at the edge without service interruption
Mahadev Satyanarayanan, Mobile Computing Pioneer, Carnegie Group Professor of Computer Science, Carnegie Mellon University
9.30 Mobile Services Spotlight: Seizing the business advantage & optimizing services on the edgeImproving services has never been so important, and understanding the service user’s requirements and needs is now crucial. This session outlines why MEC is the platform of choice for next generation services, and continues into a spotlight onto existing use cases.
- Intro: Demonstrating improved QoE - why MEC is already working- Real world testimonials; hear from existing MEC enthusiasts
Luke Ibbetson, Head of Research and Development, VodafoneReserved spotlights for:Senior Representative, BMW (tba)Geng Lin, CTO of Corporate Networks, Google (tbc)
9.55 Transforming the MNO’s Role as Content Distributor- Improving the position of MNOs when facing OTTs- Preventing traditional packet loss and high delay- Mobile video delivery optimisation using throughput guidance for TCP
Senior Representative, Intel (tbc)
10.20 Expert Q&A: How can Operators minimise internal organisational obstacles and future proof their infrastructure with MEC? Operator investments necessitate immediate ROI assessments, and ensuring cross-function co-operation internally has never been more crucial. Hear from the experts on how to set up working internal structures, and facilitate effective communication frameworks in order to effectively future-proof the investment in MEC.Colin Bannon, Chief Architect and CTO, BTLuke Ibbetson, Head of Research and Development, VodafoneMansoor Hanif, Director of RAN Programmes, EEArt King, Director of Enterprise Services & Technologies, SpiderCloud WirelessOther panellists tba
11.00 Refreshments & Speed Networking in the Exhibition – Don’t miss the demos
Current Implementations of MEC12.20 Justifying the first phase of MEC deployments
- Unbeatable low-latency for 5G- Reducing service delivery costs for applications at the edge- Ending the inefficient use of cellular network resources
Alessandro Vaillant, Advisor, Global Advisory Services, Next Generation Network, Telecom Italia
12.45 Gaming & ensuring low-latency for applications in the cloud- Delivering premium application performance and user experience- Improving applications that require computing and storage resources
- Effectively responding to apps triggered based on user request- Remaining consistent when the app is used by one user, or alternatively several users
collectivelyMatt Stagg, Senior Manager Network Strategy, EE
13.10 Providing the critical speed of connectivity for the Automotive industry- Meeting high-speed, real-time connectivity requirements- Security and user-identification services- BMW testimonial
Rolf Schuster, Head of Partner Innovation Centres, Architecture & Research, VodafoneSenior Representatives, BMW (tbc)13.35 Lunch break and Networking in the ExhibitionTechnical Integration of MEC Servers14.35 Reducing complexity when integrating MEC
- Leveraging the flexibility of NFV- Operating inside the mobile base station or RAN aggregation point- Ensuring a seamless, vendor-agnostic approach for RAN deployments- Approaching distributed Cloud Computing and seamless integration of application
Art King, Director of Enterprise Services & Technologies, SpiderCloud Wireless
14.55 Integrating MEC and traditional content delivery models- Aligning MEC with the current CDN landscape- MEC and vCDN: flexible demand management of computation, storage and network resources- MEC as an enabler for CDN innovation, home networking and the mobile packet core
15.10 Expert Q&A: Computing at the mobile edge: services and network elements that sit at the edge The ability to deploy MEC in order to fix QoE and Cost of Delivery for specific clients will bring considerable advantages to MNOs; this session addresses exactly how MEC servers can be deployed and integrated, in order for MNOs to reap the rewards early on.- How will MEC be able to seamlessly provide logical connectivity at the localised edge?- How will it improve caching, network quality & agility and flexible service delivery?- How will MEC integrate with other existing enterprise mobility solutions like Enterprise LAN,
satellite/ cellular services, and other?Ryutaro Kawamura, Director, Vice President, NTT Network Innovation Laboratories, NTTErol Hepsaydir, Head of RAN and Device Strategy and Architecture, ThreeSenior Representative, Quortus (tbc)Other panellists tba15.40 Coffee and Networking16.40 An intro to the Use Case Jam session
16.50 MEC Use Case Jam: Roundtables In groups, work with other delegates to collaborate on the use cases of most value to the industry – both short term (2 years), and long term (2018 onwards)These sessions will include a focus on:
- QoE improvement & adding value to 4G- Next Generation Services for automotive, healthcare, financial services, etc….
- Tackling video delivery & CDN optimisation/ cost of delivery challenges- And more!
Roundtable Hosts tbc
17.35 MEC Use Case Jam: Report back to the conference – a summary of all the discussion points raised during the Jams back to the rest of the audience
17.45 Close of Day 1 & Networking Drinks
Day 2 – Wednesday 30th September 2015Keynote: Providing a Standardised Platform for Enterprise Mobility Services8.50 Chair’s Opening Statement9.00 Not if but when: Industry collaboration to grow the ecosystem to ready the MEC platform
- How to broker cooperation with OTT providers- Supporting network capacity demands from 2016- Tackling the challenge of interoperability and ensuring a truly vendor-agnostic platform- Ensuring an effective interface for technical & commercial teams to drive adoption of MEC
Mansoor Hanif, Director of RAN Programmes, EE
9.25 The Pathway to MEC: Fog-Computing as a Stepping Stone to MEC- Simplifying enterprise mobility services with local cloud/fog computing- Placing the compute node at the service edge to facilitate easy delivery of end user services- Where is the overlap between Fog and Mobile Edge Computing? What will the transition be?
Reserved for Sponsor
9.45 MEC Industry Awareness Drive: Working towards a standard approach for implementationWhat ETSI are already doing: Presentation- MEC’s strategic value, and how industry collaboration can drive adoption- What is the ETSI MEC ISG? And how to get involved- Working together to prove the conceptNurit Sprecher, Chair, ETSI MEC ISGJørgen Friis, CSO, Services Division Senior Representative, ETSIWhat more needs to be done: Panel discussion- What are the main obstacles to achieving rapid standardisation?- Which other industry bodies can drive standardisation, and ultimately adoption, of MEC?- Which informal channels are working, and why operators should take the leadModerator: Yun Chao Hu, Chair, ETSI MEC ISG Industry Enablement Working GroupMatt Stagg, Senior Manager Network Strategy, EEInvited: Nick Sampson, Telecom, Director, Wireless and Core Standards, OrangeOther panellists tbc10.30 Refreshments & Speed Networking in the Exhibition – Don’t miss the demos
Blue Sky Thinking for Next Generation Applications & Use Cases11.30 Expert Q&A: The MEC offering as a single, marketable product across multiple verticals
MEC is an optimal solution for a multitude of industry verticals, however the industry must avoid diluting the appeal of MEC by overly diversifying the product. This Q&A session examines the experts on how this can be avoided, and how MEC can be rapidly rolled out to a variety of end-users across different industry verticals.Panellists tba
12.10 Augmented & assisted reality through highly personalised, quality mobile application- Providing additional information for mobile users on their environment- Fulfilling the AR app’s requirements in latency, compute resources & storage resources- Rapidly providing user-specific information (e.g. user preferences, application-related profile,
etc.)
12.30 Prototyping MEC-based Applications with the FOKUS Open5GCore within the 5G Playground- MEC = Mobile Code / Mobile Agents 2.0 – a short review of the past- 5G Application Drivers for MEC – IOT, Industry 4.0, Automotive and more- Understanding Virtualization, NFV and SDN and as technical MEC enablers- Understanding MEC within emerging 5G Architectures- Showcase: Prototyping MEC with FOKUS Open5GCore and the related 5G Playground
Prof. Thomas Magedanz, Fraunhofer FOKUS
12.50 Lunch14.00 MEC as an enabler for IoT & data analytics on the edge
- Enabling operators/ third-parties to gather huge amounts of data (video, sensor information, etc) from devices
- Facilitating real-time analysis by processing on the edge & extract meaningful information before being sent towards central servers
- Authorising applications to access location-related information, including for third-party applications
14.25 MEC for heavy industry automation services & industrial computing solutions- More data sharing and re-use amongst employees- Less duplication of effort and higher quality output- Fewer problems caused by scheduling errors
14.50 Succeeding with open architectures & APIs in mobile multi-vendor environments (tbd)- Accelerating the development of MEC applications- The role of ISVs in the technical integration of MEC servers- Achieving a truly open-source approach
Dr Nick Johnson, Innovation Architect, Project SESAME15.15 Refreshments & Networking breakInteractive MEC Workshops16.15 Intro to the Expert Hosted MEC Workshops Gain the unique insights of leading MEC experts in these dedicated Workshops. Spend an intense hour with peers discussing each theme, and rotating between them in order to gain an in-depth understanding of all 5 across the day.
16.20 Hosted Workshops Join your choice of hosted workshop, and re-group after to hear the expert reports from each one:a) MEC Workshop: Enabling 5G NetworksHost: Matt Stagg, Senior Manager Network Strategy, EE
b) MEC Workshop for Enterprise Service DeploymentsHost tbc
c) MEC Workshop: Paving the Way for IoTHost tbc
17.00 Workshop Round Up Reports – a summary of all the discussion points raised at the workshops17.30 Close of Congress!Until MEC USA 2015 @ the Carrier Network Virtualization show, 1-2 December 2015 | Crowne Plaza, Palo Alto, US
“5G networks will encompass optical, cellular and satellite solutions and rely heavily on emerging technologies, such as software defined networking (SDN), network functions virtualisation, mobile edge computing and fog computing (FC)”
Mario Campolargo, Director, DG Connect Net Futures, European Commission
