Date post: | 06-Sep-2014 |
Category: |
Technology |
Upload: | blog-atlantic |
View: | 1,631 times |
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Turning Strangers into Friends and Friends into Customers
Rob Swick
Nova Scotia Halifax
Filling the Funnel
http://www.maritim
egiftshow.ca/
Filling the Funnel
The Real Thing
The Selling Funnel Lead Generation Filling the Funnel
➡ SEO➡ Email
Conversion Makeovers
Filling the Funnel
Champion
The Selling Funnel
Awareness
Involvement
Confirmation
Engagement
Filling the Funnel
The Selling Funnel: Simplified
Attract
Convert
Repeat
Filling the Funnel
Build a Shareable Online Success Story
Search Engine Optimization
Search Engine Optimization
Filling the Funnel
Section 1
Section 1
Section 1
Section 1Section 1
Section 1Section 1
Search Engine OptimizationOn-Page Optimization• Technical Fixes• Selecting Right Targets• Content Focus• Tagging
Off-Page Optimization• Link Generation• Link Baiting
Filling the Funnel
SEO Advantages✓ Massive Potential✓ Ideal Timing✓ No Unit Cost✓ Best ROI
Filling the Funnel
Why send Direct Email
Filling the Funnel
• Low cost• Measurable results• Build and maintain customer relationships• Highly targeted• Branded
Filling the Funnel
Cost Effectiveness of Email Marketing
$1 Buy = $48 ROI
=
Email Marketing Tools
Filling the Funnel
Filling the Funnel
Why use the tools?• Email design tools• Pre-delivery spam scoring• Contact list growth and maintenance
Conversion Make-overs
What’s a Homepage For?
1.Connect visually2.Support verbally
3.Tell me what to do
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Conversion Elements1. Strong Image2. Appealing Content3. Clear CTAs
Filling the Funnel
Next Up
Meet the Social Leaders
Build a Shareable Online Success Story
http://www.vte.qc.ca