Hospitality Online Business Development

Marie BOUQUIN MBA 2B

Course Instructor: E. Craighttp://futuremakersparis.blogspot.fr/

Alpharooms – Study case

Goals

To improve conversion rates on smartphones and tablets.

Tactics -Touchpoints

https://www.alpharooms.com/

Fan Club: facebook

134 216 followers like Alpharooms

5247 Tweets1695 Subscriber

26 comments

Results

Better than expected !!!

Alpharooms made a positive ROI in one week…

Mobile steps could be taken…

Currency converter steps

More details (Brand, name…) on “Book essentials extras”.

Conclusion

If I had an Independent hotel I would use:

Facebook Youtube

To share To stay in touch