Date post: | 21-Jun-2015 |
Category: |
Business |
Upload: | azmatmengal |
View: | 102 times |
Download: | 0 times |
Azmat UllahQadeer Majeed
Radio Broadcasting In Pakistan
Contents
Introduction AvailabilityIdentifing the need and desire for changePreparing tentative plansIdentifying probable reactionsMaking a final decision Communicating the change Implementing the changeRecommendation
Introduction
Was formed on 14th August 1947 when Pakistan became
independent.In October 1998 Radio Pakistan started FM transmission,
under the title of FM 101 exclusively for entertainment.Satellite: FM 101's transmission is available on Asiasat 3.Internet: FM 101's transmission is also available on the
web.
Cont…..Earlier days:FM101 was launched as the counterpart of
FM100. Fearing monopoly of a private channel in
this regard.
AvailabilityFM Network
1. Islamabad
2. Lahore
3. Multan
4. Karachi
5. Quetta
6. Faisalabad
7. Hyderabad
8. Sialkot
9. Peshawar
10. Sargodha
Identifying the need for change
Low profile and didn't attracted much
listener ship
Crude and outdated
None availability of system parts
Communication gap
Huge space required for console
Preparing Tentative Plan
To bring a new console system which should
be based on software support :
Decentralized system
The FM (Frequency modulation) rather than AM
(Amplitude modulation)
One person should execute system.
Identify The Probable Reaction
Based on following reasons:
Understanding the new technological instrument used.
Maintenance of new system.
Chances of instrument damage.
Difficulties of acquiring software
Making Final Decision
Consult headquarter
Specification\requirement
Procurement department
New purchase
Communication Change
Implement the changeProvide knowledge regarding change Train the employees Leader and CEO intraction Feedback of employees.
Recommendation Employee empowerment Conduct on air interviewAward best performer Celebrate a day on the name of best
performerPromote their position with change