Film Poster Research

Jordan

Thriller Posters

Horror Posters

Comedy Posters

Action Posters

What are the different types of posters?Teaser Poster: There are usually early promotional poste which do not reveal a lot of information to the audience.

Character Poster: These generally have a moderate amount of information, however are more focuses on the characters of the film to appeal to the audience (fan base) of that particular character.

Main Poster: This should normally reflect the genre of the film and have all the necessary information such as: the release date, the name of the film, characters names etc.

Where do film posters get shown and why?

Higher budget films (mainstream) are most likely to be shown on:• Bus stops• Billboards • Theatres/cinemas• On a bus• Tube stations• Film magazines• Street wallsThese posters are displayed in these locations as they are very hard to miss as viewers will see it on their daily commute. They're big in size and have famous actors/actresses who can bring interest to the poster.

What is the typical size of posters?

• The standard poster is called ‘one sheet.’• The size of a ‘one sheet’ is 27 x 41in (portrait)• Billboards are 246 x 108 in, which is

equivalent to 24 sheet• Subway posters or bus stop sizes are 40 x 60in

(portrait)

How are posters appealing/attractive to the audience? Does the appeal/attraction differ than

that of the trailer?

• The posters are appealing to the audience as it leaves them with enigmas, like who the character is or what the image represents. This is created through the MES, font and colours of the poster.

• The poster is aimed at a wider audience than that of a trailer, trailers are mainly online or on TV so can be missed but posters are everywhere.

What are the conventions?

Release date

• The release date is normally at the bottom.• However for a ‘teaser poster’ the words ‘Coming soon’ are used.• Its purpose is to inform the viewers when the film is available in the cinemas.

Titles/ Credits

• The credits are usually found at the bottom of the poster as well.

• The information provided includes: names-the director, cast, website and social media are put to credit their assistance in the production of the film.

Tagline • Only some posters have a tagline which is a slogan for

the film• It tends to reflect a phrase said in the film and it should

represent the genre of the film well.

Image

• The main image is usually the main character(s) of the film or a object what is significant to the film.

What is the difference of the conventions between genres?

• Romantic movie posters usually concentrate on the couple in which the story is about.

• Action posters generally focus on weapons or the skills of the character(s).

• Horror posters usually show blood and gore of the character(s) and focus on the isolation of the location.