Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Marketing – how to tell a...

@JoePulizzi #CMWorld

How to Become anEpic Content Marketer

@JoePulizziFounder, Content Marketing Institute

@JoePulizzi #CMWorld@JoePulizzi |

20 Minute Agenda- (Move Fast)- Research- 6 Steps to Epic- Getting Started the Right Way


2015 RESEARCH


2010

→ 1,100 Marketers in North America

2014

→ 5,000 Marketers in 109 countries 25 industry sectors




38%



EffectiveContent Marketers

IneffectiveContent Marketers


CloselyFollowTheStrategy


CRITICAL:

→ Documented Content Marketing Strategy

→ Follow It Consistently


STRUCTURE

→ Independent Unit→ Separate Department→ Organized in a Silo


EffectiveContent Marketers

IneffectiveContent Marketers


METRICS:

→ 8X More Successful

→ More Metrics (6 versus 4)

→ Less Emphasis on Web Traffic


In-PersonEvents Webinars Videos

MOST EFFECTIVE


Blogs Research Social

HUGE GAPS


BooksPodcasts

BIGGEST GAP


BUDGET

→ Effective = 37%

→ Ineffective = 16%


BUDGET

→ Effective = 37%

→ Ineffective = 16%

All Content Marketers Plan on Spending

More (50%)


→ Documented Strategy→ Follows It Closely→ Measures More Things→ Differentiate through Books, Research & Blogs→ Produce More→ Spend More


6 Elements ofEpic Content Marketing


1. Fill a Need


1. Fill a Need2. Be Consistent


1. Fill a Need2. Be Consistent3. Be Human


1. Fill a Need2. Be Consistent3. Be Human4. Have a Point of View


1. Fill a Need2. Be Consistent3. Be Human4. Have a Point of View5. Remove the Sale


1. Fill a Need2. Be Consistent3. Be Human4. Have a Point of View5. Remove the Sale6. Be Best of Breed (GOAL)



Create Your Mission Statement: - Defined Audience - Deliver - Outcome





Date post:	22-Nov-2014
Category:	Marketing
Upload:	filmteractive
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