TECHNOLOGY IN 2023

Anthony Branch

• Present – Where technology is currently at in 2013

• Future- Where technology will be at in 2023

• Past- Where Technology started

Roger’s Diffusion Of Innovations

Rogers explains how an innovation is communicated over time through different channels to members of a social system

Innovation ○ Knowledge

Individuals will find out about new mobile phone and learn about new features.

○ Persuasion Individuals will form a positive

attitude about innovation○ Accept or reject the innovation

Individuals will decide if they want to get the new phone

○ Implementation You get the get the innovation

and begin to use it. ○ Confirmation

The phone is what you thought it would be and your decision is reinforced

1973 Innovation

2012 Innovation

2023 Innovation

(Grant, pg. 26)

2023 Innovations

“As consumers, we like the idea of something that makes our lives easier, and new ideas for efficiency or curious entertainment are embraced with open arms (Austin,2012)”.

In 10 years will you accept or reject the change of cell phones, houses and cars?

Cell Phone 2023

House 2023 Car 2023

The Principle Of Relative Constancy

The principle of relative constancy suggest “that people spend a constant fraction of their disposable income on mass media over time.”

“People do however, alter their spending on mass media categories when new services/products are introduced.”

Mass Media 1948

Mass Media 2013

Mass Media 2023

McCombs & Nolan, 1992.

2023 Mass Media It Will Be Different Media has evolved rapidly in the last few decades due to the Internet. This

evolution will only continue. All Devices Will Interact. Are these products appealing enough to give up your current mass media?

Current Mass Media Products

The internet at the No longer need cable

tip of your fingers Stream TV in an

instant on your PC

2023 Mass Media Products

Internet on a Wearable TV Device

wearable Device

Kanalley, 2011

Critical Mass Theory Critical mass theory are early adopters who are willing to take risk to

try new interactive technology.

Any social process involving actions by individuals that benefit other is known as “collective Action”.

Technology becomes more useful if everyone in the system is using the technology.

You can reach anyone through some communication technology.

Critical mass is an important aspect to consider for the adoption of any interactive technology.

Grant, Pg. 29

Critical Mass Social Media 2002

Friendster was adopted by 3 million users in three months. Social Media 2003

MySpace 57 million users Social Media 2004-2012

Facebook started with college students and than was adopted by 1 billion users in 2012.

Social Media 2023 What will be the new “BIG” thing in 2023?

“Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks”(Wikipedia).

Media System Dependency

“Media system dependency theory is an ecological theory that attempts to explore and explain the role of media in society by examining dependency relations within and across levels of analysis.”There are six dimensions:

○ Social understanding○ Self-understanding○ Action orientation○ Interaction orientation○ Solitary play○ Social Play

Grant, pg.31

Media System Dependency

Social Understating Learning about the world around you

Self-Understanding Learning about yourself

Action Orientation Learning about specific behaviors

Interaction Orientation Learning about specific behaviors involving other people

Solitary Play Entertaining yourself alone

Social Play Using media as a focus for social interaction

○ What Social Play are you dependent upon?

Television

Social Media (Facebook, twitter, LinkedIn)

Internet

The media system that I’m dependent upon is the internet. Without the internet I would feel lost. Even thought the World Wide Web wasn’t created until 1993. I can’t go a day without getting online. I look back and can’t even imagine life without the world wide web.

Grant, Pg. 31

Why certain technology will be around in 2023 and what is going to

be Long Gone ! Innovations-Cell phones

Cell phones will continue to be around in 2023. Cell phones will just evolve as time goes on and individuals will accept the new innovation. These days people cannot go without being connected. In 2023 they just will have different futures and advanced technology than the present innovations.

Mass Media- Cable Cable is going to be a thing of the past in the near future. We already can stream television.

Sooner rather than later cable is going to be something of the past. Currently we can watch T.V. on our computers and tablets in any place at anytime as long as we have WIFI. WIFI computers and tablets are going to be a thing of the past as well. In the future we will be able to wear glasses and other wearable devices and be able to watch television and connect to the internet at anytime and anywhere we go. Television is moving forward at a rapid pace. Once a new product or service comes out we will drop that technology and move on to the next.

Critical Mass- Social Media Social Media will continue to be around in the future. It may not be Facebook, Twitter, or even

LinkedIn. Other concepts and ideas similar to what we have now will be around in the future. Social Media will be just more advanced, have different technologies and apps to connect to the world.

References Books:

Grant, August E. and Jennifer H. Meadows, eds.2012. Communication Technology Update and Fundamentals, Thirteenth Edition. New York: Focal Press

McCombs, M. & Nolan, J. (1992, Summer). The relative constancy approach to consumer spending for media. Journal of media Economics, 43-52.

Online sources: Austin, K. (2012, June 18). What does the future hold for IPhone? Mobile spy. Retrieved from

http://www.mobile-spy.com/blog/what-does-the-future-hold-for-iphone/ Kanalley, C. (2011, December 5). 10 predictions for the future of media. The Huffington Post.

Retrieved From http://www.huffingtonpost.com/2011/10/05/predictions-future-of-media_n_996196.html#slide=390275

http://en.wikipedia.org/wiki/History_of_mobile_phones http://en.wikipedia.org/wiki/Cable_television_in_the_United_States http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html http://en.wikipedia.org/wiki/Social_media http://hnn.us/articles/when-was-internet-invented

References Cont. Images:

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