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Date post: 19-Jul-2015
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46
CONGLOMERATES
Transcript

CONGLOMERATES

CONSUMPTION

CONVERGENCE

CROSS MEDIA CONVERGENCE

TECHNOLOGICAL CONVERGENCE

DISTRIBUTION

EXCHANGE/EXHIBITION

MEDIA OWNERSHIP

PROLIFERATION

SYNERGY

WEB 2.0 WEB3.0

PROSUMERS

MARKETING

VERTICAL INTEGRATION

HORIZONTAL INTEGRATION

DSN

ASPECT RATIO

DISTRIBUTION

PRODUCTION

VOD

MULTIPLEX

MULTISCREEN

ARTHOUSE CINEMA

CONGLOMERATES

• Giant companies that own other companies

CONSUMPTION

• Audience buying or renting DVD’s, downloading, paying at the cinema, purchasing related products

*CONVERGENCE

• A coming together of companies

CROSS MEDIA CONVERGENCE

• VERTICALLY

• Horizontally

• Companies coming together, to make use of its parent company to have access to bigger named stars

• And/or gain a better distribution network for their film

TECHNOLOGICAL CONVERGENCE

• Hardware and software coming together across media

• Technology that allows the audience to consume more than one type of media from a single platform

• *Convergent technology

DISTRIBUTION

• A film’s entry and life in the marketplace

Exchange/Exhibition

• Screening, purchase of the film, DVD, VOD, illegal

MEDIA OWNERSHIP

• The big six

• The Walt Disney Company

• GE

• Viacom

• Time Warner

• Sony

• News Corp.

• p59

PROLIFERATION

• New media spreading through new technologies and communication

• p139

SYNERGY

• Companies working together

• Cross-media synergy – TV, Film, Online, stores (Disney)

WEB 2.0 WEB3.0

• Web 2.0enable users to create their forms of media

• Web 3.0 forecast – internet trained to know your likes/dislikes

PROSUMERS

• Users create their own forms of media

• Consumers have become prosuers

MARKETING

• Advertising

• Publicity

• Promotions

• -viral marketing

VERTICAL INTEGRATION

• Conglomerates working vertically to reduce costs and create higher profit.

• Will cover production, distribution, exhibition/exchange

HORIZONTAL INTEGRATION

• Conglomerates working together to create further profit and linked more to marketing

• Comics, video games etc

• p61

DSN

• Digital Screen Network

• P63• p98

ASPECT RATIO

• 35mm

• Imax

• p105

DISTRIBUTION

• Concerns a films entry to the marketplace

• P90

PRODUCTION

• Making of a film

• Green light stage

• Star Appeal

• Director experience

• Budgets

• Script – repetition and difference (Genre)

• P63

VOD

• Video on demand

• Netflix

• Love film

MULTIPLEX

• 7+ Screens

• Odeon

• Empire

Multiscreen

• 4+ screens

• Vue

Arthouse

• Independent cinema

• Star and Shadow

• Side cinema

• Tyneside cinema


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