1. At its core, Food Tube is a YouTube channel hosted by Jamie Oliver. Its a platformthat allows Jamie to bring together some of the worlds most exciting new food talentand present them to a global online community who love to watch, share and interactwith food.The channel was launched on 21st January 2013 with the aim of engaging with the growingtrend for online access to exciting, high-quality culinary content. Jamies vision was to build atrusted platform which would allow him to find and nurture great talent, offer themopportunities to connect with new global audiences and, with his growing army of FoodTubers, continue to inspire and educate people to make better food choicesWith a compelling combination of entertainment, factual topics, recipe how-tos and liveevents added to the channel three times a week, Food Tube is at the forefront of a revolutionchanging how food content is made, shared and enjoyed by viewers the world over.

2. Food Tube has already become the largest cooking channel in Europe and thethird largest in the world.The channel now has over 1 million subscribers over 62 million views over 500 videosFood Tube has already won a Broadcast Digital Award, a Shorty Award andtwo Webby Awards. 3. Jamies Food Tube Channel forms part of the Jamie Oliver Food Tube Network: acollection of YouTubes most entertaining and inspiring food channels, all brought togetherunder one trusted banner.The Food Tube Network is a carefully-curated multi-channel network, where content is well-managed toensure that premium quality and credibility is maintained.The network naturally grew out of the success of the Food Tube channel, as many Food Tube presentershost their own channels. From the old-school skills of Gennaro Contaldo and the beautiful baking ofCupcake Jemma, to the high-volume catertainment of DJ BBQ and the experimental fun of My VirginKitchen, theres something for everyone and always something new to discover.Now the goal of the Jamie Oliver Food Tube Network is to become the worlds biggest and best-lovedYouTube destination for food, helping audiences find the most relevant, informative and entertainingcontent for their tastes and needs. Itll also support channel owners via cross-promotion, commercialservices and production.. 4. Through the network structure, the viewer can navigate food on YouTube in a fun and easy way withoutbeing overwhelmed. Their trusted relationship with Jamie Oliver and other talent allows them to feel thattheir viewing experience is endorsed and through chatter and cross-promotion, they can feel like amember of the family of Food-Tubers.The channels are fronted by a combination of known names with an existing fan-base and brand-newnames discovered by Jamie. We will continue to expand the number of channels on the network byseeking out undiscovered talent from the online community with the aim of creating the next big FoodTube stars.CURRENT STATISTICSChannels: 20Subscribers: 1,676,848 Twitter Reach:(from one night of activityaround a live show)87,702,037 impressions3,948,125 accounts 5. GENNAROCONTALDOGennaro Contaldo is the much loved Papa of Foodtube. He grew up in the small village of Minori on theAmalfi Coast, developing his love for food from daysspent hunting with his father and grandfather, andcollecting herbs for his mother. He passed on his loveof Italian food to his protg Jamie Oliver when theyworked together in a restaurant in the 90s and theyhave been like culinary father and son ever since.Gennaro has amassed a huge fan base on Food Tubewith comments like Is Gennaro the coolest guy onYouTube? Yes. Yes he is. and every time i watch thisguy, im left with happiness. With some of the bestaudience retention figures and over 3 million viewsGennaro Contaldo in undoubtedly the Don of FoodTube.The Gennaro Channel is a place where he can behimself. Gennaro the Chef and Gennaro the father. Heis an unstoppable force of nature and our young crewhave a job keeping up with him as he bounces fromSaturday Kitchen to Jamies Italian in Edinburgh andback to the wood oven in his back garden. 6. DJ BBQDJ BBQ (AKA Christian Stevenson) is a larger-than-life meat freak from across the pond. Hiscombined passions for music and smoking hugehunks of meat has led him down the path ofcatertainment spinning smokin tunes whilstserving smokin food.Clad from head to toe in star-spangled spandex,DJ BBQ takes backyard grilling to the next levelwith his reverse flow smoker and Rub ofAwesomeness .Hes fast become a favourite with the Food Tubeaudience, totting up over 1.3 million video viewssince the channel launched, and hosting a 7 hourmarathon live broadcast in which he evenmanaged to keep special guest Russell Brand incheck.DJ BBQ brings a high-volume helping of meat,music and mayhem to the Food Tube table. Rad! 7. Jamie Olivers Drinks Tube is an exciting newYouTube channel designed to entertain, inspireand educate an adult audience through acelebration of great-tasting drinks. Filling aclear gap in the market, its a global channel forpeople who are interested in trying new thingsand want clever ideas and tips that are easilyachieved at home and on a variety of budgets.It will appeal to people who see drinking as ameasured pleasure and not a means to an endand also those looking for exciting non-alcoholicalternatives. Its about fun times andgreat tasting drinks to share with friends andfamily.Drinks Tube editorial is currently organised intofour broad areas cocktails, beer, wine andsoft drinks. The content in each area ispresented by a variety of compelling individualswith authentic expertise in their field, frombartenders and producers to educators andenthusiasts, with an emphasis on diversity. 8. Working with Brands.