Date post: | 19-Jul-2015 |
Category: |
Art & Photos |
Upload: | emma-leslie |
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CONSUMPTION
• Audience buying or renting DVD’s, downloading, paying at the cinema, purchasing related products
CROSS MEDIA CONVERGENCE
• VERTICALLY
• Horizontally
• Companies coming together, to make use of its parent company to have access to bigger named stars
• And/or gain a better distribution network for their film
TECHNOLOGICAL CONVERGENCE
• Hardware and software coming together across media
• Technology that allows the audience to consume more than one type of media from a single platform
• *Convergent technology
MEDIA OWNERSHIP
• The big six
• The Walt Disney Company
• GE
• Viacom
• Time Warner
• Sony
• News Corp.
• p59
WEB 2.0 WEB3.0
• Web 2.0enable users to create their forms of media
• Web 3.0 forecast – internet trained to know your likes/dislikes
VERTICAL INTEGRATION
• Conglomerates working vertically to reduce costs and create higher profit.
• Will cover production, distribution, exhibition/exchange
HORIZONTAL INTEGRATION
• Conglomerates working together to create further profit and linked more to marketing
• Comics, video games etc
• p61
PRODUCTION
• Making of a film
• Green light stage
• Star Appeal
• Director experience
• Budgets
• Script – repetition and difference (Genre)
• P63