Film Promotion and Film Promotion and MarketingMarketing

Film Promotion and MarketingFilm Promotion and Marketing

• Your task is to work pairs or individually to create a PowerPoint that investigates the promotion of the film Avatar.

• Complete the following tasks to create your PowerPoint, make sure that your PowerPoint has a clear layout. At no point should my questions appear in your PowerPoint

• Use the internet to research, some answers may also be in your books. You can use pictures and insert website links. When you get information from a website copy and paste the website on a slide at the end of the presentation creating a website list

• The best PowerPoint will win a prize and be posted to the class blog

Complete the followingComplete the following

• Name the film you are researching for this case study

• When was the film released• What media hype surrounded the

release of the film• What genre is the film? Does it have

more than one genre?• Who are the BBFC? What certificate did

the give the film and why?

• Who are the primary and secondary target audiences for this film? How does this film appeal to them?

• Name the production company behind this film? Who owns it?

• What other films has the production company been responsible for? Why is this important?

Complete the followingComplete the following

• Briefly describe the trailer – include details on how the characters are represented, how the genre is communicated, and how the film is made to appeal to an audience

Complete the followingComplete the following

Decode a posterDecode a poster

• Using denotation and connotation analyse the poster.

• It may be a good idea to insert on a new slide and label around it.

• How does it appeal to the audience?

Empire Empire MagazineMagazine

• How does this promotional device market the film? (use denotation and connotation)

• Who is the target audience of this specific device? Why?

The WebsiteThe Website

• Briefly describe the website. How does it help promote the film? http://www.avatarmovie.com