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Using Technology to Drive Innovation & GROW Your Business October 17, 2012
Using Technology to
Drive Innovation &
GROW Your Business October 17, 2012
Using Technology to Drive Innovation & GROW Your Business
Shashi Bellamkonda Sr. Director, Social Media, Web.com and Adjunct Marketing Professor Georgetown University @shashib
Laurie McCabe Co-founder & Partner, SMB Group @lauriemccabe
Grant Wickes VP Business Development, Wasp Barcode Technologies @gwickes
Ramon Ray Regional Development Manager, Infusionsoft and Editor, Smallbiztechonlogy.com @ramonray
3%
9%
13%
13%
13%
14%
14%
15%
25%
38%
39%
50%
54%
0% 10% 20% 30% 40% 50% 60%
Other (please list)
Obtaining financing
Reacting quickly to changing market conditions
Attracting & retaining quality employees
Improving customer experience
Improving employee productivity
Meeting regulatory requirements
Finding/hiring qualified employees
Retaining customers
Maintaining profitability
Improving cash flow
Growing revenue
Attracting new customers
Sample Size = 472
What do you view as the top 3 business challenges for your company in the next fiscal year?
Top Business Challenges for Small Businesses
Source: SMB Group 2011 Routes to Market Study © SMB Group
3
Small Businesses Are Moving to the Cloud
51%
60%
61%
61%
62%
66%
68%
71%
87%
49%
40%
39%
39%
38%
34%
32%
29%
13%
Marketing automation
Collaboration
Web site design/hosting
Business intelligence and analytics
Server virtualization
Desktop virtualization
IT infrastructure management
Contact and customer management
Accounting, financial /ERP
Purchases planned for next 12 months
Packaged SW
Cloud-based SW
Source: SMB Group 2011 Routes to Market Study © SMB Group
SMB Use/Plans of Mobile Devices and Services
Which of the following best describes your company's current use/planned use of mobile devices and services to support business operations?
Currently use mobile solutions;
76%
Plan to use mobile
solutions in the next 12
months; 24%
23%
28%
57%
59%
59%
Increase sales
Improve customer service
Work from anywher
Better access to information
Improve employee productivity
37%
39%
41%
41%
51%
Keep up with the competition
Provide better customer experience
Enable customer self-service
Grow revenue
Be more responsive
Top Drivers Mobile Apps
for Employees
Top Drivers Mobile Apps for Customers
Source: SMB Group 2012 Mobile Solutions Study © SMB Group
What Mobile Business Apps Are Small Businesses Using?
23%
25%
29%
34%
Mobile apps. for collaboration with
customers, partners and suppliers, etc.
Mobile-device friendly website
Planning in NTM Currently using
Current Planned
Appt/reservation scheduling – 43%
Marketing offers – 38%
Social media sharing- 42%
Appt/reservation scheduling - 32% ; Customer & partner Service- 32%
Buy products/services -37%
View/add/change personal info – 31%
18%
18%
19%
20%
21%
23%
27%
19%
17%
21%
20%
20%
21%
24%
63%
65%
59%
60%
59%
56%
49%
Payment processing
Financial management
Time management & time capture
Field service applications
Expense management
Social media marketing
Customer relationship/sales management
Currently use Plan to use in next 12 months No plans to use
Top Mobile Business Apps: Employees Use and Plans for Mobile Web Sites and Apps for Customers
Source: SMB Group 2012 Mobile Solutions Study © SMB Group
Small Business Use of Social Media is Soaring
What have you replaced with social media tools?
5%
5%
6%
9%
10%
10%
14%
15%
Call Center
Tradeshows
Email marketing
Radio/television advertising
Yellow Pages
Direct mail (hard copy)
Newspapers, business/trade journals,
magazines
Currently use
social media
52% Plan to use social media
within the next 12 months
22%
Do not use social media
and have no plans
do so 26%
Sample Size = 431 Source: SMB Group 2012 Social Business Study © SMB Group
5%
2%
3%
16%
8%
6%
29%
12%
7%
35%
65%
37%
3%
2%
13%
2%
2%
7%
2%
6%
18%
8%
2%
9%
Revenue increase
Flat Revenue
Revenue decrease
Increased more than 20% Increased between 10% and 20% Increased between 1% and 10% Remained flat Decreased between 1% and 10% Decreased between 10% and 20% Decreased more than 20% Don't Know
Higher Technology Spending Correlates with Higher Performance
Which statement best describes your company's business outlook for the next fiscal year?
By what percentage do you expect your company's spending for software and service technology solutions to increase or decrease in the next fiscal year?
50% Sample Size = 452
Source: SMB Group 2011 Routes to Market Study © SMB Group
9
Social Media Objective: To create a positive change in
the mind of the audience
Goals: Build awareness Create identity Enhance Image Engage with customers Inform public Accuracy during crisis
Tactics
Presence
Conversation
Curation
Creation Website
Blog
Maps
Mobile
Reviews b
Location Coupons
Overcoming Challenges
Time Tools Budget Risk
Use your Customers
Grow your community
Focus on niche
Use media for efficiency
Closing Thought
Use new Tools & Tactics to succeed in your business
Measure , Rinse and Repeat
Tie it to goals
