Date post: | 14-Apr-2017 |
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FILM DISTRIBUTION
FILM DISTRIBUTION Film distribution is everything that takes place between a film production company and exhibition of the film. Film distribution needs to secure a place on the exhibitors screen.
Film distribution is all about the marketing of a film.
MARKETING Major film company's have the most control over film distribution. They can decide what films can get distributed.
The marketing strategies of films are very important and they need to be appropriate to the target audience of the film. Marketing needs to insure that when the film is released that they make enough money in the box office to gain profit (the film should gain about 30% more than it cost to make, in the first 3 days!)
Marketability- how a film can be promoted to a particular audience
Playability- how the film performs in the market
MAJOR FILM DISTRIBUTORS IN THE UK 20th Century fox
Columbia Pictures Universal Pictures
Lions gate UK Paramount Pictures