Online Filter Bubbles

Eli Pariser

• Algorithmic editing of the web

• Same search, different results

There is no standard Google anymore

The Bubble

The Problem

•  You don’t decide what gets in

•  You don’t know what gets edited out

Web Information Consumption

Future aspirational selves =

More impulsive present selves =

Algorithmic Gatekeepers

•  No embedded ethics

•  Expose less, hide more

•  No encoded responsibility

What we Need

•  Filtration Transparency

•  New information

•  Encoded responsibility

•  Personal filtration control