Final Business Plan and Marketing Plan

8/9/2019 Final Business Plan and Marketing Plan

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MARKETING

&BUSINESS PLAN

GROUP NO. 01

PROF. ASHWIN KHER


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NAME ROLL NO.

LAXMI CHALKE 1167

KALPANA GOUDA 1177

SWATI IYER 1181

SAURABH PARASHAR 1197

MEGHAVI SWALI 1213

GROUP MEMBERS


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BUSINESS PLAN


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Opportunity i ! "uin# $on$#pt %i$ i' turn into !t!n(i")# pro*u$t or #r+i$#, "y t# #nt#rpri#, %i)) r#u)tinto pro-t.

So, ! "uin# p)!n i ! ro!* !p o' %#r# you !n* your"uin# int#n* to (o.

It i t# u)ti!t# too) 'or $ouni$!tion !n* !r/#tin( to!)) t# in+#tor, in ! n#% +#ntur#.

A "uin# p)!n (i+# ! $)#!r pi$tur# o' your "uin# !n*#)p to !/# ! *#$iion "!#* on t# in'or!tion %# !+#upp)i#*.

It ut !rti$u)!t# t# tr#n(t o' t# "uin# ! %#)) !)on( t#r (o!) 'or t# "uin#.

CONCEPT


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I' you !r# t!rtin( ! n#% "uin# you %i)) r#uir# !p)!n to $)#!r)y !# #+#ry !p#$t o' t# "uin# !n*

o% o% it %i)) u$$##*. I' you !r# "uyin( !n !)r#!*y #t!")i#* "uin# you

%i)) n##* to i*#nti'y t# tr#n(t !n* %#!/n## o't# "uin# to *#$i*# i' you %i)) "# !")# to !/# it !u$$#.

I' you !r# !)r#!*y up !n* runnin( !n* in n##* o' #tr!

-n!n$# you %i)) n##* ! p)!n to $on+in$# to# puttin($!pit!) into your "uin# t!t you $!n !n* %i))u$$##*.

I' you !r# !pp)yin( 'or !ny o' t# (r!nt !+!i)!")#.

WHY TO MAKE A BUSINESSPLAN ?


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Buin# p)!n !r# *yn!i$ in n!tur#. T#y !r# *o$u#nt%i$ n##* $ont!nt o*i-$!tion !n* $ontinuou)y r#+!)u!t#your tr!t#(y. T# "uin# p)!n ut t#)) ! tory !"out"uin#, !n* !u*i#n$# $!n $)#!r)y un*#rt!n* it. It ou)* "#%ritt#n in pro'#ion!) !nn#r.

So #r# !r# t# !in #$tion #!*in( to $opi)# your "uin#p)!n 23E#$uti+# u!ry.G#n#r!) in'or!tion r#(!r*in( t# "uin#.

Pro4#$t 5#$ription. T# M!r/#t !n* 6op#titor. T# M!r/#tin( P)!n.6!pit!) 6ot !n* Sour$# o' Fin!n$#. T# Op#r!tion P)!n.

B#n#-t o' t# "uin# to t# So$i#ty.

HOW TO FORMULATE A BUSINESS PLAN ?


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E#$uti+# Su!ry 23

It i t# -rt p!rt o' your "uin# p)!n!n* t# /#y #)##nt o' t# *o$u#nt. It ut "#$rip !n* $on$i#, ut u!ri7# !)) t# /#y#$tion o' t# "uin# p)!n !n* ut $on+#y !

$)#!r !n* po%#r'u) #!(#. T# E#$uti+#Su!ry ou)* *#$ri"# t# 'o))o%in( 23 8iion !n* Miion. T# $urr#nt poition o' "uin#.

Sort t#r !n* )on( t#r o"4#$ti+# !n* o% to!$i#+# it. A Su!ry o' -n!n$i!) 'or#$!t.


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G#n#r!) in'or!tion r#(!r*in( t#

"uin#23

Ti #$tion t#)) !"out "!i$in'or!tion o' t# "uin#. T# point $o+#r#* !r#! 'o))o% 23

Buin# n!#, !**r# !n* $ont!$t nu"#r. 5#t!i) o' /#y #"#r o' t!9. L#(!) t!tu o' tr!*#r.

P!t pro*u$tion tr#n* Futur# *#!n*.


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Pro4#$t 5#$ription 23

Ti #$tion "ri#:y *#$ri"# !"out t#pro4#$t un*#rt!/#n !n* it $ont!in 23

M#ntion t# it#, in*i$!t# t# to%n, tr##t or

in*utri!) #t!t#. W#t#r t# )!n* i o%n#* or )#!#*. Lo$!tion o' in*utry. 5#t!i) !"out pyi$!) in'r!tru$tur# '!$i)iti#.

M!$in#ry r#uir##nt 'or !nu'!$turin(pro$#.


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T# M!r/#t !n* 6op#titor 23

Ti #$tion o' t# "uin# p)!n%ou)* t#)) u !"out t# !r/#t you !r# in to !n*your $op#titor. It i()i(t 'o))o%in( 2

I*#nti'yin( your $)i#nt. 6)i#nt; #p#$t!tion 'ro your pro*u$t !n*

#r+i$#. 5#t!i) !"out your $op#titor.

5o your $op#titor; SWOT !n!)yi !n* $op!r#it %it your "uin#; SWOT !n!)yi.


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M!r/#tin( P)!n 23

It ou)* $)#!r)y *#$ri"# t# $uto#r !n*t# !r/#t i7#. It ou)* 'o$u on !)# tr!t#(y!n* t# no o' p#op)# you n##* to ##$ut# tr!t#(y.

It ou)* !)o 'o$u on pr#p!rin( your pro*u$t!ttr!$ti+#. It ou)* !)o p#$i'y !)# $!nn#) !n*p!rtn#rip. In ort it in$)u*# *#t!i) o'

M!r/#t R##!r$.


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6!pit!) 6ot !n* Sour$# O' Fin!n$# 23

T# ot iport!nt !p#$t o' -n!n$# i pr#p!rin(

-n!n$i!) 'or#$!t !n* -n!n$i!) !n!)yi. It out)in# 23 5#+#)op -n!n$i!) pro4#$tion Ho% u$ $!pit!) you n##* to r!i# Ho% %i)) you u# t# pro$##*

Ho% you int#n* to -n!n$# your "uin#

Fo))o%in( !r# t# ot#r -n!n$i!) !p#$t t!t ut "#in$)u*#* in "uin# p)!n

Pro4#$t#* "!)!n$# ##t Pro4#$t#* pro-t !n* )o !$$ount Pro4#$t#* $! :o% t!t##nt Br#!/ #+#n point o' !)#


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T# Op#r!tion P)!n 23

T# op#r!tion p)!n i nut !n* "o)t o' your"uin#

It i))utr!t# t# t#p t!/#n to op#r!t# t#

"uin# u$$#'u))y !n* pro-t!")y It i t# !$tion p)!n !)on( t# ti# p#rio* to

$!rri#* out t# op#r!tion.


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B#n#-t o' t# Buin# to t# So$i#ty 23

Ti #$tion $!n "# $)!i-#* ! Ip!$t o' t# "uin# on t# #$onoy 6ontri"ution o' t# "uin# to t# o$i#ty.

Prootin( #p)oy#nt


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MARKETING PLAN


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WHAT IS MARKETING=

M!r/#tin( *#!) %it i*#nti'yin( & ##tin(u!n !n* o$i!) n##*.

3Pi)ip Kot)#r.

M!r/#tin( i !n or(!ni7!tion!) 'un$tion !n* ! #t

o' pro$## 'or $r#!tin(, !n* *#)i+#rin( +!)u#to $uto#r !n* 'or !n!(in( $uto#r

r#)!tionip in %!y t!t "#n#-t t#or(!ni7!tion !n* it t!/#o)*#r.

3A#ri$!n M!r/#tin( Ao$i!tion.


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M!r/#tin( p)!n i ! "uin# *o$u#nt %ritt#n

'or t# purpo# o' *#$ri"in( t# $urr#nt !r/#tpoition o' ! "uin# !n* it !r/#tin( tr!t#(y

'or t# p#rio* $o+#r#* "y t# !r/#tin( p)!n. T#purpo# o' $r#!tin( ! !r/#t p)!n i to $)#!r)yo% %!t t#p %i)) "# un*#rt!/#n to !$i#+#t# "uin# !r/#tin( o"4#$ti+#. T# !r/#tin(p)!nnin( pro$# i u!ri7# in t# *i!(r!

"#)o%.

CONCEPT


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1.6urr#nt "uin# itu!tion23 Fin!n$i!) r#u)t S!)# -(ur# !n* tr#n* M!r/#t !r# 6uto#r !ti'!$tion L#+#) o' r#p#!t "uin#

>. M!r/#tin( #n+iron#nt 23

STAGE 1:- RESEARCH &PLANNING


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MA6RO3EN8IRONMENT


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?.6op#titor !n!)yi


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@. I*#nti'yin( opportuniti# in t# !r/#tin(#n+iron#nt


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Miion 8iion O"4#$ti+# S#)#$tin( ! uit!")# tr!t#(y23

STAGE 2: MARKETING STRATEGY


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Select!" # $%c!" t%#te"':-

Pe!et%#t(!: A "(() *+#lt' $%()+ct #t # l(,e%$%ce t#! te c(.$ett(%/ #. t( "#! .#%0et#%e ' $e!et%#t!" ! te .#%0etS0..!": 0..!" %e3e% t( # 4%. )e%e t(0. te .#%0et ' ell!" te $%()+ct (%$%(5)!" e%5ce #t # $%e.+. $%ce67e%e!t#l t%#te"': A $%()+ct (% e%5ce ,c $e%ce5e) # +!*+e ,t! # $#%tc+l#%.#%0et

Ge("%#$c P%c!" t%#te"':P%ce #t $%e.+.! (!e .#%0et #!) )c(+!te) ! (te%P'c(l("c#l P%c!" St%#te"': It #7ect te$'c(l("' (3 c+t(.e%


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TACTICS - THE MARKETINGMI8

T# M!r/#tin( Mi i ! #)#$tion o' $uto#r'o$u#* "uin# #)##nt %i$ %or/ to(#t#r !! too) /it to !r/#t your pro*u$t or #r+i$#. T#

t!$ti$!) #$tion o' ! !r/#tin( p)!n u!ri7#o% you int#nt to u# #!$ #)##nt o' !r/#tin(i, %i$ $!n "# u!ri7#* in P;.


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5#+#)opin( !n !$tion p)!n M#!ur##nt, $ontro) !n* r#portin(

6ontinuou !n!)yi Pro4#$t *#)#(!tion & tiin(

STAGE 9: ACTIONS/ MEASUREMENTAN6 CONTROLS


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BUSINESS PLAN ;S MARKETING PLAN

PARTICULARS BUSINESS PLAN MARKETING PLAN

MEANING Buin# p)!n 'o$u# ont# "uin# op#r!tion !! %o)#. F!$tor r#)!tin( to!$$ountin(, #$onoi$,-n!n$#, !n!(##nt !n*!r/#tin( !r# pr##nt in"uin# p)!n.

M!r/#tin( p)!n i 4ut !on# #)##nt o' ! )!r(#or #+#n ! !)) "uin#%i$ !in)y 'o$u# onin$r#!# o' !)#,r##!r$ !n**#+#)op#nt o' !p!rti$u)!r pro*u$t o' !"uin#

PURPOSE T# Buin# p)!n #)p !nor(!ni7!tion ##t t#p#$i-$!tion o' !u$$#'u) "uin# %it

t# !in 'o$u on itop#r!tion !n* o"4#$ti+#'o))o%in( (ro%t tr!t#(i#!n* p)!n in t# )on( run.

T# M!r/#tin( p)!n'o$u# on t#in$r##nt o' !)# o' !"uin# pro*u$t.

Str!t#(i# !n* $!r#'u)p)!n !n* !r# *#+i#* inor*#r to in$r#!# !)#o' ! pro*u$t to #!rnpro-t !n* r#+#nu#


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PARTICULARS BUSINESS PLAN MARKETNG PLAN

6OMPONENTS A B+!e $l#! $opri# o' !$$ountin(,!n!(#ri!), #$onoi$!),!r/#tin( !n* -n!n$i!)!p#$t o' t# "uin#

op#r!tion.

A M#%0et!" $l#! ion# o' t# #)##nt o'! "uin# p)!n'o$uin( on r##!r$!n* *#+#)op#nt o'

pro*u$t !$$or*in( tt# n##* !n**#!n* o' t!r(#t!r/#t.

6APITAL A B+!e $l#! iiport!nt 'or 'un*in(. Itr#uir# ! -+# y#!r p)!nto pro4#$t into t# 'utur#.

A M#%0et!" $l#! r#uir# on# y#!rp#rio* 'or p)!nnin(t# tr!t#(i#.


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IN6IANOUR RELIGION


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CONCEPT OF OUR

SERICE


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SER8I6ES PRO8I5E5

HIN5U• W#**in( ritu!) & poo4!; o' *i9#r#nt $!t# !n*

ot#r #+#nt )i/# H!)*i, S!n(##t, M##n*i

• N!in( $#r#ony• B!"y o%#r CGo*3B!r!iD

• S!ty!3n!r!y!n poo4!

• Hou# %!rin( $#r#ony C Gri!3 pr!+#D

• N!+3(r!! poo4!

• B!(%!t /!t!

• 5ur(! poo4!

• M!!rutyun4!y! 4!!p.


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ISLAM 23 R!7!n I*3u)3-tr I*3u)37o! Mo!r! Ni/!!

M!n(ni W!)i!

6HRISTIANIT< 23

6rit! $!ro) Pr!y#r


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SIKKHISM 23 Si/ !tr! poo4!

B!i!/i Lori

AINISM 23 P!ryu!n S!!i/ Pr!ti/!!n Sn!tr! poo4!


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RESEAR6H 5ONE

SWOT ANAL


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TARGET MARKET 23 UPPER3MI55LE 6LASS NU6LEAR FAMILIES

FUTURE PLANS 23

• To !ttr!$t In*i!n %o t!y !"ro!*.

Date post:	01-Jun-2018
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Final Business Plan and Marketing Plan

Documents